Upside case
Bull case
$45-47.3%
The bull case prices HAS at 7x on FY1 earnings, assuming continued execution and no meaningful deceleration in the core business.
Analysis OverviewBuyUpdated Jun 18, 2026
Hasbro, Inc. (HAS) Stock Analysis
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Analyst consensus
Buy
Covering
33
analysts
17 bullish · 0 bearish · 33 covering HAS
Strong Buy
0
Buy
17
Hold
16
Sell
0
Strong Sell
0
Consensus Target
$110
+29.3% vs today
Scenario Range
$21 – $45
Model bear to bull value window
Coverage
33
Published analyst ratings
Valuation Context
14.2x
Forward P/E · Market cap $12.0B
HAS price targets
Three scenarios for where HAS stock could go
Current
~$85
Confidence
45 / 100
Updated
Jun 18, 2026
Where we are now
Current · $85
Bear
$21
Base
$34
Bull
$45
Market caseClosest to today
Base case
$34-60.0%
At 6x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
Stress case
Bear case
$21-74.8%
If investor confidence fades or macro conditions deteriorate, a 11x multiple contraction could push HAS down roughly 75% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.
Hasbro, Inc.
HAS · NASDAQConsumer CyclicalLeisureDecember year-end
Hasbro is a global play and entertainment company that creates toys, games, and content based on iconic brands like Transformers, My Little Pony, and Magic: The Gathering. It generates revenue primarily from toy and game sales (~70% of revenue), supplemented by licensing its intellectual property to third parties and producing entertainment content. The company's key advantage is its portfolio of enduring, multi-generational brands that create powerful consumer loyalty and licensing opportunities across multiple media platforms.
Market Cap
$12.0B
Revenue TTM
$4.8B
Net Income TTM
-$222M
Net Margin
-4.6%
HAS Revenue and Earnings Performance
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
EPS Beat Rate
75%Exceptional
12 quarters tracked
Revenue Beat Rate
75%Exceptional
vs consensus estimates
Avg EPS Surprise
+31.8%
above Street consensus
Beat / Miss Record
BeatMissLeft = EPS · Right = Revenue
Q3 2025
Q4 2025
Q1 2026
Q2 2026
Last 4 Quarters
EPS beats: 4 of 4Q3 2025
EPS
$1.30/$0.78
Revenue
$981M/$1.3B
Q4 2025
EPS
$1.68/$1.66
Revenue
$1.4B/$1.3B
Q1 2026
EPS
$1.51/$0.99
Revenue
$1.4B/$1.3B
Q2 2026
EPS
$1.47/$1.20
Revenue
$1.0B/$969M
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $1.30/$0.78 | +66.7% | $981M/$1.3B | -24.3% |
| Q4 2025 | $1.68/$1.66 | +1.2% | $1.4B/$1.3B | +10.0% |
| Q1 2026 | $1.51/$0.99 | +52.5% | $1.4B/$1.3B | +14.5% |
| Q2 2026 | $1.47/$1.20 | +22.5% | $1.0B/$969M | +3.2% |
FY1–FY2 Estimates
Revenue Outlook
FY1
$5.0B
+3.3% YoY
FY2
$5.2B
+4.4% YoY
EPS Outlook
FY1
$1.25
+180.6% YoY
FY2
$1.88
+50.5% YoY
Trailing FCF (TTM)$1.0B
FCF Margin: 21.2%
Next Earnings
July 22, 2026
Expected EPS
$1.17
Expected Revenue
$1.1B
HAS beat EPS estimates in 4 of 4 tracked quarters. A perfect track record raises the bar for the upcoming report.
HAS Revenue Breakdown by Segment
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest disclosure
FY 2025
Total disclosed revenue $2.7B
Product Mix
Latest annual revenue by segment or product family
Consumer Products
90.3%
-4.2% YoY
Tap, hover, or focus a slice to inspect segment detail.
