Baozun Inc.(BZUN)Earnings, Financials & Key Ratios
BZUN•NASDAQ
Price updated Jun 17, 2026
AboutBaozun Inc., through its subsidiaries, provides e-commerce solutions to brand partners in the People's Republic of China. The company offers IT infrastructure setup and integration, online store design and setup, online store operations, visual merchandising and marketing campaigns, customer services, and warehousing and order fulfilment. It serves brand partners in various categories, including apparel and accessories; appliances; electronics; home and furnishings; food and health products; beauty and cosmetics; fast moving consumer goods, and mother and baby products; and automobiles. The company was formerly known as Baozun Cayman Inc. and changed its name to Baozun Inc. in March 2015. Baozun Inc. was founded in 2007 and is headquartered in Shanghai, the People's Republic of China.Show more
- Revenue$9.67B+2.7%
- EBITDA-$2M-101.8%
- Net Income-$236M-27.2%
- EPS (Diluted)-4.05-31.1%
- Gross Margin74.1%+55.6%
- EBITDA Margin-0.02%-101.7%
- Operating Margin-0.02%+98.1%
- Net Margin-2.43%-23.9%
- ROE-4.18%-31.1%
BZUN Key Insights
Baozun Inc. (BZUN) fundamental analysis — strengths, weaknesses & financial health based on data analysis
✓Strengths
- ✓Share count reduced 3.4% through buybacks
- ✓Trading at only 0.2x book value
✗Weaknesses
- ✗Trading more than 30% below 52-week high
* These insights are generated automatically based on available financial data. Please conduct your own research before making investment decisions.
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BZUN Price & Volume
Baozun Inc. (BZUN) stock price & volume — 10-year historical chart
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BZUN Growth Metrics
Baozun Inc. (BZUN) revenue, earnings & EPS growth — 3, 5 & 10-year CAGR
Revenue CAGR
10 Years14.05%
5 Years1.79%
3 Years4.82%
TTM5.09%
Profit CAGR
10 Years-
5 Years-
3 Years-
TTM-30.44%
EPS CAGR
10 Years-
5 Years-
3 Years-
TTM-37.35%
Return on Capital
10 Years5.17%
5 Years-0.87%
3 Years-1.65%
Last Year-0.04%
BZUN Recent Earnings
Baozun Inc. (BZUN) EPS & revenue vs analyst estimates — last 4 quarters
●Beat EPS 3/12 qtrs (43%)●Beat Revenue 6/12 qtrs (60%)
Q2 2026Latest
May 20, 2026Metric
Actual
Est
EPS
$0.02
—
Rev
$345M+2.9%
$335M
Q2 2026
Mar 25, 2026Metric
Actual
Est
EPS
$0.39
—
Rev
$454M+1.1%
$449M
Q4 2025
Nov 25, 2025Metric
Actual
Est
EPS
$0.10
—
Rev
$303M+0.9%
$300M
Q3 2025
Aug 28, 2025Metric
Actual
Est
EPS
$0.04
—
Rev
$356M
—
| Quarter | Date | EPS (Act vs Est) | Revenue (Act vs Est) |
|---|---|---|---|
| Q2 2026Latest | May 20, 2026 | $0.02 | $345Mvs $335M+2.9% |
| Q2 2026 | Mar 25, 2026 | $0.39 | $454Mvs $449M+1.1% |
| Q4 2025 | Nov 25, 2025 | $0.10 | $303Mvs $300M+0.9% |
| Q3 2025 | Aug 28, 2025 | $0.04 | $356M |
Based on last 12 quarters of dataView full earnings history →
BZUN Peer Comparison
Baozun Inc. (BZUN) competitors in Retail Services and Enablement Platforms — business model, growth, and fundamentals comparison
| Company | Market Cap | Stock Price | P/E Ratio (TTM) | Revenue Growth 1Y | Net Margin | Return on Equity (ROE) | FCF Yield | Debt / Equity |
|---|---|---|---|---|---|---|---|---|
 VNET | 2.53B | 9.23 | -69.29 | 17.18% | -21.78% | -26.68% | 3.14 | |
 CANG | 119.74M | 0.30 | -0.18 | 498.08% | -91.96% | -60.5% | 1.41 | |
 BABA | 250.73B | 107.44 | 16.50 | 2.74% | 10.12% | 9.35% | 0.23 | |
 JD | 38.28B | 27.91 | 14.62 | 12.97% | 1.5% | 6.52% | 0.36 | |
 PDD | 112.12B | 79.86 | 8.27 | 9.65% | 22.66% | 26.12% | 0.01 | |
 VIPS | 6.58B | 13.37 | 6.38 | -2.31% | 6.84% | 16.92% | 0.15 | |
 CPNG | 33.8B | 18.83 | 171.18 | 14.09% | -0.58% | -3.67% | 1.00 | |
 SE | 55.64B | 90.84 | 36.05 | 36.38% | 6.92% | 15.18% | 0.26 |
Compare BZUN vs Peers
Baozun Inc. (BZUN) vs competitors — business, growth, and fundamentals comparison against the closest industry rivals.
