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HSYThe Hershey Company
$172.63$35.0B
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HSY logo

The Hershey Company (HSY) Price Target Analysis

Updated Jun 18, 2026
Analyst Rating: Hold
Based on 35 analysts

29.9% Below Target

HSY trades 29.9% below Wall Street's consensus target of $224.23.

Current Price$172.63
Average Target$224.23
Target
Current
Low$182.00
Median$227.00
High$260.00

Analyst Target Range

Forward P/E20.4x
(Fair)
PEG Ratio—
Implied Growth+57.6%
(High Growth)
Analyst Spread34.8%
(Moderate)

Price Forecast (1 Year)

Last 12 months price action with 12-month analyst target path

Current$172.63
Consensus$224.23
High$260.00
Low$182.00

Consensus Scenario Assumptions

The base valuation assumes HSY achieves its forward estimates and maintains a stable P/E multiple of 20.4x. This scenario reflects the blended consensus of 35 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.

Analyst Ratings Distribution

Breakdown of 35 published analyst recommendations for HSY

69% hold / mixed conviction
+7
BearishBullish
Weighted analyst sentiment score based on 35 ratings
ConsensusHold
Coverage35 Analysts
Net Score+7
Bull / Bear23% / 9%
Strong Buy00%
Buy823%
Hold2469%
Sell39%
Strong Sell00%
Strong Buy
00%
Buy
823%
Hold
2469%
Sell
39%
Strong Sell
00%
Recommendation Mix23% Buy · 69% Hold · 9% Sell
Buy (8)Hold (24)Sell (3)

HSY Price Target Analysis

Updated June 21, 2026

As of June 21, 2026, The Hershey Company (HSY) has a Wall Street consensus price target of $224.23, based on estimates from 35 covering analysts. With the stock currently trading at $172.63, this represents a potential upside of +29.9%. The company has a market capitalization of $34.99B.

Analyst price targets range from a low of $182.00 to a high of $260.00, representing a 35% spread in expectations. The median target of $227.00 aligns closely with the consensus average.

The current analyst consensus rating is Hold, with 8 analysts rating the stock as a Buy or Strong Buy,24 rating it Hold, and 3 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.

From a valuation perspective, HSY trades at a trailing P/E of 39.8x and forward P/E of 20.4x. Analysts expect EPS to grow +57.6% over the next year.

Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $342.27, with bear and bull scenarios of $215.63 and $450.98 respectively. Model confidence stands at 53/100, reflecting moderate uncertainty in projections.

Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.

Analyst Sentiment Comparison

Industry Peer Analysis
Avg Peer Upside
+10.1%
Industry Consensus
Avg Forward P/E
14.7x
(Value)
Peers with Coverage
8 / 10
Active Analyst Tracking
CompanyMarket CapPriceTargetUpside PotentialRatingFwd P/EAnalysts
MDLZ logo
MDLZMondelez International, Inc.
$77.2B$60.12$67.00
+11.4%
Buy19.7x41
TR logo
TRTootsie Roll Industries, Inc.
$2.7B$36.24———19.3x—
RMCF logo
RMCFRocky Mountain Chocolate Factory, Inc.
$12M$1.51—————
MKC logo
MKCMcCormick & Company, Incorporated
$11.8B$46.64$68.75
+47.4%
Hold15.1x30
GIS logo
GISGeneral Mills, Inc.
$17.8B$33.42$37.30
+11.6%
Hold9.8x34
CPB logo
CPBCampbell Soup Company
$6.3B$21.15$20.67
-2.3%
Hold9.7x29
SJM logo
SJMThe J. M. Smucker Company
$11.8B$110.86$120.33
+8.5%
Buy12.3x31
K logo
KKellanova
$29.0B$83.44$74.03
-11.3%
Hold22.1x34
CAG logo
CAGConagra Brands, Inc.
$6.3B$13.20$15.20
+15.2%
Hold7.8x25
ADM logo
ADMArcher-Daniels-Midland Company
$36.2B$75.10$75.25
+0.2%
Hold16.2x36

HSY — Frequently Asked Questions

Quick answers to the most common questions about buying HSY stock.

What is the HSY stock price target for 2026?

The consensus Wall Street price target for HSY is $224.23, representing 29.9% upside from the current price of $172.63. With 35 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.

Is HSY a buy, sell, or hold?

HSY has a consensus rating of "Hold" based on 35 Wall Street analysts. The rating breakdown is mixed, with 24 Hold ratings making up the largest segment. The consensus 12-month price target of $224.23 implies 29.9% upside from current levels.

Is HSY stock overvalued or undervalued?

HSY trades at a forward P/E of 20.4458x, representing a moderate valuation. With analysts targeting $224.23 (29.9% implied move), the stock appears reasonably valued with upside.

How high can HSY stock go?

The most bullish Wall Street analyst has a price target of $260 for HSY, while the most conservative target is $182. The consensus of $224.23 represents the median expectation. Our quantitative valuation model projects a bull case target of $451 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.

How many analysts cover HSY stock?

HSY is heavily covered by Wall Street, with 35 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 8 have Buy ratings, 24 recommend Hold, and 3 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.

What is the HSY stock forecast?

The 12-month HSY stock forecast based on 35 Wall Street analysts shows a consensus price target of $224.23, with estimates ranging from $182 (bear case) to $260 (bull case). The median consensus rating is "Hold". Our proprietary valuation model produces a base case fair value of $342, with bear/bull scenarios of $216/$451.

What is HSY's fair value based on fundamentals?

Our quantitative valuation model calculates HSY's fair value at $342 (base case), with a bear case of $216 and bull case of $451. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 53/100.

What is HSY's forward P/E ratio?

HSY trades at a forward P/E ratio of 20.4x based on next-twelve-months earnings estimates compared to a trailing P/E of 39.8x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.

Should I buy HSY stock?

Wall Street analysts are very optimistic on HSY, with a "Hold" consensus rating and $224.23 price target (29.9% upside). 8 of 35 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.

Why do HSY price targets vary so much?

HSY analyst price targets range from $182 to $260, a 35% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $224.23 consensus represents the middle ground. Our model's $216-$451 range provides an independent fundamental perspective.

Consensus-Based Analysis Tools

Full Stock Analysis

Deep dive into HSY consensus models and risk factors.

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Intrinsic Valuation

DCF models, multiple analysis, and analyst estimates.

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Historical Returns

10-year return with dividends reinvested.

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Peer Comparison

Compare growth, multiples, and margins vs sector.

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