URBN trades 12.5% below Wall Street's consensus target of $86.00.
Last 12 months price action with 12-month analyst target path
The base valuation assumes URBN achieves its forward estimates and maintains a stable P/E multiple of 14.5x. This scenario reflects the blended consensus of 58 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of June 22, 2026, Urban Outfitters, Inc. (URBN) has a Wall Street consensus price target of $86.00, based on estimates from 58 covering analysts. With the stock currently trading at $76.42, this represents a potential upside of +12.5%. The company has a market capitalization of $6.85B.
Analyst price targets range from a low of $72.00 to a high of $100.00, representing a 33% spread in expectations. The median target of $86.00 aligns closely with the consensus average.
The current analyst consensus rating is Hold, with 24 analysts rating the stock as a Buy or Strong Buy,33 rating it Hold, and 1 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, URBN trades at a trailing P/E of 15.1x and forward P/E of 14.5x. The forward PEG ratio of 0.06 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow -0.8% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $94.24, with bear and bull scenarios of $59.37 and $124.16 respectively. Model confidence stands at 57/100, reflecting moderate uncertainty in projections.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
ANFAbercrombie & Fitch Co. | $3.9B | $87.24 | $113.20 | +29.8% | Hold | 8.9x | 56 |
AEOAmerican Eagle Outfitters, Inc. | $3.0B | $17.81 | $19.25 | +8.1% | Hold | 12.9x | 52 |
CRICarter's, Inc. | $1.6B | $42.54 | $40.33 | -5.2% | Buy | 12.8x | 24 |
ZUMZZumiez Inc. | $300M | $17.79 | $19.50 | +9.6% | Hold | 22.3x | 33 |
TLYSTilly's, Inc. | $133M | $4.43 | $5.50 | +24.2% | Hold | — | 17 |
BOOTBoot Barn Holdings, Inc. | $5.3B | $174.22 | $223.83 | +28.5% | Buy | 23.8x | 29 |
VSCOVictoria's Secret & Co. | $6.5B | $81.88 | $59.00 | -27.9% | Buy | 29.9x | 14 |
CATOThe Cato Corporation | $59M | $3.30 | — | — | — | — | — |
PVHPVH Corp. | $3.6B | $77.07 | $92.00 | +19.4% | Buy | 7.1x | 38 |
HBIHanesbrands Inc. | $2.3B | $6.47 | $7.25 | +12.1% | Buy | 9.8x | 34 |
Quick answers to the most common questions about buying URBN stock.
Urban Outfitters, Inc. (URBN) has a consensus 12-month price target of $86, implying 12.5% upside from $76.42. The 58 analysts covering URBN see moderate appreciation potential.
URBN has a consensus rating of "Hold" based on 58 Wall Street analysts. The rating breakdown is mixed, with 33 Hold ratings making up the largest segment. The consensus 12-month price target of $86 implies 12.5% upside from current levels.
With a forward P/E of 14.4913x, URBN trades at a relatively low valuation. The consensus target of $86 implies 12.5% appreciation, suggesting meaningful undervaluation.
The most bullish Wall Street analyst has a price target of $100 for URBN, while the most conservative target is $72. The consensus of $86 represents the median expectation. Our quantitative valuation model projects a bull case target of $124 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
URBN is heavily covered by Wall Street, with 58 analysts providing price targets and ratings. Of these, 1 have Strong Buy ratings, 23 have Buy ratings, 33 recommend Hold, and 1 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month URBN stock forecast based on 58 Wall Street analysts shows a consensus price target of $86, with estimates ranging from $72 (bear case) to $100 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $94, with bear/bull scenarios of $59/$124.
Our quantitative valuation model calculates URBN's fair value at $94 (base case), with a bear case of $59 and bull case of $124. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 57/100.
URBN trades at a forward P/E ratio of 14.5x based on next-twelve-months earnings estimates compared to a trailing P/E of 15.1x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on URBN, with a "Hold" consensus rating and $86 price target (12.5% upside). 24 of 58 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
URBN analyst price targets range from $72 to $100, a 33% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $86 consensus represents the middle ground. Our model's $59-$124 range provides an independent fundamental perspective.
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