Baidu, Inc. (BIDU) Financial Ratios
23 years of historical data (2003–2025) · Communication Services · Internet Content & Information
EV/EBITDA
↑
39.34
↑+668% vs avg
5yr avg: 5.12
30Y Low1.3·High21.8
P/FCF
↓
N/A
—
5yr avg: 3.02
30Y Low1.7·High38.0
P/B Ratio
↓
0.90
↑+445% vs avg
5yr avg: 0.16
30Y Low0.1·High6.6
ROE
↓
1.9%
↑-64% vs avg
5yr avg: 5.4%
30Y Low1%·High89%
Debt/EBITDA
↑
11.57
↑+158% vs avg
5yr avg: 4.49
30Y Low0.0·High11.6
Percentile shows where the current value sits in 30-year historical distribution. Sparklines show 5-year trend.
BIDU Valuation Multiples
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
Baidu, Inc. trades at 64.4x earnings, 1157% above its 5-year average of 5.1x, sitting at the 100th percentile of its historical range. Compared to the Communication Services sector median P/E of 15.3x, the stock trades at a premium of 321%.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $38.0B | $44.8B | $29.5B | $42.2B | $40.2B | $52.3B | $74.5B | $44.1B | $55.4B | $81.9B | $57.1B |
| Enterprise Value | $48.7B | $117.3B | $84.0B | $101.6B | $78.4B | $107.0B | $121.3B | $84.2B | $92.7B | $114.3B | $90.5B |
| P/E Ratio → | 64.41 | 11.11 | 1.28 | 2.16 | 5.77 | 5.30 | 3.32 | 19.75 | 2.01 | 4.48 | 4.92 |
| P/S Ratio | 2.00 | 0.35 | 0.22 | 0.31 | 0.32 | 0.42 | 0.70 | 0.41 | 0.54 | 0.97 | 0.81 |
| P/B Ratio | 0.90 | 0.15 | 0.10 | 0.16 | 0.17 | 0.23 | 0.39 | 0.26 | 0.32 | 0.63 | 0.58 |
| P/FCF | — | — | 2.25 | 1.67 | 2.26 | 5.89 | 3.95 | 4.72 | 4.07 | 4.32 | 4.86 |
| P/OCF | — | — | 1.39 | 1.15 | 1.53 | 2.60 | 3.08 | 1.55 | 1.54 | 2.49 | 2.57 |
P/E links to full P/E history page with 30-year chart
BIDU EV Ratios
Enterprise-value multiples — capital-structure-neutral measures of total business value
Baidu, Inc.'s enterprise value stands at 39.3x EBITDA, 668% above its 5-year average of 5.1x. The Communication Services sector median is 9.6x, placing the stock at a 309% premium on an enterprise-value basis.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 0.91 | 0.63 | 0.75 | 0.63 | 0.86 | 1.13 | 0.78 | 0.91 | 1.35 | 1.28 |
| EV / EBITDA | 39.34 | 13.98 | 2.34 | 2.76 | 2.56 | 3.97 | 3.73 | 3.31 | 2.91 | 4.17 | 4.93 |
| EV / EBIT | — | 11.63 | 2.67 | 3.57 | 6.02 | 7.54 | 4.63 | 32.13 | 3.17 | 4.99 | 5.78 |
| EV / FCF | — | — | 6.41 | 4.01 | 4.41 | 12.05 | 6.43 | 9.02 | 6.81 | 6.04 | 7.70 |
BIDU Profitability
Margins and return-on-capital ratios measuring operating efficiency
Baidu, Inc. earns an operating margin of -4.5%, below the Communication Services sector average of 1.6%. Operating margins have compressed from 16.2% to -4.5% over the past 3 years, signaling potential cost pressures or competitive headwinds. ROE of 1.9% is modest.
