HOG vs FOXF

For growth investors, Fox Factory Holding Corp.

(FOXF) is the stronger pick with 5. 3% revenue growth year-over-year, versus -13. 8% for Harley-Davidson, Inc. (HOG). Harley-Davidson, Inc. (HOG) offers the better valuation at 8. 6x trailing P/E (58. 0x forward), making it the more compelling value choice. Analysts rate Fox Factory Holding Corp. (FOXF) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On forward P/E, Fox Factory Holding Corp.

is actually cheaper at 18. 0x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, Harley-Davidson, Inc.

(HOG) delivered a total return of -44. 5%, compared to -87. 9% for Fox Factory Holding Corp. (FOXF). Over 10 years, the gap is even starker: FOXF returned +4. 4% versus HOG's -27. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Harley-Davidson, Inc.

(HOG) is the lower-risk stock at 0. 96β versus Fox Factory Holding Corp. 's 1. 55β — meaning FOXF is approximately 61% more volatile than HOG relative to the S&P 500. On balance sheet safety, Fox Factory Holding Corp. (FOXF) carries a lower debt/equity ratio of 4% versus 97% for Harley-Davidson, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Fox Factory Holding Corp.

(FOXF) is pulling ahead at 5. 3% versus -13. 8% for Harley-Davidson, Inc. (HOG). On earnings-per-share growth, the picture is similar: Harley-Davidson, Inc. grew EPS -19. 2% year-over-year, compared to -82. 5% for Fox Factory Holding Corp.. Over a 3-year CAGR, FOXF leads at -2. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Harley-Davidson, Inc.

(HOG) is the more profitable company, earning 7. 6% net margin versus -37. 1% for Fox Factory Holding Corp. — meaning it keeps 7. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: HOG leads at 8. 6% versus -35. 6% for FOXF. At the gross margin level — before operating expenses — HOG leads at 30. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, Fox Factory Holding Corp.

(FOXF) trades at 18. 0x forward P/E versus 58. 0x for Harley-Davidson, Inc. — 39. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for FOXF: 18. 3% to $21. 50.

In this comparison, HOG (3.

0% yield) pays a dividend. FOXF does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Harley-Davidson, Inc.

(HOG) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 96), 3. 0% yield). Fox Factory Holding Corp. (FOXF) carries a higher beta of 1. 55 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HOG: -27. 7%, FOXF: +4. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Consumer Cyclical sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: HOG is a small-cap deep-value stock; FOXF is a small-cap quality compounder stock. HOG pays a dividend while FOXF does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.