Baidu, Inc. (BIDU) Financial Ratios
22 years of historical data (2003–2024) · Communication Services · Internet Content & Information
EV/EBITDA
↓
10.86
↑+253% vs avg
5yr avg: 3.07
30Y Low1.3·High21.8
P/FCF
↓
25.59
↑+699% vs avg
5yr avg: 3.20
30Y Low1.7·High38.0
P/B Ratio
↓
1.18
↑+460% vs avg
5yr avg: 0.21
30Y Low0.1·High6.6
ROE
↓
8.7%
↓+17% vs avg
5yr avg: 7.5%
30Y Low1%·High89%
Debt/EBITDA
↓
2.21
↓-18% vs avg
5yr avg: 2.69
30Y Low0.0·High3.4
Percentile shows where the current value sits in 30-year historical distribution. Sparklines show 5-year trend.
BIDU Valuation Multiples
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
Baidu, Inc. trades at 14.5x earnings, 308% above its 5-year average of 3.6x, sitting at the 85th percentile of its historical range. This is roughly in line with the Communication Services sector median P/E of 15.2x. On a free-cash-flow basis, the stock trades at 25.6x P/FCF, 699% above the 5-year average of 3.2x.
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $49.2B | $29.5B | $42.2B | $40.2B | $52.3B | $74.5B | $44.1B | $55.4B | $81.9B | $57.1B | $65.6B |
| Enterprise Value | $57.2B | $84.0B | $101.6B | $78.4B | $107.0B | $121.3B | $84.2B | $92.7B | $114.3B | $90.5B | $90.7B |
| P/E Ratio → | 14.54 | 1.28 | 2.16 | 5.77 | 5.30 | 3.32 | 19.75 | 2.01 | 4.48 | 4.92 | 1.59 |
| P/S Ratio | 2.52 | 0.22 | 0.31 | 0.32 | 0.42 | 0.70 | 0.41 | 0.54 | 0.97 | 0.81 | 0.99 |
| P/B Ratio | 1.18 | 0.10 | 0.16 | 0.17 | 0.23 | 0.39 | 0.26 | 0.32 | 0.63 | 0.58 | 0.78 |
| P/FCF | 25.59 | 2.25 | 1.67 | 2.26 | 5.89 | 3.95 | 4.72 | 4.07 | 4.32 | 4.86 | 5.63 |
| P/OCF | 15.79 | 1.39 | 1.15 | 1.53 | 2.60 | 3.08 | 1.55 | 1.54 | 2.49 | 2.57 | 3.38 |
P/E links to full P/E history page with 30-year chart
BIDU EV Ratios
Enterprise-value multiples — capital-structure-neutral measures of total business value
Baidu, Inc.'s enterprise value stands at 10.9x EBITDA, 253% above its 5-year average of 3.1x. The Communication Services sector median is 8.7x, placing the stock at a 25% premium on an enterprise-value basis.
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 0.63 | 0.75 | 0.63 | 0.86 | 1.13 | 0.78 | 0.91 | 1.35 | 1.28 | 1.37 |
| EV / EBITDA | 10.86 | 2.34 | 2.76 | 2.56 | 3.97 | 3.73 | 3.31 | 2.91 | 4.17 | 4.93 | 5.18 |
| EV / EBIT | 18.32 | 2.67 | 3.57 | 6.02 | 7.54 | 4.63 | 32.13 | 3.17 | 4.99 | 5.78 | 2.33 |
| EV / FCF | — | 6.41 | 4.01 | 4.41 | 12.05 | 6.43 | 9.02 | 6.81 | 6.04 | 7.70 | 7.78 |
BIDU Profitability
Margins and return-on-capital ratios measuring operating efficiency
Baidu, Inc. earns an operating margin of 16.0%. Operating margins have expanded from 12.9% to 16.0% over the past 3 years, signaling improving operational efficiency. ROE of 8.7% is modest. ROIC of 4.8% represents below-average returns on invested capital.