BZUN Income Statement
Baozun Inc. (BZUN) annual income statement — 10-year revenue, gross profit & net income history
10Y historyFree accessUpdated daily
| Metric | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|---|---|
Sales/Revenue | 4.15B | 5.39B | 7.28B | 8.85B | 9.4B | 8.4B | 8.81B | 9.42B | 9.67B |
Revenue Growth % | 22.37% | 29.99% | 34.96% | 21.62% | 6.15% | -10.6% | 4.9% | 6.92% | 2.68% |
Cost of Goods Sold | 2.74B | 3.3B | 4.45B | 5.59B | 5.94B | 4.98B | 4.92B | 4.94B | 2.51B |
COGS % of Revenue | 65.94% | 61.14% | 61.18% | 63.1% | 63.19% | 59.23% | 55.79% | 52.38% | 25.9% |
Gross Profit | 1.41B▲ 0% | 2.1B▲ 48.3% | 2.83B▲ 34.8% | 3.27B▲ 15.6% | 3.46B▲ 5.9% | 3.42B▼ 1.0% | 3.9B▲ 13.7% | 4.49B▲ 15.2% | 7.17B▲ 59.8% |
Gross Margin % | 34.06% | 38.86% | 38.82% | 36.9% | 36.81% | 40.77% | 44.21% | 47.62% | 74.1% |
Gross Profit Growth % | 52.35% | 48.31% | 34.82% | 15.59% | 5.89% | -0.97% | 13.74% | 15.18% | 59.77% |
Operating Expenses | 1.16B | 1.74B | 2.44B | 2.71B | 3.45B | 3.38B | 4.1B | 4.6B | 7.17B |
OpEx % of Revenue | 27.88% | 32.27% | 33.55% | 30.59% | 36.73% | 40.22% | 46.55% | 48.84% | 74.12% |
Selling, General & Admin | 1.03B | 1.49B | 2.03B | 2.35B | 3.08B | 3.05B | 3.68B | 4.1B | 6.69B |
SG&A % of Revenue | 24.76% | 27.7% | 27.91% | 26.6% | 32.73% | 36.26% | 41.82% | 43.51% | 69.15% |
Research & Development | -140.69M | -268.97M | -392.95M | 409.87M | 448.41M | 427.95M | 505.2M | 0 | 450.59M |
R&D % of Revenue | -3.39% | -4.99% | -5.4% | 4.63% | 4.77% | 5.09% | 5.73% | - | 4.66% |
Other Operating Expenses | 129.44M | 246.29M | 803.65M | -57.12M | -72.52M | -95.29M | -88.16M | 501.78M | 30.28M |
Operating Income | 256.33M▲ 0% | 355.77M▲ 38.8% | 306.17M▼ 13.9% | 558.68M▲ 82.5% | 7.02M▼ 98.7% | 33.29M▲ 374.1% | -206.38M▼ 720.0% | -114.83M▲ 44.4% | -2.29M▲ 98.0% |
Operating Margin % | 6.18% | 6.6% | 4.21% | 6.31% | 0.07% | 0.4% | -2.34% | -1.22% | -0.02% |
Operating Income Growth % | 184.6% | 38.79% | -13.94% | 82.47% | -98.74% | 374.11% | -720% | 44.36% | 98.01% |
EBITDA | 306.95M | 427.95M | 426.27M | 709.38M | 213.96M | 229.83M | 45.25M | 130.03M | -2.29M |
EBITDA Margin % | 7.4% | 7.94% | 5.86% | 8.01% | 2.28% | 2.74% | 0.51% | 1.38% | -0.02% |
EBITDA Growth % | 143.71% | 39.42% | -0.39% | 66.42% | -69.84% | 7.42% | -80.31% | 187.36% | -101.76% |
D&A (Non-Cash Add-back) | 50.62M | 72.17M | 120.1M | 150.7M | 206.94M | 196.54M | 251.63M | 244.85M | 0 |
EBIT | 268.9M | 348.78M | 409.58M | 518.59M | -97.16M | -523.39M | -175.68M | -54M | -2.29M |
