Harley-Davidson, Inc. (HOG) Revenue History
Annual and quarterly revenue from 2014 to 2025
Compound Annual Growth Rate (CAGR)
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HOG Revenue Growth
Revenue Breakdown (FY 2025)
HOG's revenue distribution by segment and geography for fiscal year 2025
By Product/Segment
By Geography
HOG Revenue Analysis (2014–2025)
As of May 8, 2026, Harley-Davidson, Inc. (HOG) generated trailing twelve-month (TTM) revenue of $4.32 billion, reflecting significant decline in growth of -11.8% year-over-year. The most recent quarter (Q1 2026) recorded $1.17 billion in revenue, up 136.3% sequentially.
Looking at the longer-term picture, HOG's 5-year compound annual growth rate (CAGR) stands at +2.0%, indicating moderate growth over time. The company achieved its highest annual revenue of $6.23 billion in 2014.
Revenue diversification analysis shows HOG's business is primarily driven by Motorcycles (60%), Financial Services (20%), and Parts & Accessories (14%). With over half of revenue concentrated in Motorcycles, the company maintains significant focus in this area while developing other growth vectors.
When compared to Consumer Cyclical sector peers including PII (+4.3% YoY), FOXF (+4.6% YoY), and MBLY (+8.7% YoY), HOG has underperformed the peer group in terms of revenue growth. Compare HOG vs PII →
HOG Revenue vs Peers
Revenue metrics vs comparable public companies
| Company | TTM Revenue | YoY Growth | 5Y CAGR | Op. Margin | Compare |
|---|---|---|---|---|---|
| HOGCurrent | $4.3B | -11.8% | +2.0% | 8.6% | |
 PII | $7.2B | +4.3% | +0.4% | -0.4% | |
 FOXF | $1.5B | +4.6% | +10.5% | -35.6% | |
 MBLY | $1.9B | +8.7% | +14.4% | -23.2% | |
 F | $187.3B | +3.8% | +8.1% | 1.4% | |
 GM | $185.0B | -2.0% | +8.6% | 1.6% |
HOG Historical Revenue Data (2014–2025)
| Year | Revenue | YoY % | Gross Profit | Gross Margin | Op. Income | Op. Margin |
|---|---|---|---|---|---|---|
| 2025 | $4.47B | -13.8% | $1.35B | 30.2% | $386.6M | 8.6% |
| 2024 | $5.19B | -11.1% | $1.81B | 34.9% | $416.6M | 8.0% |
| 2023 | $5.84B | +1.4% | $2.18B | 37.4% | $779.1M | 13.3% |
| 2022 | $5.76B | +7.8% | $2.13B | 37.1% | $909.3M | 15.8% |
| 2021 | $5.34B | +31.6% | $1.90B | 35.6% | $823.4M | 15.4% |
| 2020 | $4.05B | -24.4% | $1.37B | 33.8% | $9.7M | 0.2% |
| 2019 | $5.36B | -6.2% | $1.92B | 35.8% | $555.6M | 10.4% |
| 2018 | $5.72B | +1.2% | $2.17B | 38.0% | $713.5M | 12.5% |
| 2017 | $5.65B | -5.8% | $2.19B | 38.9% | $882.1M | 15.6% |
| 2016 | $6.00B | +0.0% | $2.40B | 40.0% | $1.05B | 17.4% |
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Start ComparisonHOG — Frequently Asked Questions
Quick answers to the most common questions about buying HOG stock.
Is HOG's revenue growth accelerating or slowing?
HOG revenue declined -11.8% year-over-year, contrasting with the 5-year CAGR of +2.0%. TTM revenue fell to $4.3B. This reverses the prior growth trend.
What is HOG's long-term revenue growth rate?
Harley-Davidson, Inc.'s 5-year revenue CAGR of +2.0% reflects the variable expansion pattern. Current YoY growth of -11.8% is below this long-term average.
How is HOG's revenue distributed by segment?
HOG reports revenue by product line and geographic region. Annual and quarterly breakdowns from 2014-2025 are available for download. Segment mix reveals concentration and diversification trends.