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ASUR vs PAYS vs HCKT
Revenue, margins, valuation, and 5-year total return — side by side.
Software - Infrastructure
Information Technology Services
ASUR vs PAYS vs HCKT — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||
|---|---|---|---|
| Industry | Software - Application | Software - Infrastructure | Information Technology Services |
| Market Cap | $249M | $359M | $257M |
| Revenue (TTM) | $148M | $75M | $297M |
| Net Income (TTM) | $-10M | $8M | $14M |
| Gross Margin | 67.9% | 59.8% | 30.1% |
| Operating Margin | -2.7% | 8.0% | 10.5% |
| Forward P/E | 10.0x | 27.5x | 6.2x |
| Total Debt | $80M | $3M | $80M |
| Cash & Equiv. | $25M | $11M | $18M |
ASUR vs PAYS vs HCKT — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Asure Software, Inc. (ASUR) | 100 | 140.6 | +40.6% |
| PaySign, Inc. (PAYS) | 100 | 90.4 | -9.6% |
| The Hackett Group, … (HCKT) | 100 | 74.0 | -26.0% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ASUR vs PAYS vs HCKT
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ASUR plays a supporting role in this comparison — it may shine differently against other peers.
PAYS is the clearest fit if your priority is growth exposure and long-term compounding.
- Rev growth 23.5%, EPS growth -42.8%, 3Y rev CAGR 25.6%
- 25.1% 10Y total return vs ASUR's 66.2%
- 23.5% revenue growth vs HCKT's -2.6%
HCKT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.
- Dividend streak 1 yrs, beta 1.10, yield 4.6%
- Lower volatility, beta 1.10, current ratio 1.72x
- Beta 1.10, yield 4.6%, current ratio 1.72x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 23.5% revenue growth vs HCKT's -2.6% | |
| Value | Lower P/E (6.2x vs 27.5x) | |
| Quality / Margins | 10.1% margin vs ASUR's -6.8% | |
| Stability / Safety | Beta 1.10 vs PAYS's 1.52 | |
| Dividends | 4.6% yield; 1-year raise streak; the other 2 pay no meaningful dividend | |
| Momentum (1Y) | +172.1% vs HCKT's -58.9% | |
| Efficiency (ROA) | 7.0% ROA vs ASUR's -2.0%, ROIC 16.4% vs -2.8% |
ASUR vs PAYS vs HCKT — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
ASUR vs PAYS vs HCKT — Financial Metrics
Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
PAYS leads in 3 of 6 categories
HCKT leads 1 • ASUR leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
PAYS leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
HCKT is the larger business by revenue, generating $297M annually — 4.0x PAYS's $75M. PAYS is the more profitable business, keeping 10.1% of every revenue dollar as net income compared to ASUR's -6.8%. On growth, PAYS holds the edge at +41.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||
|---|---|---|---|
| RevenueTrailing 12 months | $148M | $75M | $297M |
| EBITDAEarnings before interest/tax | $18M | $14M | $35M |
| Net IncomeAfter-tax profit | -$10M | $8M | $14M |
| Free Cash FlowCash after capex | $10M | $10M | $25M |
| Gross MarginGross profit ÷ Revenue | +67.9% | +59.8% | +30.1% |
| Operating MarginEBIT ÷ Revenue | -2.7% | +8.0% | +10.5% |
| Net MarginNet income ÷ Revenue | -6.8% | +10.1% | +4.7% |
| FCF MarginFCF ÷ Revenue | +6.5% | +13.1% | +8.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +22.7% | +41.6% | -11.6% |
| EPS Growth (YoY)Latest quarter vs prior year | +122.5% | +40.2% | +54.5% |
Valuation Metrics
HCKT leads this category, winning 4 of 6 comparable metrics.
