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Stock Comparison

ASUR vs PAYS vs HCKT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ASUR
Asure Software, Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$249M
5Y Perf.+40.6%
PAYS
PaySign, Inc.

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$359M
5Y Perf.-9.6%
HCKT
The Hackett Group, Inc.

Information Technology Services

TechnologyNASDAQ • US
Market Cap$257M
5Y Perf.-26.0%

ASUR vs PAYS vs HCKT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ASUR logoASUR
PAYS logoPAYS
HCKT logoHCKT
IndustrySoftware - ApplicationSoftware - InfrastructureInformation Technology Services
Market Cap$249M$359M$257M
Revenue (TTM)$148M$75M$297M
Net Income (TTM)$-10M$8M$14M
Gross Margin67.9%59.8%30.1%
Operating Margin-2.7%8.0%10.5%
Forward P/E10.0x27.5x6.2x
Total Debt$80M$3M$80M
Cash & Equiv.$25M$11M$18M

ASUR vs PAYS vs HCKTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ASUR
PAYS
HCKT
StockMay 20May 26Return
Asure Software, Inc. (ASUR)100140.6+40.6%
PaySign, Inc. (PAYS)10090.4-9.6%
The Hackett Group, … (HCKT)10074.0-26.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: ASUR vs PAYS vs HCKT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: HCKT leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and capital preservation and lower volatility. PaySign, Inc. is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. As sector peers, any of these can serve as alternatives in the same allocation.
ASUR
Asure Software, Inc.
The Value Angle

ASUR plays a supporting role in this comparison — it may shine differently against other peers.

Best for: technology exposure
PAYS
PaySign, Inc.
The Growth Play

PAYS is the clearest fit if your priority is growth exposure and long-term compounding.

  • Rev growth 23.5%, EPS growth -42.8%, 3Y rev CAGR 25.6%
  • 25.1% 10Y total return vs ASUR's 66.2%
  • 23.5% revenue growth vs HCKT's -2.6%
Best for: growth exposure and long-term compounding
HCKT
The Hackett Group, Inc.
The Income Pick

HCKT carries the broadest edge in this set and is the clearest fit for income & stability and sleep-well-at-night.

  • Dividend streak 1 yrs, beta 1.10, yield 4.6%
  • Lower volatility, beta 1.10, current ratio 1.72x
  • Beta 1.10, yield 4.6%, current ratio 1.72x
Best for: income & stability and sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthPAYS logoPAYS23.5% revenue growth vs HCKT's -2.6%
ValueHCKT logoHCKTLower P/E (6.2x vs 27.5x)
Quality / MarginsPAYS logoPAYS10.1% margin vs ASUR's -6.8%
Stability / SafetyHCKT logoHCKTBeta 1.10 vs PAYS's 1.52
DividendsHCKT logoHCKT4.6% yield; 1-year raise streak; the other 2 pay no meaningful dividend
Momentum (1Y)PAYS logoPAYS+172.1% vs HCKT's -58.9%
Efficiency (ROA)HCKT logoHCKT7.0% ROA vs ASUR's -2.0%, ROIC 16.4% vs -2.8%

ASUR vs PAYS vs HCKT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ASURAsure Software, Inc.
FY 2025
RecurringMember
90.6%$127M
ProfessionalServicesRevenueMember
9.4%$13M
PAYSPaySign, Inc.
FY 2024
Plasma Industry
75.2%$44M
Pharma Industry
21.7%$13M
Other Revenue
3.2%$2M
HCKTThe Hackett Group, Inc.
FY 2025
Revenue Before Reimbursements
98.4%$301M
Reimbursements
1.6%$5M

ASUR vs PAYS vs HCKT — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLPAYSLAGGINGASUR

Income & Cash Flow (Last 12 Months)

PAYS leads this category, winning 3 of 6 comparable metrics.

HCKT is the larger business by revenue, generating $297M annually — 4.0x PAYS's $75M. PAYS is the more profitable business, keeping 10.1% of every revenue dollar as net income compared to ASUR's -6.8%. On growth, PAYS holds the edge at +41.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricASUR logoASURAsure Software, I…PAYS logoPAYSPaySign, Inc.HCKT logoHCKTThe Hackett Group…
RevenueTrailing 12 months$148M$75M$297M
EBITDAEarnings before interest/tax$18M$14M$35M
Net IncomeAfter-tax profit-$10M$8M$14M
Free Cash FlowCash after capex$10M$10M$25M
Gross MarginGross profit ÷ Revenue+67.9%+59.8%+30.1%
Operating MarginEBIT ÷ Revenue-2.7%+8.0%+10.5%
Net MarginNet income ÷ Revenue-6.8%+10.1%+4.7%
FCF MarginFCF ÷ Revenue+6.5%+13.1%+8.3%
Rev. Growth (YoY)Latest quarter vs prior year+22.7%+41.6%-11.6%
EPS Growth (YoY)Latest quarter vs prior year+122.5%+40.2%+54.5%
PAYS leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

HCKT leads this category, winning 4 of 6 comparable metrics.

