AMPL vs TOST vs HUBS vs BRZE

For growth investors, Braze, Inc.

(BRZE) is the stronger pick with 24. 4% revenue growth year-over-year, versus 14. 7% for Amplitude, Inc. (AMPL). Toast, Inc. (TOST) offers the better valuation at 52. 4x trailing P/E (23. 7x forward), making it the more compelling value choice. Analysts rate Amplitude, Inc. (AMPL) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Toast, Inc.

(TOST) is the cheapest at 52. 4x versus HubSpot, Inc. at 284. 1x. On forward P/E, HubSpot, Inc. is actually cheaper at 19. 6x — notably different from the trailing picture, reflecting expected earnings growth.

Over the past 5 years, HubSpot, Inc.

(HUBS) delivered a total return of -52. 1%, compared to -89. 2% for Amplitude, Inc. (AMPL). Over 10 years, the gap is even starker: HUBS returned +469. 1% versus AMPL's -89. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), HubSpot, Inc.

(HUBS) is the lower-risk stock at 1. 18β versus Amplitude, Inc. 's 1. 63β — meaning AMPL is approximately 37% more volatile than HUBS relative to the S&P 500. On balance sheet safety, Toast, Inc. (TOST) carries a lower debt/equity ratio of 2% versus 23% for HubSpot, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Braze, Inc.

(BRZE) is pulling ahead at 24. 4% versus 14. 7% for Amplitude, Inc. (AMPL). On earnings-per-share growth, the picture is similar: Toast, Inc. grew EPS 1639% year-over-year, compared to -19. 6% for Braze, Inc.. Over a 3-year CAGR, TOST leads at 31. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

Toast, Inc.

(TOST) is the more profitable company, earning 5. 6% net margin versus -25. 8% for Amplitude, Inc. — meaning it keeps 5. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TOST leads at 5. 0% versus -28. 0% for AMPL. At the gross margin level — before operating expenses — HUBS leads at 83. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

On forward earnings alone, HubSpot, Inc.

(HUBS) trades at 19. 6x forward P/E versus 53. 6x for Amplitude, Inc. — 34. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AMPL: 103. 0% to $12. 00.

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

For long-horizon retirement investors, HubSpot, Inc.

(HUBS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 18), +469. 1% 10Y return). Amplitude, Inc. (AMPL) carries a higher beta of 1. 63 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (HUBS: +469. 1%, AMPL: -89. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: AMPL is a small-cap quality compounder stock; TOST is a mid-cap high-growth stock; HUBS is a mid-cap high-growth stock; BRZE is a small-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.