Upside case
Bull case
$7-59.9%
The bull case requires both strong earnings delivery and the market pricing CPNG more generously than it does today.
Analysis OverviewBuyUpdated Jun 18, 2026
Coupang, Inc. (CPNG) Stock Analysis
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Analyst consensus
Buy
Covering
16
analysts
14 bullish · 0 bearish · 16 covering CPNG
Strong Buy
0
Buy
14
Hold
2
Sell
0
Strong Sell
0
Consensus Target
$25
+37.8% vs today
Scenario Range
$3 – $7
Model bear to bull value window
Coverage
16
Published analyst ratings
Valuation Context
—
Forward P/E · Market cap $32.3B
CPNG price targets
Three scenarios for where CPNG stock could go
Current
~$18
Confidence
56 / 100
Updated
Jun 18, 2026
Where we are now
Current · $18
Bear
$3
Base
$5
Bull
$7
Market caseClosest to today
Base case
$5-69.6%
The base case reflects analyst consensus expectations — steady delivery without requiring a major catalyst or re-rating.
Stress case
Bear case
$3-80.8%
The bear case assumes sentiment or fundamentals disappoint enough to push CPNG down roughly 81% from the current price.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.
Coupang, Inc.
CPNG · NYSEConsumer CyclicalSpecialty RetailDecember year-end
Coupang is a South Korean e-commerce giant that operates a massive online marketplace and delivery network. It makes money primarily through product sales — generating over 90% of revenue from its core e-commerce segment — with additional income from its growing initiatives like video streaming and food delivery. The company's key advantage is its proprietary "Rocket Delivery" logistics network that enables same-day or next-day delivery across South Korea, creating a formidable operational moat.
Market Cap
$32.3B
Revenue TTM
$28.7B
Net Income TTM
-$165M
Net Margin
-0.6%
CPNG Revenue and Earnings Performance
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
EPS Beat Rate
58%Exceptional
12 quarters tracked
Revenue Beat Rate
58%Exceptional
vs consensus estimates
Avg EPS Surprise
+77.0%
above Street consensus
Beat / Miss Record
BeatMissLeft = EPS · Right = Revenue
Q3 2025
Q4 2025
Q1 2026
Q2 2026
Last 4 Quarters
EPS beats: 1 of 4Q3 2025
EPS
$0.02/$0.07
Revenue
$8.5B/$8.4B
Q4 2025
EPS
$0.05/$0.04
Revenue
$9.3B/$9.1B
Q1 2026
EPS
$-0.01/$0.03
Revenue
$8.8B/$9.1B
Q2 2026
EPS
$-0.15/$-0.09
Revenue
$8.5B/$8.5B
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $0.02/$0.07 | -69.7% | $8.5B/$8.4B | +1.7% |
| Q4 2025 | $0.05/$0.04 | +36.5% | $9.3B/$9.1B | +1.3% |
| Q1 2026 | $-0.01/$0.03 | -134.5% | $8.8B/$9.1B | -2.5% |
| Q2 2026 | $-0.15/$-0.09 | -60.7% | $8.5B/$8.5B | +0.3% |
FY1–FY2 Estimates
Revenue Outlook
FY1
$34.1B
+19.0% YoY
FY2
$40.3B
+18.3% YoY
EPS Outlook
FY1
$-0.02
+79.3% YoY
FY2
$0.12
+750.3% YoY
Trailing FCF (TTM)$279M
FCF Margin: 1.0%
Next Earnings
August 4, 2026
Expected EPS
$-0.06
Expected Revenue
$9.3B
CPNG beat EPS estimates in 1 of 4 tracked quarters. Mixed delivery makes the upcoming report a key data point for re-rating.
CPNG Revenue Breakdown by Segment
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest disclosure
FY 2025
Total disclosed revenue $34.5B
Product Mix
Latest annual revenue by segment or product family
Product
76.2%
+10.2% YoY
Tap, hover, or focus a slice to inspect segment detail.
Geographic Mix
Latest annual revenue by reported region
Segment breakdown not available for this company.
Product is the largest disclosed segment at 76.2% of FY 2025 revenue, up 10.2% YoY.
CPNG Valuation Snapshot
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Relative Value Signal
Expensive versus peers
Fair value est. $7 — implies -59.8% from today's price.
