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Stock Comparison

WPP vs NFLX

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
WPP
WPP plc

Advertising Agencies

Communication ServicesNYSE • GB
Market Cap$4.05B
5Y Perf.-50.4%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$374.00B
5Y Perf.+110.3%

WPP vs NFLX — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
WPP logoWPP
NFLX logoNFLX
IndustryAdvertising AgenciesEntertainment
Market Cap$4.05B$374.00B
Revenue (TTM)$29.03B$45.18B
Net Income (TTM)$584M$10.98B
Gross Margin16.3%48.5%
Operating Margin6.7%29.5%
Forward P/E7.5x24.8x
Total Debt$6.35B$14.46B
Cash & Equiv.$2.64B$9.03B

WPP vs NFLXLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

WPP
NFLX
StockMay 20May 26Return
WPP plc (WPP)10049.6-50.4%
Netflix, Inc. (NFLX)100210.3+110.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: WPP vs NFLX

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NFLX leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. WPP plc is the stronger pick specifically for valuation and capital efficiency and dividend income and shareholder returns. As sector peers, any of these can serve as alternatives in the same allocation.
WPP
WPP plc
The Value Play

WPP is the clearest fit if your priority is value and dividends.

  • Lower P/E (7.5x vs 24.8x)
  • 14.0% yield; 4-year raise streak; the other pay no meaningful dividend
Best for: value and dividends
NFLX
Netflix, Inc.
The Income Pick

NFLX carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • beta 0.39
  • Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
  • 8.8% 10Y total return vs WPP's -59.0%
Best for: income & stability and growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthNFLX logoNFLX15.9% revenue growth vs WPP's -0.7%
ValueWPP logoWPPLower P/E (7.5x vs 24.8x)
Quality / MarginsNFLX logoNFLX24.3% margin vs WPP's 2.0%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs WPP's 1.08, lower leverage
DividendsWPP logoWPP14.0% yield; 4-year raise streak; the other pay no meaningful dividend
Momentum (1Y)NFLX logoNFLX-23.6% vs WPP's -46.1%
Efficiency (ROA)NFLX logoNFLX19.8% ROA vs WPP's 2.5%, ROIC 29.8% vs 12.5%

WPP vs NFLX — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

WPPWPP plc

Segment breakdown not available.

NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B

WPP vs NFLX — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNFLXLAGGINGWPP

Income & Cash Flow (Last 12 Months)

NFLX leads this category, winning 6 of 6 comparable metrics.

NFLX is the larger business by revenue, generating $45.2B annually — 1.6x WPP's $29.0B. NFLX is the more profitable business, keeping 24.3% of every revenue dollar as net income compared to WPP's 2.0%. On growth, NFLX holds the edge at +17.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricWPP logoWPPWPP plcNFLX logoNFLXNetflix, Inc.
RevenueTrailing 12 months$29.0B$45.2B
EBITDAEarnings before interest/tax$2.6B$30.1B
Net IncomeAfter-tax profit$584M$11.0B
Free Cash FlowCash after capex$1.7B$9.5B
Gross MarginGross profit ÷ Revenue+16.3%+48.5%
Operating MarginEBIT ÷ Revenue+6.7%+29.5%
Net MarginNet income ÷ Revenue+2.0%+24.3%
FCF MarginFCF ÷ Revenue+5.9%+20.9%
Rev. Growth (YoY)Latest quarter vs prior year-7.8%+17.6%
EPS Growth (YoY)Latest quarter vs prior year-78.9%+31.1%
NFLX leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

WPP leads this category, winning 6 of 6 comparable metrics.

At 5.6x trailing earnings, WPP trades at a 84% valuation discount to NFLX's 34.9x P/E. On an enterprise value basis, WPP's 3.7x EV/EBITDA is more attractive than NFLX's 12.6x.

MetricWPP logoWPPWPP plcNFLX logoNFLXNetflix, Inc.
Market CapShares × price$4.0B$374.0B
Enterprise ValueMkt cap + debt − cash$9.1B$379.4B
Trailing P/EPrice ÷ TTM EPS5.63x34.89x
Forward P/EPrice ÷ next-FY EPS est.7.48x24.80x
PEG RatioP/E ÷ EPS growth rate1.06x
EV / EBITDAEnterprise value multiple3.68x12.61x
Price / SalesMarket cap ÷ Revenue0.20x8.28x
Price / BookPrice ÷ Book value/share0.81x14.32x
Price / FCFMarket cap ÷ FCF2.54x39.53x
WPP leads this category, winning 6 of 6 comparable metrics.

Profitability & Efficiency

NFLX leads this category, winning 6 of 8 comparable metrics.

NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $17 for WPP. NFLX carries lower financial leverage with a 0.54x debt-to-equity ratio, signaling a more conservative balance sheet compared to WPP's 1.70x.

MetricWPP logoWPPWPP plcNFLX logoNFLXNetflix, Inc.
ROE (TTM)Return on equity+17.1%+41.3%
ROA (TTM)Return on assets+2.5%+19.8%
ROICReturn on invested capital+12.5%+29.8%
ROCEReturn on capital employed+13.0%+30.5%
Piotroski ScoreFundamental quality 0–977
Debt / EquityFinancial leverage1.70x0.54x
Net DebtTotal debt minus cash$3.7B$5.4B
Cash & Equiv.Liquid assets$2.6B$9.0B
Total DebtShort + long-term debt$6.3B$14.5B
Interest CoverageEBIT ÷ Interest expense2.37x17.33x
NFLX leads this category, winning 6 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

NFLX leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in NFLX five years ago would be worth $17,519 today (with dividends reinvested), compared to $4,289 for WPP. Over the past 12 months, NFLX leads with a -23.6% total return vs WPP's -46.1%. The 3-year compound annual growth rate (CAGR) favors NFLX at 38.6% vs WPP's -23.0% — a key indicator of consistent wealth creation.

