Flowers Foods, Inc. (FLO) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$8.62
Price Target
$10.00
Target Range
$8.00 — $11.00
Analyst Rating
Hold
Forward P/E10.4x
Trailing P/E21.6x
Forward PEG—
Implied Growth+109.6%
Median Target$11.00
Analyst Spread30.0%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$8
-7.2%
Consensus
$10
+16.0%
Bull Case
$11
+27.6%
Valuation Model TargetsConfidence: 50/100
Bear$10
Base$14
Bull$30
FLO Price Target Analysis
Updated May 7, 2026As of May 7, 2026, Flowers Foods, Inc. (FLO) has a Wall Street consensus price target of $10.00, based on estimates from 20 covering analysts. With the stock currently trading at $8.62, this represents a potential upside of +16.0%. The company has a market capitalization of $1.82B.
Analyst price targets range from a low of $8.00 to a high of $11.00, representing a 30% spread in expectations. The median target of $11.00 differs from the mean, suggesting potential outlier estimates.
The current analyst consensus rating is Hold, with 6 analysts rating the stock as a Buy or Strong Buy,11 rating it Hold, and 3 rating it Sell or Strong Sell. The mixed ratings reflect uncertainty about near-term direction.
From a valuation perspective, FLO trades at a trailing P/E of 21.6x and forward P/E of 10.4x. Analysts expect EPS to grow +109.6% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $13.61, with bear and bull scenarios of $10.41 and $29.61 respectively. Model confidence stands at 50/100, reflecting moderate uncertainty in projections.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+15.9%
Avg Forward P/E13.5x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 BGSB&G Foods, Inc. | $430M | $5.38 | $5.50 | +2.2% | Hold | 9.6x | 17 |
 NWFLNorwood Financial Corp. | $278M | $30.17 | $33.00 | +9.4% | Hold | 8.7x | 1 |
 GISGeneral Mills, Inc. | $18.7B | $35.07 | $46.58 | +32.8% | Hold | 10.2x | 34 |
 CPBCampbell Soup Company | $6.2B | $20.96 | $25.83 | +23.2% | Hold | 9.6x | 29 |
 SJMThe J. M. Smucker Company | $10.3B | $96.83 | $113.38 | +17.1% | Hold | 10.7x | 29 |
 MKCMcCormick & Company, Incorporated | $12.3B | $48.49 | $73.20 | +51.0% | Hold | 15.7x | 30 |
 MDLZMondelez International, Inc. | $79.4B | $61.87 | $67.00 | +8.3% | Buy | 20.2x | 41 |
 HSYThe Hershey Company | $37.8B | $186.41 | $226.29 | +21.4% | Hold | 22.2x | 35 |
 ADMArcher-Daniels-Midland Company | $37.6B | $78.02 | $60.00 | -23.1% | Hold | 18.7x | 36 |
 INGRIngredion Incorporated | $6.7B | $106.37 | $124.25 | +16.8% | Hold | 9.5x | 21 |
Upside Potential Comparison
MKCGISCPBHSYSJMINGRNWFLMDLZSee FLO's True Return
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Start ComparisonFLO — Frequently Asked Questions
Quick answers to the most common questions about buying FLO stock.
What is the FLO stock price target for 2026?
Flowers Foods, Inc. (FLO) has a consensus 12-month price target of $10, implying 16.0% upside from $8.62. The 20 analysts covering FLO see moderate appreciation potential.
Is FLO a buy, sell, or hold?
FLO has a consensus rating of "Hold" based on 20 Wall Street analysts. The rating breakdown is mixed, with 11 Hold ratings making up the largest segment. The consensus 12-month price target of $10 implies 16.0% upside from current levels.
Is FLO stock overvalued or undervalued?
With a forward P/E of 10.3743x, FLO trades at a relatively low valuation. The consensus target of $10 implies 16.0% appreciation, suggesting meaningful undervaluation.
How high can FLO stock go?
The most bullish Wall Street analyst has a price target of $11 for FLO, while the most conservative target is $8. The consensus of $10 represents the median expectation. Our quantitative valuation model projects a bull case target of $30 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover FLO stock?
FLO is well covered by analysts, with 20 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 6 have Buy ratings, 11 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the FLO stock forecast?
The 12-month FLO stock forecast based on 20 Wall Street analysts shows a consensus price target of $10, with estimates ranging from $8 (bear case) to $11 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $14, with bear/bull scenarios of $10/$30.
What is FLO's fair value based on fundamentals?
Our quantitative valuation model calculates FLO's fair value at $14 (base case), with a bear case of $10 and bull case of $30. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 50/100.
What is FLO's forward P/E ratio?
FLO trades at a forward P/E ratio of 10.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 21.6x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy FLO stock?
Wall Street analysts are optimistic on FLO, with a "Hold" consensus rating and $10 price target (16.0% upside). 6 of 20 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do FLO price targets vary so much?
FLO analyst price targets range from $8 to $11, a 30% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $10 consensus represents the middle ground. Our model's $10-$30 range provides an independent fundamental perspective.