Premium to Fair Value
59.8%
above fair value
Deep DiscountFair ValueVery Expensive
vs S&P 500 Trailing P/E
CPNG
163.6x
vs
S&P 500
24.4x
+569% premium
vs Consumer Cyclical Trailing P/E
CPNG
163.6x
vs
Consumer Cyclical
21.2x
+674% premium
vs CPNG 5Y Avg P/E
Today
163.6x
vs
5Y Average
21.6x
+658% premium
Forward PE
—
S&P 500
18.8x
—
Consumer Cyclical
16.3x
—
5Y Avg
—
—
Trailing PE
163.6x
S&P 500
24.4x
+569%
Consumer Cyclical
21.2x
+674%
5Y Avg
21.6x
+658%
PEG Ratio
—
S&P 500
1.66x
—
Consumer Cyclical
0.92x
—
5Y Avg
—
—
EV/EBITDA
44.8x
S&P 500
15.2x
+195%
Consumer Cyclical
12.2x
+268%
5Y Avg
47.0x
-5%
Price/FCF
61.9x
S&P 500
20.7x
+199%
Consumer Cyclical
15.6x
+298%
5Y Avg
46.8x
+32%
Price/Sales
0.9x
S&P 500
3.1x
-70%
Consumer Cyclical
0.7x
+34%
5Y Avg
1.5x
-36%
Dividend Yield
—
S&P 500
1.91%
—
Consumer Cyclical
2.17%
—
5Y Avg
—
—
| Metric | CPNG | S&P 500 | Consumer Cyclical | 5Y Avg CPNG |
|---|---|---|---|---|
| Forward PE | — | 18.8x | 16.3x | — |
| Trailing PE | 163.6x | 24.4x+569% | 21.2x+674% | 21.6x+658% |
| PEG Ratio | — | 1.66x | 0.92x | — |
| EV/EBITDA | 44.8x | 15.2x+195% | 12.2x+268% | 47.0x |
| Price/FCF | 61.9x | 20.7x+199% | 15.6x+298% | 46.8x+32% |
| Price/Sales | 0.9x | 3.1x-70% | 0.7x+34% | 1.5x-36% |
| Dividend Yield | — | 1.91% | 2.17% | — |
CPNG trades above S&P 500 benchmarks on 3 of 4 measured multiples — commands a broad premium across most valuation dimensions.
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolCPNG Financial Health
Verdict
Stressed
CPNG 14.5% ROIC signals a durable competitive advantage.
Cash Engine
Revenue, margins, and cash generation
Revenue (TTM)
Trailing-twelve-month sales base
$28.7B
Revenue Growth
TTM vs prior year
-7.8%
Gross Margin
Gross profit as a share of revenue
12.7%
Operating Margin
Operating income divided by revenue
0.3%
Net Margin
Net income divided by revenue
-0.6%
EPS (TTM)
Diluted earnings per share, trailing twelve months
$-0.09
Free Cash Flow (TTM)
Cash generation after capex
$279M
FCF Margin
FCF as share of revenue — the primary cash quality signal
1.0%
Capital Quality
ROIC, leverage, and debt serviceability
ROIC
Return on invested capital — primary competitive quality signal
14.5%
ROA
Return on assets, trailing twelve months
-0.9%
Cash & Equivalents
Liquid assets on the balance sheet
$6.3B
Net Cash
Cash exceeds total debt — no net leverage
$1.7B
Debt Serviceability
Net debt as a multiple of annual free cash flow
Net cash ✓
ROE
Return on equity, trailing twelve months
-3.7%
Shareholder Returns
How capital is returned to owners
Total shareholder yield
0.8%
Dividend
—
Buyback
0.8%
Share Repurchases
Trailing buyback outflow — dollar magnitude of capital returned
$243M
Dividend / Share
Annualized trailing dividend per share
—
Payout Ratio
Share of earnings distributed as dividends
—
Shares Outstanding
Declining as buybacks retire shares
1.8B
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageCPNG Stock Risk Factors
Key factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 18, 2026
High Risk
Cybersecurity litigation
A lawsuit alleges Coupang misrepresented cybersecurity risks by framing present dangers as future possibilities, with delayed SEC disclosures central to the case.
High Risk
Workplace safety concerns
Reports indicate persistent workplace deaths at Coupang, raising operational and reputational risks.
Medium
Regulatory and legal risks
Class action lawsuits filed on behalf of investors highlight potential legal and financial exposures.
Medium
Operational execution risks
Heavy reliance on Rocket Delivery service scalability and cost efficiency poses challenges amid expansion.
Lower
Valuation uncertainty
AI models project modest stock price growth, reflecting market skepticism about future performance.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Why CPNG Stock Could Outperform
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 18, 2026
Rocket Delivery dominance
Coupang's signature Rocket Delivery service offers free, fast delivery to WOW members, enhancing customer loyalty and competitive advantage in South Korea.
Market leadership in Korea
Dubbed the 'Amazon' of Korea, Coupang is the leading e-commerce and logistics provider with over 100 fulfillment centers, solidifying its market dominance.
WOW membership growth
The WOW membership program drives recurring revenue with perks like free dawn deliveries and year-round free shipping, boosting customer retention.
Potential bottom formation
Following a sharp selloff, CPNG is seen as a high-conviction bullish opportunity with the stock likely having found a bottom, signaling upside potential.
Global commerce expansion
Coupang fuels U.S. economic growth by connecting American brands to international markets, positioning itself as a future leader in global commerce.
Cross-border marketplace appeal
Coupang Marketplace is a top platform choice for cross-border sellers, attracting global merchants and diversifying revenue streams.
