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AIZN vs AAPL vs MSFT vs AIZ vs AMZN

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AIZN
Assurant, Inc. 5.25% Subordinat

Insurance - Diversified

Financial ServicesNYSE • US
Market Cap$977M
5Y Perf.-27.9%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+141.4%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+96.6%
AIZ
Assurant, Inc.

Insurance - Specialty

Financial ServicesNYSE • US
Market Cap$11.64B
5Y Perf.+81.0%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+71.2%

AIZN vs AAPL vs MSFT vs AIZ vs AMZN — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AIZN logoAIZN
AAPL logoAAPL
MSFT logoMSFT
AIZ logoAIZ
AMZN logoAMZN
IndustryInsurance - DiversifiedConsumer ElectronicsSoftware - InfrastructureInsurance - SpecialtySpecialty Retail
Market Cap$977M$4.22T$3.13T$11.64B$2.92T
Revenue (TTM)$13.16B$451.44B$318.27B$13.16B$742.78B
Net Income (TTM)$1.00B$122.58B$125.22B$1.00B$90.80B
Gross Margin77.8%47.9%68.3%77.8%50.6%
Operating Margin9.4%32.6%46.8%9.4%11.5%
Forward P/E1.0x33.8x25.3x11.4x34.8x
Total Debt$2.21B$112.38B$112.18B$2.21B$152.99B
Cash & Equiv.$1.83B$35.93B$30.24B$1.83B$86.81B

AIZN vs AAPL vs MSFT vs AIZ vs AMZNLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AIZN
AAPL
MSFT
AIZ
AMZN
StockNov 20May 26Return
Assurant, Inc. 5.25… (AIZN)10072.1-27.9%
Apple Inc. (AAPL)100241.4+141.4%
Microsoft Corporati… (MSFT)100196.6+96.6%
Assurant, Inc. (AIZ)100181.0+81.0%
Amazon.com, Inc. (AMZN)100171.2+71.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: AIZN vs AAPL vs MSFT vs AIZ vs AMZN

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: AIZN and AAPL are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Apple Inc. is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. MSFT and AIZ also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
AIZN
Assurant, Inc. 5.25% Subordinat
The Insurance Pick

AIZN has the current edge in this matchup, primarily because of its strength in income & stability and valuation efficiency.

  • Dividend streak 21 yrs, beta 0.81, yield 17.1%
  • PEG 0.05 vs AAPL's 1.89
  • Beta 0.81, yield 17.1%, current ratio 0.55x
  • Lower P/E (1.0x vs 34.8x), PEG 0.05 vs 1.24
Best for: income & stability and valuation efficiency
AAPL
Apple Inc.
The Long-Run Compounder

AAPL is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • 11.7% 10Y total return vs MSFT's 7.9%
  • +47.0% vs MSFT's -2.1%
  • 34.0% ROA vs AIZ's 2.8%, ROIC 67.4% vs 14.0%
Best for: long-term compounding
MSFT
Microsoft Corporation
The Defensive Pick

MSFT ranks third and is worth considering specifically for sleep-well-at-night.

  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • 14.9% revenue growth vs AAPL's 6.4%
  • 39.3% margin vs AIZ's 7.6%
Best for: sleep-well-at-night
AIZ
Assurant, Inc.
The Insurance Pick

AIZ is the clearest fit if your priority is stability.

  • Beta 0.53 vs AMZN's 1.51
Best for: stability
AMZN
Amazon.com, Inc.
The Growth Play

AMZN is the clearest fit if your priority is growth exposure.

