Upside case
Bull case
$175+686.8%
PINS would need investors to value it at roughly 96x earnings — about 84x more generous than today's 12x forward P/E. That requires meaningful multiple expansion on top of continued earnings growth.
Analysis OverviewBuyUpdated May 1, 2026
Pinterest, Inc. (PINS) Stock Analysis
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Analyst consensus
Buy
Covering
47
analysts
25 bullish · 1 bearish · 47 covering PINS
Strong Buy
0
Buy
25
Hold
21
Sell
1
Strong Sell
0
Consensus Target
$25
+13.8% vs today
Scenario Range
— – $175
Model bear to bull value window
Coverage
47
Published analyst ratings
Valuation Context
12.2x
Forward P/E · Market cap $15.0B
PINS price targets
Three scenarios for where PINS stock could go
Current
~$22
Confidence
48 / 100
Updated
May 1, 2026
Where we are now
Current · $22
Base
$57
Bull
$175
Market caseClosest to today
Base case
$57+155.7%
At 31x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
Stress case
Bear case
—
The bear case reflects a scenario where earnings shortfalls or multiple compression combine to materially reduce the stock from its current level.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.
Pinterest, Inc.
PINS · NYSECommunication ServicesInternet Content & InformationDecember year-end
Pinterest is a visual discovery platform where users find inspiration for everything from recipes to home decor through personalized image and video pins. It generates revenue primarily through advertising — selling promoted pins and shopping ads to brands — with advertising accounting for nearly all of its revenue. Its competitive advantage lies in its unique intent-based discovery model where users actively seek inspiration, creating a high-intent advertising environment distinct from social media feeds.
Market Cap
$15.0B
Revenue TTM
$4.4B
Net Income TTM
$334M
Net Margin
7.6%
PINS Revenue and Earnings Performance
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
EPS Beat Rate
67%Exceptional
12 quarters tracked
Revenue Beat Rate
83%Exceptional
vs consensus estimates
Avg EPS Surprise
+14.0%
above Street consensus
Beat / Miss Record
BeatMissLeft = EPS · Right = Revenue
Q3 2025
Q4 2025
Q1 2026
Q2 2026
Last 4 Quarters
EPS beats: 2 of 4Q3 2025
EPS
$0.33/$0.35
Revenue
$998M/$975M
Q4 2025
EPS
$0.38/$0.42
Revenue
$1.0B/$1.0B
Q1 2026
EPS
$0.67/$0.66
Revenue
$1.3B/$1.3B
Q2 2026
EPS
$0.27/$0.22
Revenue
$1.0B/$966M
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $0.33/$0.35 | -6.7% | $998M/$975M | +2.4% |
| Q4 2025 | $0.38/$0.42 | -8.7% | $1.0B/$1.0B | +0.0% |
| Q1 2026 | $0.67/$0.66 | +1.5% | $1.3B/$1.3B | -0.8% |
| Q2 2026 | $0.27/$0.22 | +22.7% | $1.0B/$966M | +4.3% |
FY1–FY2 Estimates
Revenue Outlook
FY1
$4.9B
+13.2% YoY
FY2
$5.7B
+15.6% YoY
EPS Outlook
FY1
$1.26
+140.0% YoY
FY2
$1.56
+23.8% YoY
Trailing FCF (TTM)$1.2B
FCF Margin: 27.6%
Next Earnings
—
Expected EPS
—
Expected Revenue
—
PINS beat EPS estimates in 2 of 4 tracked quarters. Mixed delivery makes the upcoming report a key data point for re-rating.
PINS Revenue Breakdown by Segment
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest disclosure
FY 2025
Total disclosed revenue $7.1B
Product Mix
Latest annual revenue by segment or product family
Segment breakdown not available for this company.
Geographic Mix
Latest annual revenue by reported region
United States And Canada
42.8%
+11.4% YoY
Tap, hover, or focus a slice to inspect segment detail.
United States And Canada is the largest reported region at 42.8%, up 11.4% YoY.
PINS Valuation Snapshot
Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Relative Value Signal
Significantly Undervalued
Fair value est. $102 — implies +405.6% from today's price.
Upside to Fair Value
405.6%
potential upside
Deep DiscountFair ValueVery Expensive
vs S&P 500 Trailing P/E
PINS
36.5x
vs
S&P 500
25.1x
+45% premium
vs Communication Services Trailing P/E
PINS
36.5x
vs
Communication Services
15.0x
+144% premium
vs PINS 5Y Avg P/E
Today
36.5x
vs
5Y Average
47.3x
23% discount
Forward PE
12.2x
S&P 500
19.1x
-36%
Communication Services
13.0x
-6%
5Y Avg
—
—
Trailing PE
36.5x
S&P 500
25.1x
+45%
Communication Services
15.0x
+144%
5Y Avg
47.3x
-23%
PEG Ratio
—
S&P 500
1.72x
—
Communication Services
0.74x
—
5Y Avg
—
—
EV/EBITDA
41.5x
S&P 500
15.2x
+173%
Communication Services
8.4x
+394%
5Y Avg
74.0x
-44%
Price/FCF
12.0x
S&P 500
21.1x
-43%
Communication Services
11.8x
+2%
5Y Avg
30.3x
-60%
Price/Sales
3.6x
S&P 500
3.1x
+14%
Communication Services
1.0x
+265%
5Y Avg
6.9x
-49%
Dividend Yield
—
S&P 500
1.87%
—
Communication Services
3.45%
—
5Y Avg
—
—
| Metric | PINS | S&P 500 | Communication Services | 5Y Avg PINS |
|---|---|---|---|---|
| Forward PE | 12.2x | 19.1x-36% | 13.0x | — |
| Trailing PE | 36.5x | 25.1x+45% | 15.0x+144% | 47.3x-23% |
| PEG Ratio | — | 1.72x | 0.74x | — |
| EV/EBITDA | 41.5x | 15.2x+173% | 8.4x+394% | 74.0x-44% |
| Price/FCF | 12.0x | 21.1x-43% | 11.8x | 30.3x-60% |
| Price/Sales | 3.6x | 3.1x+14% | 1.0x+265% | 6.9x-49% |
| Dividend Yield | — | 1.87% | 3.45% | — |
PINS trades above S&P 500 benchmarks on 3 of 5 measured multiples — is elevated on some multiples, but competitive on others — a mixed valuation picture.
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolPINS Financial Health
Verdict
Strong
PINS generates $1.2B in free cash flow at a 27.6% margin — returns 6.2% of market cap to shareholders annually.
Cash Engine
Revenue, margins, and cash generation
Revenue (TTM)
Trailing-twelve-month sales base
$4.4B
Revenue Growth
TTM vs prior year
+16.3%
Gross Margin
Gross profit as a share of revenue
79.9%
Operating Margin
Operating income divided by revenue
6.3%
Net Margin
Net income divided by revenue
7.6%
EPS (TTM)
Diluted earnings per share, trailing twelve months
$0.53
Free Cash Flow (TTM)
Cash generation after capex
$1.2B
FCF Margin
FCF as share of revenue — the primary cash quality signal
27.6%
Capital Quality
ROIC, leverage, and debt serviceability
ROIC
Return on invested capital — primary competitive quality signal
6.1%
ROA
Return on assets, trailing twelve months
6.3%
Cash & Equivalents
Liquid assets on the balance sheet
$969M
Net Cash
Cash exceeds total debt — no net leverage
$707M
Debt Serviceability
Net debt as a multiple of annual free cash flow
Net cash ✓
ROE
Return on equity, trailing twelve months
7.8%
Shareholder Returns
How capital is returned to owners
Total shareholder yield
6.2%
Dividend
—
Buyback
6.2%
Share Repurchases
Trailing buyback outflow — dollar magnitude of capital returned
$927M
Dividend / Share
Annualized trailing dividend per share
—
Payout Ratio
Share of earnings distributed as dividends
—
Shares Outstanding
Declining as buybacks retire shares
675M
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pagePINS Stock Risk Factors
Key factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated April 29, 2026
High Risk
Macroeconomic Sensitivity
Pinterest's advertising revenue is highly sensitive to economic downturns, which can significantly impact its financial performance. A decline in advertising spending during economic recessions could lead to substantial revenue losses.
High Risk
Revenue Concentration
A significant portion of Pinterest's revenue is derived from North America, making it vulnerable to economic downturns or regulatory changes in this region. This concentration increases the risk of financial instability if adverse conditions arise.
High Risk
Securities Fraud Lawsuits
Pinterest has faced securities fraud lawsuits related to alleged inflation of business resilience and misleading disclosures about tariff impacts on advertising revenue. These legal challenges can result in financial penalties and damage to the company's reputation.
Medium
Competition
Pinterest operates in a highly competitive landscape, with major tech platforms investing heavily in similar capabilities. Increased competition could lead to a loss of market share and pressure on advertising prices.
Medium
User Growth and Engagement
Attracting and retaining users while maintaining their engagement is crucial for Pinterest's success. A decline in user base or engagement could make the platform less attractive to advertisers, impacting revenue.
Medium
Monetization of International Users
Effectively monetizing international users remains a hurdle for Pinterest, as these users currently generate less revenue per user compared to North American users. This challenge could limit overall revenue growth.
Lower
Cybersecurity
Compromises in cybersecurity protections can harm Pinterest's operations and reputation. While the company invests in security measures, breaches could lead to financial losses and loss of user trust.
Lower
Changes in Search Engine Methodologies
Changes in online application stores or internet search engines' methodologies, particularly regarding SEO, can impact Pinterest's visibility and user acquisition. Adapting to these changes is essential for maintaining growth.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Why PINS Stock Could Outperform
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated April 29, 2026
AI and Shopping Integration
Pinterest is evolving into an AI-powered shopping and advertising platform. The adoption of its 'Performance+' ad suite and the development of an AI shopping assistant are expected to drive engagement and monetization.
Undervalued Stock
The stock is trading at a discount compared to its peers and its own historical valuation metrics, such as Price-to-Earnings (P/E) and Enterprise Value to Free Cash Flow (EV/FCF) ratios. Some analyses suggest the stock is significantly undervalued, with DCF models indicating a fair value much higher than the current trading price.
International Monetization Potential
There is a substantial runway for increasing Average Revenue Per User (ARPU) in international markets, especially in Europe and other regions, where monetization is currently a fraction of U.S. levels.
Strong Fundamentals
Pinterest boasts a robust financial position with a significant amount of liquidity, a strong gross margin profile, and a substantial amount of annual free cash flow. The company has also shown revenue increases compared to the previous year.
User Engagement
The platform continues to achieve record global monthly active users (MAUs), demonstrating strong user engagement.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
PINS Stock Price Performance
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Current Price
$22.28
52W Range Position
32%
52-Week Range
Current price plotted between the 52-week low and high.
52-Week Low
$13.84
+61.0% from the low
52-Week High
$39.93
-44.2% from the high
1 Month
+22.08%
3 Month
+15.32%
YTD
-16.1%
1 Year
-18.9%
3Y CAGR
+2.0%
5Y CAGR
-18.5%
10Y CAGR
-0.9%
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
PINS vs Peers
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
Peer Set
Accurate peer set
Forward PE
12.2x
vs 13.6x median
-10% below peer median
Revenue Growth
+13.2%
vs +9.1% median
+44% above peer median
Net Margin
7.6%
vs 9.9% median
-23% below peer median
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
PIN PINS Pinterest, Inc. | $15.0B | 12.2x | +13.2% | 7.6% | Buy | +13.8% |
SNA SNAP Snap Inc. | $10.5B | — | +12.5% | -7.8% | Hold | +29.5% |
RDD RDDT Reddit, Inc. | $32.9B | 41.9x | +30.7% | 28.6% | Buy | +32.9% |
BMB BMBL Bumble Inc. | $472M | 4.4x | -3.9% | -72.0% | Hold | -0.9% |
MGN MGNI Magnite, Inc. | $1.9B | 13.1x | +9.1% | 20.3% | Buy | +32.4% |
YEL YELP Yelp Inc. | $1.8B | 14.1x | +4.8% | 9.9% | Hold | -3.0% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
PINS Dividend and Capital Return
PINS returns 6.2% annually — null% through dividends and 6.2% through buybacks.
