The company's operational viability is severely compromised, evidenced by a gross margin of -70.7% and a net loss of $7.8 million in the latest quarter.
| Sales/Revenue | 568.99K | 624.09K | 921.83K | 2.42M | 3.91M | 11.91M | 17.85M | 16.16M |
| Revenue Growth % | -8.83% | -32.3% | -61.83% | -38.26% | -67.16% | -33.26% | 10.46% | - |
| Cost of Goods Sold | 876.9K | 433.49K | 308.39K | 2.45M | 2.08M | 1.26M | 1.86M | 1.47M |
| COGS % of Revenue | 154.11% | 69.46% | 33.45% | 101.32% | 53.11% | 10.55% | 10.39% | 9.1% |
| Gross Profit | -307.91K | 190.6K | 613.44K | -31.84K | 1.83M | 10.65M | 15.99M | 14.69M |
| Gross Margin % | -54.11% | 30.54% | 66.55% | -1.32% | 46.89% | 89.45% | 89.61% | 90.9% |
| Gross Profit Growth % | -261.55% | -68.93% | 2026.45% | -101.74% | -82.79% | -33.37% | 8.88% | - |
| Operating Expenses | 7.15M | 26.94M | 3.08M | 24.03M | 10.25M | 5.01M | 4.72M | 4.81M |
| OpEx % of Revenue | 1256.22% | 4316.22% | 334.25% | 995.12% | 261.99% | 42.08% | 26.46% | 29.76% |
| Selling, General & Admin | 4.28M | 3.93M | 2.23M | 3.58M | 3.94M | 5.01M | 5.54M | 5M |
| SG&A % of Revenue | 752.66% | 629.25% | 241.55% | 148.05% | 100.8% | 42.08% | 31.05% | 30.93% |
| Research & Development | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| R&D % of Revenue | - | - | - | - | - | - | - | - |
| Other Operating Expenses | 2.87M | 23.01M | 854.5K | 20.46M | 6.31M | 0 | -819.75K | -187.69K |
| Operating Income | -7.46M | -26.75M | -2.47M | -24.07M | -8.99M | 5.64M | 10.45M | 9.69M |
| Operating Margin % | -1310.33% | -4285.68% | -267.7% | -996.56% | -229.8% | 47.38% | 58.56% | 59.97% |
| Operating Income Growth % | 72.12% | -983.83% | 89.75% | -167.75% | -259.29% | -46% | 7.86% | - |
| EBITDA | -7.08M | -26.4M | -2.08M | -23.17M | -7.97M | 6.19M | 11.2M | 9.73M |
| EBITDA Margin % | -1243.67% | -4230.34% | -225.11% | -959.29% | -203.76% | 51.93% | 62.77% | 60.19% |
| EBITDA Growth % | 73.2% | -1172.25% | 91.04% | -190.69% | -228.86% | -44.78% | 15.18% | - |
| D&A (Non-Cash Add-back) | 379.29K | 345.37K | 392.62K | 900.24K | 1.02M | 542.01K | 751.41K | 36.14K |
| EBIT | -7.46M | -26.74M | -1.83M | -24.06M | -8.41M | 7.24M | 10.45M | 9.69M |
| Net Interest Income | -12.14K | -135.16K | -14.49K | 16.4K | -57.11K | -183.9K | -48.31K | -192.14K |
| Interest Income | 0 | 0 | 0 | 16.4K | 0 | 0 | 0 | 0 |
| Interest Expense | 12.14K | 135.16K | 14.49K | 0 | 57.11K | 183.9K | 48.31K | 192.14K |
| Other Income/Expense | -4.57M | -124.89K | 622.59K | 329.15K | 2.68M | 1.41M | 705.69K | -190.15K |
| Pretax Income | -12.02M | -26.87M | -1.85M | -23.74M | -6.75M | 7.05M | 11.16M | 9.5M |
| Pretax Margin % | -2112.67% | -4305.69% | -200.16% | -982.93% | -172.5% | 59.22% | 62.51% | 58.79% |
| Income Tax | 695 | 0 | 0 | 0 | 0 | 108.64K | -18.53K | 306.04K |
| Effective Tax Rate % | -0.01% | 0% | 0% | 0% | 0% | 1.54% | -0.17% | 3.22% |
| Net Income | -12.02M | -26.87M | -1.85M | -23.74M | -6.75M | 6.94M | 11.17M | 9.19M |
| Net Margin % | -2112.79% | -4305.69% | -200.16% | -982.93% | -172.5% | 58.3% | 62.61% | 56.9% |
| Net Income Growth % | 55.26% | -1356.3% | 92.23% | -251.82% | -197.16% | -37.85% | 21.56% | - |
| Net Income (Continuing) | -12.02M | -26.87M | -1.85M | -23.74M | -6.75M | 6.94M | 11.17M | 9.19M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | -7.83 | -17.51 | -1.20 | -15.57 | -4.62 | 6.54 | 7.76 | 6.69 |
| EPS Growth % | 55.28% | -1359.17% | 92.29% | -237.01% | -170.64% | -15.72% | 15.99% | - |
