NetEase's financial profile is characterized by a significant step-change in profitability, with gross margin expanding to 70.5% and operating margin reaching 40.2% in 2026Q2, driven by effective fixed-cost discipline as SG&A remained stable between $3.7B and $5.6B despite revenue growth.
NetEase, Inc. (NTES) annual income statement — 27-year revenue, gross profit & net income history
| Metric | TTM | Dec'25 | Dec'24 | Dec'23 | Dec'22 | Dec'21 | Dec'20 | Dec'19 | Dec'18 | Dec'17 | Dec'16 | Dec'15 | Dec'14 | Dec'13 | Dec'12 | Dec'11 | Dec'10 | Dec'09 | Dec'08 | Dec'07 | Dec'06 | Dec'05 | Dec'04 | Dec'03 | Dec'02 | Dec'01 | Dec'00 | Dec'99 |
|---|
| Sales/Revenue | 116.52B | 112.63B | 105.3B | 103.47B | 96.5B | 87.61B | 73.67B | 59.24B | 51.18B | 44.44B | 38.18B | 22.8B | 11.71B | 9.2B | 8.2B | 7.29B | 5.51B | 3.76B | 3.08B | 2.21B | 2.16B | 1.61B | 903.6M | 542.23M | 220.89M | 28.31M | 65.05M | 15.62M |
| Revenue Growth % | 6.24% | 6.96% | 1.77% | 7.23% | 10.15% | 18.92% | 24.35% | 15.75% | 15.17% | 16.39% | 67.43% | 94.68% | 27.37% | 12.14% | 12.49% | 32.37% | 46.6% | 21.8% | 39.37% | 2.26% | 34.24% | 78.44% | 66.64% | 145.47% | 680.38% | -56.49% | 316.52% | - |
| Cost of Goods Sold | 38.27B | 40.22B | 39.49B | 40.4B | 43.73B | 40.64B | 34.68B | 27.69B | 38.75B | 28.19B | 16.52B | 9.4B | 3.26B | 2.48B | 2.58B | 2.37B | 972.37M | 952.23M | 559.61M | 415.45M | 381.3M | 275.24M | 183.8M | 85.48M | 71.66M | 60.07M | 32.18M | 11.12M |
| COGS % of Revenue | - | 35.71% | 37.5% | 39.05% | 45.32% | 46.38% | 47.08% | 46.73% | 75.72% | 63.44% | 43.26% | 41.22% | 27.85% | 26.95% | 31.44% | 32.54% | 17.65% | 25.35% | 18.14% | 18.77% | 17.62% | 17.07% | 20.34% | 15.76% | 32.44% | 212.22% | 49.47% | 71.19% |
| Gross Profit | 78.24B | 72.4B | 65.81B | 63.06B | 52.77B | 46.97B | 38.98B | 31.56B | 28.4B | 25.91B | 21.66B | 13.4B | 8.45B | 6.72B | 5.62B | 4.92B | 2.78B | 2.78B | 2.52B | 1.8B | 1.78B | 1.34B | 719.79M | 456.75M | 149.23M | -31.76M | 32.87M | 4.5M |
| Gross Margin % | 67.15% | 64.29% | 62.5% | 60.95% | 54.68% | 53.62% | 52.92% | 53.27% | 55.5% | 58.31% | 56.74% | 58.78% | 72.15% | 73.05% | 68.56% | 67.46% | 50.56% | 74.12% | 81.86% | 81.23% | 82.38% | 82.93% | 79.66% | 84.24% | 67.56% | -112.22% | 50.53% | 28.81% |
| Gross Profit Growth % | - | 10.02% | 4.35% | 19.51% | 12.34% | 20.49% | 23.54% | 11.1% | 9.61% | 19.61% | 61.63% | 58.6% | 25.81% | 19.47% | 14.32% | 76.63% | 0% | 10.28% | 40.45% | 0.83% | 33.35% | 85.77% | 57.59% | 206.07% | 569.81% | -196.63% | 630.63% | - |
| Operating Expenses | 37.2B | 36.57B | 36.22B | 35.35B | 33.14B | 30.55B | 24.44B | 17.76B | 20.51B | 13.76B | 9.03B | 6.13B | 3.69B | 2.37B | 1.91B | 1.59B | 761.14M | 781.28M | 610.42M | 592.23M | 503.18M | 360.31M | 272.28M | 129.76M | 145.21M | 197.89M | 200.75M | 57.76M |
