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Stock Comparison

ZBRA vs MSFT vs AMZN vs INTC

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ZBRA
Zebra Technologies Corporation

Communication Equipment

TechnologyNASDAQ • US
Market Cap$11.12B
5Y Perf.-13.5%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.08T
5Y Perf.+126.5%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.93T
5Y Perf.+123.3%
INTC
Intel Corporation

Semiconductors

TechnologyNASDAQ • US
Market Cap$627.10B
5Y Perf.+98.5%

ZBRA vs MSFT vs AMZN vs INTC — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ZBRA logoZBRA
MSFT logoMSFT
AMZN logoAMZN
INTC logoINTC
IndustryCommunication EquipmentSoftware - InfrastructureSpecialty RetailSemiconductors
Market Cap$11.12B$3.08T$2.93T$627.10B
Revenue (TTM)$5.40B$318.27B$742.78B$53.76B
Net Income (TTM)$419M$125.22B$90.80B$-3.17B
Gross Margin47.3%68.3%50.6%35.4%
Operating Margin14.5%46.8%11.5%-9.4%
Forward P/E12.7x24.8x31.4x116.5x
Total Debt$2.82B$112.18B$152.99B$46.59B
Cash & Equiv.$125M$30.24B$86.81B$14.27B

ZBRA vs MSFT vs AMZN vs INTCLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ZBRA
MSFT
AMZN
INTC
StockMay 20May 26Return
Zebra Technologies … (ZBRA)10086.5-13.5%
Microsoft Corporati… (MSFT)100226.5+126.5%
Amazon.com, Inc. (AMZN)100223.3+123.3%
Intel Corporation (INTC)100198.5+98.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: ZBRA vs MSFT vs AMZN vs INTC

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 5 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Zebra Technologies Corporation is the stronger pick specifically for valuation and capital efficiency. INTC also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
ZBRA
Zebra Technologies Corporation
The Value Play

ZBRA is the #2 pick in this set and the best alternative if value is your priority.

  • Lower P/E (12.7x vs 116.5x)
Best for: value
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.

  • Dividend streak 19 yrs, beta 0.85, yield 0.8%
  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • 7.8% 10Y total return vs INTC's 350.5%
  • Lower volatility, beta 0.85, Low D/E 32.7%, current ratio 1.35x
Best for: income & stability and growth exposure
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.12 vs MSFT's 1.32
Best for: valuation efficiency
INTC
Intel Corporation
The Momentum Pick

INTC is the clearest fit if your priority is momentum.

  • +494.7% vs ZBRA's -14.8%
Best for: momentum
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs INTC's -0.5%
ValueZBRA logoZBRALower P/E (12.7x vs 116.5x)
Quality / MarginsMSFT logoMSFT39.3% margin vs INTC's -5.9%
Stability / SafetyMSFT logoMSFTBeta 0.85 vs INTC's 2.27, lower leverage
DividendsMSFT logoMSFT0.8% yield; 19-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)INTC logoINTC+494.7% vs ZBRA's -14.8%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs INTC's -1.6%, ROIC 24.9% vs -0.0%

ZBRA vs MSFT vs AMZN vs INTC — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ZBRAZebra Technologies Corporation
FY 2024
Enterprise Visibility Mobility, EVM
66.9%$3.3B
Asset Intelligence Tracking, AIT
33.1%$1.6B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
INTCIntel Corporation
FY 2025
Client Computing Group
61.0%$32.2B
Intel Foundry Services
33.7%$17.8B
Data Center Group
32.0%$16.9B
Other Segments
6.7%$3.6B
Intersegment Eliminations
-33.5%$-17,683,000,000

ZBRA vs MSFT vs AMZN vs INTC — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 5 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 137.7x ZBRA's $5.4B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to INTC's -5.9%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricZBRA logoZBRAZebra Technologie…MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.INTC logoINTCIntel Corporation
RevenueTrailing 12 months$5.4B$318.3B$742.8B$53.8B
EBITDAEarnings before interest/tax$968M$192.6B$155.9B$4.0B
Net IncomeAfter-tax profit$419M$125.2B$90.8B-$3.2B
Free Cash FlowCash after capex$831M$72.9B-$2.5B-$3.1B
Gross MarginGross profit ÷ Revenue+47.3%+68.3%+50.6%+35.4%
Operating MarginEBIT ÷ Revenue+14.5%+46.8%+11.5%-9.4%
Net MarginNet income ÷ Revenue+7.8%+39.3%+12.2%-5.9%
FCF MarginFCF ÷ Revenue+15.4%+22.9%-0.3%-5.8%
Rev. Growth (YoY)Latest quarter vs prior year+10.6%+18.3%+16.6%+7.2%
EPS Growth (YoY)Latest quarter vs prior year-55.7%+23.4%+74.8%-2.8%
MSFT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

ZBRA leads this category, winning 5 of 7 comparable metrics.

