Rocky Brands, Inc. (RCKY) Price Target Analysis
Wall Street analyst price targets, ratings consensus & upside potential · Updated May 1, 2026
Current Price
$36.29
Price Target
$52.00
Target Range
$42.00 — $62.00
Analyst Rating
Buy
Forward P/E9.9x
Trailing P/E12.3x
Forward PEG14.34
Implied Growth+24.9%
Median Target$52.00
Analyst Spread38.5%
Price Forecast (1 Year)
Last 12 months price action with 12-month analyst target path
Bear Case
$42
+15.7%
Consensus
$52
+43.3%
Bull Case
$62
+70.8%
RCKY Price Target Analysis
Updated May 8, 2026As of May 8, 2026, Rocky Brands, Inc. (RCKY) has a Wall Street consensus price target of $52.00, based on estimates from 4 covering analysts. With the stock currently trading at $36.29, this represents a potential upside of +43.3%. The company has a market capitalization of $274M.
Analyst price targets range from a low of $42.00 to a high of $62.00, representing a 38% spread in expectations. The median target of $52.00 aligns closely with the consensus average.
The current analyst consensus rating is Buy, with 3 analysts rating the stock as a Buy or Strong Buy,1 rating it Hold, and 0 rating it Sell or Strong Sell. This overwhelmingly bullish sentiment suggests analysts see significant catalysts for upside ahead.
From a valuation perspective, RCKY trades at a trailing P/E of 12.3x and forward P/E of 9.9x. The forward PEG ratio of 14.34 reflects a premium valuation. Analysts expect EPS to grow +24.9% over the next year.
Investment Context: Price targets represent analyst expectations for the next 12 months and should be considered alongside your own research. Targets are based on analysts' assumptions about earnings growth, margins, and market conditions which may change. For sector-specific context, view other Consumer Cyclical stocks.
Analyst Sentiment Comparison
Industry Peer AnalysisAvg Peer Upside+31.2%
Avg Forward P/E18.3x
Peers with Coverage9 / 10
| Company | Market Cap | Price | Target | Upside | Rating | Fwd P/E | Analysts |
|---|---|---|---|---|---|---|---|
 WEYSWeyco Group, Inc. | $327M | $34.26 | — | — | Hold | 13.1x | 2 |
 BOOTBoot Barn Holdings, Inc. | $5.0B | $163.37 | $231.50 | +41.7% | Buy | 22.3x | 29 |
 DBIDesigner Brands Inc. | $292M | $6.98 | $6.75 | -3.3% | Hold | — | 29 |
 CLARClarus Corporation | $111M | $2.89 | $5.00 | +73.0% | Hold | — | 11 |
 SHOOSteven Madden, Ltd. | $2.9B | $39.64 | $43.17 | +8.9% | Buy | 18.9x | 31 |
 WWWWolverine World Wide, Inc. | $1.4B | $17.02 | $21.33 | +25.4% | Hold | 12.8x | 38 |
 CALCaleres, Inc. | $445M | $13.24 | $18.00 | +35.9% | Buy | 25.0x | 13 |
 SCVLShoe Carnival, Inc. | $487M | $17.80 | $22.00 | +23.6% | Hold | 9.4x | 14 |
 DECKDeckers Outdoor Corporation | $14.6B | $102.70 | $121.38 | +18.2% | Buy | 14.9x | 54 |
 NKENIKE, Inc. | $52.9B | $44.41 | $69.88 | +57.4% | Buy | 29.8x | 71 |
Upside Potential Comparison
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Start ComparisonRCKY — Frequently Asked Questions
Quick answers to the most common questions about buying RCKY stock.
What is the RCKY stock price target for 2026?
The consensus Wall Street price target for RCKY is $52, representing 43.3% upside from the current price of $36.29. With 4 analysts covering the stock, this strong upside suggests significant value not yet reflected in today's share price.
Is RCKY a buy, sell, or hold?
RCKY has a consensus rating of "Buy" based on 4 Wall Street analysts. The rating breakdown is predominantly bullish, with 3 Buy/Strong Buy ratings. The consensus 12-month price target of $52 implies 43.3% upside from current levels.
Is RCKY stock overvalued or undervalued?
With a forward P/E of 9.8883x, RCKY trades at a relatively low valuation. The consensus target of $52 implies 43.3% appreciation, suggesting meaningful undervaluation.
How high can RCKY stock go?
The most bullish Wall Street analyst has a price target of $62 for RCKY, while the most conservative target is $42. The consensus of $52 represents the median expectation. These targets typically reflect 12-month expectations.
How many analysts cover RCKY stock?
RCKY is lightly followed, with 4 analysts providing price targets and ratings. Of these, 0 have Strong Buy ratings, 3 have Buy ratings, 1 recommend Hold, and 0 have Sell or Strong Sell ratings. Higher analyst coverage generally indicates greater institutional interest and more reliable consensus estimates.
What is the RCKY stock forecast?
The 12-month RCKY stock forecast based on 4 Wall Street analysts shows a consensus price target of $52, with estimates ranging from $42 (bear case) to $62 (bull case). The median consensus rating is "Buy".
What is RCKY's forward P/E ratio?
RCKY trades at a forward P/E ratio of 9.9x based on next-twelve-months earnings estimates compared to a trailing P/E of 12.3x. The lower forward P/E indicates analysts expect earnings growth. A forward P/E is useful for comparing valuations when earnings are expected to change significantly.
Should I buy RCKY stock?
Wall Street analysts are very optimistic on RCKY, with a "Buy" consensus rating and $52 price target (43.3% upside). 3 of 4 analysts rate it Buy or Strong Buy. This information is for educational purposes only. Always conduct your own research, consider your financial situation, and consult a financial advisor before making investment decisions.
Why do RCKY price targets vary so much?
RCKY analyst price targets range from $42 to $62, a 38% moderate spread showing some variance in outlooks. Differences stem from varying assumptions about revenue growth, profit margins, competitive dynamics, and valuation multiples. The $52 consensus represents the middle ground.