Margins
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 43.9% | 43.9% | 50.3% | 51.7% | 48.3% | 48.3% | 48.5% | 41.5% | 49.4% | 49.2% | 50.0% |
| Operating Margin | -4.5% | -4.5% | 16.0% | 16.2% | 12.9% | 8.4% | 13.4% | 5.9% | 15.2% | 18.5% | 14.2% |
| Net Profit Margin | 4.3% | 4.3% | 17.8% | 15.1% | 6.1% | 8.2% | 21.0% | 1.9% | 27.0% | 21.6% | 16.5% |
Return on Capital
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | 1.9% | 1.9% | 8.7% | 8.1% | 3.3% | 4.9% | 12.3% | 1.2% | 18.0% | 16.0% | 12.8% |
| ROA | 1.3% | 1.3% | 5.7% | 5.1% | 2.0% | 2.9% | 7.1% | 0.7% | 10.0% | 8.4% | 7.1% |
| ROIC | -1.2% | -1.2% | 4.8% | 5.5% | 4.3% | 3.1% | 4.8% | 2.2% | 6.2% | 8.0% | 6.3% |
| ROCE | -1.6% | -1.6% | 6.3% | 6.8% | 5.2% | 3.7% | 5.6% | 2.6% | 7.6% | 10.3% | 7.8% |
BIDU Leverage & Debt
Solvency and debt-coverage ratios — lower is generally safer
Baidu, Inc. carries a Debt/EBITDA ratio of 11.6x, which is highly leveraged (221% above the sector average of 3.6x). Net debt stands at $72.5B ($97.1B total debt minus $24.6B cash). Interest coverage of 26.0x signals virtually no risk of debt distress — earnings comfortably cover interest obligations.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.34 | 0.34 | 0.28 | 0.32 | 0.38 | 0.41 | 0.43 | 0.43 | 0.37 | 0.33 | 0.45 |
| Debt / EBITDA | 11.57 | 11.57 | 2.21 | 2.30 | 2.98 | 3.39 | 2.54 | 2.89 | 2.03 | 1.59 | 2.41 |
| Net Debt / Equity | — | 0.25 | 0.19 | 0.23 | 0.16 | 0.24 | 0.24 | 0.23 | 0.21 | 0.25 | 0.34 |
| Net Debt / EBITDA | 8.64 | 8.64 | 1.52 | 1.61 | 1.25 | 2.03 | 1.44 | 1.57 | 1.17 | 1.18 | 1.82 |
| Debt / FCF | — | — | 4.16 | 2.34 | 2.15 | 6.15 | 2.48 | 4.29 | 2.74 | 1.72 | 2.84 |
| Interest Coverage | 26.04 | 26.04 | 11.14 | 8.76 | 4.47 | 4.15 | 8.44 | 0.89 | 15.51 | 14.18 | 13.53 |
BIDU Liquidity & Efficiency
Short-term solvency ratios and asset-utilisation metrics
A current ratio of 1.76x means Baidu, Inc. can comfortably meet its short-term obligations, though there is limited excess liquidity. The current ratio has declined from 3.01x to 1.76x over the past 3 years.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 1.76 | 1.76 | 2.09 | 3.01 | 2.67 | 2.86 | 2.68 | 2.89 | 2.73 | 1.84 | 2.16 |
| Quick Ratio | 1.76 | 1.76 | 2.01 | 2.99 | 2.66 | 2.84 | 2.67 | 2.89 | 2.73 | 1.84 | 2.16 |
| Cash Ratio | 1.34 | 1.34 | 1.57 | 2.54 | 2.19 | 2.42 | 2.37 | 2.55 | 2.45 | 1.45 | 1.95 |
| Asset Turnover | — | 0.29 | 0.31 | 0.33 | 0.32 | 0.33 | 0.32 | 0.36 | 0.34 | 0.34 | 0.39 |
| Inventory Turnover | — | — | 11.04 | 46.58 | 52.11 | 43.54 | 89.25 | — | — | — | — |
| Days Sales Outstanding | — | 38.83 | 39.15 | 45.07 | 62.38 | 43.48 | 39.51 | 37.81 | 31.34 | 21.74 | 25.17 |
BIDU Shareholder Yields
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Baidu, Inc. returns 2.1% to shareholders annually primarily through share buybacks. The earnings yield of 1.6% (inverse of P/E) provides a useful comparison to bond yields when assessing the stock's relative attractiveness to fixed income.