Geographic Mix
Latest annual revenue by reported region
U.S. and Canada
59.7%
+7.9% YoY
Tap, hover, or focus a slice to inspect segment detail.
Consumer Products is the largest disclosed segment at 90.3% of FY 2025 revenue, down 4.2% YoY.
U.S. and Canada is the largest reported region at 59.7%, up 7.9% YoY.
HAS Valuation Snapshot
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Relative Value Signal
Limited: Slightly cheap versus peers
Fair value est. $97 — implies +14.4% from today's price.
Upside to Fair Value
14.4%
potential upside
Deep DiscountFair ValueVery Expensive
vs S&P 500 Trailing P/E
HAS
-36.8x
vs
S&P 500
24.4x
251% discount
vs Consumer Cyclical Trailing P/E
HAS
-36.8x
vs
Consumer Cyclical
21.2x
274% discount
vs HAS 5Y Avg P/E
Today
-36.8x
vs
5Y Average
31.7x
216% discount
Forward PE
14.2x
S&P 500
18.8x
-25%
Consumer Cyclical
16.3x
-13%
5Y Avg
—
—
Trailing PE
-36.8x
S&P 500
24.4x
-251%
Consumer Cyclical
21.2x
-274%
5Y Avg
31.7x
-216%
PEG Ratio
—
S&P 500
1.66x
—
Consumer Cyclical
0.92x
—
5Y Avg
—
—
EV/EBITDA
11.9x
S&P 500
15.2x
-22%
Consumer Cyclical
12.2x
-2%
5Y Avg
10.9x
+9%
Price/FCF
14.4x
S&P 500
20.7x
-30%
Consumer Cyclical
15.6x
-7%
5Y Avg
20.3x
-29%
Price/Sales
2.6x
S&P 500
3.1x
-18%
Consumer Cyclical
0.7x
+265%
5Y Avg
1.9x
+35%
Dividend Yield
3.30%
S&P 500
1.91%
+73%
Consumer Cyclical
2.17%
+52%
5Y Avg
4.19%
-21%
| Metric | HAS | S&P 500 | Consumer Cyclical | 5Y Avg HAS |
|---|---|---|---|---|
| Forward PE | 14.2x | 18.8x-25% | 16.3x-13% | — |
| Trailing PE | -36.8x | 24.4x-251% | 21.2x-274% | 31.7x-216% |
| PEG Ratio | — | 1.66x | 0.92x | — |
| EV/EBITDA | 11.9x | 15.2x-22% | 12.2x | 10.9x |
| Price/FCF | 14.4x | 20.7x-30% | 15.6x | 20.3x-29% |
| Price/Sales | 2.6x | 3.1x-18% | 0.7x+265% | 1.9x+35% |
| Dividend Yield | 3.30% | 1.91% | 2.17% | 4.19% |
HAS trades above S&P 500 benchmarks on 0 of 5 measured multiples — appears modestly priced relative to the S&P 500 on most measures.
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolHAS Financial Health
Verdict
Exceptional
HAS generates $1.0B in free cash flow at a 21.2% margin — 22.4% ROIC signals a durable competitive advantage · returns 3.3% of market cap to shareholders annually.
Cash Engine
Revenue, margins, and cash generation
Revenue (TTM)
Trailing-twelve-month sales base
$4.8B
Revenue Growth
TTM vs prior year
+12.9%
Gross Margin
Gross profit as a share of revenue
69.8%
Operating Margin
Operating income divided by revenue
24.0%
Net Margin
Net income divided by revenue
-4.6%
EPS (TTM)
Diluted earnings per share, trailing twelve months
$-1.55
Free Cash Flow (TTM)
Cash generation after capex
$1.0B
FCF Margin
FCF as share of revenue — the primary cash quality signal
21.2%
Capital Quality
ROIC, leverage, and debt serviceability
ROIC
Return on invested capital — primary competitive quality signal
22.4%
ROA
Return on assets, trailing twelve months
-4.0%
Cash & Equivalents
Liquid assets on the balance sheet
$777M
Net Debt
Total debt minus cash
$2.6B
Debt Serviceability
Net debt as a multiple of annual free cash flow
2.6× FCF
~2.6 years to full repayment at current FCF run-rate
ROE
Return on equity, trailing twelve months
-45.6%
Shareholder Returns
How capital is returned to owners
Total shareholder yield
3.3%
Dividend
3.3%
Buyback
0.0%
Share Repurchases
Trailing buyback outflow — dollar magnitude of capital returned
$0
Dividend / Share
Annualized trailing dividend per share
$2.80
Payout Ratio
Share of earnings distributed as dividends
—
Shares Outstanding
Current diluted share count
141M
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageHAS Stock Risk Factors
Key factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 18, 2026
Medium
Valuation de-rating
Analyst price targets vary widely, with the lowest target suggesting minimal upside, indicating potential valuation concerns.
