Bull case
The bull case requires both strong earnings delivery and the market pricing SJM more generously than it does today.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where SJM stock could go
The bull case requires both strong earnings delivery and the market pricing SJM more generously than it does today.
The base case reflects analyst consensus expectations — steady delivery without requiring a major catalyst or re-rating.
The bear case reflects a scenario where earnings shortfalls or multiple compression combine to materially reduce the stock from its current level.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

The J. M. Smucker Company is a leading manufacturer of branded packaged foods and beverages, primarily in coffee, pet food, and consumer staples. It generates revenue through three main segments: U.S. Retail Pet Foods (~40% of sales), U.S. Retail Coffee (~35%), and U.S. Retail Consumer Foods (~25%) — which includes iconic brands like Jif, Smucker's, and Uncrustables. Its competitive advantage lies in a portfolio of deeply entrenched household brands with strong consumer loyalty and extensive retail distribution networks.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q2 2025 | $2.31/$2.24 | +3.1% | $2.1B/$2.2B | -1.9% |
| Q3 2025 | $1.90/$1.93 | -1.6% | $2.1B/$2.1B | -0.1% |
| Q4 2025 | $2.10/$2.10 | +0.0% | $2.3B/$2.3B | +0.4% |
| Q1 2026 | $2.38/$2.27 | +4.8% | $2.3B/$2.3B | +0.7% |
SJM beat EPS estimates in 3 of 4 tracked quarters. A strong delivery record supports forward estimate credibility.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
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Latest annual revenue by reported region
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Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $102 — implies +5.4% from today's price.
| Metric | SJM | S&P 500 | Consumer Defensive | 5Y Avg SJM |
|---|---|---|---|---|
| Forward PE | 10.7x | 19.1x-44% | 14.6x-27% | — |
| Trailing PE | -8.4x | 25.2x-133% | 19.6x-143% | 18.8x-145% |
| PEG Ratio | — | 1.75x | 1.85x | — |
| EV/EBITDA | — | 15.3x | 11.4x | 17.4x |
| Price/FCF | 12.6x | 21.3x-41% | 15.7x-20% | 17.8x-29% |
| Price/Sales | 1.2x | 3.1x-62% | 0.8x+40% | 1.7x-31% |
| Dividend Yield | 4.42% | 1.88% | 2.73% | 3.10% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolSJM generates $971M in free cash flow at a 10.9% margin — returns 4.5% of market cap to shareholders annually.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~7.9 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated April 29, 2026
SJM's stock has significantly declined due to continuous underperformance compared to competitors, raising concerns about its financial health. Historical downturns during major market events indicate that even stable stocks can suffer substantial losses, impacting investor sentiment and stock valuation.
The Hostess Brands acquisition has been criticized for potentially overpaying, leading to a bloated brand portfolio that may not complement existing products. This has resulted in impairments and investigations into whether SJM adequately disclosed the risks associated with the acquisition.
SJM's fiscal year 2026 guidance projects an 11% decline in Earnings Per Share (EPS), influenced by increased coffee pricing and reduced profitability in the Sweet Baked Snacks segment. Additionally, a 24% drop in EPS in the second quarter reflects ongoing challenges in managing costs and maintaining sales volume.
Despite a 'B' Value Score suggesting undervaluation, SJM's 'C' Growth Score and 'F' Momentum Score indicate potential volatility and sentiment-driven trading. Analysts have a consensus rating of 'Buy,' but 47% recommend holding, reflecting uncertainty in the stock's future performance.
The Pet Foods segment has faced a 13% decline in net sales due to lower volumes and pricing pressures. The focus on pet snacking exposes SJM to cyclical swings and macroeconomic factors, complicating its brand portfolio development.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated April 29, 2026
SJM is characterized as a 'cash generating machine' with a solid free cash flow yield that supports dividends, share buybacks, and debt reduction. This financial strength is crucial for maintaining shareholder returns and investing in growth opportunities.
