Hasbro, Inc. (HAS) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$97.48
Price Target
$111.67
Target Range
$99.00 — $122.00
Analyst Rating
Buy
Forward P/E16.8x
Trailing P/E-42.4x
Forward PEG—
Implied Growth+356.6%
Median Target$112.00
Analyst Spread20.6%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$99
+1.6%
Consensus
$112
+14.6%
Bull Case
$122
+25.2%
HAS Price Target Analysis
Updated May 7, 2026As of May 7, 2026, Hasbro, Inc. (HAS) has a Wall Street consensus price target of $111.67, based on estimates from 33 covering analysts. With the stock currently trading at $97.48, this represents a potential upside of +14.6%. The company has a market capitalization of $13.71B.
Analyst price targets range from a low of $99.00 to a high of $122.00, representing a 21% spread in expectations. The median target of $112.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 17 analysts rating the stock as a Buy or Strong Buy,16 rating it Hold, and 0 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, HAS trades at a trailing P/E of -42.4x and forward P/E of 16.8x. Analysts expect EPS to grow +356.6% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+26.2%
Avg Forward P/E27.5x
Peers with Coverage10 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 MATMattel, Inc. | $4.6B | $15.08 | $19.29 | +27.9% | Buy | 11.5x | 34 |
 JAKKJAKKS Pacific, Inc. | $264M | $23.03 | $41.67 | +80.9% | Hold | 7.3x | 16 |
 FNKOFunko, Inc. | $245M | $4.38 | $6.50 | +48.4% | Hold | — | 14 |
 EAElectronic Arts Inc. | $50.2B | $200.79 | $172.65 | -14.0% | Hold | 23.4x | 66 |
 TTWOTake-Two Interactive Software, Inc. | $46.4B | $222.00 | $291.25 | +31.2% | Buy | 56.9x | 56 |
 NFLXNetflix, Inc. | $374.0B | $88.27 | $116.29 | +31.7% | Buy | 24.8x | 99 |
 WBDWarner Bros. Discovery, Inc. | $68.2B | $27.20 | $29.94 | +10.1% | Hold | — | 32 |
 DISThe Walt Disney Company | $191.3B | $107.99 | $139.50 | +29.2% | Buy | 16.4x | 63 |
 AMZNAmazon.com, Inc. | $3.0T | $274.95 | $306.77 | +11.6% | Buy | 35.3x | 94 |
 WMTWalmart Inc. | $1.0T | $130.08 | $137.04 | +5.4% | Buy | 44.7x | 64 |
Upside Potential Comparison
JAKKFNKONFLXTTWODISMATAMZNWBDFull HAS Stock Analysis
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Start ComparisonHAS — Frequently Asked Questions
Quick answers to the most common questions about buying HAS stock.
What is the HAS stock price target for 2026?
Hasbro, Inc. (HAS) has a consensus 12-month price target of $111.67, implying 14.6% upside from $97.48. The 33 analysts covering HAS see moderate appreciation potential.
Is HAS a buy, sell, or hold?
HAS has a consensus rating of "Buy" based on 33 Wall Street analysts. The rating breakdown is predominantly bullish, with 17 Buy/Strong Buy ratings. The consensus 12-month price target of $111.67 implies 14.6% upside from current levels.
Is HAS stock overvalued or undervalued?
With a forward P/E of 16.8054x, HAS trades at a relatively low valuation. The consensus target of $111.67 implies 14.6% appreciation, suggesting meaningful undervaluation.
How high can HAS stock go?
The most bullish Wall Street analyst has a price target of $122 for HAS, while the most conservative target is $99. The consensus of $111.67 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover HAS stock?
HAS is heavily covered by Wall Street, with 33 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 17 have Buy ratings, 16 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the HAS stock forecast?
The 12-month HAS stock forecast based on 33 Wall Street analysts shows a consensus price target of $111.67, with estimates ranging from $99 (bear case) to $122 (bull case). The median consensus rating is "Buy".
What is HAS's forward P/E ratio?
HAS trades at a forward P/E ratio of 16.8x based on next-twelve-months earnings estimates. The higher forward P/E suggests near-term earnings pressure. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy HAS stock?
Wall Street analysts are optimistic on HAS, with a "Buy" consensus rating and $111.67 price target (14.6% upside). 17 of 33 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do HAS price targets vary so much?
HAS analyst price targets range from $99 to $122, a 21% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $111.67 consensus represents the middle ground.