| OpEx % of Revenue | - | 32.47% | 34.4% | 34.17% | 34.34% | 34.88% | 33.18% | 29.99% | 40.08% | 30.96% | 23.66% | 26.89% | 31.47% | 25.72% | 23.31% | 21.88% | 13.82% | 20.8% | 19.79% | 26.76% | 23.25% | 22.35% | 30.13% | 23.93% | 65.74% | 699.12% | 308.59% | 369.8% |
| Selling, General & Admin | 19.11B | 18.85B | 18.7B | 18.87B | 18.1B | 16.48B | 14.08B | 9.35B | 12.72B | 9.39B | 5.99B | 3.97B | 2.36B | 1.44B | 1.19B | 1.13B | 516.87M | 550.84M | 403.39M | 411.5M | 350.02M | 270.14M | 237.92M | 110.79M | 94.66M | 181.59M | 179.44M | 51.05M |
| SG&A % of Revenue | - | 16.73% | 17.76% | 18.24% | 18.76% | 18.81% | 19.11% | 15.79% | 24.85% | 21.13% | 15.68% | 17.42% | 20.17% | 15.7% | 14.55% | 15.49% | 9.38% | 14.66% | 13.08% | 18.59% | 16.17% | 16.75% | 26.33% | 20.43% | 42.85% | 641.55% | 275.84% | 326.84% |
| Research & Development | 18.09B | 17.72B | 17.52B | 16.48B | 15.04B | 14.08B | 10.37B | 8.41B | 7.79B | 4.37B | 3.05B | 2.16B | 1.32B | 921.62M | 718.32M | 465.49M | 244.27M | 230.44M | 207.02M | 180.73M | 153.16M | 90.17M | 34.36M | 19.12M | 13.81M | 11.17M | 12.66M | 5.73M |
| R&D % of Revenue | - | 15.73% | 16.64% | 15.93% | 15.59% | 16.07% | 14.08% | 14.2% | 15.23% | 9.84% | 7.98% | 9.47% | 11.3% | 10.02% | 8.76% | 6.38% | 4.44% | 6.13% | 6.71% | 8.17% | 7.08% | 5.59% | 3.8% | 3.53% | 6.25% | 39.47% | 19.47% | 36.71% |
| Other Operating Expenses | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -149.01K | 36.74M | 5.13M | 8.64M | 975.27K |
| Operating Income | 41.04B | 35.83B | 29.58B | 27.71B | 19.63B | 16.42B | 14.54B | 13.79B | 9.98B | 12.99B | 12.63B | 7.27B | 4.77B | 4.35B | 3.71B | 3.32B | 2.54B | 2.02T | 1.91B | 1.21B | 1.28B | 976.82M | 447.51M | 326.84M | 4.02M | -231.93M | -167.87M | -53.26M |
| Operating Margin % | 35.23% | 31.82% | 28.1% | 26.78% | 20.34% | 18.74% | 19.74% | 23.28% | 19.5% | 29.24% | 33.08% | 31.89% | 40.68% | 47.33% | 45.26% | 45.59% | 46.2% | 53858.52% | 62.07% | 54.47% | 59.13% | 60.58% | 49.53% | 60.28% | 1.82% | -819.38% | -258.05% | -340.99% |
| Operating Income Growth % | - | 21.13% | 6.77% | 41.17% | 19.56% | 12.92% | 5.42% | 38.22% | -23.22% | 2.9% | 73.66% | 52.61% | 9.48% | 17.27% | 11.68% | 30.62% | -99.87% | - | 58.81% | -5.8% | 31.02% | 118.28% | 36.92% | 8033.99% | 101.73% | -38.16% | -215.21% | - |
| EBITDA | 43.24B | 38.07B | 32B | 30.76B | 22.49B | 19.69B | 18B | 16.4B | 12.06B | 13.8B | 12.96B | 7.45B | 4.94B | 4.51B | 3.9B | 3.62B | 2.78B | 2.02T | 2.01B | 1.3B | 1.36B | 1.02B | 473.96M | 344.27M | 25.81M | -214.59M | -159.23M | -52.28M |
| EBITDA Margin % | 37.11% | 33.8% | 30.39% | 29.73% | 23.3% | 22.48% | 24.43% | 27.69% | 23.57% | 31.05% | 33.94% | 32.69% | 42.17% | 49.05% | 47.51% | 49.61% | 50.41% | 53862.35% | 65.02% | 58.95% | 62.76% | 63.12% | 52.45% | 63.49% | 11.68% | -758.13% | -244.77% | -334.75% |
