FitLife Brands, Inc. (FTLF) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated Mar 27, 2026
Current Price
$9.56
Price Target
$30.50
Target Range
$21.00 — $40.00
Analyst Rating
Buy
Forward P/E7.0x
Trailing P/E10.5x
Forward PEG0.27
Implied Growth+102.0%
Median Target$30.50
Analyst Spread62.3%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$21
+119.7%
Consensus
$31
+219.0%
Bull Case
$40
+318.4%
Valuation Model TargetsConfidence: 18/100
Bear$-37
Base$18
Bull$36
FTLF Price Target Analysis
Updated May 8, 2026As of May 8, 2026, FitLife Brands, Inc. (FTLF) has a Wall Street consensus price target of $30.50, based on estimates from 1 covering analysts. With the stock currently trading at $9.56, this represents a potential upside of +219.0%. The company has a market capitalization of $90M.
Analyst price targets range from a low of $21.00 to a high of $40.00, representing a 62% spread in expectations. The median target of $30.50 aligns closely with the consensus average. The wide target spread reflects significant disagreement on fair value.
The current analyst consensus rating is Buy, with 1 analysts rating the stock as a Buy or Strong Buy,0 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, FTLF trades at a trailing P/E of 10.5x and forward P/E of 7.0x. The forward PEG ratio of 0.27 suggests the stock may be undervalued relative to its growth. Analysts expect EPS to grow +102.0% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $17.86, with bear and bull scenarios of $-37.43 and $35.79 respectively. Model confidence stands at 18/100, suggesting limited visibility into future performance.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Defensive stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+96.8%
Avg Forward P/E21.3x
Peers with Coverage8 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 SMPLThe Simply Good Foods Company | $1.2B | $12.44 | $20.17 | +62.1% | Buy | 7.5x | 24 |
 MGPIMGP Ingredients, Inc. | $408M | $19.09 | $29.00 | +51.9% | Buy | 12.1x | 14 |
 HIMSHims & Hers Health, Inc. | $6.6B | $25.66 | $29.67 | +15.6% | Hold | 51.5x | 19 |
 PLNTPlanet Fitness, Inc. | $3.5B | $44.01 | $119.17 | +170.8% | Buy | 13.0x | 26 |
 VITLVital Farms, Inc. | $426M | $9.52 | $39.63 | +316.3% | Buy | 10.4x | 15 |
 CELHCelsius Holdings, Inc. | $8.8B | $34.26 | $59.00 | +72.2% | Buy | 21.3x | 22 |
 MNSTMonster Beverage Corporation | $74.3B | $75.97 | $85.38 | +12.4% | Buy | 33.7x | 43 |
 LFVNLifeVantage Corporation | $64M | $5.02 | — | — | — | — | — |
 NTRBNutriband Inc. | $46M | $3.79 | — | — | — | — | — |
 USPHU.S. Physical Therapy, Inc. | $897M | $59.00 | $102.00 | +72.9% | Buy | 20.6x | 12 |
Upside Potential Comparison
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Start ComparisonFTLF — Frequently Asked Questions
Quick answers to the most common questions about buying FTLF stock.
What is the FTLF stock price target for 2026?
The consensus Wall Street price target for FTLF is $30.5, representing 219.0% upside from the current price of $9.56. With 1 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is FTLF a buy, sell, or hold?
FTLF has a consensus rating of "Buy" based on 1 Wall Street analysts. The rating breakdown is predominantly bullish, with 1 Buy/Strong Buy ratings. The consensus 12-month price target of $30.5 implies 219.0% upside from current levels.
Is FTLF stock overvalued or undervalued?
With a forward P/E of 7.0037x, FTLF trades at a relatively low valuation. The consensus target of $30.5 implies 219.0% appreciation, suggesting meaningful undervaluation.
How high can FTLF stock go?
The most bullish Wall Street analyst has a price target of $40 for FTLF, while the most conservative target is $21. The consensus of $30.5 represents the median expectation. Our quantitative valuation model projects a bull case target of $36 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
How many analysts cover FTLF stock?
FTLF is lightly followed, with 1 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 1 have Buy ratings, 0 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the FTLF stock forecast?
The 12-month FTLF stock forecast based on 1 Wall Street analysts shows a consensus price target of $30.5, with estimates ranging from $21 (bear case) to $40 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $18, with bear/bull scenarios of $-37/$36.
What is FTLF's fair value based on fundamentals?
Our quantitative valuation model calculates FTLF's fair value at $18 (base case), with a bear case of $-37 and bull case of $36. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 18/100.
What is FTLF's forward P/E ratio?
FTLF trades at a forward P/E ratio of 7.0x based on next-twelve-months earnings estimates compared to a trailing P/E of 10.5x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy FTLF stock?
Wall Street analysts are very optimistic on FTLF, with a "Buy" consensus rating and $30.5 price target (219.0% upside). 1 of 1 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do FTLF price targets vary so much?
FTLF analyst price targets range from $21 to $40, a 62% wide spread indicating significant analyst disagreement. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $30.5 consensus represents the middle ground. Our model's $-37-$36 range provides an independent fundamental perspective.