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IQ vs NFLX vs BIDU
Revenue, margins, valuation, and 5-year total return — side by side.
Entertainment
Internet Content & Information
IQ vs NFLX vs BIDU — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||
|---|---|---|---|
| Industry | Entertainment | Entertainment | Internet Content & Information |
| Market Cap | $1.19B | $374.03B | $49.17B |
| Revenue (TTM) | $27.11B | $45.18B | $130.46B |
| Net Income (TTM) | $-390M | $10.98B | $9.00B |
| Gross Margin | 21.9% | 48.5% | 44.7% |
| Operating Margin | 1.7% | 29.5% | -2.6% |
| Forward P/E | 4.9x | 24.8x | 2.6x |
| Total Debt | $14.19B | $14.46B | $79.32B |
| Cash & Equiv. | $3.53B | $9.03B | $24.83B |
IQ vs NFLX vs BIDU — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| iQIYI, Inc. (IQ) | 100 | 7.4 | -92.6% |
| Netflix, Inc. (NFLX) | 100 | 210.3 | +110.3% |
| Baidu, Inc. (BIDU) | 100 | 131.9 | +31.9% |
Price return only. Dividends and distributions are not included.
Quick Verdict: IQ vs NFLX vs BIDU
Each card shows where this stock fits in a portfolio — not just who wins on paper.
IQ plays a supporting role in this comparison — it may shine differently against other peers.
NFLX carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 15.9%, EPS growth 27.6%, 3Y rev CAGR 12.6%
- 8.7% 10Y total return vs BIDU's -19.2%
- Lower volatility, beta 0.39, Low D/E 54.3%, current ratio 1.19x
BIDU is the clearest fit if your priority is income & stability and valuation efficiency.
- Dividend streak 3 yrs, beta 1.41
- PEG 0.04 vs NFLX's 0.75
- Lower P/E (2.6x vs 24.8x), PEG 0.04 vs 0.75
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.9% revenue growth vs IQ's -8.3% | |
| Value | Lower P/E (2.6x vs 24.8x), PEG 0.04 vs 0.75 | |
| Quality / Margins | 24.3% margin vs IQ's -1.4% | |
| Stability / Safety | Beta 0.39 vs IQ's 1.43, lower leverage | |
| Dividends | Tie | None of these 3 stocks pay a meaningful dividend |
| Momentum (1Y) | +54.1% vs IQ's -37.9% | |
| Efficiency (ROA) | 19.8% ROA vs IQ's -0.9%, ROIC 29.8% vs 5.8% |
IQ vs NFLX vs BIDU — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
IQ vs NFLX vs BIDU — Financial Metrics
Side-by-side numbers across 3 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
NFLX leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BIDU is the larger business by revenue, generating $130.5B annually — 4.8x IQ's $27.1B. NFLX is the more profitable business, keeping 24.3% of every revenue dollar as net income compared to IQ's -1.4%. On growth, NFLX holds the edge at +17.6% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||
|---|---|---|---|
| RevenueTrailing 12 months | $27.1B | $45.2B | $130.5B |
| EBITDAEarnings before interest/tax | $6.3B | $30.1B | $4.9B |
| Net IncomeAfter-tax profit | -$390M | $11.0B | $9.0B |
| Free Cash FlowCash after capex | $466M | $9.5B | -$15.7B |
| Gross MarginGross profit ÷ Revenue | +21.9% | +48.5% | +44.7% |
| Operating MarginEBIT ÷ Revenue | +1.7% | +29.5% | -2.6% |
| Net MarginNet income ÷ Revenue | -1.4% | +24.3% | +6.9% |
| FCF MarginFCF ÷ Revenue | +1.7% | +20.9% | -12.0% |
| Rev. Growth (YoY)Latest quarter vs prior year | -7.8% | +17.6% | -7.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -2.1% | +31.1% | -2.6% |
Valuation Metrics
IQ leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 10.9x trailing earnings, IQ trades at a 69% valuation discount to NFLX's 34.9x P/E. Adjusting for growth (PEG ratio), BIDU offers better value at 0.24x vs NFLX's 1.06x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||
