Latest Ratios: P/E Ratio -0.3x · EV/EBITDA N/A · ROE -132.8%. (2018–2025 historical series)
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $4M | $4M | $4M | $6M | $8M | $8M | — | — | — |
| Enterprise Value | $4M | $4M | $3M | $4M | $3M | $4M | — | — | — |
| P/E Ratio → | -0.34 | — | — | — | — | — | — | — | — |
| P/S Ratio | 7.17 | 7.36 | 6.29 | 6.01 | 3.26 | 2.00 | — | — | — |
| P/B Ratio | 1.24 | 1.27 | 0.26 | 0.13 | 0.17 | 0.11 | — | — | — |
| P/FCF | — | — | — | 2.48 | 106.87 | — | — | — | — |
| P/OCF | — | — | — | 2.45 | 4.91 | — | — | — | — |
P/E links to full P/E history page with 30-year chart
Enterprise-value multiples — capital-structure-neutral measures of total business value
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 6.42 | 5.02 | 4.86 | 1.09 | 1.06 | — | — | — |
| EV / EBITDA | — | — | — | — | — | — | — | — | — |
| EV / EBIT | — | — | — | — | — | — | — | — | — |
| EV / FCF | — | — | — | 2.01 | 35.83 | — | — | — | — |
Margins and return-on-capital ratios measuring operating efficiency
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | -54.1% | -54.1% | 30.5% | 66.5% | -1.3% | 46.9% | 89.5% | 89.6% | 90.9% |
| Operating Margin | -1310.3% | -1310.3% | -4285.7% | -267.7% | -996.6% | -229.8% | 47.4% | 58.6% | 60.0% |
| Net Profit Margin | -2112.8% | -2112.8% | -4305.7% | -200.2% | -982.9% | -172.5% | 58.3% | 62.6% | 56.9% |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|---|
| ROE | -132.8% | -132.8% | -94.0% | -4.2% | -39.7% | -11.7% | 18.8% | 43.2% | 47.0% |
| ROA | -71.4% | -71.4% | -76.7% | -3.5% | -31.2% | -7.2% | 7.8% | 13.8% | 11.9% |
| ROIC | -66.6% | -66.6% | -72.5% | -4.5% | -32.7% | -12.6% | 12.9% | 33.3% | 39.7% |
| ROCE | -82.3% | -82.3% | -93.5% | -5.6% | -40.1% | -15.5% | 14.7% | 35.9% | 42.4% |
Solvency and debt-coverage ratios — lower is generally safer
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 0.22 | 0.22 | 0.05 | 0.05 | 0.03 | 0.01 | 0.05 | 0.15 | — |
| Debt / EBITDA | — | — | — | — | — | — | 0.30 | 0.42 | — |
| Net Debt / Equity | — | -0.16 | -0.05 | -0.03 | -0.12 | -0.05 | -0.11 | -0.11 | -0.06 |
| Net Debt / EBITDA | — | — | — | — | — | — | -0.76 | -0.30 | -0.13 |
| Debt / FCF | — | — | — | -0.48 | -71.05 | — | — | -0.44 | — |
| Interest Coverage | -614.29 | -614.29 | -197.80 | -126.32 | — | -147.33 | 39.35 | 216.31 | 50.44 |
Net cash position: cash ($1M) exceeds total debt ($730720)
Short-term solvency ratios and asset-utilisation metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 0.75 | 0.75 | 1.98 | 6.11 | 3.98 | 4.42 | 1.78 | 1.67 | 1.41 |
| Quick Ratio | 0.75 | 0.75 | 1.98 | 5.38 | 3.54 | 3.47 | 1.45 | 1.32 | 1.17 |
| Cash Ratio | 0.18 | 0.18 | 0.44 | 0.91 | 0.77 | 0.24 | 0.13 | 0.16 | 0.02 |
| Asset Turnover | — | 0.05 | 0.03 | 0.02 | 0.04 | 0.04 | 0.13 | 0.21 | 0.21 |
| Inventory Turnover | — | — | — | 0.07 | 0.44 | 0.11 | 0.07 | 0.11 | 0.12 |
| Days Sales Outstanding | — | 2954.63 | 3425.57 | 10327.47 | 5261.35 | 5812.38 | 1996.56 | 1118.32 | 1359.41 |
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | 15.1% | 27.7% | — | — | — |
| Payout Ratio | — | — | — | — | — | — | — | 36.3% | — |
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 |
|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | — | — | — | — | — | — | — | — | — |
| FCF Yield | — | — | — | 40.2% | 0.9% | — | — | — | — |
| Buyback Yield | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | 0.0% | — | — | — |
| Total Shareholder Yield | 0.0% | 0.0% | 0.0% | 0.0% | 15.1% | 27.7% | — | — | — |
| Shares Outstanding | — | $2M | $2M | $2M | $2M | $1M | $1M | $1M | $1M |
Terminal business model collapse
As reported in recent financial statements, BAOS recorded a gross margin of -70.7% in the latest quarter, illustrating a fundamental inability to cover the cost of media procurement, which suggests the company's core service offering is currently value-destructive rather than a viable revenue-generating engine for the firm.