Net Interest Income | 9.1M | -5.04M | -18.7M | -24.75M | 6.1M | -11.1M | 40.77M | 29.77M | 13.6M |
Interest Income | 13.35M | 8.02M | 42.61M | 41.37M | 62.94M | 45.82M | 82.11M | 68.75M | 56.96M |
Interest Expense | 4.25M | 13.06M | 61.32M | 66.12M | 56.85M | 56.92M | 41.34M | 38.99M | 43.36M |
Other Income/Expense | 8.31M | -20.05M | -35.39M | -4.36M | -157.72M | -617.18M | -4.39M | -2.82M | -182.22M |
Pretax Income | 264.65M▲ 0% | 335.72M▲ 26.9% | 348.27M▲ 3.7% | 554.32M▲ 59.2% | -150.7M▼ 127.2% | -583.89M▼ 287.4% | -210.77M▲ 63.9% | -117.64M▲ 44.2% | -184.51M▼ 56.8% |
Pretax Margin % | 6.38% | 6.23% | 4.79% | 6.26% | -1.6% | -6.95% | -2.39% | -1.25% | -1.91% |
Income Tax | 54.25M | 64.95M | 71.14M | 127.79M | 55.26M | 26.48M | 12M | 20.74M | 9.64M |
Effective Tax Rate % | 20.5% | 19.35% | 20.43% | 23.05% | -36.67% | -4.54% | -5.69% | -17.63% | -5.22% |
Net Income | 208.87M▲ 0% | 269.71M▲ 29.1% | 281.3M▲ 4.3% | 425.99M▲ 51.4% | -219.83M▼ 151.6% | -653.29M▼ 197.2% | -278.42M▲ 57.4% | -185.2M▲ 33.5% | -235.5M▼ 27.2% |
Net Margin % | 5.03% | 5% | 3.86% | 4.81% | -2.34% | -7.78% | -3.16% | -1.97% | -2.43% |
Net Income Growth % | 141.09% | 29.13% | 4.3% | 51.44% | -151.6% | -197.18% | 57.38% | 33.48% | -27.16% |
Net Income (Continuing) | 209.13M | 269.77M | 281.89M | 426.53M | -205.96M | -610.37M | -222.78M | -138.38M | -194.14M |
Discontinued Operations | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Minority Interest | 17.62M | 17.5M | 30.71M | 31.51M | 1.58B | 1.57B | 1.75B | 1.87B | 1.85B |
EPS (Diluted) | 3.57▲ 0% | 4.50▲ 26.1% | 4.71▲ 4.7% | 6.69▲ 42.0% | -3.06▼ 145.7% | -10.68▼ 249.0% | -4.68▲ 56.2% | -3.09▲ 34.0% | -4.05▼ 31.1% |
EPS Growth % | 124.53% | 26.05% | 4.67% | 42.04% | -145.74% | -249.02% | 56.18% | 33.97% | -31.07% |
EPS (Basic) | 3.87 | 4.50 | 4.86 | 6.81 | -3.06 | -10.68 | -4.68 | -3.09 | -4.05 |
Diluted Shares Outstanding | 58.65M | 59.72M | 59.58M | 63.6M | 72.05M | 61.03M | 59.46M | 59.83M | 57.83M |
Basic Shares Outstanding | 53.98M | 59.72M | 57.92M | 62.38M | 71.77M | 61.03M | 59.43M | 59.83M | 57.83M |
Dividend Payout Ratio | - | - | - | - | - | - | - | - | - |
BZUN Balance Sheet
Baozun Inc. (BZUN) balance sheet — assets, liabilities & shareholders' equity
| Metric | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|---|---|
Total Current Assets | 2.5B | 3.26B | 5.63B | 9.14B | 9.19B | 7.29B | 7.28B | 7.21B | 6.81B |
Cash & Short-Term Investments | 613.37M | 570.73M | 2.35B | 5.17B | 4.69B | 3.1B | 3.07B | 2.92B | 2.8B |
