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Stock Comparison

IQ vs NFLX vs BIDU

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
IQ
iQIYI, Inc.

Entertainment

Communication ServicesNASDAQ • CN
Market Cap$1.19B
5Y Perf.-92.6%
NFLX
Netflix, Inc.

Entertainment

Communication ServicesNASDAQ • US
Market Cap$374.03B
5Y Perf.+110.3%
BIDU
Baidu, Inc.

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$49.17B
5Y Perf.+31.9%

IQ vs NFLX vs BIDU — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
IQ logoIQ
NFLX logoNFLX
BIDU logoBIDU
IndustryEntertainmentEntertainmentInternet Content & Information
Market Cap$1.19B$374.03B$49.17B
Revenue (TTM)$27.11B$45.18B$130.46B
Net Income (TTM)$-390M$10.98B$9.00B
Gross Margin21.9%48.5%44.7%
Operating Margin1.7%29.5%-2.6%
Forward P/E4.9x24.8x2.6x
Total Debt$14.19B$14.46B$79.32B
Cash & Equiv.$3.53B$9.03B$24.83B

IQ vs NFLX vs BIDULong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

IQ
NFLX
BIDU
StockMay 20May 26Return
iQIYI, Inc. (IQ)1007.4-92.6%
Netflix, Inc. (NFLX)100210.3+110.3%
Baidu, Inc. (BIDU)100131.9+31.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: IQ vs NFLX vs BIDU

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: NFLX leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Baidu, Inc. is the stronger pick specifically for valuation and capital efficiency and recent price momentum and sentiment. As sector peers, any of these can serve as alternatives in the same allocation.
IQ
iQIYI, Inc.
The Value Angle

IQ plays a supporting role in this comparison — it may shine differently against other peers.

Best for: communication services exposure
NFLX
Netflix, Inc.
The Growth Play

NFLX carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
  • 8.7% 10Y total return vs BIDU's -19.2%
  • Lower volatility, beta 0.39, Low D/E 54.3%, current ratio 1.19x
Best for: growth exposure and long-term compounding
BIDU
Baidu, Inc.
The Income Pick

BIDU is the clearest fit if your priority is income & stability and valuation efficiency.

  • Dividend streak 3 yrs, beta 1.41
  • PEG 0.04 vs NFLX's 0.75
  • Lower P/E (2.6x vs 24.8x), PEG 0.04 vs 0.75
Best for: income & stability and valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthNFLX logoNFLX15.9% revenue growth vs IQ's -8.3%
ValueBIDU logoBIDULower P/E (2.6x vs 24.8x), PEG 0.04 vs 0.75
Quality / MarginsNFLX logoNFLX24.3% margin vs IQ's -1.4%
Stability / SafetyNFLX logoNFLXBeta 0.39 vs IQ's 1.43, lower leverage
DividendsTieNone of these 3 stocks pay a meaningful dividend
Momentum (1Y)BIDU logoBIDU+54.1% vs IQ's -37.9%
Efficiency (ROA)NFLX logoNFLX19.8% ROA vs IQ's -0.9%, ROIC 29.8% vs 5.8%

IQ vs NFLX vs BIDU — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

IQiQIYI, Inc.
FY 2024
Membership
60.8%$17.8B
Advertising
19.6%$5.7B
Service, Other
9.9%$2.9B
Content Distribution
9.7%$2.8B
NFLXNetflix, Inc.
FY 2024
Streaming
100.0%$39.0B
BIDUBaidu, Inc.
FY 2023
Online Marketing Services
60.3%$81.2B
Product and Service, Other
39.7%$53.4B

IQ vs NFLX vs BIDU — Financial Metrics

Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLNFLXLAGGINGBIDU

Income & Cash Flow (Last 12 Months)

NFLX leads this category, winning 6 of 6 comparable metrics.

BIDU is the larger business by revenue, generating $130.5B annually — 4.8x IQ's $27.1B. NFLX is the more profitable business, keeping 24.3% of every revenue dollar as net income compared to IQ's -1.4%. On growth, NFLX holds the edge at +17.6% YoY revenue growth, suggesting stronger near-term business momentum.