  • Rev growth 12.4%, EPS growth 29.7%, 3Y rev CAGR 11.7%
Best for: growth exposure
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs AAPL's 6.4%
ValueAIZN logoAIZNLower P/E (1.0x vs 34.8x), PEG 0.05 vs 1.24
Quality / MarginsMSFT logoMSFT39.3% margin vs AIZ's 7.6%
Stability / SafetyAIZ logoAIZBeta 0.53 vs AMZN's 1.51
DividendsAIZN logoAIZN17.1% yield, 21-year raise streak, vs MSFT's 0.8%, (1 stock pays no dividend)
Momentum (1Y)AAPL logoAAPL+47.0% vs MSFT's -2.1%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs AIZ's 2.8%, ROIC 67.4% vs 14.0%

AIZN vs AAPL vs MSFT vs AIZ vs AMZN — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

AIZNAssurant, Inc. 5.25% Subordinat
FY 2025
Global Lifestyle
77.4%$9.9B
Global Housing
22.6%$2.9B
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
AIZAssurant, Inc.
FY 2025
Global Lifestyle
77.4%$9.9B
Global Housing
22.6%$2.9B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B

AIZN vs AAPL vs MSFT vs AIZ vs AMZN — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLAIZNLAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 3 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 56.4x AIZ's $13.2B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to AIZ's 7.6%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAIZN logoAIZNAssurant, Inc. 5.…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AIZ logoAIZAssurant, Inc.AMZN logoAMZNAmazon.com, Inc.
RevenueTrailing 12 months$13.2B$451.4B$318.3B$13.2B$742.8B
EBITDAEarnings before interest/tax$1.4B$160.0B$192.6B$1.4B$155.9B
Net IncomeAfter-tax profit$1.0B$122.6B$125.2B$1.0B$90.8B
Free Cash FlowCash after capex$1.5B$129.2B$72.9B$1.5B-$2.5B
Gross MarginGross profit ÷ Revenue+77.8%+47.9%+68.3%+77.8%+50.6%
Operating MarginEBIT ÷ Revenue+9.4%+32.6%+46.8%+9.4%+11.5%
Net MarginNet income ÷ Revenue+7.6%+27.2%+39.3%+7.6%+12.2%
FCF MarginFCF ÷ Revenue+11.4%+28.6%+22.9%+11.4%-0.3%
Rev. Growth (YoY)Latest quarter vs prior year+11.3%+16.6%+18.3%+11.3%+16.6%
EPS Growth (YoY)Latest quarter vs prior year+92.9%+21.8%+23.4%+92.9%+74.8%
MSFT leads this category, winning 3 of 6 comparable metrics.

Valuation Metrics

AIZN leads this category, winning 7 of 7 comparable metrics.

At 1.1x trailing earnings, AIZN trades at a 97% valuation discount to AAPL's 38.5x P/E. Adjusting for growth (PEG ratio), AIZN offers better value at 0.05x vs AAPL's 2.16x — a lower PEG means you pay less per unit of expected earnings growth.

MetricAIZN logoAIZNAssurant, Inc. 5.…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AIZ logoAIZAssurant, Inc.AMZN logoAMZNAmazon.com, Inc.
Market CapShares × price$977M$4.22T$3.13T$11.6B$2.92T
Enterprise ValueMkt cap + debt − cash$1.3B$4.30T$3.21T$12.0B$2.98T
Trailing P/EPrice ÷ TTM EPS1.13x38.53x30.86x13.44x37.82x
Forward P/EPrice ÷ next-FY EPS est.0.95x33.78x25.34x11.42x34.77x
PEG RatioP/E ÷ EPS growth rate0.05x2.16x1.64x0.64x1.35x
EV / EBITDAEnterprise value multiple1.01x29.68x19.72x8.98x20.47x
Price / SalesMarket cap ÷ Revenue0.08x10.14x11.10x0.91x4.07x
Price / BookPrice ÷ Book value/share0.17x58.49x9.15x2.00x7.14x
Price / FCFMarket cap ÷ FCF0.61x42.72x43.66x7.28x378.98x
AIZN leads this category, winning 7 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $17 for AIZ. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs AMZN's 6/9, reflecting strong financial health.