MetricWPP logoWPPWPP plcNFLX logoNFLXNetflix, Inc.
YTD ReturnYear-to-date-18.2%-3.0%
1-Year ReturnPast 12 months-46.1%-23.6%
3-Year ReturnCumulative with dividends-54.3%+166.5%
5-Year ReturnCumulative with dividends-57.1%+75.2%
10-Year ReturnCumulative with dividends-59.0%+875.3%
CAGR (3Y)Annualised 3-year return-23.0%+38.6%
NFLX leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

NFLX leads this category, winning 2 of 2 comparable metrics.

NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than WPP's 1.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. NFLX currently trades 65.8% from its 52-week high vs WPP's 45.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricWPP logoWPPWPP plcNFLX logoNFLXNetflix, Inc.
Beta (5Y)Sensitivity to S&P 5001.08x0.39x
52-Week HighHighest price in past year$40.95$134.12
52-Week LowLowest price in past year$14.81$75.01
% of 52W HighCurrent price vs 52-week peak+45.8%+65.8%
RSI (14)Momentum oscillator 0–10063.335.3
Avg Volume (50D)Average daily shares traded616K44.0M
NFLX leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Wall Street rates WPP as "Hold" and NFLX as "Buy". WPP is the only dividend payer here at 14.05% yield — a key consideration for income-focused portfolios.

MetricWPP logoWPPWPP plcNFLX logoNFLXNetflix, Inc.
Analyst RatingConsensus buy/hold/sellHoldBuy
Price TargetConsensus 12-month target$116.29
# AnalystsCovering analysts1399
Dividend YieldAnnual dividend ÷ price+14.0%
Dividend StreakConsecutive years of raises4
Dividend / ShareAnnual DPS$1.94
Buyback YieldShare repurchases ÷ mkt cap+2.8%+2.4%
Insufficient data to determine a leader in this category.
Key Takeaway

NFLX leads in 4 of 6 categories (Income & Cash Flow, Profitability & Efficiency). WPP leads in 1 (Valuation Metrics).

Best OverallNetflix, Inc. (NFLX)Leads 4 of 6 categories
Loading custom metrics...

WPP vs NFLX: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is WPP or NFLX a better buy right now?

For growth investors, Netflix, Inc.

(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus -0. 7% for WPP plc (WPP). WPP plc (WPP) offers the better valuation at 5. 6x trailing P/E (7. 5x forward), making it the more compelling value choice. Analysts rate Netflix, Inc. (NFLX) a "Buy" — based on 99 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — WPP or NFLX?

On trailing P/E, WPP plc (WPP) is the cheapest at 5.

6x versus Netflix, Inc. at 34. 9x. On forward P/E, WPP plc is actually cheaper at 7. 5x.

03

Which is the better long-term investment — WPP or NFLX?

Over the past 5 years, Netflix, Inc.

(NFLX) delivered a total return of +75. 2%, compared to -57. 1% for WPP plc (WPP). Over 10 years, the gap is even starker: NFLX returned +875. 3% versus WPP's -59. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — WPP or NFLX?

By beta (market sensitivity over 5 years), Netflix, Inc.

(NFLX) is the lower-risk stock at 0. 39β versus WPP plc's 1. 08β — meaning WPP is approximately 177% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Netflix, Inc. (NFLX) carries a lower debt/equity ratio of 54% versus 170% for WPP plc — giving it more financial flexibility in a downturn.

05

Which is growing faster — WPP or NFLX?

By revenue growth (latest reported year), Netflix, Inc.

(NFLX) is pulling ahead at 15. 9% versus -0. 7% for WPP plc (WPP). On earnings-per-share growth, the picture is similar: WPP plc grew EPS 390. 0% year-over-year, compared to 27. 6% for Netflix, Inc.. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — WPP or NFLX?

Netflix, Inc.

(NFLX) is the more profitable company, earning 24. 3% net margin versus 3. 7% for WPP plc — meaning it keeps 24. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NFLX leads at 29. 5% versus 9. 0% for WPP. At the gross margin level — before operating expenses — NFLX leads at 48. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is WPP or NFLX more undervalued right now?

On forward earnings alone, WPP plc (WPP) trades at 7.

5x forward P/E versus 24. 8x for Netflix, Inc. — 17. 3x cheaper on a one-year earnings basis.

08

Which pays a better dividend — WPP or NFLX?

In this comparison, WPP (14.

0% yield) pays a dividend. NFLX does not pay a meaningful dividend and should not be held primarily for income.

09

Is WPP or NFLX better for a retirement portfolio?

For long-horizon retirement investors, Netflix, Inc.

(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +875. 3% 10Y return). Both have compounded well over 10 years (NFLX: +875. 3%, WPP: -59. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between WPP and NFLX?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: WPP is a small-cap deep-value stock; NFLX is a large-cap high-growth stock. WPP pays a dividend while NFLX does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

WPP

Income & Dividend Stock

  • Sector: Communication Services
  • Market Cap > $100B
  • Dividend Yield > 5.6%
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NFLX

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 14%
Run This Screen
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Beat Both

Find stocks that outperform WPP and NFLX on the metrics below

Revenue Growth>
%
(WPP: -7.8% · NFLX: 17.6%)
Net Margin>
%
(WPP: 2.0% · NFLX: 24.3%)
P/E Ratio<
x
(WPP: 5.6x · NFLX: 34.9x)

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