At 27.6x trailing earnings, ZBRA trades at a 27% valuation discount to AMZN's 38.0x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.36x vs MSFT's 1.62x — a lower PEG means you pay less per unit of expected earnings growth.

MetricZBRA logoZBRAZebra Technologie…MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.INTC logoINTCIntel Corporation
Market CapShares × price$11.1B$3.08T$2.93T$627.1B
Enterprise ValueMkt cap + debt − cash$13.8B$3.17T$3.00T$659.4B
Trailing P/EPrice ÷ TTM EPS27.63x30.43x38.03x-2120.46x
Forward P/EPrice ÷ next-FY EPS est.12.68x24.77x31.41x116.47x
PEG RatioP/E ÷ EPS growth rate1.62x1.36x
EV / EBITDAEnterprise value multiple14.02x19.46x20.58x56.44x
Price / SalesMarket cap ÷ Revenue2.06x10.94x4.09x11.87x
Price / BookPrice ÷ Book value/share3.23x9.02x7.18x4.80x
Price / FCFMarket cap ÷ FCF13.38x43.06x381.09x
ZBRA leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 7 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-3 for INTC. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to ZBRA's 0.78x. On the Piotroski fundamental quality scale (0–9), MSFT scores 6/9 vs ZBRA's 5/9, reflecting solid financial health.

MetricZBRA logoZBRAZebra Technologie…MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.INTC logoINTCIntel Corporation
ROE (TTM)Return on equity+11.7%+33.1%+23.3%-2.7%
ROA (TTM)Return on assets+4.9%+19.2%+11.5%-1.6%
ROICReturn on invested capital+10.6%+24.9%+14.7%-0.0%
ROCEReturn on capital employed+12.4%+29.7%+15.3%-0.0%
Piotroski ScoreFundamental quality 0–95666
Debt / EquityFinancial leverage0.78x0.33x0.37x0.37x
Net DebtTotal debt minus cash$2.7B$81.9B$66.2B$32.3B
Cash & Equiv.Liquid assets$125M$30.2B$86.8B$14.3B
Total DebtShort + long-term debt$2.8B$112.2B$153.0B$46.6B
Interest CoverageEBIT ÷ Interest expense4.17x55.65x39.96x3.71x
MSFT leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

INTC leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in INTC five years ago would be worth $22,899 today (with dividends reinvested), compared to $4,670 for ZBRA. Over the past 12 months, INTC leads with a +494.7% total return vs ZBRA's -14.8%. The 3-year compound annual growth rate (CAGR) favors INTC at 59.8% vs ZBRA's -6.7% — a key indicator of consistent wealth creation.

MetricZBRA logoZBRAZebra Technologie…MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.INTC logoINTCIntel Corporation
YTD ReturnYear-to-date-9.0%-12.0%+20.4%+217.2%
1-Year ReturnPast 12 months-14.8%-4.5%+42.0%+494.7%
3-Year ReturnCumulative with dividends-18.7%+37.6%+157.7%+307.9%
5-Year ReturnCumulative with dividends-53.3%+73.8%+70.9%+129.0%
10-Year ReturnCumulative with dividends+261.2%+776.0%+702.2%+350.5%
CAGR (3Y)Annualised 3-year return-6.7%+11.2%+37.1%+59.8%
INTC leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — MSFT and AMZN each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.85 beta — it tends to amplify market swings less than INTC's 2.27 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AMZN currently trades 97.9% from its 52-week high vs ZBRA's 64.1% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricZBRA logoZBRAZebra Technologie…MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.INTC logoINTCIntel Corporation
Beta (5Y)Sensitivity to S&P 5001.84x0.85x1.50x2.27x
52-Week HighHighest price in past year$352.66$555.45$278.56$130.57
52-Week LowLowest price in past year$199.05$356.28$188.82$18.97
% of 52W HighCurrent price vs 52-week peak+64.1%+74.7%+97.9%+95.7%
RSI (14)Momentum oscillator 0–10054.857.974.280.5
Avg Volume (50D)Average daily shares traded710K32.5M45.2M113.6M
Evenly matched — MSFT and AMZN each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: ZBRA as "Buy", MSFT as "Buy", AMZN as "Buy", INTC as "Hold". Consensus price targets imply 37.6% upside for ZBRA (target: $311) vs -36.3% for INTC (target: $80). MSFT is the only dividend payer here at 0.78% yield — a key consideration for income-focused portfolios.