MetricAIZN logoAIZNAssurant, Inc. 5.…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AIZ logoAIZAssurant, Inc.AMZN logoAMZNAmazon.com, Inc.
ROE (TTM)Return on equity+17.4%+146.7%+33.1%+17.4%+23.3%
ROA (TTM)Return on assets+2.8%+34.0%+19.2%+2.8%+11.5%
ROICReturn on invested capital+14.0%+67.4%+24.9%+14.0%+14.7%
ROCEReturn on capital employed+9.3%+69.6%+29.7%+9.3%+15.3%
Piotroski ScoreFundamental quality 0–978676
Debt / EquityFinancial leverage0.38x1.52x0.33x0.38x0.37x
Net DebtTotal debt minus cash$373M$76.4B$81.9B$373M$66.2B
Cash & Equiv.Liquid assets$1.8B$35.9B$30.2B$1.8B$86.8B
Total DebtShort + long-term debt$2.2B$112.4B$112.2B$2.2B$153.0B
Interest CoverageEBIT ÷ Interest expense11.89x55.65x11.89x39.96x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

Evenly matched — AAPL and AMZN each lead in 3 of 6 comparable metrics.

A $10,000 investment in AAPL five years ago would be worth $22,442 today (with dividends reinvested), compared to $9,903 for AIZN. Over the past 12 months, AAPL leads with a +47.0% total return vs MSFT's -2.1%. The 3-year compound annual growth rate (CAGR) favors AMZN at 36.8% vs AIZN's 6.6% — a key indicator of consistent wealth creation.

MetricAIZN logoAIZNAssurant, Inc. 5.…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AIZ logoAIZAssurant, Inc.AMZN logoAMZNAmazon.com, Inc.
YTD ReturnYear-to-date+1.8%+6.2%-10.8%-1.3%+19.7%
1-Year ReturnPast 12 months+6.7%+47.0%-2.1%+20.3%+43.7%
3-Year ReturnCumulative with dividends+21.1%+67.4%+39.5%+84.5%+156.2%
5-Year ReturnCumulative with dividends-1.0%+124.4%+72.5%+54.6%+64.8%
10-Year ReturnCumulative with dividends-0.7%+1174.1%+787.7%+202.1%+697.8%
CAGR (3Y)Annualised 3-year return+6.6%+18.7%+11.7%+22.7%+36.8%
Evenly matched — AAPL and AMZN each lead in 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — AAPL and AIZ each lead in 1 of 2 comparable metrics.

AIZ is the less volatile stock with a 0.53 beta — it tends to amplify market swings less than AMZN's 1.51 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs MSFT's 75.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAIZN logoAIZNAssurant, Inc. 5.…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AIZ logoAIZAssurant, Inc.AMZN logoAMZNAmazon.com, Inc.
Beta (5Y)Sensitivity to S&P 5000.81x0.99x0.89x0.53x1.51x
52-Week HighHighest price in past year$22.00$292.13$555.45$246.31$278.56
52-Week LowLowest price in past year$6.32$193.25$356.28$183.39$185.01
% of 52W HighCurrent price vs 52-week peak+89.3%+98.4%+75.8%+94.9%+97.3%
RSI (14)Momentum oscillator 0–10055.769.454.062.381.1
Avg Volume (50D)Average daily shares traded16K39.8M32.5M351K45.5M
Evenly matched — AAPL and AIZ each lead in 1 of 2 comparable metrics.

Analyst Outlook

AIZN leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: AAPL as "Buy", MSFT as "Buy", AIZ as "Buy", AMZN as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 8.1% for AIZ (target: $253). For income investors, AIZN offers the higher dividend yield at 17.07% vs AAPL's 0.36%.

MetricAIZN logoAIZNAssurant, Inc. 5.…AAPL logoAAPLApple Inc.MSFT logoMSFTMicrosoft Corpora…AIZ logoAIZAssurant, Inc.AMZN logoAMZNAmazon.com, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$317.11$551.75$252.67$306.77
# AnalystsCovering analysts110811994
Dividend YieldAnnual dividend ÷ price+17.1%+0.4%+0.8%+1.4%
Dividend StreakConsecutive years of raises21141921
Dividend / ShareAnnual DPS$3.35$1.03$3.23$3.35
Buyback YieldShare repurchases ÷ mkt cap+31.1%+2.1%+0.6%+2.6%0.0%
AIZN leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

AIZN leads in 2 of 6 categories (Valuation Metrics, Analyst Outlook). MSFT leads in 1 (Income & Cash Flow). 2 tied.