High Risk
Consumer cyclical exposure
Operating in the leisure sector makes Hasbro vulnerable to economic downturns and reduced discretionary spending.
Medium
Dependence on licensed IP
Reliance on franchises like Marvel and Star Wars exposes Hasbro to licensing risks and competitive pressures.
Lower
Digital transition risks
Shift toward digital games and entertainment may disrupt traditional toy revenue streams.
High Risk
Regulatory and compliance risks
Material risks highlighted in SEC filings suggest potential legal or regulatory challenges.
Medium
Competitive moat erosion
Despite a wide moat, evolving consumer preferences and new entrants could threaten market share.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Why HAS Stock Could Outperform
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 18, 2026
Strong Buy Rating
Hasbro ranks #24 in coverage with a composite score of 79.6/100, placing it in the 'Strong Buy' category based on a proprietary six-factor quantitative model.
Credit Facility Expansion
Hasbro secured a senior unsecured revolving credit facility of up to $1.10 billion, with potential for a $550 million increase, extending maturity to 2031 under favorable terms.
WOTC Platform Growth
Sustained growth in the Wizards of the Coast (WOTC) platform could drive a re-rating from toy-company to IP-platform multiples, unlocking hidden value.
Global Fan Reach
With over 165 years of expertise, Hasbro reaches more than 1 billion fans annually, showcasing its strong brand and market penetration.
Diverse Product Portfolio
Hasbro's extensive range of collectibles, action figures, and fan favorites from franchises like Marvel and Star Wars supports consistent revenue streams.
IP Monetization Potential
Hasbro's strong intellectual property (IP) portfolio, including Transformers and Magic: The Gathering, offers significant monetization opportunities beyond traditional toy sales.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
HAS Stock Price Performance
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Current Price
$84.74
52W Range Position
44%
52-Week Range
Current price plotted between the 52-week low and high.
52-Week Low
$67.11
+26.3% from the low
52-Week High
$106.98
-20.8% from the high
1 Month
-9.58%
3 Month
-7.52%
YTD
+2.1%
1 Year
+24.7%
3Y CAGR
+11.3%
5Y CAGR
-1.4%
10Y CAGR
-0.2%
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
HAS vs Peers
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
Peer Set
Accurate peer set
Forward PE
14.2x
vs 17.1x median
-17% below peer median
Revenue Growth
+3.3%
vs +2.6% median
+27% above peer median
Net Margin
-4.6%
vs 1.7% median
-366% below peer median
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
HAS HAS Hasbro, Inc. | $12.0B | 14.2x | +3.3% | -4.6% | Buy | +29.3% |
MAT MAT Mattel, Inc. | $4.2B | 10.6x | +2.6% | 9.3% | Buy | +37.4% |
JAK JAKK JAKKS Pacific, Inc. | $253M | 10.0x | -1.3% | 1.7% | Hold | +88.1% |
FNK FNKO Funko, Inc. | $306M | — | -1.0% | -6.3% | Hold | +14.1% |
EA EA Electronic Arts Inc. | $50.6B | 23.5x | +6.7% | 11.8% | Hold | -14.6% |
TTW TTWO Take-Two Interactive Software, Inc. | $44.4B | 35.6x | +22.2% | -4.5% | Buy | +20.1% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
HAS Dividend and Capital Return
HAS returns 3.3% total yield, led by a 3.30% dividend.