At 21.7x trailing earnings, HCKT trades at a 77% valuation discount to PAYS's 95.2x P/E. On an enterprise value basis, HCKT's 10.0x EV/EBITDA is more attractive than PAYS's 50.1x.

MetricASUR logoASURAsure Software, I…PAYS logoPAYSPaySign, Inc.HCKT logoHCKTThe Hackett Group…
Market CapShares × price$249M$359M$257M
Enterprise ValueMkt cap + debt − cash$304M$352M$319M
Trailing P/EPrice ÷ TTM EPS-18.10x95.19x21.72x
Forward P/EPrice ÷ next-FY EPS est.9.99x27.49x6.18x
PEG RatioP/E ÷ EPS growth rate0.96x
EV / EBITDAEnterprise value multiple15.50x50.11x10.02x
Price / SalesMarket cap ÷ Revenue1.77x6.16x0.84x
Price / BookPrice ÷ Book value/share1.21x11.92x4.09x
Price / FCFMarket cap ÷ FCF11.61x26.71x7.94x
HCKT leads this category, winning 4 of 6 comparable metrics.

Profitability & Efficiency

PAYS leads this category, winning 5 of 9 comparable metrics.

PAYS delivers a 19.2% return on equity — every $100 of shareholder capital generates $19 in annual profit, vs $-5 for ASUR. PAYS carries lower financial leverage with a 0.10x debt-to-equity ratio, signaling a more conservative balance sheet compared to HCKT's 1.17x. On the Piotroski fundamental quality scale (0–9), PAYS scores 7/9 vs ASUR's 3/9, reflecting strong financial health.

MetricASUR logoASURAsure Software, I…PAYS logoPAYSPaySign, Inc.HCKT logoHCKTThe Hackett Group…
ROE (TTM)Return on equity-5.1%+19.2%+15.8%
ROA (TTM)Return on assets-2.0%+3.8%+7.0%
ROICReturn on invested capital-2.8%+4.6%+16.4%
ROCEReturn on capital employed-3.4%+3.4%+18.1%
Piotroski ScoreFundamental quality 0–9375
Debt / EquityFinancial leverage0.40x0.10x1.17x
Net DebtTotal debt minus cash$55M-$8M$61M
Cash & Equiv.Liquid assets$25M$11M$18M
Total DebtShort + long-term debt$80M$3M$80M
Interest CoverageEBIT ÷ Interest expense-2.02x37.81x
PAYS leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

PAYS leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in PAYS five years ago would be worth $18,291 today (with dividends reinvested), compared to $7,598 for HCKT. Over the past 12 months, PAYS leads with a +172.1% total return vs HCKT's -58.9%. The 3-year compound annual growth rate (CAGR) favors PAYS at 25.2% vs HCKT's -14.5% — a key indicator of consistent wealth creation.

MetricASUR logoASURAsure Software, I…PAYS logoPAYSPaySign, Inc.HCKT logoHCKTThe Hackett Group…
YTD ReturnYear-to-date-4.4%+31.7%-47.2%
1-Year ReturnPast 12 months-10.7%+172.1%-58.9%
3-Year ReturnCumulative with dividends-35.5%+96.1%-37.4%
5-Year ReturnCumulative with dividends+7.3%+82.9%-24.0%
10-Year ReturnCumulative with dividends+66.2%+2512.0%-5.2%
CAGR (3Y)Annualised 3-year return-13.6%+25.2%-14.5%
PAYS leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — ASUR and HCKT each lead in 1 of 2 comparable metrics.

HCKT is the less volatile stock with a 1.10 beta — it tends to amplify market swings less than PAYS's 1.52 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ASUR currently trades 75.7% from its 52-week high vs HCKT's 38.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricASUR logoASURAsure Software, I…PAYS logoPAYSPaySign, Inc.HCKT logoHCKTThe Hackett Group…
Beta (5Y)Sensitivity to S&P 5001.14x1.52x1.10x
52-Week HighHighest price in past year$11.48$8.88$26.53
52-Week LowLowest price in past year$6.80$2.28$9.48
% of 52W HighCurrent price vs 52-week peak+75.7%+73.5%+38.5%
RSI (14)Momentum oscillator 0–10046.369.956.1
Avg Volume (50D)Average daily shares traded104K873K293K
Evenly matched — ASUR and HCKT each lead in 1 of 2 comparable metrics.

Analyst Outlook

Insufficient data to determine a leader in this category.

