FitLife Brands, Inc. (FTLF) Financial Ratios
21 years of historical data (2005–2025) · Consumer Defensive · Packaged Foods
EV/EBITDA
↑
11.90
↓-10% vs avg
5yr avg: 13.27
30Y Low1.6·High33.1
P/FCF
↑
14.31
↓-27% vs avg
5yr avg: 19.64
30Y Low3.6·High151.0
P/B Ratio
↓
2.58
↓-35% vs avg
5yr avg: 3.97
30Y Low0.4·High104.9
ROE
↓
15.9%
↑-37% vs avg
5yr avg: 25.2%
30Y Low-307%·High116%
Debt/EBITDA
↑
3.60
↑+147% vs avg
5yr avg: 1.46
30Y Low0.0·High3.6
Percentile shows where the current value sits in 30-year historical distribution. Sparklines show 5-year trend.
FTLF Valuation Multiples
Price-based multiples — how expensive the stock is relative to earnings, sales, book value, and cash flow
FitLife Brands, Inc. trades at 17.9x earnings, roughly in line with its 5-year average of 18.8x, sitting at the 50th percentile of its historical range. This is roughly in line with the Consumer Defensive sector median P/E of 18.8x. On a free-cash-flow basis, the stock trades at 14.3x P/FCF, 27% below the 5-year average of 19.6x.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Market Cap | $106M | $162M | $161M | $94M | $79M | $78M | $25M | $15M | $936770 | $5M | $20M |
| Enterprise Value | $149M | $206M | $170M | $113M | $66M | $68M | $19M | $15M | $1M | $6M | $21M |
| P/E Ratio → | 17.89 | 25.83 | 17.96 | 17.69 | 17.92 | 14.55 | 2.77 | 6.04 | 2.32 | — | 47.60 |
| P/S Ratio | 1.30 | 1.99 | 2.50 | 1.78 | 2.76 | 2.80 | 1.11 | 0.79 | 0.05 | 0.28 | 0.78 |
| P/B Ratio | 2.58 | 3.72 | 4.47 | 3.47 | 3.71 | 4.50 | 2.07 | 4.60 | 0.40 | 5.54 | 1.87 |
| P/FCF | 14.31 | 21.94 | 16.81 | 22.77 | 19.22 | 17.43 | 4.29 | 6.80 | 3.63 | 10.50 | — |
| P/OCF | 14.23 | 21.82 | 16.79 | 22.20 | 19.22 | 17.43 | 4.29 | 6.80 | 3.63 | 7.58 | — |
P/E links to full P/E history page with 30-year chart
FTLF EV Ratios
Enterprise-value multiples — capital-structure-neutral measures of total business value
FitLife Brands, Inc.'s enterprise value stands at 11.9x EBITDA, 10% below its 5-year average of 13.3x. The Consumer Defensive sector median is 11.0x, placing the stock at a 8% premium on an enterprise-value basis.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| EV / Revenue | — | 2.53 | 2.64 | 2.14 | 2.30 | 2.45 | 0.85 | 0.79 | 0.07 | 0.35 | 0.84 |
| EV / EBITDA | 11.90 | 16.40 | 12.88 | 14.74 | 11.48 | 10.87 | 4.31 | 5.84 | 1.63 | — | 22.38 |
| EV / EBIT | 12.31 | 20.41 | 12.87 | 14.04 | 11.37 | 10.97 | 4.35 | 5.77 | 1.80 | — | 44.55 |
| EV / FCF | — | 27.84 | 17.74 | 27.39 | 16.03 | 15.26 | 3.30 | 6.80 | 4.57 | 12.80 | — |
FTLF Profitability
Margins and return-on-capital ratios measuring operating efficiency
FitLife Brands, Inc. earns an operating margin of 14.9%, above the Consumer Defensive sector average of 3.5%. ROE of 15.9% indicates solid capital efficiency, compared to the sector median of 6.5%. ROIC of 13.8% represents solid returns on invested capital versus a sector median of 5.7%.
