Baozun Inc. (BZUN) Revenue History
Annual and quarterly revenue from 2013 to 2024
Compound Annual Growth Rate (CAGR)
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BZUN Revenue Growth
Revenue Breakdown (FY 2024)
BZUN's revenue distribution by segment and geography for fiscal year 2024
By Product/Segment
By Geography
BZUN Revenue Analysis (2013–2024)
As of May 8, 2026, Baozun Inc. (BZUN) generated trailing twelve-month (TTM) revenue of $9.77 billion, reflecting modest growth of +4.8% year-over-year. The most recent quarter (Q3 2025) recorded $2.16 billion in revenue, down 15.5% sequentially.
Looking at the longer-term picture, BZUN's 5-year compound annual growth rate (CAGR) stands at +5.3%, indicating steady revenue expansion. The company achieved its highest annual revenue of $9.42 billion in 2024, representing a new all-time high.
Revenue diversification analysis shows BZUN's business is primarily driven by Service (63%), and Product (37%). With over half of revenue concentrated in Service, the company maintains significant focus in this area while developing other growth vectors.
When compared to Consumer Cyclical sector peers including VNET (+20.7% YoY), CANG (+1197.2% YoY), and BABA (+5.2% YoY), BZUN has underperformed the peer group in terms of revenue growth. Compare BZUN vs VNET →
BZUN Revenue vs Peers
Revenue metrics vs comparable public companies
| Company | TTM Revenue | YoY Growth | 5Y CAGR | Op. Margin | Compare |
|---|---|---|---|---|---|
| BZUNCurrent | $9.8B | +4.8% | +5.3% | -1.2% | |
 VNET | $8.3B | +20.7% | +16.9% | 8.1% | |
 CANG | $804M | +1197.2% | -11.0% | 22.2% | |
 BABA | $996.3B | +5.2% | +14.3% | 14.1% | |
 JD | $1.16T | +16.6% | +15.0% | 3.3% | |
 PDD | $393.8B | +12.5% | +67.2% | 27.5% |
BZUN Historical Revenue Data (2013–2024)
| Year | Revenue | YoY % | Gross Profit | Gross Margin | Op. Income | Op. Margin |
|---|---|---|---|---|---|---|
| 2024 | $9.42B | +6.9% | $4.49B | 47.6% | $-114,825,000 | -1.2% |
| 2023 | $8.81B | +4.9% | $3.90B | 44.2% | $-206,380,000 | -2.3% |
| 2022 | $8.40B | -10.6% | $3.42B | 40.8% | $33.3M | 0.4% |
| 2021 | $9.40B | +6.2% | $3.46B | 36.8% | $7.0M | 0.1% |
| 2020 | $8.85B | +21.6% | $3.27B | 36.9% | $558.7M | 6.3% |
| 2019 | $7.28B | +35.0% | $2.83B | 38.8% | $306.2M | 4.2% |
| 2018 | $5.39B | +30.0% | $2.10B | 38.9% | $355.8M | 6.6% |
| 2017 | $4.15B | +22.4% | $1.41B | 34.1% | $256.3M | 6.2% |
| 2016 | $3.39B | +30.5% | $927.6M | 27.4% | $90.1M | 2.7% |
| 2015 | $2.60B | +64.0% | $537.5M | 20.7% | $8.5M | 0.3% |
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Start ComparisonBZUN — Frequently Asked Questions
Quick answers to the most common questions about buying BZUN stock.
Is BZUN's revenue growth accelerating or slowing?
BZUN revenue growth slowed to +4.8%, below the 5-year CAGR of +5.3%. TTM revenue is $9.8B. The deceleration marks a shift from historical growth rates.
What is BZUN's long-term revenue growth rate?
Baozun Inc.'s 5-year revenue CAGR of +5.3% reflects the variable expansion pattern. Current YoY growth of +4.8% is near this long-term average.
How is BZUN's revenue distributed by segment?
BZUN reports revenue by product line and geographic region. Annual and quarterly breakdowns from 2013-2024 are available for download. Segment mix reveals concentration and diversification trends.