YJ vs JMIA vs SE vs MELI vs AMZN

For growth investors, MercadoLibre, Inc.

(MELI) is the stronger pick with 39. 1% revenue growth year-over-year, versus -34. 8% for Yunji Inc. (YJ). Amazon. com, Inc. (AMZN) offers the better valuation at 37. 8x trailing P/E (34. 8x forward), making it the more compelling value choice. Analysts rate Yunji Inc. (YJ) a "Buy" — based on 3 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Amazon.

com, Inc. (AMZN) is the cheapest at 37. 8x versus Sea Limited at 121. 5x. On forward P/E, Sea Limited is actually cheaper at 25. 1x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Amazon.

com, Inc. (AMZN) delivered a total return of +64. 8%, compared to -97. 6% for Yunji Inc. (YJ). Over 10 years, the gap is even starker: MELI returned +1370% versus YJ's -99. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Yunji Inc.

(YJ) is the lower-risk stock at -0. 79β versus Jumia Technologies AG's 2. 89β — meaning JMIA is approximately -464% more volatile than YJ relative to the S&P 500. On balance sheet safety, Yunji Inc. (YJ) carries a lower debt/equity ratio of 1% versus 169% for MercadoLibre, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), MercadoLibre, Inc.

(MELI) is pulling ahead at 39. 1% versus -34. 8% for Yunji Inc. (YJ). On earnings-per-share growth, the picture is similar: Sea Limited grew EPS 192. 0% year-over-year, compared to 4. 5% for MercadoLibre, Inc.. Over a 3-year CAGR, MELI leads at 38. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Amazon.

com, Inc. (AMZN) is the more profitable company, earning 10. 8% net margin versus -32. 6% for Jumia Technologies AG — meaning it keeps 10. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: AMZN leads at 11. 2% versus -33. 9% for JMIA. At the gross margin level — before operating expenses — JMIA leads at 52. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Sea Limited (SE) trades at 25.

1x forward P/E versus 39. 2x for MercadoLibre, Inc. — 14. 1x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for JMIA: 99. 2% to $17. 33.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, Yunji Inc.

(YJ) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 79)). Jumia Technologies AG (JMIA) carries a higher beta of 2. 89 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (YJ: -99. 7%, JMIA: -65. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: YJ is a small-cap quality compounder stock; JMIA is a small-cap quality compounder stock; SE is a mid-cap high-growth stock; MELI is a mid-cap high-growth stock; AMZN is a mega-cap quality compounder stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.