Cash Only | 297.1M | 514.12M | 1.51B | 3.72B | 4.69B | 2.21B | 2.35B | 1.64B | 1.05B |
Short-Term Investments | 316.27M | 56.61M | 835.01M | 1.45B | 0 | 882.58M | 719.7M | 1.27B | 1.75B |
Accounts Receivable | 1.2B | 1.62B | 2.12B | 2.56B | 2.72B | 2.73B | 2.66B | 2.41B | 2.18B |
Days Sales Outstanding | 105.37 | 109.36 | 106.11 | 105.57 | 105.85 | 118.68 | 110.35 | 93.52 | 82.28 |
Inventory | 476.42M | 817.54M | 1.1B | 1.31B | 1.6B | 1.3B | 1.35B | 1.52B | 1.25B |
Days Inventory Outstanding | 63.57 | 90.5 | 90.15 | 85.47 | 98.33 | 95.12 | 100.57 | 112.54 | 181.62 |
Other Current Assets | 190.37M | 221.14M | 39.77M | 35.36M | 65.88M | 83.69M | 93.37M | 158.94M | 582.7M |
Total Non-Current Assets | 518.69M | 764.45M | 1.39B | 1.31B | 3.11B | 2.69B | 3.18B | 2.99B | 2.89B |
Property, Plant & Equipment | 334.8M | 403.29M | 847.08M | 952.79M | 1.75B | 1.52B | 1.92B | 1.59B | 1.41B |
Fixed Asset Turnover | 12.39x | 13.37x | 8.59x | 9.29x | 5.38x | 5.53x | 4.59x | 5.93x | 6.86x |
Goodwill | 13.31M | 13.18M | 13.43M | 13.54M | 397.44M | 331.5M | 312.11M | 362.38M | 274.5M |
Intangible Assets | 66.92M | 132.57M | 149.43M | 146.05M | 394.75M | 306.27M | 306.07M | 357.28M | 323.13M |
Long-Term Investments | 24.55M | 103.56M | 244.23M | 53.22M | 330.4M | 265.82M | 358.72M | 341.67M | 488.93M |
Other Non-Current Assets | 63.39M | 73.71M | 83.13M | 92.87M | 128.29M | 103.1M | 83.68M | 107.32M | 107.56M |
Total Assets | 3.01B▲ 0% | 4.02B▲ 33.4% | 7.02B▲ 74.6% | 10.45B▲ 48.9% | 12.3B▲ 17.7% | 9.98B▼ 18.9% | 10.46B▲ 4.9% | 10.21B▼ 2.4% | 9.7B▼ 5.0% |
Asset Turnover | 1.38x | 1.34x | 1.04x | 0.85x | 0.76x | 0.84x | 0.84x | 0.92x | 1.00x |
Asset Growth % | 27.26% | 33.43% | 74.59% | 48.87% | 17.73% | -18.91% | 4.86% | -2.45% | -4.99% |
Total Current Liabilities | 1.16B | 1.75B | 2.3B | 2.19B | 4.77B | 3.63B | 3.75B | 3.75B | 3.65B |
Accounts Payable | 590.36M | 887.56M | 867.71M | 420.64M | 493.5M | 467.92M | 562.92M | 620.64M | 466.38M |
Days Payables Outstanding | 78.77 | 98.25 | 71.13 | 27.49 | 30.34 | 34.33 | 41.79 | 45.9 | 67.93 |
Short-Term Debt | 222.58M | 463.6M | 768.73M | 664.48M | 3.09B | 1.71B | 1.95B | 1.93B | 1.78B |
Deferred Revenue (Current) | 27.42M | 18.41M | 24.48M | 65.12M | 63.6M | 119.12M | 163.05M | 173.76M | 0 |
Other Current Liabilities | 211.87M | 194.21M | 404.76M | 615.32M | 758.16M | 986.97M | 748.86M | 732.73M | 1.36B |
Current Ratio | 2.15x | 1.86x | 2.45x | 4.17x | 1.93x | 2.01x | 1.94x | 1.93x | 1.87x |
Quick Ratio | 1.74x | 1.39x | 1.97x | 3.57x | 1.59x | 1.65x | 1.58x | 1.52x | 1.52x |
