BZUN
Baozun Inc.
Specialty Retail
Market Cap$166M
5Y Perf.-89.5%
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Stock Comparison
BZUN vs BABA
Revenue, margins, valuation, and 5-year total return — side by side.
BABA
Alibaba Group Holding Limited
Specialty Retail
Market Cap$341.64B
5Y Perf.-31.8%
BZUN vs BABA — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | BZUN | BABA |
|---|---|---|
| Industry | Specialty Retail | Specialty Retail |
| Market Cap | $166M | $341.64B |
| Revenue (TTM) | $9.77B | $1.01T |
| Net Income (TTM) | $-204M | $123.35B |
| Gross Margin | 49.2% | 41.2% |
| Operating Margin | -0.5% | 10.9% |
| Forward P/E | 1.0x | 4.1x |
| Total Debt | $2.52B | $248.49B |
| Cash & Equiv. | $1.64B | $181.73B |
BZUN vs BABA — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
BZUN
BABA
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Baozun Inc. (BZUN) | 100 | 10.5 | -89.5% |
| Alibaba Group Holdi… (BABA) | 100 | 68.2 | -31.8% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BZUN vs BABA
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: BABA leads in 5 of 7 categories, making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. Baozun Inc. is the stronger pick specifically for growth and revenue expansion and valuation and capital efficiency. As sector peers, any of these can serve as alternatives in the same allocation.
BZUN
Baozun Inc.
The Growth Play
BZUN is the clearest fit if your priority is growth exposure.
- Rev growth 6.9%, EPS growth 34.0%, 3Y rev CAGR 0.1%
- 6.9% revenue growth vs BABA's 5.9%
- Lower P/E (1.0x vs 4.1x)
Best for: growth exposure
BABA
Alibaba Group Holding Limited
The Income Pick
BABA carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 2 yrs, beta 1.21, yield 1.3%
- 84.5% 10Y total return vs BZUN's -51.3%
- Lower volatility, beta 1.21, Low D/E 22.8%, current ratio 1.54x
Best for: income & stability and long-term compounding
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | BZUN | 6.9% revenue growth vs BABA's 5.9% |
| Value | BZUN | Lower P/E (1.0x vs 4.1x) |
| Quality / Margins | BABA | 12.2% margin vs BZUN's -2.1% |
| Stability / Safety | BABA | Beta 1.21 vs BZUN's 1.48, lower leverage |
| Dividends | BABA | 1.3% yield, 2-year raise streak, vs BZUN's 0.1% |
| Momentum (1Y) | BABA | +12.4% vs BZUN's -9.8% |
| Efficiency (ROA) | BABA | 6.7% ROA vs BZUN's -2.1%, ROIC 9.6% vs -1.3% |
BZUN vs BABA — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2024
FY 2025
BZUN vs BABA — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLBABALAGGINGBZUN
BZUNBaozun Inc.
1leads
BABAAlibaba Group Holding…
4leads
6 Total Categories
CATEGORYLEADERvs BZUNMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
Tied
—
Valuation MetricsMultiples, price ratios, and targets
BZUN4/5
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
BABA7/9
Total Returns1Y, 3Y, 5Y total returns with dividends
BABA5/6
Risk & VolatilityBeta, volatility, and downside exposure
BABA2/2
Analyst OutlookRatings, price targets, and dividends
BABA2/2
Income & Cash Flow (Last 12 Months)
Evenly matched — BZUN and BABA each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BABA is the larger business by revenue, generating $1.01T annually — 103.6x BZUN's $9.8B. BABA is the more profitable business, keeping 12.2% of every revenue dollar as net income compared to BZUN's -2.1%.
| Metric | BZUNBaozun Inc. | BABAAlibaba Group Hol… |
|---|---|---|
| RevenueTrailing 12 months | $9.8B | $1.01T |
| EBITDAEarnings before interest/tax | -$4M | $114.6B |
| Net IncomeAfter-tax profit | -$204M | $123.4B |
| Free Cash FlowCash after capex | $0 | $2.6B |
| Gross MarginGross profit ÷ Revenue | +49.2% | +41.2% |
| Operating MarginEBIT ÷ Revenue | -0.5% | +10.9% |
| Net MarginNet income ÷ Revenue | -2.1% | +12.2% |
| FCF MarginFCF ÷ Revenue | -1.1% | +0.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +4.8% | +4.8% |
| EPS Growth (YoY)Latest quarter vs prior year | -29.2% | -52.0% |
Evenly matched — BZUN and BABA each lead in 3 of 6 comparable metrics.
