ZBRA vs TRMB vs HON vs KEYS

For growth investors, Zebra Technologies Corporation (ZBRA) is the stronger pick with 8.

3% revenue growth year-over-year, versus -2. 6% for Trimble Inc. (TRMB). Zebra Technologies Corporation (ZBRA) offers the better valuation at 27. 6x trailing P/E (12. 7x forward), making it the more compelling value choice. Analysts rate Zebra Technologies Corporation (ZBRA) a "Buy" — based on 25 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Zebra Technologies Corporation (ZBRA) is the cheapest at 27.

6x versus Keysight Technologies, Inc. at 73. 8x. On forward P/E, Zebra Technologies Corporation is actually cheaper at 12. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Keysight Technologies, Inc. wins at 5. 05x versus Honeywell International Inc. 's 11. 03x.

Over the past 5 years, Keysight Technologies, Inc.

(KEYS) delivered a total return of +157. 5%, compared to -53. 3% for Zebra Technologies Corporation (ZBRA). Over 10 years, the gap is even starker: KEYS returned +1301% versus HON's +132. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Honeywell International Inc.

(HON) is the lower-risk stock at 0. 74β versus Zebra Technologies Corporation's 1. 84β — meaning ZBRA is approximately 148% more volatile than HON relative to the S&P 500. On balance sheet safety, Trimble Inc. (TRMB) carries a lower debt/equity ratio of 24% versus 2% for Honeywell International Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Zebra Technologies Corporation (ZBRA) is pulling ahead at 8.

3% versus -2. 6% for Trimble Inc. (TRMB). On earnings-per-share growth, the picture is similar: Keysight Technologies, Inc. grew EPS 39. 0% year-over-year, compared to -71. 3% for Trimble Inc.. Over a 3-year CAGR, HON leads at 1. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Keysight Technologies, Inc.

(KEYS) is the more profitable company, earning 15. 7% net margin versus 7. 8% for Zebra Technologies Corporation — meaning it keeps 15. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KEYS leads at 17. 6% versus 14. 8% for ZBRA. At the gross margin level — before operating expenses — TRMB leads at 68. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Keysight Technologies, Inc. (KEYS) is the more undervalued stock at a PEG of 5. 05x versus Honeywell International Inc. 's 11. 03x. Both stocks trade at elevated growth-adjusted valuations, so expected growth needs to materialise. On forward earnings alone, Zebra Technologies Corporation (ZBRA) trades at 12. 7x forward P/E versus 40. 5x for Keysight Technologies, Inc. — 27. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TRMB: 53. 8% to $93. 50.

In this comparison, HON (2.

2% yield) pays a dividend. ZBRA, TRMB, KEYS do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Honeywell International Inc.

(HON) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 74), 2. 2% yield, +132. 4% 10Y return). Zebra Technologies Corporation (ZBRA) carries a higher beta of 1. 84 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HON: +132. 4%, ZBRA: +261. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

These companies operate in different sectors (ZBRA (Technology) and TRMB (Technology) and HON (Industrials) and KEYS (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

HON pays a dividend while ZBRA, TRMB, KEYS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.