Valuation re-rating potential
With a forward P/E of 41.67, CPNG's valuation may re-rate higher as profitability improves, attracting growth investors.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
CPNG Stock Price Performance
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Current Price
$18.00
52W Range Position
16%
52-Week Range
Current price plotted between the 52-week low and high.
52-Week Low
$14.92
+20.6% from the low
52-Week High
$34.08
-47.2% from the high
1 Month
+14.65%
3 Month
-10.40%
YTD
-23.0%
1 Year
-36.6%
3Y CAGR
+1.5%
5Y CAGR
-14.5%
10Y CAGR
-9.6%
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
CPNG vs Peers
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
Peer Set
Accurate peer set
Forward PE
—
vs 25.9x median
Peer median unavailable
Revenue Growth
+19.0%
vs +11.9% median
+59% above peer median
Net Margin
-0.6%
vs 6.9% median
-108% below peer median
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
CPN CPNG Coupang, Inc. | $32.3B | — | +19.0% | -0.6% | Buy | +37.8% |
AMZ AMZN Amazon.com, Inc. | $2.63T | 27.8x | +11.4% | 12.2% | Buy | +25.9% |
SE SE Sea Limited | $55.9B | 25.9x | +19.8% | 6.9% | Buy | +53.0% |
JD JD JD.com, Inc. | $37.8B | 1.2x | +9.5% | 1.5% | Buy | +27.9% |
MEL MELI MercadoLibre, Inc. | $82.9B | 41.4x | +18.8% | 6.0% | Buy | +32.5% |
BAB BABA Alibaba Group Holding Limited | $249.8B | 2.4x | +11.9% | 10.1% | Buy | +76.7% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
CPNG Dividend and Capital Return
CPNG returns 0.8% annually — null% through dividends and 0.8% through buybacks.
Dividend UnknownFCF Unknown
Total Shareholder Yield
0.8%
Dividend + buyback return per year
Buyback Yield
0.8%
Dividend Yield
—
Payout Ratio
—
Dividend Profile
Yield, cadence, and growth quality
Dividend / Share
Trailing annualized cash dividend
$0.00
Growth Streak
Consecutive years of dividend increases
0Y
3Y Div CAGR
—
5Y Div CAGR
—
Ex-Dividend Date
—
Payment Cadence
—
0 payments over the last 12 months
Buyback Engine
How much per-share support comes from repurchases
Repurchases (TTM)
Cash used for buybacks in the latest trailing period
$243M
Estimated Shares Retired
14M
Approx. Share Reduction
0.8%
Shares Outstanding
Current diluted share count from the screening snapshot
1.8B
At 0.8%/year, buybacks mechanically lift EPS even with flat earnings — each remaining share represents a slightly larger piece of the company.
FAQ
7 questionsCPNG Investor Questions
Common questions answered from live analyst data and company financials.
01Is Coupang, Inc. (CPNG) stock a buy or sell in 2026?
Coupang, Inc. (CPNG) is rated Buy by Wall Street analysts as of 2026. Of 16 analysts covering the stock, 14 rate it Buy or Strong Buy, 2 rate it Hold, and 0 rate it Sell or Strong Sell. The consensus 12-month price target is $25, implying +37.8% from the current price of $18. The bear case scenario is $3 and the bull case is $7.
02What is the CPNG stock price target for 2026?
The Wall Street consensus price target for CPNG is $25 based on 16 analyst estimates. The high-end target is $30 (+66.7% from today), and the low-end target is $22 (+22.2%). The base case model target is $5.
03Is Coupang, Inc. (CPNG) stock overvalued in 2026?
Forward earnings data for CPNG is not currently available. Review the valuation table above for trailing P/E, EV/EBITDA, and price-to-sales comparisons against market and sector benchmarks.
04What are the main risks for Coupang, Inc. (CPNG) stock in 2026?
The primary risks for CPNG in 2026 are: (1) Cybersecurity litigation — A lawsuit alleges Coupang misrepresented cybersecurity risks by framing present dangers as future possibilities, with delayed SEC disclosures central to the case. (2) Workplace safety concerns — Reports indicate persistent workplace deaths at Coupang, raising operational and reputational risks. (3) Regulatory and legal risks — Class action lawsuits filed on behalf of investors highlight potential legal and financial exposures. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
05What is Coupang, Inc.'s revenue and earnings forecast?
Analyst consensus estimates CPNG will report consensus revenue of $34.1B (+19.0% year-over-year) and EPS of $-0.02 (+79.3% year-over-year) for the upcoming fiscal year. The following year, analysts project $40.3B in revenue.
06When does Coupang, Inc. (CPNG) report its next earnings?
Coupang, Inc. is expected to report its next earnings on approximately 2026-08-04. Consensus expects EPS of $-0.06 and revenue of $9.3B. Over recent quarters, CPNG has beaten EPS estimates 58% of the time.
07How much free cash flow does Coupang, Inc. generate?
Coupang, Inc. (CPNG) generated $279M in free cash flow over the trailing twelve months — a free cash flow margin of 1.0%. CPNG returns capital to shareholders through and share repurchases ($243M TTM).