|---|---|---|---|
| Market CapShares × price | $1.2B | $374.0B | $49.2B |
| Enterprise ValueMkt cap + debt − cash | $2.8B | $379.5B | $57.2B |
| Trailing P/EPrice ÷ TTM EPS | 10.89x | 34.89x | 14.54x |
| Forward P/EPrice ÷ next-FY EPS est. | 4.91x | 24.80x | 2.59x |
| PEG RatioP/E ÷ EPS growth rate | — | 1.06x | 0.24x |
| EV / EBITDAEnterprise value multiple | 10.35x | 12.61x | 10.86x |
| Price / SalesMarket cap ÷ Revenue | 0.28x | 8.28x | 2.52x |
| Price / BookPrice ÷ Book value/share | 0.61x | 14.32x | 1.18x |
| Price / FCFMarket cap ÷ FCF | 4.20x | 39.53x | 25.59x |
Profitability & Efficiency
NFLX leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
NFLX delivers a 41.3% return on equity — every $100 of shareholder capital generates $41 in annual profit, vs $-3 for IQ. BIDU carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to IQ's 1.06x. On the Piotroski fundamental quality scale (0–9), NFLX scores 7/9 vs BIDU's 5/9, reflecting strong financial health.
| Metric | |||
|---|---|---|---|
| ROE (TTM)Return on equity | -2.9% | +41.3% | +3.1% |
| ROA (TTM)Return on assets | -0.9% | +19.8% | +2.0% |
| ROICReturn on invested capital | +5.8% | +29.8% | +4.8% |
| ROCEReturn on capital employed | +7.8% | +30.5% | +6.3% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 7 | 5 |
| Debt / EquityFinancial leverage | 1.06x | 0.54x | 0.28x |
| Net DebtTotal debt minus cash | $10.7B | $5.4B | $54.5B |
| Cash & Equiv.Liquid assets | $3.5B | $9.0B | $24.8B |
| Total DebtShort + long-term debt | $14.2B | $14.5B | $79.3B |
| Interest CoverageEBIT ÷ Interest expense | 0.77x | 17.33x | 9.71x |
Total Returns (Dividends Reinvested)
NFLX leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in NFLX five years ago would be worth $17,668 today (with dividends reinvested), compared to $872 for IQ. Over the past 12 months, BIDU leads with a +54.1% total return vs IQ's -37.9%. The 3-year compound annual growth rate (CAGR) favors NFLX at 38.6% vs IQ's -40.8% — a key indicator of consistent wealth creation.
| Metric | |||
|---|---|---|---|
| YTD ReturnYear-to-date | -39.4% | -3.0% | -6.5% |
| 1-Year ReturnPast 12 months | -37.9% | -22.4% | +54.1% |
| 3-Year ReturnCumulative with dividends | -79.2% | +166.5% | +14.8% |
| 5-Year ReturnCumulative with dividends | -91.3% | +76.7% | -26.9% |
| 10-Year ReturnCumulative with dividends | -92.1% | +872.1% | -19.2% |
| CAGR (3Y)Annualised 3-year return | -40.8% | +38.6% | +4.7% |
Risk & Volatility
Evenly matched — NFLX and BIDU each lead in 1 of 2 comparable metrics.
Risk & Volatility
NFLX is the less volatile stock with a 0.39 beta — it tends to amplify market swings less than IQ's 1.43 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BIDU currently trades 85.1% from its 52-week high vs IQ's 43.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||
|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.43x | 0.39x | 1.41x |
| 52-Week HighHighest price in past year | $2.84 | $134.12 | $165.30 |
| 52-Week LowLowest price in past year | $1.07 | $75.01 | $81.17 |
| % of 52W HighCurrent price vs 52-week peak | +43.3% | +65.8% | +85.1% |
| RSI (14)Momentum oscillator 0–100 | 42.8 | 34.1 | 55.8 |
| Avg Volume (50D)Average daily shares traded | 11.0M | 44.9M | 2.0M |
Analyst Outlook
BIDU leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: IQ as "Buy", NFLX as "Buy", BIDU as "Buy". Consensus price targets imply 75.6% upside for IQ (target: $2) vs 10.0% for BIDU (target: $155).