| EBITDA Growth % | 18.15% | 18.97% | 4.02% | 36.81% | 14.19% | 9.43% | 9.7% | 36.01% | -12.58% | 6.49% | 73.8% | 50.91% | 9.5% | 15.78% | 7.73% | 30.26% | -99.86% | - | 53.71% | -3.94% | 33.46% | 114.73% | 37.67% | 1233.83% | 112.03% | -34.77% | -204.56% | - |
| D&A (Non-Cash Add-back) | 2.2B | 2.24B | 2.42B | 3.06B | 2.86B | 3.28B | 3.46B | 2.61B | 2.08B | 801.8M | 327.51M | 182.45M | 174.46M | 158.36M | 184.51M | 293.24M | 232.17M | 143.58M | 90.96M | 99.11M | 78.37M | 40.9M | 26.45M | 17.43M | 21.79M | 17.34M | 8.64M | 975.26K |
| EBIT | 41.04B | 35.83B | 29.58B | 27.71B | 19.63B | 16.42B | 14.54B | 13.79B | 9.98B | 12.99B | 12.63B | 7.27B | 4.77B | 4.35B | 3.71B | 3.32B | 2.54B | 2.02B | 1.91B | 1.21B | 1.37B | 1.03B | 473.87M | 344M | 15.31M | -229.65M | -159.23M | -52.29M |
| Net Interest Income | 4.36B | 4.62B | 4.92B | 4.12B | 2.15B | 1.52B | 1.6B | 821.77M | 586.67M | 666.62M | 541.97M | 596.93M | 601.5M | 506.18M | 423.63M | 258.05M | 141M | 128.17M | 144.81M | 112.6M | 94.36M | 57.73M | 18.46M | 11.27M | 6.16M | 0 | 27.83M | 0 |
| Interest Income | 4.36B | 4.62B | 4.92B | 4.12B | 2.15B | 1.52B | 1.6B | 821.77M | 586.67M | 667.32M | 541.97M | 596.93M | 601.5M | 506.18M | 423.63M | 258.05M | 141M | 128.17M | 144.81M | 112.6M | 94.36M | 58.07M | 22.33M | 11.28M | 7.56M | 0 | 27.83M | 0 |
| Interest Expense | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 344.86K | 3.88M | 0 | 1.4M | 0 | 0 | 0 |
| Other Income/Expense | -347.83M | 5B | 6.13B | 6.35B | 4.62B | 4.69B | 833.68M | 2.59B | 1.1B | 844.67M | 1.27B | 838.18M | 693.32M | 623.22M | 566.57M | 292.29M | 32.17M | 127.2B | -17.23M | 61.1M | 94.99M | 50.13M | 22.49M | 17.22M | 9.89M | -14.09M | 25.23M | 1.36M |
| Pretax Income | 40.7B | 40.83B | 35.72B | 34.06B | 24.25B | 21.1B | 15.37B | 16.38B | 11.08B | 13.84B | 13.9B | 8.11B | 5.46B | 4.98B | 4.28B | 3.62B | 2.58B | 2.15T | 1.9B | 1.27B | 1.37B | 1.03B | 470M | 344.06M | 13.9M | -246.02M | -142.64M | -51.89M |
| Pretax Margin % | 34.93% | 36.25% | 33.92% | 32.92% | 25.13% | 24.09% | 20.87% | 27.66% | 21.64% | 31.14% | 36.4% | 35.57% | 46.6% | 54.11% | 52.17% | 49.59% | 46.78% | 57244.35% | 61.51% | 57.23% | 63.52% | 63.69% | 52.01% | 63.45% | 6.29% | -869.17% | -219.27% | -332.27% |
| Income Tax | 7.54B | 6.03B | 5.46B | 4.7B | 5.03B | 4.13B | 3.04B | 2.91B | 2.47B | 2.16B | 2.1B | 1.27B | 662.74M | 530.6M | 691.64M | 392.76M | 344.45M | 313.86M | 300.67M | 2.69M | 132.49M | 94.96M | 28.58M | 21.13M | -2.4M | 0 | 0 | 71.32K |
| Effective Tax Rate % | 18.53% | 14.77% | 15.29% | 13.8% | 20.75% | 19.56% | 19.79% | 17.79% | 22.27% | 15.62% | 15.13% | 15.7% | 12.14% | 10.66% | 16.17% | 10.86% | 13.37% | 0.01% | 15.85% | 0.21% | 9.64% | 9.25% | 6.08% | 6.14% | -17.23% | 0% | 0% | -0.14% |
| Net Income | 32.49B | 33.76B | 29.7B | 29.42B | 20.34B | 16.86B | 12.06B | 21.24B | 6.15B | 10.71B | 11.6B | 6.74B | 4.76B | 4.44B | 3.64B | 3.23B | 2.24B | 1.85B | 1.6B | 1.26B | 1.24B | 931.99M | 441.42M | 322.93M | 16.3M | -232.64M | -142.64M | -51.97M |