Valuation Metrics
At 21.7x trailing earnings, HCKT trades at a 77% valuation discount to PAYS's 95.2x P/E. On an enterprise value basis, HCKT's 10.0x EV/EBITDA is more attractive than PAYS's 50.1x.
| Metric | |||
|---|---|---|---|
| Market CapShares × price | $249M | $359M | $257M |
| Enterprise ValueMkt cap + debt − cash | $304M | $352M | $319M |
| Trailing P/EPrice ÷ TTM EPS | -18.10x | 95.19x | 21.72x |
| Forward P/EPrice ÷ next-FY EPS est. | 9.99x | 27.49x | 6.18x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 0.96x |
| EV / EBITDAEnterprise value multiple | 15.50x | 50.11x | 10.02x |
| Price / SalesMarket cap ÷ Revenue | 1.77x | 6.16x | 0.84x |
| Price / BookPrice ÷ Book value/share | 1.21x | 11.92x | 4.09x |
| Price / FCFMarket cap ÷ FCF | 11.61x | 26.71x | 7.94x |
Profitability & Efficiency
PAYS leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
PAYS delivers a 19.2% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-5 for ASUR. PAYS carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to HCKT's 1.17x. On the Piotroski fundamental quality scale (0–9), PAYS scores 7/9 vs ASUR's 3/9, reflecting strong financial health.
| Metric | |||
|---|---|---|---|
| ROE (TTM)Return on equity | -5.1% | +19.2% | +15.8% |
| ROA (TTM)Return on assets | -2.0% | +3.8% | +7.0% |
| ROICReturn on invested capital | -2.8% | +4.6% | +16.4% |
| ROCEReturn on capital employed | -3.4% | +3.4% | +18.1% |
| Piotroski ScoreFundamental quality 0–9 | 3 | 7 | 5 |
| Debt / EquityFinancial leverage | 0.40x | 0.10x | 1.17x |
| Net DebtTotal debt minus cash | $55M | -$8M | $61M |
| Cash & Equiv.Liquid assets | $25M | $11M | $18M |
| Total DebtShort + long-term debt | $80M | $3M | $80M |
| Interest CoverageEBIT ÷ Interest expense | -2.02x | — | 37.81x |
Total Returns (Dividends Reinvested)
PAYS leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in PAYS five years ago would be worth $18,291 today (with dividends reinvested), compared to $7,598 for HCKT. Over the past 12 months, PAYS leads with a +172.1% total return vs HCKT's -58.9%. The 3-year compound annual growth rate (CAGR) favors PAYS at 25.2% vs HCKT's -14.5% — a key indicator of consistent wealth creation.
| Metric | |||
|---|---|---|---|
| YTD ReturnYear-to-date | -4.4% | +31.7% | -47.2% |
| 1-Year ReturnPast 12 months | -10.7% | +172.1% | -58.9% |
| 3-Year ReturnCumulative with dividends | -35.5% | +96.1% | -37.4% |
| 5-Year ReturnCumulative with dividends | +7.3% | +82.9% | -24.0% |
| 10-Year ReturnCumulative with dividends | +66.2% | +2512.0% | -5.2% |
| CAGR (3Y)Annualised 3-year return | -13.6% | +25.2% | -14.5% |
Risk & Volatility
Evenly matched — ASUR and HCKT each lead in 1 of 2 comparable metrics.
Risk & Volatility
HCKT is the less volatile stock with a 1.10 beta — it tends to amplify market swings less than PAYS's 1.52 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ASUR currently trades 75.7% from its 52-week high vs HCKT's 38.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||
|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.14x | 1.52x | 1.10x |
| 52-Week HighHighest price in past year | $11.48 | $8.88 | $26.53 |
| 52-Week LowLowest price in past year | $6.80 | $2.28 | $9.48 |
| % of 52W HighCurrent price vs 52-week peak | +75.7% | +73.5% | +38.5% |
| RSI (14)Momentum oscillator 0–100 | 46.3 | 69.9 | 56.1 |
| Avg Volume (50D)Average daily shares traded | 104K | 873K | 293K |
Analyst Outlook
Insufficient data to determine a leader in this category.