The persistent negative gross margins indicate that the company is likely locked into unfavorable inventory purchase commitments that it cannot pass on to its shrinking client base. This structural imbalance renders traditional operating margin analysis secondary, as the business is effectively losing money on every dollar of revenue before accounting for corporate overhead.
Based on the company's reported figures, the ROIC has plummeted to -39.0% in 2025Q4, a stark reversal from historical levels that confirms the firm is currently destroying shareholder capital rather than compounding it through its core advertising agency operations in the highly competitive Chinese digital marketing landscape.
The rapid decay in return on invested capital suggests that the company's asset base is no longer being utilized to generate productive economic returns. Investors should monitor whether management continues to deploy remaining cash into projects that fail to clear the cost of capital, as this trend appears to be accelerating.
According to recent SEC filings, the company's DSO has reached 1755 days, a metric that highlights a catastrophic breakdown in the cash conversion cycle and suggests that the firm is struggling to collect payments from its clients, which severely limits its ability to fund ongoing operational requirements.
The extreme duration of the DSO relative to industry norms implies that the company's receivables may be significantly impaired or uncollectible. This lack of working capital efficiency forces a reliance on cash reserves, which are already under pressure from the company's inability to maintain a positive operating margin.
As reported in financial statements, the current ratio has deteriorated to 0.75, indicating that current liabilities now exceed current assets, which leaves the company with minimal financial flexibility to navigate further operational shocks or meet its short-term obligations without external capital or a significant pivot in strategy.
The decline in the current ratio from historical highs suggests that the company is consuming its liquidity buffer to finance ongoing losses. This vulnerability warrants close investigation, as the firm appears to be approaching a point where its ability to continue as a going concern may be compromised.
Investors frequently misapply the P/S ratio to BAOS, ignoring that the company's negative gross margins render revenue a poor proxy for value, as the firm is effectively paying to deliver services rather than capturing a margin on the media inventory it procures for its advertising clients.
Using a P/S multiple for a company with negative gross margins obscures the reality that higher revenue could actually correlate with higher losses. A more appropriate metric for this business model would be a liquidation analysis of net cash and collectible receivables, rather than traditional valuation multiples based on top-line performance.
Includes 30+ ratios · 8 years · Updated daily
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Quick answers to the most common questions about buying BAOS stock.
Baosheng Media Group Holdings Limited's current P/E ratio is -0.3x. This places it at the 50th percentile of its historical range.
Baosheng Media Group Holdings Limited's return on equity (ROE) is -132.8%. The historical average is -21.7%.
Based on historical data, Baosheng Media Group Holdings Limited is trading at a P/E of -0.3x. This is at the 50th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
Baosheng Media Group Holdings Limited has -54.1% gross margin and -1310.3% operating margin.