Margins
Full margin charts and quarterly trend are on the Earnings History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Gross Margin | 38.6% | 38.6% | 43.6% | 40.7% | 41.8% | 44.8% | 43.1% | 41.3% | 39.5% | 28.6% | 39.8% |
| Operating Margin | 14.9% | 14.9% | 20.3% | 14.3% | 19.8% | 22.3% | 19.7% | 13.2% | 3.8% | -50.3% | 1.9% |
| Net Profit Margin | 7.8% | 7.8% | 13.9% | 10.0% | 15.4% | 19.4% | 39.9% | 13.8% | 3.0% | -54.8% | 1.5% |
Return on Capital
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| ROE | 15.9% | 15.9% | 28.4% | 21.9% | 22.9% | 37.0% | 116.0% | 95.4% | 31.6% | -170.6% | 3.6% |
| ROA | 7.7% | 7.7% | 15.8% | 13.1% | 18.8% | 28.4% | 76.9% | 44.3% | 8.0% | -87.1% | 2.2% |
| ROIC | 13.8% | 13.8% | 21.6% | 20.9% | 54.1% | 67.7% | 68.4% | 65.8% | 21.4% | -95.0% | 3.0% |
| ROCE | 18.4% | 18.4% | 28.4% | 22.7% | 29.3% | 41.6% | 54.2% | 88.0% | 40.5% | -151.6% | 4.3% |
FTLF Leverage & Debt
Solvency and debt-coverage ratios — lower is generally safer
FitLife Brands, Inc. carries a Debt/EBITDA ratio of 3.6x, which is moderately leveraged (roughly in line with the sector average of 3.5x). Net debt stands at $44M ($45M total debt minus $2M cash). Interest coverage of 5.4x is adequate, though a cyclical earnings downturn could tighten the margin of safety.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Debt / Equity | 1.04 | 1.04 | 0.37 | 0.75 | 0.00 | 0.01 | 0.06 | 0.08 | 0.22 | 2.59 | 0.27 |
| Debt / EBITDA | 3.60 | 3.60 | 1.02 | 2.64 | 0.02 | 0.03 | 0.15 | 0.10 | 0.69 | — | 3.03 |
| Net Debt / Equity | — | 1.00 | 0.25 | 0.70 | -0.62 | -0.56 | -0.48 | -0.00 | 0.10 | 1.21 | 0.15 |
| Net Debt / EBITDA | 3.47 | 3.47 | 0.68 | 2.49 | -2.28 | -1.55 | -1.29 | -0.00 | 0.33 | — | 1.67 |
| Debt / FCF | — | 5.89 | 0.94 | 4.62 | -3.19 | -2.17 | -0.99 | -0.00 | 0.93 | 2.29 | — |
| Interest Coverage | 5.42 | 5.42 | 9.68 | 7.83 | — | — | 289.73 | 56.68 | 4.91 | -79.91 | 4.36 |
FTLF Liquidity & Efficiency
Short-term solvency ratios and asset-utilisation metrics
A current ratio of 1.53x means FitLife Brands, Inc. can comfortably meet its short-term obligations, though there is limited excess liquidity. The quick ratio of 0.54x is notably lower than the current ratio, indicating a significant portion of current assets is tied up in inventory. The current ratio has improved from 1.42x to 1.53x over the past 3 years.
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Current Ratio | 1.53 | 1.53 | 1.60 | 1.42 | 5.43 | 4.36 | 2.84 | 2.05 | 1.53 | 1.06 | 1.75 |
| Quick Ratio | 0.54 | 0.54 | 0.62 | 0.54 | 3.30 | 2.75 | 1.99 | 0.97 | 0.54 | 0.58 | 0.94 |
| Cash Ratio | 0.08 | 0.08 | 0.40 | 0.11 | 3.11 | 2.44 | 1.53 | 0.10 | 0.07 | 0.21 | 0.28 |
| Asset Turnover | — | 0.77 | 1.10 | 0.95 | 1.12 | 1.30 | 1.33 | 3.08 | 2.91 | 2.59 | 1.63 |
| Inventory Turnover | 2.35 | 2.35 | 3.29 | 3.44 | 1.84 | 2.36 | 3.56 | 3.81 | 2.93 | 4.42 | 4.06 |
| Days Sales Outstanding | — | 39.27 | 9.35 | 21.23 | 8.93 | 12.36 | 29.66 | 44.29 | 40.16 | 40.25 | 37.90 |
FTLF Shareholder Yields
Earnings, FCF, buyback, and dividend yields — total returns to shareholders
FitLife Brands, Inc. does not currently pay a dividend and has no material buyback yield, reinvesting earnings back into the business. The earnings yield of 5.6% (inverse of P/E) provides a useful comparison to bond yields when assessing the stock's relative attractiveness to fixed income.