MetricIQ logoIQiQIYI, Inc.NFLX logoNFLXNetflix, Inc.BIDU logoBIDUBaidu, Inc.
RevenueTrailing 12 months$27.1B$45.2B$130.5B
EBITDAEarnings before interest/tax$6.3B$30.1B$4.9B
Net IncomeAfter-tax profit-$390M$11.0B$9.0B
Free Cash FlowCash after capex$466M$9.5B-$15.7B
Gross MarginGross profit ÷ Revenue+21.9%+48.5%+44.7%
Operating MarginEBIT ÷ Revenue+1.7%+29.5%-2.6%
Net MarginNet income ÷ Revenue-1.4%+24.3%+6.9%
FCF MarginFCF ÷ Revenue+1.7%+20.9%-12.0%
Rev. Growth (YoY)Latest quarter vs prior year-7.8%+17.6%-7.1%
EPS Growth (YoY)Latest quarter vs prior year-2.1%+31.1%-2.6%
NFLX leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

IQ leads this category, winning 5 of 7 comparable metrics.

At 10.9x trailing earnings, IQ trades at a 69% valuation discount to NFLX's 34.9x P/E. Adjusting for growth (PEG ratio), BIDU offers better value at 0.24x vs NFLX's 1.06x — a lower PEG means you pay less per unit of expected earnings growth.

MetricIQ logoIQiQIYI, Inc.NFLX logoNFLXNetflix, Inc.BIDU logoBIDUBaidu, Inc.
Market CapShares × price$1.2B$374.0B$49.2B
Enterprise ValueMkt cap + debt − cash$2.8B$379.5B$57.2B
Trailing P/EPrice ÷ TTM EPS10.89x34.89x14.54x
Forward P/EPrice ÷ next-FY EPS est.4.91x24.80x2.59x
PEG RatioP/E ÷ EPS growth rate1.06x0.24x
EV / EBITDAEnterprise value multiple10.35x12.61x10.86x
Price / SalesMarket cap ÷ Revenue0.28x8.28x2.52x
Price / BookPrice ÷ Book value/share0.61x14.32x1.18x
Price / FCFMarket cap ÷ FCF4.20x39.53x25.59x
IQ leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

NFLX leads this category, winning 7 of 9 comparable metrics.

NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-3 for IQ. BIDU carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to IQ's 1.06x. On the Piotroski fundamental quality scale (0–9), NFLX scores 7/9 vs BIDU's 5/9, reflecting strong financial health.

MetricIQ logoIQiQIYI, Inc.NFLX logoNFLXNetflix, Inc.BIDU logoBIDUBaidu, Inc.
ROE (TTM)Return on equity-2.9%+41.3%+3.1%
ROA (TTM)Return on assets-0.9%+19.8%+2.0%
ROICReturn on invested capital+5.8%+29.8%+4.8%
ROCEReturn on capital employed+7.8%+30.5%+6.3%
Piotroski ScoreFundamental quality 0–9575
Debt / EquityFinancial leverage1.06x0.54x0.28x
Net DebtTotal debt minus cash$10.7B$5.4B$54.5B
Cash & Equiv.Liquid assets$3.5B$9.0B$24.8B
Total DebtShort + long-term debt$14.2B$14.5B$79.3B
Interest CoverageEBIT ÷ Interest expense0.77x17.33x9.71x
NFLX leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

NFLX leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in NFLX five years ago would be worth $17,668 today (with dividends reinvested), compared to $872 for IQ. Over the past 12 months, BIDU leads with a +54.1% total return vs IQ's -37.9%. The 3-year compound annual growth rate (CAGR) favors NFLX at 38.6% vs IQ's -40.8% — a key indicator of consistent wealth creation.

MetricIQ logoIQiQIYI, Inc.NFLX logoNFLXNetflix, Inc.BIDU logoBIDUBaidu, Inc.
YTD ReturnYear-to-date-39.4%-3.0%-6.5%
1-Year ReturnPast 12 months-37.9%-22.4%+54.1%
3-Year ReturnCumulative with dividends-79.2%+166.5%+14.8%
5-Year ReturnCumulative with dividends-91.3%+76.7%-26.9%
10-Year ReturnCumulative with dividends-92.1%+872.1%-19.2%
CAGR (3Y)Annualised 3-year return-40.8%+38.6%+4.7%
NFLX leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

Evenly matched — NFLX and BIDU each lead in 1 of 2 comparable metrics.

NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than IQ's 1.43 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BIDU currently trades 85.1% from its 52-week high vs IQ's 43.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricIQ logoIQiQIYI, Inc.NFLX logoNFLXNetflix, Inc.BIDU logoBIDUBaidu, Inc.
Beta (5Y)Sensitivity to S&P 5001.43x0.39x1.41x
52-Week HighHighest price in past year$2.84$134.12$165.30
52-Week LowLowest price in past year$1.07$75.01$81.17
% of 52W HighCurrent price vs 52-week peak+43.3%+65.8%+85.1%
RSI (14)Momentum oscillator 0–10042.834.155.8
Avg Volume (50D)Average daily shares traded11.0M44.9M2.0M
Evenly matched — NFLX and BIDU each lead in 1 of 2 comparable metrics.

