Bull case
The bull case prices SJM at 3x on FY1 earnings, assuming continued execution and no meaningful deceleration in the core business.
Wall Street verdict, consensus price target, and analyst rating breakdown — everything needed to frame the risk/reward at today's price.
Three scenarios for where SJM stock could go
The bull case prices SJM at 3x on FY1 earnings, assuming continued execution and no meaningful deceleration in the core business.
At 3x on FY1 earnings, the base case reflects a reasonable but not stretched valuation. It prices in continued growth without assuming an exceptional setup.
If investor confidence fades or macro conditions deteriorate, a 11x multiple contraction could push SJM down roughly 87% from where it trades now.
Not financial advice. Model confidence reflects internal scenario assumptions, not a guarantee of returns. Past performance does not predict future results.

The J. M. Smucker Company is a leading manufacturer of branded packaged foods and beverages, primarily in coffee, pet food, and consumer staples. It generates revenue through three main segments: U.S. Retail Pet Foods (~40% of sales), U.S. Retail Coffee (~35%), and U.S. Retail Consumer Foods (~25%) — which includes iconic brands like Jif, Smucker's, and Uncrustables. Its competitive advantage lies in a portfolio of deeply entrenched household brands with strong consumer loyalty and extensive retail distribution networks.
Quarterly beat-or-miss track record against analyst estimates, plus forward revenue and EPS outlook for the next two fiscal years.
| Quarter | EPS (Actual / Est) | EPS Surprise | Revenue (Actual / Est) | Rev Surprise |
|---|---|---|---|---|
| Q3 2025 | $1.90/$1.93 | -1.6% | $2.1B/$2.1B | -0.1% |
| Q4 2025 | $2.10/$2.10 | +0.0% | $2.3B/$2.3B | +0.4% |
| Q1 2026 | $2.38/$2.27 | +4.8% | $2.3B/$2.3B | +0.7% |
| Q2 2026 | $2.77/$2.64 | +4.9% | $2.3B/$2.3B | +0.5% |
SJM beat EPS estimates in 3 of 4 tracked quarters. A strong delivery record supports forward estimate credibility.
Product and geographic revenue mix from the latest annual disclosure, with year-over-year growth by segment.
Latest annual revenue by segment or product family
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Latest annual revenue by reported region
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Current multiples compared to the S&P 500, the company's sector, and its own five-year average.
Fair value est. $81 — implies -26.8% from today's price.
| Metric | SJM | S&P 500 | Consumer Defensive | 5Y Avg SJM |
|---|---|---|---|---|
| Forward PE | 12.3x | 18.8x-35% | 14.2x-13% | — |
| Trailing PE | -85.3x | 24.4x-449% | 18.9x-551% | 19.8x-531% |
| PEG Ratio | — | 1.66x | 1.92x | — |
| EV/EBITDA | 33.0x | 15.2x+117% | 11.1x+198% | 22.4x+47% |
| Price/FCF | 10.2x | 20.7x-51% | 15.3x-33% | 17.3x-41% |
| Price/Sales | 1.3x | 3.1x-58% | 0.9x+48% | 1.6x-16% |
| Dividend Yield | 3.93% | 1.91% | 3.06% | 3.44% |
Forward P/E and PEG reflect analyst consensus estimates. Historical averages use trailing ratios where forward data is unavailable.S&P 500 and sector benchmarks both use trailing median P/E — similar readings indicate the broader index and sector are priced alike.
Open valuation toolSJM generates $1.2B in free cash flow at a 12.8% margin — returns 4.0% of market cap to shareholders annually.
Revenue, margins, and cash generation
ROIC, leverage, and debt serviceability
~6.1 years to full repayment at current FCF run-rate
How capital is returned to owners
All figures from the trailing twelve months. ROIC uses invested capital (equity + net debt).
Open full ratios pageKey factors that could pressure the stock price, compress the multiple, or weigh on future results.
AI analysis · updated June 18, 2026
The company reported worse fiscal 2025 fourth-quarter sales and fiscal 2026 profit projections, leading to a significant stock decline.
The acquisition of Hostess Brands introduces substantial execution risk and financial strain, with future growth heavily dependent on successful integration.
Persistent cost inflation, unfavorable product mix, and soft volumes are creating headwinds for gross margins in fiscal 2026.
Revenue is projected to face continued pressure with a year-over-year decline due to challenges in coffee, pet food, and contract manufacturing segments.
Adjusted earnings for 2026Q1 are expected to decline by 15.4% year-over-year, reflecting ongoing operational challenges.
Financial results reflect divestitures of certain Sweet Baked Snacks value brands and the Voortman business, which may impact comparability and scale.
These are risk mechanisms, not predictions. The key question is which would force a cut to earnings estimates or a lower multiple than the market currently prices in.