| Net Margin % | 27.89% | 29.98% | 28.2% | 28.43% | 21.08% | 19.24% | 16.37% | 35.85% | 12.02% | 24.1% | 30.4% | 29.54% | 40.61% | 48.32% | 44.35% | 44.36% | 40.59% | 49.25% | 51.76% | 57.11% | 57.42% | 57.8% | 48.85% | 59.56% | 7.38% | -821.89% | -219.27% | -332.72% |
| Net Income Growth % | -5.01% | 13.68% | 0.96% | 44.64% | 20.65% | 39.74% | -43.2% | 245.19% | -42.54% | -7.73% | 72.3% | 41.59% | 7.04% | 22.17% | 12.47% | 44.66% | 20.82% | 15.89% | 26.31% | 1.71% | 33.35% | 111.13% | 36.69% | 1881.42% | 107.01% | -63.09% | -174.5% | - |
| Net Income (Continuing) | 33.15B | 34.8B | 30.26B | 29.36B | 19.22B | 16.98B | 12.33B | 13.47B | 8.62B | 11.68B | 11.79B | 6.84B | 4.8B | 4.45B | 3.59B | 3.22B | 2.23B | 1.84B | 1.6B | 1.26B | 1.24B | 931.99M | 441.42M | 322.87M | 16.3M | -233.21M | -142.64M | -51.97M |
| Discontinued Operations | 0 | 0 | 0 | 0 | 624.86M | 0 | 0 | 7.96B | -2.14B | -834.45M | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| Minority Interest | 4.47B | 4.81B | 3.81B | 3.8B | 4.14B | 3.95B | 11.67B | 1.14B | 794.21M | 703.13M | 271.86M | 83.52M | -32.19M | -76.91M | -79.12M | -28.24M | -13.43M | -13.43M | 209.26K | 207.8K | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| EPS (Diluted) | 50.43 | 52.25 | 45.95 | 45.25 | 30.20 | 25.05 | 18.00 | 20.40 | 12.75 | 16.15 | 17.55 | 10.20 | 7.25 | 6.80 | 5.55 | 4.95 | 2.85 | 2.85 | 2.45 | 1.90 | 1.80 | 0.33 | 0.16 | 0.13 | 0.01 | -0.13 | -0.07 | -0.03 |
| EPS Growth % | -5.64% | 13.71% | 1.55% | 49.83% | 20.56% | 39.17% | -11.76% | 60% | -21.05% | -7.98% | 72.06% | 40.69% | 6.62% | 22.52% | 12.12% | 73.68% | 0% | 16.33% | 28.95% | 5.56% | 445.45% | 106.25% | 23.08% | 940% | 109.62% | -81.82% | -142.37% | - |
| EPS (Basic) | - | 52.90 | 46.40 | 45.75 | 31.15 | 25.35 | 18.25 | 20.60 | 12.80 | 16.25 | 17.70 | 10.25 | 7.30 | 6.85 | 5.55 | 4.95 | 2.85 | 2.90 | 2.55 | 2.05 | 1.90 | 0.36 | 0.18 | 0.13 | 0.01 | -0.10 | -0.07 | -0.03 |
| Diluted Shares Outstanding | 644.33M | 645.58M | 646.12M | 650.41M | 673.5M | 673.5M | 669.95M | 649.99M | 650.94M | 663.1M | 661.42M | 661.04M | 655.41M | 651.26M | 657.67M | 655.34M | 649.8M | 648.03M | 646.84M | 661.51M | 699.68M | 2.85B | 2.79B | 2.68B | 2.5B | 1.75B | 2B | 1.76B |
| Basic Shares Outstanding | 640.61M | 638.36M | 646.3M | 650.09M | 652.69M | 665.17M | 661.09M | 644.09M | 647.06M | 658.06M | 656.35M | 656.88M | 652.89M | 649.57M | 656.53M | 653.11M | 645.05M | 643.29M | 623.42M | 617.29M | 646.37M | 2.58B | 2.53B | 2.5B | 2.44B | 1.75B | 2B | 1.76B |
| Dividend Payout Ratio | - | 39.84% | 37.6% | 27.24% | 33.06% | 20.81% | 35.48% | 41.63% | 23.41% | 30.42% | 21.94% | 21.8% | 41.69% | 18.35% | - | - | - | - | - | - | - | - | - | - | - | - | - | - |
Quick answers to the most common questions about buying NTES stock.
