WPP plc (WPP) Price Target Analysis

Analyst Rating: Hold

Based on 13 analysts

No Target Data

WPP trades at Wall Street's consensus target of —.

Current Price$17.97

Average Target—

Low—

Median—

High—

Analyst Target Range

Forward P/E7.1x

(Value)

PEG Ratio—

Implied Growth-5.9%

(Declining)

Analyst Spread—

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$17.97

Consensus—

High—

Low—

Consensus Scenario Assumptions

The base valuation assumes WPP achieves its forward estimates and maintains a stable P/E multiple of 7.1x. This scenario reflects the blended consensus of 13 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 13 published analyst recommendations for WPP

54% hold / mixed conviction

BearishBullish

Weighted analyst sentiment score based on 13 ratings

ConsensusHold

Coverage13 Analysts

Net Score+8

Bull / Bear31% / 15%

Strong Buy00%

Buy431%

Hold754%

Sell215%

Strong Sell00%

Strong Buy

00%

Buy

431%

Hold

754%

Sell

215%

Strong Sell

00%

Recommendation Mix31% Buy · 54% Hold · 15% Sell

Buy (4)Hold (7)Sell (2)

WPP Price Target Analysis

Updated June 22, 2026

As of June 22, 2026, WPP plc (WPP) has a Wall Street consensus price target of N/A, based on estimates from 13 covering analysts. The company has a market capitalization of $3.88B.

Analyst price targets range from a low of N/A to a high of N/A.

The current analyst consensus rating is Hold, with 4 analysts rating the stock as a Buy or Strong Buy,7 rating it Hold, and 2 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.

From a valuation perspective, WPP trades at a trailing P/E of 5.6x and forward P/E of 7.1x. Analysts expect EPS to grow -5.9% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $41.95, with bear and bull scenarios of $26.43 and $55.27 respectively. Model confidence stands at 36/100, suggesting limited visibility into future performance.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Communication Services stocks.

Analyst Sentiment Comparison

Industry Peer Analysis

Avg Peer Upside

+43.4%

Industry Consensus

Avg Forward P/E

14.7x

(Value)

Peers with Coverage

9 / 10

Active Analyst Tracking

Company	Market Cap	Price	Target	Upside Potential	Rating	Fwd P/E	Analysts
OMCOmnicom Group Inc.	$22.1B	$71.35	$106.33	+49.0%	Hold	6.8x	34
IPGThe Interpublic Group of Companies, Inc.	$8.9B	$24.57	$36.57	+48.8%	Hold	7.8x	34
HURNHuron Consulting Group Inc.	$1.5B	$90.56	$157.50	+73.9%	Buy	10.2x	9
ICFIICF International, Inc.	$1.2B	$66.51	$90.00	+35.3%	Buy	9.5x	13
FORRForrester Research, Inc.	$128M	$6.70	—	—	Hold	8.8x	4
CODACoda Octopus Group, Inc.	$113M	$10.00	$14.00	+40.0%	Buy	21.1x	1
GOOGLAlphabet Inc.	$4.5T	$368.03	$411.80	+11.9%	Buy	25.9x	83
METAMeta Platforms, Inc.	$1.5T	$577.22	$826.11	+43.1%	Buy	17.5x	60
TTDThe Trade Desk, Inc.	$8.7B	$18.51	$29.45	+59.1%	Buy	18.6x	47
DVDoubleVerify Holdings, Inc.	$1.6B	$10.33	$13.38	+29.5%	Buy	21.0x	33

WPP — Frequently Asked Questions

Quick answers to the most common questions about buying WPP stock.

What is the WPP stock price target for 2026?

The consensus price target for WPP is $N/A, close to the current price of $17.97 (N/A% implied move). Based on 13 analyst estimates, the stock appears fairly valued near current levels.

Is WPP a buy, sell, or hold?

WPP has a consensus rating of "Hold" based on 13 Wall Street analysts. The rating breakdown is mixed, with 7 Hold ratings making up the largest segment. The consensus 12-month price target of $N/A implies N/A% upside from current levels.

Is WPP stock overvalued or undervalued?

With a forward P/E of 7.146x, WPP trades at a relatively low valuation. The consensus target of $N/A implies N/A% appreciation, suggesting the market may be pricing in risks.

How high can WPP stock go?

The most bullish Wall Street analyst has a price target of $N/A for WPP, while the most conservative target is $N/A. The consensus of $N/A represents the median expectation. Our quantitative valuation model projects a bull case target of $55 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover WPP stock?

WPP is moderately covered, with 13 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 4 have Buy ratings, 7 recommend Hold, and 2 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the WPP stock forecast?

The 12-month WPP stock forecast based on 13 Wall Street analysts shows a consensus price target of $N/A, with estimates ranging from $N/A (bear case) to $N/A (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $42, with bear/bull scenarios of $26/$55.

What is WPP's fair value based on fundamentals?

Our quantitative valuation model calculates WPP's fair value at $42 (base case), with a bear case of $26 and bull case of $55. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 36/100.

What is WPP's forward P/E ratio?

WPP trades at a forward P/E ratio of 7.1x based on next-twelve-months earnings estimates compared to a trailing P/E of 5.6x. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy WPP stock?

WPP appears fairly valued according to analysts, with a "Hold" rating and minimal upside to the $N/A target. Consider your investment thesis and risk tolerance. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do WPP price targets vary so much?

WPP analyst price targets range from $N/A to $N/A, a NaN% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $N/A consensus represents the middle ground. Our model's $26-$55 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools