RCKY trades 10.7% below Wall Street's consensus target of $50.00.
Last 12 months price action with 12-month analyst target path
The base valuation assumes RCKY achieves its forward estimates and maintains a stable P/E multiple of 9.1x. This scenario reflects the blended consensus of 4 Wall Street analysts, balancing both positive catalysts and macroeconomic headwinds over the next 12 months.
As of September 23, 2026, Rocky Brands, Inc. (RCKY) has a Wall Street consensus price target of $50.00, based on estimates from 4 covering analysts. With the stock currently trading at $45.15, this represents a potential upside of +10.7%. The company has a market capitalization of $340M.
Analyst price targets range from a low of $50.00 to a high of $50.00, representing a 0% spread in expectations. The median target of $50.00 aligns closely with the consensus average. The tight target dispersion indicates high conviction among analysts.
The current analyst consensus rating is Buy, with 2 analysts rating the stock as a Buy or Strong Buy,2 rating it Hold, and 0 rating it Sell or Strong Sell. The positive sentiment balance indicates moderate optimism about the stock prospects.
From a valuation perspective, RCKY trades at a trailing P/E of 15.3x and forward P/E of 9.1x. The forward PEG ratio of 13.24 reflects a premium valuation. Analysts expect EPS to grow +30.3% over the next year.
Our proprietary valuation model, which blends historical multiples with forward estimates, suggests a base-case price target of $36.47, with bear and bull scenarios of $22.97 and $48.05 respectively. Model confidence stands at 41/100, suggesting limited visibility into future performance.
| Company | Market Cap | Price | Target | Upside Potential | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 WEYSWeyco Group, Inc. | $447M | $46.87 | — | — | Hold | 17.9x | 2 |
 BOOTBoot Barn Holdings, Inc. | $3.9B | $129.28 | $217.00 | +67.9% | Buy | 17.6x | 29 |
 DBIDesigner Brands Inc. | $324M | $6.39 | $6.00 | -6.1% | Hold | — | 29 |
 CLARClarus Corporation | $137M | $3.57 | $4.38 | +22.7% | Hold | 11.8x | 11 |
 SHOOSteven Madden, Ltd. | $3.2B | $44.45 | $54.67 | +23.0% | Buy | 20.2x | 31 |
 WWWWolverine World Wide, Inc. | $1.6B | $19.87 | $25.38 | +27.7% | Hold | 14.9x | 39 |
 CALCaleres, Inc. | $432M | $12.79 | $28.25 | +120.9% | Buy | 24.2x | 13 |
 SCVLShoe Carnival, Inc. | $429M | $15.62 | $23.00 | +47.2% | Hold | 8.2x | 15 |
 DECKDeckers Outdoor Corporation | $10.9B | $79.83 | $117.13 | +46.7% | Buy | 11.6x | 56 |
 NKENIKE, Inc. | $53.4B | $36.10 | $48.43 | +34.2% | Buy | 21.2x | 71 |
Quick answers to the most common questions about buying RCKY stock.
Rocky Brands, Inc. (RCKY) has a consensus 12-month price target of $50, implying 10.7% upside from $45.15. The 4 analysts covering RCKY see moderate appreciation potential.
RCKY has a consensus rating of "Buy" based on 4 Wall Street analysts. The rating breakdown is mixed, with 2 Hold ratings making up the largest segment. The consensus 12-month price target of $50 implies 10.7% upside from current levels.
With a forward P/E of 9.1304x, RCKY trades at a relatively low valuation. The consensus target of $50 implies 10.7% appreciation, suggesting meaningful undervaluation.
The most bullish Wall Street analyst has a price target of $50 for RCKY, while the most conservative target is $50. The consensus of $50 represents the median expectation. Our quantitative valuation model projects a bull case target of $48 based on optimistic growth and margin assumptions. These targets typically reflect 12-month expectations.
RCKY is lightly followed, with 4 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 2 have Buy ratings, 2 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
The 12-month RCKY stock forecast based on 4 Wall Street analysts shows a consensus price target of $50, with estimates ranging from $50 (bear case) to $50 (bull case). The median consensus rating is "Buy". Our proprietary valuation model produces a base case fair value of $36, with bear/bull scenarios of $23/$48.
Our quantitative valuation model calculates RCKY's fair value at $36 (base case), with a bear case of $23 and bull case of $48. The model uses discounted cash flow analysis, historical growth rates, and margin mean-reversion to project FY+2 earnings, then applies an appropriate P/E multiple. The model confidence score is 41/100.
RCKY trades at a forward P/E ratio of 9.1x based on next-twelve-months earnings estimates compared to a trailing P/E of 15.3x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Wall Street analysts are optimistic on RCKY, with a "Buy" consensus rating and $50 price target (10.7% upside). 2 of 4 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
RCKY analyst price targets range from $50 to $50, a 0% tight range reflecting strong analyst consensus. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $50 consensus represents the middle ground. Our model's $23-$48 range provides an independent fundamental perspective.
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