Best OverallAssurant, Inc. 5.25% Subord… (AIZN)Leads 2 of 6 categories
Loading custom metrics...

AIZN vs AAPL vs MSFT vs AIZ vs AMZN: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is AIZN or AAPL or MSFT or AIZ or AMZN a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus 6. 4% for Apple Inc. (AAPL). Assurant, Inc. 5. 25% Subordinat (AIZN) offers the better valuation at 1. 1x trailing P/E (1. 0x forward), making it the more compelling value choice. Analysts rate Apple Inc. (AAPL) a "Buy" — based on 110 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AIZN or AAPL or MSFT or AIZ or AMZN?

On trailing P/E, Assurant, Inc.

5. 25% Subordinat (AIZN) is the cheapest at 1. 1x versus Apple Inc. at 38. 5x. On forward P/E, Assurant, Inc. 5. 25% Subordinat is actually cheaper at 1. 0x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Assurant, Inc. 5. 25% Subordinat wins at 0. 05x versus Apple Inc. 's 1. 89x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — AIZN or AAPL or MSFT or AIZ or AMZN?

Over the past 5 years, Apple Inc.

(AAPL) delivered a total return of +124. 4%, compared to -1. 0% for Assurant, Inc. 5. 25% Subordinat (AIZN). Over 10 years, the gap is even starker: AAPL returned +1174% versus AIZN's -0. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AIZN or AAPL or MSFT or AIZ or AMZN?

By beta (market sensitivity over 5 years), Assurant, Inc.

(AIZ) is the lower-risk stock at 0. 53β versus Amazon. com, Inc. 's 1. 51β — meaning AMZN is approximately 187% more volatile than AIZ relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — AIZN or AAPL or MSFT or AIZ or AMZN?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus 6. 4% for Apple Inc. (AAPL). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to 15. 6% for Microsoft Corporation. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AIZN or AAPL or MSFT or AIZ or AMZN?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 6. 8% for Assurant, Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 8. 5% for AIZ. At the gross margin level — before operating expenses — AIZN leads at 77. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AIZN or AAPL or MSFT or AIZ or AMZN more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Assurant, Inc. 5. 25% Subordinat (AIZN) is the more undervalued stock at a PEG of 0. 05x versus Apple Inc. 's 1. 89x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Assurant, Inc. 5. 25% Subordinat (AIZN) trades at 1. 0x forward P/E versus 34. 8x for Amazon. com, Inc. — 33. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — AIZN or AAPL or MSFT or AIZ or AMZN?

In this comparison, AIZN (17.

1% yield), AIZ (1. 4% yield), MSFT (0. 8% yield), AAPL (0. 4% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is AIZN or AAPL or MSFT or AIZ or AMZN better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Amazon. com, Inc. (AMZN) carries a higher beta of 1. 51 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AMZN: +697. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AIZN and AAPL and MSFT and AIZ and AMZN?

These companies operate in different sectors (AIZN (Financial Services) and AAPL (Technology) and MSFT (Technology) and AIZ (Financial Services) and AMZN (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: AIZN is a small-cap deep-value stock; AAPL is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; AIZ is a mid-cap deep-value stock; AMZN is a mega-cap quality compounder stock. AIZN, MSFT, AIZ pay a dividend while AAPL, AMZN do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

AIZN

Income & Dividend Stock

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
Stocks Like

AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
Run This Screen
Stocks Like

MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
Run This Screen
Stocks Like

AIZ

Stable Dividend Mega-Cap

  • Sector: Financial Services
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 5%
Run This Screen
Stocks Like

AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform AIZN and AAPL and MSFT and AIZ and AMZN on the metrics below

Revenue Growth>
%
(AIZN: 11.3% · AAPL: 16.6%)
Net Margin>
%
(AIZN: 7.6% · AAPL: 27.2%)
P/E Ratio<
x
(AIZN: 1.1x · AAPL: 38.5x)

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