| Metric | |||
|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $2.16 | $116.29 | $154.70 |
| # AnalystsCovering analysts | 22 | 99 | 53 |
| Dividend YieldAnnual dividend ÷ price | — | — | — |
| Dividend StreakConsecutive years of raises | 1 | — | 3 |
| Dividend / ShareAnnual DPS | — | — | — |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +2.4% | +1.9% |
NFLX leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). IQ leads in 1 (Valuation Metrics). 1 tied.
IQ vs NFLX vs BIDU: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is IQ or NFLX or BIDU a better buy right now?
For growth investors, Netflix, Inc.
(NFLX) is the stronger pick with 15. 9% revenue growth year-over-year, versus -8. 3% for iQIYI, Inc. (IQ). iQIYI, Inc. (IQ) offers the better valuation at 10. 9x trailing P/E (4. 9x forward), making it the more compelling value choice. Analysts rate iQIYI, Inc. (IQ) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — IQ or NFLX or BIDU?
On trailing P/E, iQIYI, Inc.
(IQ) is the cheapest at 10. 9x versus Netflix, Inc. at 34. 9x. On forward P/E, Baidu, Inc. is actually cheaper at 2. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Baidu, Inc. wins at 0. 04x versus Netflix, Inc. 's 0. 75x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — IQ or NFLX or BIDU?
Over the past 5 years, Netflix, Inc.
(NFLX) delivered a total return of +76. 7%, compared to -91. 3% for iQIYI, Inc. (IQ). Over 10 years, the gap is even starker: NFLX returned +872. 1% versus IQ's -92. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — IQ or NFLX or BIDU?
By beta (market sensitivity over 5 years), Netflix, Inc.
(NFLX) is the lower-risk stock at 0. 39β versus iQIYI, Inc. 's 1. 43β — meaning IQ is approximately 266% more volatile than NFLX relative to the S&P 500. On balance sheet safety, Baidu, Inc. (BIDU) carries a lower debt/equity ratio of 28% versus 106% for iQIYI, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — IQ or NFLX or BIDU?
By revenue growth (latest reported year), Netflix, Inc.
(NFLX) is pulling ahead at 15. 9% versus -8. 3% for iQIYI, Inc. (IQ). On earnings-per-share growth, the picture is similar: Netflix, Inc. grew EPS 27. 6% year-over-year, compared to -60. 7% for iQIYI, Inc.. Over a 3-year CAGR, NFLX leads at 12. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — IQ or NFLX or BIDU?
Netflix, Inc.
(NFLX) is the more profitable company, earning 24. 3% net margin versus 2. 6% for iQIYI, Inc. — meaning it keeps 24. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NFLX leads at 29. 5% versus 6. 2% for IQ. At the gross margin level — before operating expenses — BIDU leads at 50. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is IQ or NFLX or BIDU more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Baidu, Inc. (BIDU) is the more undervalued stock at a PEG of 0. 04x versus Netflix, Inc. 's 0. 75x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Baidu, Inc. (BIDU) trades at 2. 6x forward P/E versus 24. 8x for Netflix, Inc. — 22. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IQ: 75. 6% to $2. 16.
08Which pays a better dividend — IQ or NFLX or BIDU?
None of the stocks in this comparison currently pay a material dividend.
All are effectively zero-yield and should be held for capital appreciation rather than income.
09Is IQ or NFLX or BIDU better for a retirement portfolio?
For long-horizon retirement investors, Netflix, Inc.
(NFLX) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 39), +872. 1% 10Y return). Both have compounded well over 10 years (NFLX: +872. 1%, IQ: -92. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between IQ and NFLX and BIDU?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: IQ is a small-cap deep-value stock; NFLX is a large-cap high-growth stock; BIDU is a mid-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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