Dividend UnknownFCF Well Covered
Total Shareholder Yield
3.3%
Dividend + buyback return per year
Buyback Yield
0.0%
Dividend Yield
3.30%
Payout Ratio
—
How HAS Splits Its Return
Div 3.30%
Dividend 3.30%Buybacks 0.0%
Dividend Profile
Yield, cadence, and growth quality
Dividend / Share
Trailing annualized cash dividend
$2.80
Growth Streak
Consecutive years of dividend increases
0Y
3Y Div CAGR
0.2%
5Y Div CAGR
0.6%
Ex-Dividend Date
—
Payment Cadence
Quarterly
4 payments over the last 12 months
Buyback Engine
How much per-share support comes from repurchases
Repurchases (TTM)
Cash used for buybacks in the latest trailing period
$0
Estimated Shares Retired
0
Approx. Share Reduction
0.0%
Shares Outstanding
Current diluted share count from the screening snapshot
141M
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $1.40 | — | — | — |
| 2025 | $2.80 | 0.0% | 0.0% | 3.4% |
| 2024 | $2.80 | 0.0% | 0.0% | 4.9% |
| 2023 | $2.80 | +0.7% | 0.0% | 5.5% |
| 2022 | $2.78 | +2.2% | 1.5% | 6.0% |
FAQ
7 questionsHAS Investor Questions
Common questions answered from live analyst data and company financials.
01Is Hasbro, Inc. (HAS) stock a buy or sell in 2026?
Hasbro, Inc. (HAS) is rated Buy by Wall Street analysts as of 2026. Of 33 analysts covering the stock, 17 rate it Buy or Strong Buy, 16 rate it Hold, and 0 rate it Sell or Strong Sell. The consensus 12-month price target is $110, implying +29.3% from the current price of $85. The bear case scenario is $21 and the bull case is $45.
02What is the HAS stock price target for 2026?
The Wall Street consensus price target for HAS is $110 based on 33 analyst estimates. The high-end target is $123 (+45.1% from today), and the low-end target is $85 (+0.3%). The base case model target is $34.
03Is Hasbro, Inc. (HAS) stock overvalued in 2026?
HAS trades at 14.2x times forward earnings. The stock currently trades at a discount to the broader market. Based on current multiples versus the peer group, the relative model signals limited: slightly cheap versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
04What are the main risks for Hasbro, Inc. (HAS) stock in 2026?
The primary risks for HAS in 2026 are: (1) Consumer cyclical exposure — Operating in the leisure sector makes Hasbro vulnerable to economic downturns and reduced discretionary spending. (2) Regulatory and compliance risks — Material risks highlighted in SEC filings suggest potential legal or regulatory challenges. (3) Valuation de-rating — Analyst price targets vary widely, with the lowest target suggesting minimal upside, indicating potential valuation concerns. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
05What is Hasbro, Inc.'s revenue and earnings forecast?
Analyst consensus estimates HAS will report consensus revenue of $5.0B (+3.3% year-over-year) and EPS of $1.25 (+180.6% year-over-year) for the upcoming fiscal year. The following year, analysts project $5.2B in revenue.
06When does Hasbro, Inc. (HAS) report its next earnings?
Hasbro, Inc. is expected to report its next earnings on approximately 2026-07-22. Consensus expects EPS of $1.17 and revenue of $1.1B. Over recent quarters, HAS has beaten EPS estimates 75% of the time.
07How much free cash flow does Hasbro, Inc. generate?
Hasbro, Inc. (HAS) generated $1.0B in free cash flow over the trailing twelve months — a free cash flow margin of 21.2%. HAS returns capital to shareholders through dividends (3.3% yield) and share repurchases ($0 TTM).