Valuation Metrics
BZUN leads this category, winning 4 of 5 comparable metrics.
Valuation Metrics
On an enterprise value basis, BABA's 13.6x EV/EBITDA is more attractive than BZUN's 15.4x.
| Metric | BZUNBaozun Inc. | BABAAlibaba Group Hol… |
|---|---|---|
| Market CapShares × price | $166M | $341.6B |
| Enterprise ValueMkt cap + debt − cash | $295M | $351.4B |
| Trailing P/EPrice ÷ TTM EPS | -6.11x | 17.99x |
| Forward P/EPrice ÷ next-FY EPS est. | 0.96x | 4.14x |
| PEG RatioP/E ÷ EPS growth rate | — | — |
| EV / EBITDAEnterprise value multiple | 15.45x | 13.62x |
| Price / SalesMarket cap ÷ Revenue | 0.12x | 2.34x |
| Price / BookPrice ÷ Book value/share | 0.20x | 2.13x |
| Price / FCFMarket cap ÷ FCF | — | 29.80x |
BZUN leads this category, winning 4 of 5 comparable metrics.
Profitability & Efficiency
BABA leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
BABA delivers a 11.2% return on equity — every $100 of shareholder capital generates $11 in annual profit, vs $-4 for BZUN. BABA carries lower financial leverage with a 0.23x debt-to-equity ratio, signaling a more conservative balance sheet compared to BZUN's 0.44x. On the Piotroski fundamental quality scale (0–9), BABA scores 7/9 vs BZUN's 6/9, reflecting strong financial health.
| Metric | BZUNBaozun Inc. | BABAAlibaba Group Hol… |
|---|---|---|
| ROE (TTM)Return on equity | -3.7% | +11.2% |
| ROA (TTM)Return on assets | -2.1% | +6.7% |
| ROICReturn on invested capital | -1.3% | +9.6% |
| ROCEReturn on capital employed | -1.7% | +10.4% |
| Piotroski ScoreFundamental quality 0–9 | 6 | 7 |
| Debt / EquityFinancial leverage | 0.44x | 0.23x |
| Net DebtTotal debt minus cash | $879M | $66.8B |
| Cash & Equiv.Liquid assets | $1.6B | $181.7B |
| Total DebtShort + long-term debt | $2.5B | $248.5B |
| Interest CoverageEBIT ÷ Interest expense | -0.78x | 15.74x |
BABA leads this category, winning 7 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
BABA leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BABA five years ago would be worth $6,453 today (with dividends reinvested), compared to $841 for BZUN. Over the past 12 months, BABA leads with a +12.4% total return vs BZUN's -9.8%. The 3-year compound annual growth rate (CAGR) favors BABA at 20.6% vs BZUN's -15.7% — a key indicator of consistent wealth creation.
| Metric | BZUNBaozun Inc. | BABAAlibaba Group Hol… |
|---|---|---|
| YTD ReturnYear-to-date | -1.4% | -9.2% |
| 1-Year ReturnPast 12 months | -9.8% | +12.4% |
| 3-Year ReturnCumulative with dividends | -40.2% | +75.4% |
| 5-Year ReturnCumulative with dividends | -91.6% | -35.5% |
| 10-Year ReturnCumulative with dividends | -51.3% | +84.5% |
| CAGR (3Y)Annualised 3-year return | -15.7% | +20.6% |
BABA leads this category, winning 5 of 6 comparable metrics.