Dividend UnknownFCF Unknown
Total Shareholder Yield
6.2%
Dividend + buyback return per year
Buyback Yield
6.2%
Dividend Yield
—
Payout Ratio
—
Dividend Profile
Yield, cadence, and growth quality
Dividend / Share
Trailing annualized cash dividend
$0.00
Growth Streak
Consecutive years of dividend increases
0Y
3Y Div CAGR
—
5Y Div CAGR
—
Ex-Dividend Date
—
Payment Cadence
—
0 payments over the last 12 months
Buyback Engine
How much per-share support comes from repurchases
Repurchases (TTM)
Cash used for buybacks in the latest trailing period
$927M
Estimated Shares Retired
42M
Approx. Share Reduction
6.2%
Shares Outstanding
Current diluted share count from the screening snapshot
675M
At 6.2%/year, buybacks mechanically lift EPS even with flat earnings — each remaining share represents a slightly larger piece of the company.
FAQ
7 questionsPINS Investor Questions
Common questions answered from live analyst data and company financials.
01Is Pinterest, Inc. (PINS) stock a buy or sell in 2026?
Pinterest, Inc. (PINS) is rated Buy by Wall Street analysts as of 2026. Of 47 analysts covering the stock, 25 rate it Buy or Strong Buy, 21 rate it Hold, and 1 rate it Sell or Strong Sell. The consensus 12-month price target is $25, implying +13.8% from the current price of $22.
02What is the PINS stock price target for 2026?
The Wall Street consensus price target for PINS is $25 based on 47 analyst estimates. The high-end target is $42 (+88.5% from today), and the low-end target is $16 (-28.2%). The base case model target is $57.
03Is Pinterest, Inc. (PINS) stock overvalued in 2026?
PINS trades at 12.2x times forward earnings. The stock trades at a notable premium to the broad market, which is typical for businesses with strong free cash flow and above-average growth expectations. Based on current multiples versus the peer group, the relative model signals significantly undervalued. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
04What are the main risks for Pinterest, Inc. (PINS) stock in 2026?
The primary risks for PINS in 2026 are: (1) Macroeconomic Sensitivity — Pinterest's advertising revenue is highly sensitive to economic downturns, which can significantly impact its financial performance. (2) Revenue Concentration — A significant portion of Pinterest's revenue is derived from North America, making it vulnerable to economic downturns or regulatory changes in this region. (3) Securities Fraud Lawsuits — Pinterest has faced securities fraud lawsuits related to alleged inflation of business resilience and misleading disclosures about tariff impacts on advertising revenue. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
05What is Pinterest, Inc.'s revenue and earnings forecast?
Analyst consensus estimates PINS will report consensus revenue of $4.9B (+13.2% year-over-year) and EPS of $1.26 (+140.0% year-over-year) for the upcoming fiscal year. The following year, analysts project $5.7B in revenue.
06When does Pinterest, Inc. (PINS) report its next earnings?
A confirmed upcoming earnings date for PINS is not yet available. Check the Earnings section above for the most recent quarterly report dates and forward estimates.
07How much free cash flow does Pinterest, Inc. generate?
Pinterest, Inc. (PINS) generated $1.2B in free cash flow over the trailing twelve months — a free cash flow margin of 27.6%. PINS returns capital to shareholders through and share repurchases ($927M TTM).