MetricZBRA logoZBRAZebra Technologie…MSFT logoMSFTMicrosoft Corpora…AMZN logoAMZNAmazon.com, Inc.INTC logoINTCIntel Corporation
Analyst RatingConsensus buy/hold/sellBuyBuyBuyHold
Price TargetConsensus 12-month target$311.00$556.88$306.77$79.55
# AnalystsCovering analysts25819484
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises190
Dividend / ShareAnnual DPS$3.23
Buyback YieldShare repurchases ÷ mkt cap+5.3%+0.6%0.0%0.0%
MSFT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MSFT leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). ZBRA leads in 1 (Valuation Metrics). 1 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 3 of 6 categories
Loading custom metrics...

ZBRA vs MSFT vs AMZN vs INTC: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ZBRA or MSFT or AMZN or INTC a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus -0. 5% for Intel Corporation (INTC). Zebra Technologies Corporation (ZBRA) offers the better valuation at 27. 6x trailing P/E (12. 7x forward), making it the more compelling value choice. Analysts rate Zebra Technologies Corporation (ZBRA) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ZBRA or MSFT or AMZN or INTC?

On trailing P/E, Zebra Technologies Corporation (ZBRA) is the cheapest at 27.

6x versus Amazon. com, Inc. at 38. 0x. On forward P/E, Zebra Technologies Corporation is actually cheaper at 12. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 12x versus Microsoft Corporation's 1. 32x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — ZBRA or MSFT or AMZN or INTC?

Over the past 5 years, Intel Corporation (INTC) delivered a total return of +129.

0%, compared to -53. 3% for Zebra Technologies Corporation (ZBRA). Over 10 years, the gap is even starker: MSFT returned +776. 0% versus ZBRA's +261. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ZBRA or MSFT or AMZN or INTC?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

85β versus Intel Corporation's 2. 27β — meaning INTC is approximately 166% more volatile than MSFT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 78% for Zebra Technologies Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — ZBRA or MSFT or AMZN or INTC?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus -0. 5% for Intel Corporation (INTC). On earnings-per-share growth, the picture is similar: Intel Corporation grew EPS 98. 7% year-over-year, compared to -19. 6% for Zebra Technologies Corporation. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ZBRA or MSFT or AMZN or INTC?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -0. 5% for Intel Corporation — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -0. 0% for INTC. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ZBRA or MSFT or AMZN or INTC more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 12x versus Microsoft Corporation's 1. 32x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Zebra Technologies Corporation (ZBRA) trades at 12. 7x forward P/E versus 116. 5x for Intel Corporation — 103. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ZBRA: 37. 6% to $311. 00.

08

Which pays a better dividend — ZBRA or MSFT or AMZN or INTC?

In this comparison, MSFT (0.

8% yield) pays a dividend. ZBRA, AMZN, INTC do not pay a meaningful dividend and should not be held primarily for income.

09

Is ZBRA or MSFT or AMZN or INTC better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

85), 0. 8% yield, +776. 0% 10Y return). Intel Corporation (INTC) carries a higher beta of 2. 27 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +776. 0%, INTC: +350. 5%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ZBRA and MSFT and AMZN and INTC?

These companies operate in different sectors (ZBRA (Technology) and MSFT (Technology) and AMZN (Consumer Cyclical) and INTC (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

MSFT pays a dividend while ZBRA, AMZN, INTC do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

ZBRA

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Stocks Like

INTC

Quality Business

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 21%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform ZBRA and MSFT and AMZN and INTC on the metrics below

Revenue Growth>
%
(ZBRA: 10.6% · MSFT: 18.3%)
Net Margin>
%
(ZBRA: 7.8% · MSFT: 39.3%)
P/E Ratio<
x
(ZBRA: 27.6x · MSFT: 30.4x)

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