Cash Conversion Cycle | 90.17 | 101.61 | 125.13 | 163.56 | 173.84 | 179.48 | 169.14 | 160.15 | 195.97 |
Total Non-Current Liabilities | 3.75M | 72.17M | 2.15B | 2.13B | 1.06B | 753.52M | 863.79M | 678.82M | 554.71M |
Long-Term Debt | 0 | 68.85M | 1.84B | 1.76B | 0 | 0 | 0 | 0 | 0 |
Capital Lease Obligations | 0 | 0 | 306.67M | 369.62M | 882.46M | 664.29M | 798.18M | 597.77M | 489.91M |
Deferred Tax Liabilities | 3.75M | 3.32M | 2.9M | 2.53M | 51.46M | 27.68M | 24.94M | 32.78M | 23M |
Other Non-Current Liabilities | 0 | 0 | 0 | 0 | 125.84M | 61.55M | 40.67M | 48.27M | 41.81M |
Total Liabilities | 1.17B | 1.82B | 4.45B | 4.32B | 5.83B | 4.38B | 4.62B | 4.43B | 4.2B |
Total Debt | 222.58M | 532.45M | 2.92B | 2.79B | 3.98B | 2.38B | 2.75B | 2.52B | 2.27B |
Net Debt | -74.52M | 18.33M | 1.4B | -929.75M | -719.18M | 165.18M | 401.67M | 878.71M | 1.22B |
Debt / Equity | 0.12x | 0.24x | 1.13x | 0.46x | 0.61x | 0.43x | 0.47x | 0.44x | 0.41x |
Debt / EBITDA | 0.73x | 1.24x | 6.84x | 3.94x | 18.58x | 10.35x | 60.80x | 19.40x | - |
Net Debt / EBITDA | -0.24x | 0.04x | 3.30x | -1.31x | -3.36x | 0.72x | 8.88x | 6.76x | - |
Interest Coverage | 63.24x | 26.71x | 6.68x | 7.84x | -1.71x | -9.20x | -4.25x | -1.39x | -0.05x |
Total Equity | 1.85B▲ 0% | 2.2B▲ 19.0% | 2.57B▲ 17.0% | 6.13B▲ 138.3% | 6.47B▲ 5.6% | 5.59B▼ 13.6% | 5.85B▲ 4.5% | 5.78B▼ 1.1% | 5.5B▼ 4.9% |
Equity Growth % | 17.55% | 18.95% | 17.01% | 138.31% | 5.62% | -13.58% | 4.47% | -1.11% | -4.93% |
Book Value per Share | 31.51 | 36.81 | 43.17 | 96.37 | 89.85 | 91.67 | 98.31 | 96.61 | 95.03 |
Total Shareholders' Equity | 1.83B | 2.18B | 2.54B | 6.1B | 4.89B | 4.03B | 4.09B | 3.91B | 3.64B |
Common Stock | 104.2K | 106.14K | 113.77K | 144.68K | 132.84K | 122.22K | 100.88K | 102.99K | 101.06K |
Retained Earnings | -25.29M | 245.05M | 520.38M | 949.91M | 424.63M | -224.89M | -506.01M | -691.74M | -934.48M |
Treasury Stock | 0 | 0 | 0 | 0 | -385.49M | -820.64M | 0 | -95.5M | -90.7M |
Accumulated OCI | 10.11M | 29.26M | 28.08M | -48.65M | -102.48M | 15.45M | 32.21M | 54.57M | 27.51M |
Minority Interest | 17.62M | 17.5M | 30.71M | 31.51M | 1.58B | 1.57B | 1.75B | 1.87B | 1.85B |
BZUN Cash Flow Statement
Baozun Inc. (BZUN) cash flow — operating, investing & free cash flow history
| Metric | Dec'17 | Dec'18 | Dec'19 | Dec'20 | Dec'21 | Dec'22 | Dec'23 | Dec'24 | Dec'25 |
|---|---|---|---|---|---|---|---|---|---|
Cash from Operations | -169.07M | -98.5M | 301.4M | 310.01M | -96.11M | 382.61M | 448.25M | 101.28M | 420.43M |
