XHLD vs ELF vs HIMS vs COTY

For growth investors, Hims & Hers Health, Inc.

(HIMS) is the stronger pick with 59. 0% revenue growth year-over-year, versus -11. 4% for TEN Holdings, Inc. Common Stock (XHLD). e. l. f. Beauty, Inc. (ELF) offers the better valuation at 32. 2x trailing P/E (19. 9x forward), making it the more compelling value choice. Analysts rate e. l. f. Beauty, Inc. (ELF) a "Buy" — based on 27 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, e.

l. f. Beauty, Inc. (ELF) is the cheapest at 32. 2x versus Hims & Hers Health, Inc. at 50. 3x. On forward P/E, Coty Inc. is actually cheaper at 9. 2x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Hims & Hers Health, Inc.

(HIMS) delivered a total return of +137. 6%, compared to -79. 3% for TEN Holdings, Inc. Common Stock (XHLD). Over 10 years, the gap is even starker: HIMS returned +161. 9% versus COTY's -83. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Coty Inc.

(COTY) is the lower-risk stock at 1. 08β versus Hims & Hers Health, Inc. 's 2. 40β — meaning HIMS is approximately 122% more volatile than COTY relative to the S&P 500. On balance sheet safety, e. l. f. Beauty, Inc. (ELF) carries a lower debt/equity ratio of 41% versus 2% for Hims & Hers Health, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Hims & Hers Health, Inc.

(HIMS) is pulling ahead at 59. 0% versus -11. 4% for TEN Holdings, Inc. Common Stock (XHLD). On earnings-per-share growth, the picture is similar: Hims & Hers Health, Inc. grew EPS -3. 8% year-over-year, compared to -609. 8% for Coty Inc.. Over a 3-year CAGR, HIMS leads at 64. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

e.

l. f. Beauty, Inc. (ELF) is the more profitable company, earning 8. 5% net margin versus -628. 5% for TEN Holdings, Inc. Common Stock — meaning it keeps 8. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ELF leads at 12. 0% versus -432. 5% for XHLD. At the gross margin level — before operating expenses — XHLD leads at 78. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Coty Inc.

(COTY) trades at 9. 2x forward P/E versus 51. 5x for Hims & Hers Health, Inc. — 42. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for COTY: 60. 4% to $4. 01.

In this comparison, COTY (0.

6% yield) pays a dividend. XHLD, ELF, HIMS do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Coty Inc.

(COTY) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 08), 0. 6% yield). TEN Holdings, Inc. Common Stock (XHLD) carries a higher beta of 2. 09 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (COTY: -83. 0%, XHLD: -79. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (XHLD (Communication Services) and ELF (Consumer Defensive) and HIMS (Healthcare) and COTY (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: XHLD is a small-cap quality compounder stock; ELF is a small-cap high-growth stock; HIMS is a small-cap high-growth stock; COTY is a small-cap quality compounder stock. COTY pays a dividend while XHLD, ELF, HIMS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.