GoPro, Inc. (GPRO) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$1.40
Price Target
$5.00
Target Range
$5.00 — $5.00
Analyst Rating
Hold
Forward P/E28.0x
Trailing P/E-2.4x
Forward PEG—
Implied Growth+108.5%
Median Target$5.00
Analyst Spread0.0%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$5
+257.1%
Consensus
$5
+257.1%
Bull Case
$5
+257.1%
GPRO Price Target Analysis
Updated May 7, 2026As of May 7, 2026, GoPro, Inc. (GPRO) has a Wall Street consensus price target of $5.00, based on estimates from 28 covering analysts. With the stock currently trading at $1.40, this represents a potential upside of +257.1%. The company has a market capitalization of $214M.
Analyst price targets range from a low of $5.00 to a high of $5.00, representing a 0% spread in expectations. The median target of $5.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Hold, with 6 analysts rating the stock as a Buy or Strong Buy,13 rating it Hold, and 9 rating it Sell or Strong Sell. The bearish sentiment suggests caution about the stock at current levels.
From a valuation perspective, GPRO trades at a trailing P/E of -2.4x and forward P/E of 28.0x. Analysts expect EPS to grow +108.5% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Technology stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+26.8%
Avg Forward P/E33.6x
Peers with Coverage9 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 KODKEastman Kodak Company | $1.4B | $14.51 | — | — | — | — | — |
 VUZIVuzix Corporation | $234M | $2.88 | $6.00 | +108.3% | Buy | — | 5 |
 IMMRImmersion Corporation | $213M | $6.54 | $10.00 | +52.9% | Buy | 15.6x | 15 |
 CEVACEVA, Inc. | $832M | $34.66 | $29.33 | -15.4% | Buy | 69.2x | 23 |
 SONOSonos, Inc. | $1.8B | $14.76 | $19.50 | +32.1% | Buy | 46.9x | 9 |
 LOGILogitech International S.A. | $15.2B | $103.42 | $109.00 | +5.4% | Hold | 18.6x | 19 |
 AAPLApple Inc. | $4.2T | $287.46 | $317.11 | +10.3% | Buy | 33.8x | 110 |
 AMZNAmazon.com, Inc. | $3.0T | $274.95 | $306.77 | +11.6% | Buy | 35.3x | 94 |
 GOOGLAlphabet Inc. | $4.8T | $397.82 | $406.28 | +2.1% | Buy | 29.6x | 82 |
 METAMeta Platforms, Inc. | $1.6T | $612.88 | $821.80 | +34.1% | Buy | 20.2x | 60 |
Upside Potential Comparison
VUZIIMMRMETASONOAMZNAAPLLOGIGOOGLSee GPRO's True Return
Price is only half the story. See total return with reinvested dividends.
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Start ComparisonGPRO — Frequently Asked Questions
Quick answers to the most common questions about buying GPRO stock.
What is the GPRO stock price target for 2026?
The consensus Wall Street price target for GPRO is $5, representing 257.1% upside from the current price of $1.4. With 28 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is GPRO a buy, sell, or hold?
GPRO has a consensus rating of "Hold" based on 28 Wall Street analysts. The rating breakdown is leaning bearish, with 9 Sell/Strong Sell ratings. The consensus 12-month price target of $5 implies 257.1% upside from current levels.
Is GPRO stock overvalued or undervalued?
GPRO trades at a forward P/E of 28x, representing a moderate valuation. With analysts targeting $5 (257.1% implied move), the stock appears reasonably valued with upside.
How high can GPRO stock go?
The most bullish Wall Street analyst has a price target of $5 for GPRO, while the most conservative target is $5. The consensus of $5 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover GPRO stock?
GPRO is heavily covered by Wall Street, with 28 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 6 have Buy ratings, 13 recommend Hold, and 9 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the GPRO stock forecast?
The 12-month GPRO stock forecast based on 28 Wall Street analysts shows a consensus price target of $5, with estimates ranging from $5 (bear case) to $5 (bull case). The median consensus rating is "Hold".
What is GPRO's forward P/E ratio?
GPRO trades at a forward P/E ratio of 28.0x based on next-twelve-months earnings estimates. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy GPRO stock?
Wall Street analysts are very optimistic on GPRO, with a "Hold" consensus rating and $5 price target (257.1% upside). 6 of 28 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do GPRO price targets vary so much?
GPRO analyst price targets range from $5 to $5, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $5 consensus represents the middle ground.