Operating CF Margin % | -4.08% | -1.83% | 4.14% | 3.5% | -1.02% | 4.55% | 5.09% | 1.07% | 4.35% |
Operating CF Growth % | -1357.9% | 41.74% | 405.98% | 2.86% | -131% | 498.1% | 17.16% | -77.41% | 315.13% |
Net Income | 208.87M | 269.71M | 281.3M | 425.99M | -219.83M | -653.29M | -278.42M | -138.38M | -199.58M |
Depreciation & Amortization | 50.62M | 72.17M | 136.66M | 176.95M | 230.61M | 204.4M | 251.63M | 244.85M | 221.74M |
Stock-Based Compensation | 58.23M | 75.86M | 75.18M | 108.44M | 196.55M | 142.38M | 103.45M | 76.26M | 19.93M |
Deferred Taxes | 0 | 0 | 0 | 0 | 0 | 0 | 0 | -40.89M | -56.84M |
Other Non-Cash Items | 112.52M | 368.18M | 82.32M | -335.13M | 362.52M | 724.56M | 109.61M | 226M | 486.97M |
Working Capital Changes | -599.31M | -884.43M | -274.06M | -66.24M | -665.95M | -35.45M | 261.99M | -266.56M | -51.79M |
Change in Receivables | -457.01M | -462.12M | -247.81M | -400.11M | -98.6M | -42.37M | 226.89M | 238.45M | -327.86M |
Change in Inventory | -119.96M | -384.24M | -359.32M | -308.62M | -380.82M | 127.29M | 32.13M | -222.5M | 91.3M |
Change in Payables | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 57.12M | -131.91M |
Cash from Investing | -639.16M | 37.56M | -1.13B | -616.37M | 375.82M | -1.31B | -340.37M | -817.61M | -898.59M |
Capital Expenditures | -267.03M | -123.01M | -91.27M | -111.05M | -285.59M | -206.96M | -165.01M | -132.11M | -106.54M |
CapEx % of Revenue | 6.44% | 2.28% | 1.25% | 1.25% | 3.04% | 2.46% | 1.87% | 1.4% | 1.1% |
Acquisitions | -17.03M | 0 | 13.58M | -100K | -208.43M | -77.74M | -104.62M | -63.9M | 4.66M |
Investments | - | - | - | - | - | - | - | - | - |
Other Investing | -355.1M | 160.58M | -1.06B | -505.21M | 869.84M | -1.02B | -70.74M | -79.7M | -77.3M |
Cash from Financing | 167.71M | 331.23M | 1.78B | 2.67B | 749.95M | -1.65B | -8.03M | -19.74M | -107.49M |
Debt Issued (Net) | 0 | 63.31M | 1.78B | -429.23M | 548.46M | -1.76B | 99.65M | 105.24M | -19.62M |
Equity Issued (Net) | 0 | 0 | 0 | 3.13B | -1.06B | -446.64M | 0 | -95.5M | -10.21M |
Dividends Paid | 0 | 0 | 0 | 0 | 0 | 0 | -1.12M | -1.08M | 0 |
Share Repurchases | 0 | 0 | 0 | 0 | -1.06B | -446.64M | 0 | -95.5M | -10.22M |
Other Financing | 167.71M | 267.92M | -1.5M | -31.24M | 1.26B | 556.21M | -106.56M | -28.39M | -77.65M |
Net Change in Cash | -674.49M▲ 0% | 289.2M▲ 142.9% | 943.96M▲ 226.4% | 2.2B▲ 133.5% | 968.75M▼ 56.1% | -2.45B▼ 353.3% | 106.57M▲ 104.3% | -707.98M▼ 764.3% | -596.02M▲ 15.8% |
Free Cash Flow | -436.1M▲ 0% | -221.52M▲ 49.2% | 210.13M▲ 194.9% | 198.96M▼ 5.3% | -381.69M▼ 291.8% | 175.65M▲ 146.0% | 283.25M▲ 61.3% | -106.99M▼ 137.8% | 266.59M▲ 349.2% |