Structural drivers behind the upside case and why the stock could outperform over the next 12 months.
AI analysis · updated June 18, 2026
The company announced a quarterly dividend of US$1.10 per share, demonstrating its commitment to returning capital to shareholders.
Recent quarterly results showed higher net sales of US$2,339.4 million, indicating potential revenue momentum.
With a forward P/E ratio of 10.99, the stock appears attractively priced relative to earnings potential.
Multiple bullish theses have been published on Substack, highlighting positive sentiment among some investors.
The company slightly narrowed its full-year net sales growth guidance to 3.5%-4.0%, providing more predictable targets.
A real bull case compounds — each driver matters most when it strengthens margins, supports capital returns, and keeps the company above the market's minimum growth bar simultaneously.
52-week range context and price returns across multiple time horizons. Dividend contribution is shown separately in the Capital Return section.
Range context matters because valuation compression and earnings misses rarely hit from the same starting point. A stock already far below its high can still fall, but it is no longer carrying the same embedded optimism as one pressing a fresh peak.
Valuation, growth, and margin comparison against the closest publicly traded peers for this company.
| Company | Mkt Cap | Fwd PE | Rev Grw | Margin | Rating | Upside |
|---|---|---|---|---|---|---|
SJM SJM The J. M. Smucker Company | $11.8B | 12.3x | +3.0% | -1.5% | Buy | +8.5% |
CAG CAG Conagra Brands, Inc. | $6.3B | 7.8x | +0.4% | 0.1% | Hold | +15.2% |
CPB CPB Campbell Soup Company | $6.3B | 9.7x | +2.7% | 6.1% | Hold | -2.3% |
MKC MKC McCormick & Company, Incorporated | $11.8B | 15.1x | +7.1% | 11.5% | Hold | +47.4% |
HRL HRL Hormel Foods Corporation | $13.3B | 16.3x | +2.1% | 3.8% | Hold | -2.7% |
THS THS TreeHouse Foods, Inc. | $1.5B | 12.8x | +2.6% | -7.2% | Hold | +26.1% |
This peer comparison reflects companies with similar business models, product lines, or market positioning, supplemented by industry grouping when direct matches are limited.
SJM returns 4.0% total yield, led by a 3.93% dividend, raised 28 consecutive years.
Yield, cadence, and growth quality
How much per-share support comes from repurchases
| Year | Div / Share | YoY Grw | BB Yield | Total Yield |
|---|---|---|---|---|
| 2026 | $2.20 | — | 0.1% | 4.5% |
| 2025 | $4.36 | +1.9% | 0.0% | 3.7% |
| 2024 | $4.28 | +2.9% | 3.1% | 6.8% |
| 2023 | $4.16 | +3.5% | 2.2% | 4.9% |
| 2022 | $4.02 | +6.3% | 1.8% | 4.6% |
Common questions answered from live analyst data and company financials.
The J. M. Smucker Company (SJM) is rated Buy by Wall Street analysts as of 2026. Of 31 analysts covering the stock, 16 rate it Buy or Strong Buy, 13 rate it Hold, and 2 rate it Sell or Strong Sell. The consensus 12-month price target is $120, implying +8.5% from the current price of $111. The bear case scenario is $15 and the bull case is $31.
The Wall Street consensus price target for SJM is $120 based on 31 analyst estimates. The high-end target is $137 (+23.6% from today), and the low-end target is $95 (-14.3%). The base case model target is $24.
SJM trades at 12.3x times forward earnings. The stock currently trades at a discount to the broader market. Based on current multiples versus the peer group, the relative model signals expensive versus peers. Whether the stock is over or undervalued ultimately depends on whether consensus earnings estimates are achievable.
The primary risks for SJM in 2026 are: (1) Weak financial projections — The company reported worse fiscal 2025 fourth-quarter sales and fiscal 2026 profit projections, leading to a significant stock decline. (2) Integration execution risk — The acquisition of Hostess Brands introduces substantial execution risk and financial strain, with future growth heavily dependent on successful integration. (3) Gross margin pressure — Persistent cost inflation, unfavorable product mix, and soft volumes are creating headwinds for gross margins in fiscal 2026. Each factor has the potential to pressure earnings or compress the stock's valuation multiple.
Analyst consensus estimates SJM will report consensus revenue of $9.3B (+3.0% year-over-year) and EPS of $1.32 (+201.4% year-over-year) for the upcoming fiscal year. The following year, analysts project $9.5B in revenue.
A confirmed upcoming earnings date for SJM is not yet available. Check the Earnings section above for the most recent quarterly report dates and forward estimates.
The J. M. Smucker Company (SJM) generated $1.2B in free cash flow over the trailing twelve months — a free cash flow margin of 12.8%. SJM returns capital to shareholders through dividends (3.9% yield) and share repurchases ($6M TTM).