Analyst Outlook
Analyst consensus: ASUR as "Buy", PAYS as "Buy", HCKT as "Buy". Consensus price targets imply 100.8% upside for HCKT (target: $21) vs 37.8% for PAYS (target: $9). HCKT is the only dividend payer here at 4.63% yield — a key consideration for income-focused portfolios.
| Metric | |||
|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $14.75 | $9.00 | $20.50 |
| # AnalystsCovering analysts | 18 | 8 | 5 |
| Dividend YieldAnnual dividend ÷ price | — | — | +4.6% |
| Dividend StreakConsecutive years of raises | — | — | 1 |
| Dividend / ShareAnnual DPS | — | — | $0.47 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.1% | +26.9% |
PAYS leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HCKT leads in 1 (Valuation Metrics). 1 tied.
ASUR vs PAYS vs HCKT: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is ASUR or PAYS or HCKT a better buy right now?
For growth investors, PaySign, Inc.
(PAYS) is the stronger pick with 23. 5% revenue growth year-over-year, versus -2. 6% for The Hackett Group, Inc. (HCKT). The Hackett Group, Inc. (HCKT) offers the better valuation at 21. 7x trailing P/E (6. 2x forward), making it the more compelling value choice. Analysts rate Asure Software, Inc. (ASUR) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ASUR or PAYS or HCKT?
On trailing P/E, The Hackett Group, Inc.
(HCKT) is the cheapest at 21. 7x versus PaySign, Inc. at 95. 2x. On forward P/E, The Hackett Group, Inc. is actually cheaper at 6. 2x.
03Which is the better long-term investment — ASUR or PAYS or HCKT?
Over the past 5 years, PaySign, Inc.
(PAYS) delivered a total return of +82. 9%, compared to -24. 0% for The Hackett Group, Inc. (HCKT). Over 10 years, the gap is even starker: PAYS returned +25. 1% versus HCKT's -5. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ASUR or PAYS or HCKT?
By beta (market sensitivity over 5 years), The Hackett Group, Inc.
(HCKT) is the lower-risk stock at 1. 10β versus PaySign, Inc. 's 1. 52β — meaning PAYS is approximately 39% more volatile than HCKT relative to the S&P 500. On balance sheet safety, PaySign, Inc. (PAYS) carries a lower debt/equity ratio of 10% versus 117% for The Hackett Group, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — ASUR or PAYS or HCKT?
By revenue growth (latest reported year), PaySign, Inc.
(PAYS) is pulling ahead at 23. 5% versus -2. 6% for The Hackett Group, Inc. (HCKT). On earnings-per-share growth, the picture is similar: Asure Software, Inc. grew EPS -6. 7% year-over-year, compared to -55. 2% for The Hackett Group, Inc.. Over a 3-year CAGR, PAYS leads at 25. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — ASUR or PAYS or HCKT?
PaySign, Inc.
(PAYS) is the more profitable company, earning 6. 5% net margin versus -9. 3% for Asure Software, Inc. — meaning it keeps 6. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HCKT leads at 8. 7% versus -6. 0% for ASUR. At the gross margin level — before operating expenses — ASUR leads at 67. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is ASUR or PAYS or HCKT more undervalued right now?
On forward earnings alone, The Hackett Group, Inc.
(HCKT) trades at 6. 2x forward P/E versus 27. 5x for PaySign, Inc. — 21. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HCKT: 100. 8% to $20. 50.
08Which pays a better dividend — ASUR or PAYS or HCKT?
In this comparison, HCKT (4.
6% yield) pays a dividend. ASUR, PAYS do not pay a meaningful dividend and should not be held primarily for income.
09Is ASUR or PAYS or HCKT better for a retirement portfolio?
For long-horizon retirement investors, The Hackett Group, Inc.
(HCKT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 10), 4. 6% yield). PaySign, Inc. (PAYS) carries a higher beta of 1. 52 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HCKT: -5. 2%, PAYS: +25. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between ASUR and PAYS and HCKT?
Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: ASUR is a small-cap high-growth stock; PAYS is a small-cap high-growth stock; HCKT is a small-cap income-oriented stock. HCKT pays a dividend while ASUR, PAYS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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