Dividends
Full dividend history and growth charts are on the Dividend History page
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Dividend Yield | — | — | — | — | — | — | — | 0.4% | — | — | — |
| Payout Ratio | — | — | — | — | — | — | — | — | — | — | — |
Total Shareholder Return Metrics
| Metric | TTM | FY 2025 | FY 2024 | FY 2023 | FY 2022 | FY 2021 | FY 2020 | FY 2019 | FY 2018 | FY 2017 | FY 2016 |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Earnings Yield | 5.6% | 3.9% | 5.6% | 5.7% | 5.6% | 6.9% | 36.0% | 16.6% | 43.1% | — | 2.1% |
| FCF Yield | 7.0% | 4.6% | 6.0% | 4.4% | 5.2% | 5.7% | 23.3% | 14.7% | 27.5% | 9.5% | — |
| Buyback Yield | 0.0% | 0.0% | 0.0% | 0.0% | 1.0% | 0.6% | 0.7% | 11.0% | 0.0% | 0.0% | 0.8% |
| Total Shareholder Yield | 0.0% | 0.0% | 0.0% | 0.0% | 1.0% | 0.6% | 0.7% | 11.4% | 0.0% | 0.0% | 0.8% |
| Shares Outstanding | — | $10M | $10M | $10M | $10M | $10M | $9M | $9M | $875486 | $8M | $8M |
Peer Comparison
Compare FTLF with 10 similar companies in its peer group
| Company | Market Cap | P/E | EV/EBITDA | P/FCF | Gross Margin | Op Margin | ROE | ROIC | Debt/EBITDA |
|---|---|---|---|---|---|---|---|---|---|
 FTLFYou | $106M | 17.9 | 11.9 | 14.3 | 38.6% | 14.9% | 15.9% | 13.8% | 3.6 |
 SMPL | $1B | 12.4 | 6.0 | 8.0 | 35.1% | 15.1% | 5.9% | 8.1% | 1.3 |
 MGPI | $351M | -3.3 | — | 4.6 | 37.2% | -17.6% | -13.9% | -6.7% | — |
 HIMS | $8B | 69.5 | 55.1 | 105.3 | 73.8% | 4.5% | 25.2% | 8.6% | 7.9 |
 PLNT | $4B | 20.2 | 7.8 | 16.5 | 82.6% | 29.8% | — | 35.2% | 0.8 |
 VITL | $446M | 7.2 | 4.4 | — | 37.6% | 11.6% | 21.4% | 26.9% | 0.5 |
 CELH | $8B | 123.2 | 16.4 | 24.3 | 50.4% | 18.6% | 5.2% | 19.7% | 1.3 |
 MNST | $89B | 47.1 | 34.4 | 45.4 | 55.8% | 29.2% | 26.8% | 33.1% | — |
 LFVN | $81M | 8.4 | 4.7 | 7.7 | 80.4% | 5.3% | 32.3% | 37.5% | 0.8 |
 NTRB | $36M | -1.1 | — | — | 25.7% | -408.4% | -125.6% | -268.1% | — |
 USPH | $964M | 44.6 | 13.2 | 15.8 | 20.1% | 10.3% | 2.0% | 5.6% | 4.1 |
| Consumer Defensive Median | — | 18.8 | 11.0 | 15.3 | 40.8% | 3.5% | 6.5% | 5.7% | 3.5 |
Peer selection based on competitive and market overlap. Compare multiple stocks →
Download Financial Ratios Data
Includes 30+ ratios · 21 years · Updated daily
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FTLF — Frequently Asked Questions
Quick answers to the most common questions about buying FTLF stock.
What is FitLife Brands, Inc.'s P/E ratio?
FitLife Brands, Inc.'s current P/E ratio is 17.9x. The historical average is 18.3x. This places it at the 50th percentile of its historical range.
What is FitLife Brands, Inc.'s EV/EBITDA?
FitLife Brands, Inc.'s current EV/EBITDA is 11.9x. This enterprise value multiple compares the company's total value (equity + debt - cash) to its EBITDA. The historical average is 14.5x.
What is FitLife Brands, Inc.'s ROE?
FitLife Brands, Inc.'s return on equity (ROE) is 15.9%. The historical average is -21.9%.
Is FTLF stock overvalued?
Based on historical data, FitLife Brands, Inc. is trading at a P/E of 17.9x. This is at the 50th percentile of its historical P/E range. Compare with industry peers and growth rates for a complete picture.
What are FitLife Brands, Inc.'s profit margins?
FitLife Brands, Inc. has 38.6% gross margin and 14.9% operating margin. Operating margin between 10-20% is typical for established companies.
How much debt does FitLife Brands, Inc. have?
FitLife Brands, Inc.'s Debt/EBITDA ratio is 3.6x, indicating high leverage. A ratio between 2-4x is manageable but warrants monitoring.