Risk & Volatility
BABA leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
BABA is the less volatile stock with a 1.21 beta — it tends to amplify market swings less than BZUN's 1.48 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BABA currently trades 73.4% from its 52-week high vs BZUN's 56.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | BZUNBaozun Inc. | BABAAlibaba Group Hol… |
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.48x | 1.21x |
| 52-Week HighHighest price in past year | $4.88 | $192.67 |
| 52-Week LowLowest price in past year | $2.07 | $103.71 |
| % of 52W HighCurrent price vs 52-week peak | +56.8% | +73.4% |
| RSI (14)Momentum oscillator 0–100 | 52.2 | 49.5 |
| Avg Volume (50D)Average daily shares traded | 380K | 10.3M |
BABA leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
BABA leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Wall Street rates BZUN as "Buy" and BABA as "Buy". Consensus price targets imply 93.1% upside for BZUN (target: $5) vs 37.3% for BABA (target: $194). BABA is the only dividend payer here at 1.26% yield — a key consideration for income-focused portfolios.
| Metric | BZUNBaozun Inc. | BABAAlibaba Group Hol… |
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $5.35 | $194.23 |
| # AnalystsCovering analysts | 13 | 59 |
| Dividend YieldAnnual dividend ÷ price | +0.1% | +1.3% |
| Dividend StreakConsecutive years of raises | 0 | 2 |
| Dividend / ShareAnnual DPS | $0.02 | $12.14 |
| Buyback YieldShare repurchases ÷ mkt cap | +8.5% | +3.8% |
BABA leads this category, winning 2 of 2 comparable metrics.
Key Takeaway
BABA leads in 4 of 6 categories (Profitability & Efficiency, Total Returns). BZUN leads in 1 (Valuation Metrics). 1 tied.
Best OverallAlibaba Group Holding Limit… (BABA)Leads 4 of 6 categories
Loading custom metrics...
BZUN vs BABA: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is BZUN or BABA a better buy right now?
For growth investors, Baozun Inc.
(BZUN) is the stronger pick with 6. 9% revenue growth year-over-year, versus 5. 9% for Alibaba Group Holding Limited (BABA). Alibaba Group Holding Limited (BABA) offers the better valuation at 18. 0x trailing P/E (4. 1x forward), making it the more compelling value choice. Analysts rate Baozun Inc. (BZUN) a "Buy" — based on 13 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — BZUN or BABA?
On forward P/E, Baozun Inc.
is actually cheaper at 1. 0x — notably different from the trailing picture, reflecting expected earnings growth.
03Which is the better long-term investment — BZUN or BABA?
Over the past 5 years, Alibaba Group Holding Limited (BABA) delivered a total return of -35.
5%, compared to -91. 6% for Baozun Inc. (BZUN). Over 10 years, the gap is even starker: BABA returned +84. 5% versus BZUN's -51. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — BZUN or BABA?
By beta (market sensitivity over 5 years), Alibaba Group Holding Limited (BABA) is the lower-risk stock at 1.
21β versus Baozun Inc. 's 1. 48β — meaning BZUN is approximately 23% more volatile than BABA relative to the S&P 500. On balance sheet safety, Alibaba Group Holding Limited (BABA) carries a lower debt/equity ratio of 23% versus 44% for Baozun Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — BZUN or BABA?
By revenue growth (latest reported year), Baozun Inc.
(BZUN) is pulling ahead at 6. 9% versus 5. 9% for Alibaba Group Holding Limited (BABA). On earnings-per-share growth, the picture is similar: Alibaba Group Holding Limited grew EPS 70. 9% year-over-year, compared to 34. 0% for Baozun Inc.. Over a 3-year CAGR, BABA leads at 5. 3% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — BZUN or BABA?
Alibaba Group Holding Limited (BABA) is the more profitable company, earning 13.
1% net margin versus -2. 0% for Baozun Inc. — meaning it keeps 13. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: BABA leads at 14. 1% versus -1. 2% for BZUN. At the gross margin level — before operating expenses — BZUN leads at 47. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is BZUN or BABA more undervalued right now?
On forward earnings alone, Baozun Inc.
(BZUN) trades at 1. 0x forward P/E versus 4. 1x for Alibaba Group Holding Limited — 3. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BZUN: 93. 1% to $5. 35.
08Which pays a better dividend — BZUN or BABA?
In this comparison, BABA (1.
3% yield) pays a dividend. BZUN does not pay a meaningful dividend and should not be held primarily for income.
09Is BZUN or BABA better for a retirement portfolio?
For long-horizon retirement investors, Alibaba Group Holding Limited (BABA) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.
21), 1. 3% yield). Both have compounded well over 10 years (BABA: +84. 5%, BZUN: -51. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between BZUN and BABA?
Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: BZUN is a small-cap quality compounder stock; BABA is a large-cap deep-value stock. BABA pays a dividend while BZUN does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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