Margins
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 50.3% | 50.3% | 51.7% | 48.3% | 48.3% | 48.5% | 41.5% | 49.4% | 49.2% | 50.0% | 58.6% |
| Operating Margin | 16.0% | 16.0% | 16.2% | 12.9% | 8.4% | 13.4% | 5.9% | 15.2% | 18.5% | 14.2% | 17.6% |
| Net Profit Margin | 17.8% | 17.8% | 15.1% | 6.1% | 8.2% | 21.0% | 1.9% | 27.0% | 21.6% | 16.5% | 50.7% |
Return on Capital
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | 8.7% | 8.7% | 8.1% | 3.3% | 4.9% | 12.3% | 1.2% | 18.0% | 16.0% | 12.8% | 48.5% |
| ROA | 5.7% | 5.7% | 5.1% | 2.0% | 2.9% | 7.1% | 0.7% | 10.0% | 8.4% | 7.1% | 27.2% |
| ROIC | 4.8% | 4.8% | 5.5% | 4.3% | 3.1% | 4.8% | 2.2% | 6.2% | 8.0% | 6.3% | 10.0% |
| ROCE | 6.3% | 6.3% | 6.8% | 5.2% | 3.7% | 5.6% | 2.6% | 7.6% | 10.3% | 7.8% | 11.6% |
BIDU Leverage & Debt
Solvency and debt-coverage ratios — lower is generally safer
Baidu, Inc. carries a Debt/EBITDA ratio of 2.2x, which is manageable (37% below the sector average of 3.5x). Net debt stands at $54.5B ($79.3B total debt minus $24.8B cash). Interest coverage of 7.5x is adequate, though a cyclical earnings downturn could tighten the margin of safety.
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.28 | 0.28 | 0.32 | 0.38 | 0.41 | 0.43 | 0.43 | 0.37 | 0.33 | 0.45 | 0.42 |
| Debt / EBITDA | 2.21 | 2.21 | 2.30 | 2.98 | 3.39 | 2.54 | 2.89 | 2.03 | 1.59 | 2.41 | 2.00 |
| Net Debt / Equity | — | 0.19 | 0.23 | 0.16 | 0.24 | 0.24 | 0.23 | 0.21 | 0.25 | 0.34 | 0.30 |
| Net Debt / EBITDA | 1.52 | 1.52 | 1.61 | 1.25 | 2.03 | 1.44 | 1.57 | 1.17 | 1.18 | 1.82 | 1.43 |
| Debt / FCF | — | 4.16 | 2.34 | 2.15 | 6.15 | 2.48 | 4.29 | 2.74 | 1.72 | 2.84 | 2.16 |
| Interest Coverage | 7.53 | 7.53 | 6.73 | 5.46 | 3.07 | 4.62 | 2.13 | 8.25 | 9.72 | 8.68 | 11.21 |
BIDU Liquidity & Efficiency
Short-term solvency ratios and asset-utilisation metrics
Baidu, Inc.'s current ratio of 2.09x is well above the 1.0 safety threshold, indicating strong short-term liquidity with ample room to cover current liabilities. The current ratio has declined from 2.67x to 2.09x over the past 3 years.
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 2.09 | 2.09 | 3.01 | 2.67 | 2.86 | 2.68 | 2.89 | 2.73 | 1.84 | 2.16 | 3.00 |
| Quick Ratio | 2.01 | 2.01 | 2.99 | 2.66 | 2.84 | 2.67 | 2.89 | 2.73 | 1.84 | 2.16 | 3.00 |
| Cash Ratio | 1.57 | 1.57 | 2.54 | 2.19 | 2.42 | 2.37 | 2.55 | 2.45 | 1.45 | 1.95 | 2.60 |
| Asset Turnover | — | 0.31 | 0.33 | 0.32 | 0.33 | 0.32 | 0.36 | 0.34 | 0.34 | 0.39 | 0.45 |
| Inventory Turnover | 11.04 | 11.04 | 46.58 | 52.11 | 43.54 | 89.25 | — | — | — | — | — |
| Days Sales Outstanding | — | 39.15 | 45.07 | 62.38 | 43.48 | 39.51 | 37.81 | 31.34 | 21.74 | 25.17 | 23.74 |
BIDU Shareholder Yields
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Baidu, Inc. returns 1.9% to shareholders annually primarily through share buybacks. The earnings yield of 6.9% (inverse of P/E) provides a useful comparison to bond yields when assessing the stock's relative attractiveness to fixed income.