For fiscal year 2025, NetEase, Inc. (NTES) reported total revenue of $112.63B. This represents a 721020.8% increase compared to $15.6M in 1999.
NetEase, Inc. (NTES) is profitable, generating $33.76B in net income for the fiscal year ending 2025 with a net profit margin of 30.0%.
NetEase, Inc. (NTES) reported an operating income of $35.83B, resulting in an operating profit margin of 31.8%. This margin reflects the operational efficiency of the business before interest and taxes.
NetEase, Inc. (NTES) generated $72.40B in gross profit for the year, representing a gross profit margin of 64.3%. This demonstrates the company's core pricing power and production efficiency.
Key Metrics
Top Statement Risk
EPS Volatility from Non-Operating Items
Growth Reacceleration Amidst Volatile Trends
NetEase's revenue growth reaccelerated to 7.6% in 2026Q2, reversing a deceleration trend seen in late 2024 and early 2025, as reported in its recent financial statements.
The company's revenue trajectory has shown significant volatility, swinging from negative growth in 2024Q4 (-1.4%) to a peak of 9.4% in 2025Q2, before settling into a mid-single-digit range. The recent reacceleration to 7.6% suggests a potential stabilization in its core gaming and content offerings after a period of normalization. However, the inconsistent quarterly pattern indicates that growth may still be heavily tied to the timing of major game launches and content cycles rather than a smooth, secular trend.
Structural Margin Expansion to Premium Levels
Gross margin has expanded significantly, reaching 70.5% in 2026Q2, up from a low of 60.8% in 2024Q4, indicating a substantial shift in the company's cost of revenue structure.
This gross margin improvement appears structural, as it has been sustained over multiple quarters, moving the company well beyond the 63-65% range seen in 2024. This likely reflects a higher mix of lower-cost digital services or favorable licensing agreements. When compared to peers like Bilibili (36.6% gross margin), NetEase's profitability profile is in a different tier, suggesting potent pricing power and a highly efficient content monetization engine. The challenge will be sustaining this level as revenue mix evolves.
Exceptional Operating Leverage Driving Profit Surge
Operating margin expanded to 40.2% in 2026Q2, nearly doubling from the 27-29% range prevalent throughout 2024, demonstrating powerful operating leverage as revenue grew.
The operating leverage is striking; operating income grew from $7.0B in 2024Q2 to $12.1B in 2026Q2 on only a 17.6% revenue increase over the same period. This has been achieved through disciplined control of SG&A expenses, which have remained largely flat in absolute terms despite revenue growth, and a modest reduction in R&D as a percentage of sales. The resulting operating margin of 40.2% is vastly superior to peers like Baidu (8.0%) and Bilibili (3.7%), indicating best-in-class expense management.
Net Income Volatility Masks Underlying Strength
Net income has been highly volatile, swinging from $6.2B in 2025Q4 to $10.7B in 2026Q1 and back to $7.0B in 2026Q2, despite relatively stable operating income trends.
The significant disconnect between operating income stability and net income volatility points to large non-operating items impacting the bottom line. For instance, the $10.7B net income in 2026Q1 was accompanied by a minimal $616M stock-based compensation charge, while 2025Q3 saw $902M in SBC yet still delivered strong net income. This suggests material fluctuations in items like investment gains, tax provisions, or other income are obscuring the core operational earnings power, requiring investors to focus on operating metrics for a clearer view.
Fixed Cost Discipline Amidst Revenue Growth
SG&A expenses remained remarkably stable between $3.7B and $5.6B across all quarters, while revenue grew, indicating effective control over selling and administrative overhead.
The company has demonstrated strong cost discipline, particularly in SG&A, which has not scaled linearly with revenue growth. R&D spending has also been tightly managed, hovering around $4.4B-$4.6B per quarter. This fixed-cost behavior, combined with expanding gross margins, is the primary driver behind the operating margin expansion. The primary risk is whether this tight control can be maintained without stifling innovation in a competitive gaming landscape.
Sustainability of Margin Peak in Question
The leap to a 70% gross margin and 40% operating margin represents a significant step-change from historical levels, raising questions about its sustainability if market conditions or competitive dynamics shift.
A short-seller would focus on whether these expanded margins are a cyclical peak rather than a new structural baseline. The rapid improvement from 2024 lows could be tied to favorable one-time factors in content costs or product mix that may not persist. Furthermore, maintaining a 40% operating margin in the highly competitive Chinese tech sector is exceptional; any increase in marketing spend to defend market share or higher investment in new game development could quickly compress these profitability metrics back toward historical norms.