The company offers a reliable dividend with an annualized yield of approximately 4.6%. This consistent return to shareholders is a key attraction for income-focused investors.
SJM plans to significantly reduce its debt, aiming for leverage below 3x by the end of 2027. This proactive approach to managing debt will enhance financial stability and investor confidence.
SJM owns well-recognized brands in key categories such as coffee, pet food, and spreads, which provide a solid foundation for growth. The strength of these brands positions the company well to capitalize on market opportunities.
Despite challenges in the Sweet Baked Snacks segment, other areas like coffee, frozen handhelds, spreads, and pet food are showing positive performance and profit growth. This diversification helps mitigate risks associated with underperforming segments.
SJM continues to invest in advertising and innovation, exemplified by new products like Milk-Bone PB Bites. These efforts are aimed at driving growth and adapting to changing consumer preferences.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
SJM SJM The J. M. Smucker Company | $10.3B | 10.7x | +3.6% | -14.1% | Hold | +17.1% |
CAG CAG Conagra Brands, Inc. | $6.7B | 8.3x | +0.7% | 0.1% | Hold | +24.7% |
CPB CPB Campbell Soup Company | $6.2B | 9.6x | +2.7% | 5.5% | Hold | +23.2% |
MKC MKC McCormick & Company, Incorporated | $12.3B | 15.7x | +5.9% | 11.5% | Hold | +51.0% |
HRL HRL Hormel Foods Corporation | $11.4B | 14.1x | +1.4% | 4.0% | Hold | +31.6% |
THS THS TreeHouse Foods, Inc. | $1.5B | 12.8x | +0.0% | -7.2% | Hold | -5.9% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
SJM returns 4.5% total yield, led by a 4.43% dividend, raised 16 consecutive years.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $2.20 | — | — | — |
| 2025 | $4.36 | +1.9% | 0.0% | 3.7% |
| 2024 | $4.28 | +2.9% | 3.1% | 6.8% |
| 2023 | $4.16 | +3.5% | 2.2% | 4.9% |
| 2022 | $4.02 | +6.3% | 1.8% | 4.6% |
Common questions answered from live analyst data and company financials.
The J. M. Smucker Company (SJM) is rated Hold by Wall Street analysts as of 2026. Of 29 analysts covering the stock, 13 rate it Buy or Strong Buy, 14 rate it Hold, and 2 rate it Sell or Strong Sell. The consensus 12-month price target is $113, implying +17.1% from the current price of $97.
The Wall Street consensus price target for SJM is $113 based on 29 analyst estimates. The high-end target is $125 (+29.1% from today), and the low-end target is $100 (+3.3%).
SJM trades at 10.7x times forward earnings. The stock currently trades at a discount to the broader market. Based on current multiples versus the peer group, the relative model signals slightly undervalued. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for SJM in 2026 are: (1) Financial Performance Risks — SJM's stock has significantly declined due to continuous underperformance compared to competitors, raising concerns about its financial health. (2) Strategic Acquisition Risks — The Hostess Brands acquisition has been criticized for potentially overpaying, leading to a bloated brand portfolio that may not complement existing products. (3) Operational Challenges — SJM's fiscal year 2026 guidance projects an 11% decline in Earnings Per Share (EPS), influenced by increased coffee pricing and reduced profitability in the Sweet Baked Snacks segment. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates SJM will report consensus revenue of $9.2B (+3.6% year-over-year) and EPS of $-3.59 (+69.5% year-over-year) for the upcoming fiscal year. The following year, analysts project $9.6B in revenue.
A confirmed upcoming earnings date for SJM is not yet available. Check the Earnings section above for the most recent quarterly report dates and forward estimates.
The J. M. Smucker Company (SJM) generated $971M in free cash flow over the trailing twelve months — a free cash flow margin of 10.9%. SJM returns capital to shareholders through dividends (4.4% yield) and share repurchases ($3M TTM).