Analyst consensus: ASUR as "Buy", PAYS as "Buy", HCKT as "Buy". Consensus price targets imply 100.8% upside for HCKT (target: $21) vs 37.8% for PAYS (target: $9). HCKT is the only dividend payer here at 4.63% yield — a key consideration for income-focused portfolios.

MetricASUR logoASURAsure Software, I…PAYS logoPAYSPaySign, Inc.HCKT logoHCKTThe Hackett Group…
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$14.75$9.00$20.50
# AnalystsCovering analysts1885
Dividend YieldAnnual dividend ÷ price+4.6%
Dividend StreakConsecutive years of raises1
Dividend / ShareAnnual DPS$0.47
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.1%+26.9%
Insufficient data to determine a leader in this category.
Key Takeaway

PAYS leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). HCKT leads in 1 (Valuation Metrics). 1 tied.

Best OverallPaySign, Inc. (PAYS)Leads 3 of 6 categories
Loading custom metrics...

ASUR vs PAYS vs HCKT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ASUR or PAYS or HCKT a better buy right now?

For growth investors, PaySign, Inc.

(PAYS) is the stronger pick with 23. 5% revenue growth year-over-year, versus -2. 6% for The Hackett Group, Inc. (HCKT). The Hackett Group, Inc. (HCKT) offers the better valuation at 21. 7x trailing P/E (6. 2x forward), making it the more compelling value choice. Analysts rate Asure Software, Inc. (ASUR) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ASUR or PAYS or HCKT?

On trailing P/E, The Hackett Group, Inc.

(HCKT) is the cheapest at 21. 7x versus PaySign, Inc. at 95. 2x. On forward P/E, The Hackett Group, Inc. is actually cheaper at 6. 2x.

03

Which is the better long-term investment — ASUR or PAYS or HCKT?

Over the past 5 years, PaySign, Inc.

(PAYS) delivered a total return of +82. 9%, compared to -24. 0% for The Hackett Group, Inc. (HCKT). Over 10 years, the gap is even starker: PAYS returned +25. 1% versus HCKT's -5. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ASUR or PAYS or HCKT?

By beta (market sensitivity over 5 years), The Hackett Group, Inc.

(HCKT) is the lower-risk stock at 1. 10β versus PaySign, Inc. 's 1. 52β — meaning PAYS is approximately 39% more volatile than HCKT relative to the S&P 500. On balance sheet safety, PaySign, Inc. (PAYS) carries a lower debt/equity ratio of 10% versus 117% for The Hackett Group, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ASUR or PAYS or HCKT?

By revenue growth (latest reported year), PaySign, Inc.

(PAYS) is pulling ahead at 23. 5% versus -2. 6% for The Hackett Group, Inc. (HCKT). On earnings-per-share growth, the picture is similar: Asure Software, Inc. grew EPS -6. 7% year-over-year, compared to -55. 2% for The Hackett Group, Inc.. Over a 3-year CAGR, PAYS leads at 25. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ASUR or PAYS or HCKT?

PaySign, Inc.

(PAYS) is the more profitable company, earning 6. 5% net margin versus -9. 3% for Asure Software, Inc. — meaning it keeps 6. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HCKT leads at 8. 7% versus -6. 0% for ASUR. At the gross margin level — before operating expenses — ASUR leads at 67. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ASUR or PAYS or HCKT more undervalued right now?

On forward earnings alone, The Hackett Group, Inc.

(HCKT) trades at 6. 2x forward P/E versus 27. 5x for PaySign, Inc. — 21. 3x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HCKT: 100. 8% to $20. 50.

08

Which pays a better dividend — ASUR or PAYS or HCKT?

In this comparison, HCKT (4.

6% yield) pays a dividend. ASUR, PAYS do not pay a meaningful dividend and should not be held primarily for income.

09

Is ASUR or PAYS or HCKT better for a retirement portfolio?

For long-horizon retirement investors, The Hackett Group, Inc.

(HCKT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 10), 4. 6% yield). PaySign, Inc. (PAYS) carries a higher beta of 1. 52 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HCKT: -5. 2%, PAYS: +25. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ASUR and PAYS and HCKT?

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: ASUR is a small-cap high-growth stock; PAYS is a small-cap high-growth stock; HCKT is a small-cap income-oriented stock. HCKT pays a dividend while ASUR, PAYS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Stocks Like

ASUR

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 40%
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PAYS

High-Growth Compounder

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 20%
  • Net Margin > 6%
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HCKT

Income & Dividend Stock

  • Sector: Technology
  • Market Cap > $100B
  • Gross Margin > 18%
  • Dividend Yield > 1.8%
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Beat Both

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Revenue Growth>
%
(ASUR: 22.7% · PAYS: 41.6%)

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