Analyst Outlook

BIDU leads this category, winning 1 of 1 comparable metric.

Analyst consensus: IQ as "Buy", NFLX as "Buy", BIDU as "Buy". Consensus price targets imply 75.6% upside for IQ (target: $2) vs 10.0% for BIDU (target: $155).

MetricIQ logoIQiQIYI, Inc.NFLX logoNFLXNetflix, Inc.BIDU logoBIDUBaidu, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuy
Price TargetConsensus 12-month target$2.16$116.29$154.70
# AnalystsCovering analysts229953
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises13
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%+2.4%+1.9%
BIDU leads this category, winning 1 of 1 comparable metric.
Key Takeaway

NFLX leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). IQ leads in 1 (Valuation Metrics). 1 tied.

Best OverallNetflix, Inc. (NFLX)Leads 3 of 6 categories
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IQ vs NFLX vs BIDU: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is IQ or NFLX or BIDU a better buy right now?

For growth investors, Netflix, Inc.

(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus -8. 3% for iQIYI, Inc. (IQ). iQIYI, Inc. (IQ) offers the better valuation at 10. 9x trailing P/E (4. 9x forward), making it the more compelling value choice. Analysts rate iQIYI, Inc. (IQ) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — IQ or NFLX or BIDU?

On trailing P/E, iQIYI, Inc.

(IQ) is the cheapest at 10. 9x versus Netflix, Inc. at 34. 9x. On forward P/E, Baidu, Inc. is actually cheaper at 2. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Baidu, Inc. wins at 0. 04x versus Netflix, Inc. 's 0. 75x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — IQ or NFLX or BIDU?

Over the past 5 years, Netflix, Inc.

(NFLX) delivered a total return of +76. 7%, compared to -91. 3% for iQIYI, Inc. (IQ). Over 10 years, the gap is even starker: NFLX returned +872. 1% versus IQ's -92. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — IQ or NFLX or BIDU?

By beta (market sensitivity over 5 years), Netflix, Inc.

(NFLX) is the lower-risk stock at 0. 39β versus iQIYI, Inc. 's 1. 43β — meaning IQ is approximately 266% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Baidu, Inc. (BIDU) carries a lower debt/equity ratio of 28% versus 106% for iQIYI, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — IQ or NFLX or BIDU?

By revenue growth (latest reported year), Netflix, Inc.

(NFLX) is pulling ahead at 15. 9% versus -8. 3% for iQIYI, Inc. (IQ). On earnings-per-share growth, the picture is similar: Netflix, Inc. grew EPS 27. 6% year-over-year, compared to -60. 7% for iQIYI, Inc.. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — IQ or NFLX or BIDU?

Netflix, Inc.

(NFLX) is the more profitable company, earning 24. 3% net margin versus 2. 6% for iQIYI, Inc. — meaning it keeps 24. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NFLX leads at 29. 5% versus 6. 2% for IQ. At the gross margin level — before operating expenses — BIDU leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is IQ or NFLX or BIDU more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Baidu, Inc. (BIDU) is the more undervalued stock at a PEG of 0. 04x versus Netflix, Inc. 's 0. 75x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Baidu, Inc. (BIDU) trades at 2. 6x forward P/E versus 24. 8x for Netflix, Inc. — 22. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IQ: 75. 6% to $2. 16.

08

Which pays a better dividend — IQ or NFLX or BIDU?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

09

Is IQ or NFLX or BIDU better for a retirement portfolio?

For long-horizon retirement investors, Netflix, Inc.

(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +872. 1% 10Y return). Both have compounded well over 10 years (NFLX: +872. 1%, IQ: -92. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between IQ and NFLX and BIDU?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: IQ is a small-cap deep-value stock; NFLX is a large-cap high-growth stock; BIDU is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

IQ

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 13%
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NFLX

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 14%
Run This Screen
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BIDU

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 5%
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Custom Screen

Beat Both

Find stocks that outperform IQ and NFLX and BIDU on the metrics below

Revenue Growth>
%
(IQ: -7.8% · NFLX: 17.6%)
P/E Ratio<
x
(IQ: 10.9x · NFLX: 34.9x)

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