WING vs MCD vs YUM vs SHAK vs QSR

For growth investors, Shake Shack Inc.

(SHAK) is the stronger pick with 15. 4% revenue growth year-over-year, versus 3. 7% for McDonald's Corporation (MCD). Wingstop Inc. (WING) offers the better valuation at 21. 7x trailing P/E (29. 5x forward), making it the more compelling value choice. Analysts rate McDonald's Corporation (MCD) a "Buy" — based on 62 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Wingstop Inc.

(WING) is the cheapest at 21. 7x versus Shake Shack Inc. at 63. 5x. On forward P/E, Restaurant Brands International Inc. is actually cheaper at 19. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Wingstop Inc. wins at 0. 57x versus McDonald's Corporation's 2. 81x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Yum!

Brands, Inc. (YUM) delivered a total return of +40. 0%, compared to -22. 6% for Shake Shack Inc. (SHAK). Over 10 years, the gap is even starker: WING returned +514. 9% versus SHAK's +98. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), McDonald's Corporation (MCD) is the lower-risk stock at 0.

11β versus Shake Shack Inc. 's 1. 75β — meaning SHAK is approximately 1472% more volatile than MCD relative to the S&P 500. On balance sheet safety, Shake Shack Inc. (SHAK) carries a lower debt/equity ratio of 163% versus 3% for Restaurant Brands International Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Shake Shack Inc.

(SHAK) is pulling ahead at 15. 4% versus 3. 7% for McDonald's Corporation (MCD). On earnings-per-share growth, the picture is similar: Shake Shack Inc. grew EPS 354. 2% year-over-year, compared to -26. 1% for Restaurant Brands International Inc.. Over a 3-year CAGR, WING leads at 24. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

McDonald's Corporation (MCD) is the more profitable company, earning 31.

9% net margin versus 3. 2% for Shake Shack Inc. — meaning it keeps 31. 9% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MCD leads at 46. 1% versus 5. 9% for SHAK. At the gross margin level — before operating expenses — WING leads at 82. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Wingstop Inc. (WING) is the more undervalued stock at a PEG of 0. 57x versus McDonald's Corporation's 2. 81x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Restaurant Brands International Inc. (QSR) trades at 19. 5x forward P/E versus 50. 2x for Shake Shack Inc. — 30. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WING: 119. 1% to $295. 50.

In this comparison, QSR (3.

1% yield), MCD (2. 5% yield), YUM (1. 8% yield), WING (0. 9% yield) pay a dividend. SHAK does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, McDonald's Corporation (MCD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

11), 2. 5% yield, +157. 7% 10Y return). Shake Shack Inc. (SHAK) carries a higher beta of 1. 75 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MCD: +157. 7%, SHAK: +98. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: WING is a small-cap quality compounder stock; MCD is a large-cap quality compounder stock; YUM is a mid-cap quality compounder stock; SHAK is a small-cap high-growth stock; QSR is a mid-cap income-oriented stock. WING, MCD, YUM, QSR pay a dividend while SHAK does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.