FCF Margin % | -10.51% | -4.11% | 2.89% | 2.25% | -4.06% | 2.09% | 3.21% | -1.14% | 2.76% |
FCF Growth % | -595.84% | 49.21% | 194.86% | -5.32% | -291.84% | 146.02% | 61.26% | -137.77% | 349.17% |
FCF per Share | -7.44 | -3.71 | 3.53 | 3.13 | -5.30 | 2.88 | 4.76 | -1.79 | 4.61 |
FCF Conversion (FCF/Net Income) | -0.81x | -0.37x | 1.07x | 0.73x | 0.44x | -0.59x | -1.61x | -0.55x | -1.79x |
Interest Paid | 3.05M | 12.99M | 37.58M | 38.66M | 29.82M | 47.14M | 38.19M | 27.05M | 27.8M |
Taxes Paid | 0 | 0 | 0 | 137.73M | 145.61M | 163.53M | 84.77M | 53.84M | 58.42M |
BZUN Key Ratios
Baozun Inc. (BZUN) financial ratios — P/E, ROE, debt and 30+ core market and balance-sheet ratios
| Metric | 2016 | 2017 | 2018 | 2019 | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|---|---|---|
Return on Equity (ROE) | 6.18% | 12.22% | 13.33% | 11.79% | 9.79% | -3.49% | -10.83% | -4.87% | -3.19% | -4.18% |
Return on Invested Capital (ROIC) | 11.76% | 15.43% | 13.38% | 7.42% | 9.13% | 0.1% | 0.43% | -2.58% | -1.33% | -0.03% |
Gross Margin | 27.36% | 34.06% | 38.86% | 38.82% | 36.9% | 36.81% | 40.77% | 44.21% | 47.62% | 74.1% |
Net Margin | 2.56% | 5.03% | 5% | 3.86% | 4.81% | -2.34% | -7.78% | -3.16% | -1.97% | -2.43% |
Debt / Equity | 0.07x | 0.12x | 0.24x | 1.13x | 0.46x | 0.61x | 0.43x | 0.47x | 0.44x | 0.41x |
Interest Coverage | - | 63.24x | 26.71x | 6.68x | 7.84x | -1.71x | -9.20x | -4.25x | -1.39x | -0.05x |
FCF Conversion | 0.16x | -0.81x | -0.37x | 1.07x | 0.73x | 0.44x | -0.59x | -1.61x | -0.55x | -1.79x |
Revenue Growth | 30.47% | 22.37% | 29.99% | 34.96% | 21.62% | 6.15% | -10.6% | 4.9% | 6.92% | 2.68% |
Related:BZUN Dividend History·BZUN Revenue History·BZUN Price History·BZUN P/E History·BZUN Financial Ratios·BZUN Institutional Holders
BZUN Frequently Asked Questions
Baozun Inc. (BZUN) stock FAQ — growth, dividends, profitability & financials explained
Growth & Financials
Baozun Inc. (BZUN) reported $9.90B in revenue for fiscal year 2025. This represents a 937% increase from $954.5M in 2012.
Baozun Inc. (BZUN) grew revenue by 2.7% over the past year. Growth has been modest.
Baozun Inc. (BZUN) reported a net loss of $241.6M for fiscal year 2025.
Dividend & Returns
Baozun Inc. (BZUN) has a return on equity (ROE) of -4.2%. Negative ROE indicates the company is unprofitable.
Baozun Inc. (BZUN) generated $266.6M in free cash flow for fiscal year 2025. Positive FCF indicates the company can fund dividends, buybacks, or reinvestment.