Fashion label Luar uses blue agave leather in runway collection, merging the cultural caches of liquor and fashion to build consumer awareness NEW YORK CITY, NY / ACCESS Newswire / September 15, 2026 / Assembly, the global omnichannel media agency for award-winning tequila Lunazul, and MONO, Lunazul's creative agency of record, today announced Once in a Lunazul, a new campaign with fashion label Luar built around agave leather. In collaboration with editorial partner Hypebeast, Luar debuted the collection during its New York Fashion Week Spring/Summer runway show.