Dividends
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | — | — | — | — | 43.9% | — |
| Payout Ratio | — | — | — | — | — | — | — | — | — | 196.2% | — |
Total Shareholder Return Metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 1.6% | 9.0% | 78.2% | 46.3% | 17.3% | 18.9% | 30.2% | 5.1% | 49.8% | 22.3% | 20.3% |
| FCF Yield | — | — | 44.4% | 60.0% | 44.3% | 17.0% | 25.3% | 21.2% | 24.6% | 23.1% | 20.6% |
| Buyback Yield | 2.1% | 12.0% | 21.4% | 11.3% | 4.8% | 14.5% | 17.5% | 11.2% | 6.0% | 2.1% | 0.0% |
| Total Shareholder Yield | 2.1% | 12.0% | 21.4% | 11.3% | 4.8% | 14.5% | 17.5% | 11.2% | 6.0% | 46.0% | 0.0% |
| Shares Outstanding | — | $343M | $350M | $355M | $351M | $352M | $345M | $349M | $349M | $350M | $348M |
Peer Comparison
Compare BIDU with 10 similar companies in its peer group
| Company | Market Cap | P/E | EV/EBITDA | P/FCF | Gross Margin | Op Margin | ROE | ROIC | Debt/EBITDA |
|---|---|---|---|---|---|---|---|---|---|
 BIDUYou | $38B | 64.4 | 39.3 | — | 43.9% | -4.5% | 1.9% | -1.2% | 11.6 |
 GOOGL | $4.5T | 34.0 | 29.8 | 60.8 | 59.7% | 32.1% | 35.7% | 25.1% | 0.4 |
 MSFT | $2.8T | 27.8 | 17.8 | 39.4 | 68.8% | 45.6% | 33.3% | 24.9% | 0.7 |
 BABA | $250B | 16.5 | 16.7 | — | 39.8% | 5.8% | 9.4% | 3.8% | 2.4 |
 NTES | $77B | 15.7 | 12.6 | 10.9 | 64.3% | 31.8% | 21.9% | 24.0% | 0.2 |
 META | $1.5T | 24.6 | 14.8 | 31.7 | 82.0% | 41.4% | 30.2% | 27.6% | 0.8 |
 SNAP | $8B | -17.2 | — | 18.0 | 55.0% | -9.0% | -19.5% | -6.9% | — |
 PINS | $13B | 33.3 | 37.0 | 10.8 | 80.1% | 7.6% | 8.8% | 6.1% | 0.8 |
 TTD | $9B | 20.3 | 12.0 | 10.9 | 78.6% | 20.3% | 16.3% | 21.3% | 0.6 |
 MGNI | $3B | 18.8 | 15.1 | 15.5 | 62.7% | 13.7% | 17.1% | 9.5% | 1.8 |
 IQ | $984M | -32.9 | 1.4 | 685.8 | 21.1% | 6.0% | -0.2% | 0.7% | 1.2 |
| Communication Services Median | — | 15.3 | 9.6 | 11.4 | 48.5% | 1.6% | 2.0% | 2.6% | 3.6 |
Peer selection based on competitive and market overlap. Compare multiple stocks →
Download Financial Ratios Data
Includes 30+ ratios · 23 years · Updated daily
Consensus-Based Analysis Tools
Full Stock Analysis
Deep dive into BIDU consensus models and risk factors.
View Analysis
Intrinsic Valuation
DCF models, multiple analysis, and analyst estimates.
Check Valuation
Historical Returns
10-year return with dividends reinvested.
Calculate
DCA Calculator
See how regular investing compounds over time.
Run Numbers
Peer Comparison
Compare growth, multiples, and margins vs sector.
Compare
BIDU — Frequently Asked Questions
Quick answers to the most common questions about buying BIDU stock.
What is Baidu, Inc.'s P/E ratio?
Baidu, Inc.'s current P/E ratio is 64.4x. The historical average is 8.2x. This places it at the 100th percentile of its historical range.
What is Baidu, Inc.'s EV/EBITDA?
Baidu, Inc.'s current EV/EBITDA is 39.3x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 5.8x.
What is Baidu, Inc.'s ROE?
Baidu, Inc.'s return on equity (ROE) is 1.9%. The historical average is 26.9%.
Is BIDU stock overvalued?
Based on historical data, Baidu, Inc. is trading at a P/E of 64.4x. This is at the 100th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
What are Baidu, Inc.'s profit margins?
Baidu, Inc. has 43.9% gross margin and -4.5% operating margin.
How much debt does Baidu, Inc. have?
Baidu, Inc.'s Debt/EBITDA ratio is 11.6x, indicating high leverage. A ratio above 4x may signal elevated financial risk.