| EPS (Basic) | -7.83 | -17.51 | -1.20 | -15.57 | -4.62 | 6.54 | 7.76 | 6.69 |
| Diluted Shares Outstanding | 1.53M | 1.53M | 1.53M | 1.52M | 1.46M | 1.06M | 1.44M | 1.38M |
| Basic Shares Outstanding | 1.53M | 1.53M | 1.53M | 1.52M | 1.46M | 1.06M | 1.44M | 1.38M |
| Dividend Payout Ratio | - | - | - | - | - | - | 36.27% | - |
Fundamental business model collapse
As reported in recent financial filings, BAOS has experienced a severe revenue contraction, with the most recent quarterly figures showing a 50.5% decline, underscoring the company's inability to maintain its client base or secure meaningful market share within the competitive Chinese digital advertising landscape.
The consistent downward trend in top-line performance suggests that the company's intermediary service model is losing relevance. Investors should monitor whether this trajectory reflects a strategic pivot or an inability to compete with larger, more capitalized advertising aggregators.
Based on the provided income statement data, BAOS reported a gross margin of -70.7% in the most recent quarter, indicating that the cost of procuring media inventory significantly exceeds the revenue generated from its advertising services, rendering the current business model fundamentally unsustainable.
This negative margin profile suggests that the company may be locked into unfavorable minimum purchase commitments with media platforms. The lack of pricing power implies that any attempt to pass costs to clients results in further volume loss, creating a cycle of margin degradation.
According to the company's income statement, operating expenses continue to dwarf revenue, as evidenced by a recent quarterly operating loss of $3.2 million against only $286,000 in revenue, highlighting a complete lack of operating leverage and an inability to right-size the corporate cost structure.
The persistent gap between SG&A expenses and revenue suggests that the company's fixed overhead is disproportionate to its current operational scale. This imbalance warrants further investigation into whether management can implement meaningful cost-cutting measures to preserve remaining liquidity.
Financial statements indicate that the company's net margin of -27.4% in the latest period, combined with a history of massive net losses, suggests that the business is effectively a distressed asset rather than a viable, growing advertising agency in the current market environment.
Short-sellers would likely focus on the rapid depletion of cash reserves and the lack of a clear path to profitability. The company's status as a U.S.-listed entity may be the only remaining value driver, as the core advertising operations appear to have lost all competitive viability.
Quick answers to the most common questions about buying BAOS stock.
For fiscal year 2025, Baosheng Media Group Holdings Limited (BAOS) reported total revenue of $0.6M. This represents a 96.5% decline compared to $16.2M in 2018.
Baosheng Media Group Holdings Limited (BAOS) reported a net loss of $12.0M for the fiscal year ending 2025.
Baosheng Media Group Holdings Limited (BAOS) reported an operating income of $-7.5M, resulting in an operating profit margin of -1310.3%. This margin reflects the operational efficiency of the business before interest and taxes.
Baosheng Media Group Holdings Limited (BAOS) generated $-0.3M in gross profit for the year, representing a gross profit margin of -54.1%. This demonstrates the company's core pricing power and production efficiency.