Dividends
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | — | — | — | 43.9% | — | 19.7% |
| Payout Ratio | — | — | — | — | — | — | — | — | 196.2% | — | 38.3% |
Total Shareholder Return Metrics
| Metric | TTM | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 | FY 2015 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 6.9% | 78.2% | 46.3% | 17.3% | 18.9% | 30.2% | 5.1% | 49.8% | 22.3% | 20.3% | 62.7% |
| FCF Yield | 3.9% | 44.4% | 60.0% | 44.3% | 17.0% | 25.3% | 21.2% | 24.6% | 23.1% | 20.6% | 17.8% |
| Buyback Yield | 1.9% | 21.4% | 11.3% | 4.8% | 14.5% | 17.5% | 11.2% | 6.0% | 2.1% | 0.0% | 9.7% |
| Total Shareholder Yield | 1.9% | 21.4% | 11.3% | 4.8% | 14.5% | 17.5% | 11.2% | 6.0% | 46.0% | 0.0% | 29.4% |
| Shares Outstanding | — | $350M | $355M | $351M | $352M | $345M | $349M | $349M | $350M | $348M | $347M |
Peer Comparison
Compare BIDU with 10 similar companies in its peer group
| Company | Market Cap | P/E | EV/EBITDA | P/FCF | Gross Margin | Op Margin | ROE | ROIC | Debt/EBITDA |
|---|---|---|---|---|---|---|---|---|---|
 BIDUYou | $49B | 14.5 | 10.9 | 25.6 | 50.3% | 16.0% | 8.7% | 4.8% | 2.2 |
 GOOGL | $4.8T | 36.8 | 32.2 | 65.7 | 59.7% | 32.1% | 35.7% | 25.1% | 0.4 |
 MSFT | $3.1T | 30.3 | 19.4 | 42.9 | 68.8% | 45.6% | 33.3% | 24.9% | 0.7 |
 BABA | $342B | 18.0 | 13.6 | 29.8 | 40.0% | 14.1% | 11.8% | 9.6% | 1.4 |
 NTES | $75B | 15.8 | 12.6 | 10.6 | 64.3% | 31.8% | 21.3% | 23.3% | 0.2 |
 META | $1.6T | 26.1 | 15.7 | 33.7 | 82.0% | 41.4% | 30.2% | 27.6% | 0.8 |
 SNAP | $11B | -21.9 | — | 24.1 | 55.0% | -9.0% | -19.5% | -10.6% | — |
 PINS | $14B | 34.7 | 39.3 | 11.4 | 80.1% | 7.6% | 8.8% | 6.1% | 0.8 |
 TTD | $11B | 26.4 | 15.9 | 14.3 | 78.6% | 20.3% | 16.3% | 21.3% | 0.6 |
 MGNI | $2B | 14.1 | 16.8 | 11.6 | 62.7% | 13.7% | 17.1% | 9.5% | 2.9 |
 IQ | $1B | 10.9 | 10.3 | 4.2 | 24.9% | 6.2% | 6.0% | 5.8% | 7.8 |
| Communication Services Median | — | 15.2 | 8.7 | 11.6 | 49.1% | 1.0% | 2.4% | 3.3% | 3.5 |
Peer selection based on competitive and market overlap. Compare multiple stocks →
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Start ComparisonBIDU — Frequently Asked Questions
Quick answers to the most common questions about buying BIDU stock.
What is Baidu, Inc.'s P/E ratio?
Baidu, Inc.'s current P/E ratio is 14.5x. The historical average is 8.1x. This places it at the 85th percentile of its historical range.
What is Baidu, Inc.'s EV/EBITDA?
Baidu, Inc.'s current EV/EBITDA is 10.9x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 5.4x.
What is Baidu, Inc.'s ROE?
Baidu, Inc.'s return on equity (ROE) is 8.7%. The historical average is 28.1%.
Is BIDU stock overvalued?
Based on historical data, Baidu, Inc. is trading at a P/E of 14.5x. This is at the 85th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
What are Baidu, Inc.'s profit margins?
Baidu, Inc. has 50.3% gross margin and 16.0% operating margin. Operating margin between 10-20% is typical for established companies.
How much debt does Baidu, Inc. have?
Baidu, Inc.'s Debt/EBITDA ratio is 2.2x, indicating moderate leverage. A ratio between 2-4x is manageable but warrants monitoring.