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SHCOSoho House & Co Inc.
$8.88
Analysis updated: Jan 16, 2026

Investment Thesis

SHCO is a market laggard (RS 39/99, Top 61%) with strong fundamentals. avoid chasing - protect capital. Smart traders skip this one until the setup improves.

Weak relative strength + ordinary growth = Pass

Key Takeaways

Earnings Momentum

-62%
Q4'24
$-0.47
+117%
Q1'25
$0.04
+176%
Q2'25
$0.13
-11211%
Q3'25
$-0.10
Earnings Declining

Price Structure

Partial Alignment
Price
$8.88
50 DMA
$8.79
100 DMA
$8.82
150 DMA
$8.27
200 DMA
$7.71
Alignment Score: 3/4

SHCO Price Chart

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50 DMA150 DMA200 DMA
LEADERSHIP TEST FAILED

RS Rating 39/99 is in Bottom 39% of market. Minervini target: Top 20% (RS 80+)

Why Not BUY Yet?

RS Rating
39 (Top 61%)>80 (Top 20%)
Pattern Stage
AT_PIVOTAt pivot or near breakout

What Would Change Our Mind?

To turn bullish on SHCO, we need:

Twin Engines Dashboard

Technical Health

RS Rating
39/99
Top 61% (Need 80+)
Trend
Uptrend
Above 200 DMA
RSI (14)
18
OVERSOLD
VCP Setup
COOL
Score: 5/9
Volume
6.3M
+392% vs avg
From Entry
+1.1%
$8.78

Fundamental Horsepower

EPS Qtr YoY
N/A
STRONG
EPS 3Y CAGR
N/A
Annual Earnings
Revenue Qtr
+11%
Accelerating
F-Score
4/9
Piotroski Quality
ROE
N/A
Return on Equity
EPS Rank
69/99
Percentile

Trade Plan

Stalled Breakout

Broke out 5 months ago at $8.78 — flat from entry (+1.1%).

Breakout has stalled. Wait for new momentum or a fresh base pattern to develop.

Breakout Date2025-08-18151 days ago
Entry Was$8.78Breakout price
Gain Since+1%From entry
Reclaim$8.5821 EMA support

If/Then Playbook

IF: RS Rating improves to >80
THEN: Re-evaluate for WATCHLIST
IF: Price closes below 200 DMA
THEN: Remove from radar entirely
IF: EPS growth accelerates to >40% next quarter
THEN: Reassess as potential turnaround

Key Price Levels

Resistance

  • 52W High$8.98+1.1%
  • Pivot$8.98+1.1%
Current$8.88

Support

  • 50 DMA$8.79-1.1%
  • 20 DMA$8.69-2.1%
  • 200 DMA$7.71-13.2%

Frequently Asked Questions

Is SHCO stock a buy now?

SHCO is a market laggard (RS 39/99, Top 61%) with strong fundamentals. avoid chasing - protect capital. Smart traders skip this one until the setup improves.

What is the buy point for SHCO?

SHCO broke out at $8.78 5 month(s) ago but has stalled (flat). Wait for fresh momentum or new base pattern.

What is SHCO's RS Rating?

SHCO has an RS Rating of 39/99, meaning it's in the Top 61% of all stocks for relative price performance over the past 12 months. Minervini recommends RS 80+ for momentum trades.

Important Disclosure: This analysis is for educational and informational purposes only. Technical and fundamental indicators are based on historical data and do not guarantee future performance. Past performance is not indicative of future results. Always conduct your own research and consult with a qualified financial advisor before making investment decisions.