ASB vs BOKF vs WTFC vs FHN

For growth investors, Associated Banc-Corp (ASB) is the stronger pick with 16.

8% revenue growth year-over-year, versus 1. 0% for First Horizon Corporation (FHN). Associated Banc-Corp (ASB) offers the better valuation at 10. 3x trailing P/E (9. 7x forward), making it the more compelling value choice. Analysts rate Wintrust Financial Corporation (WTFC) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Associated Banc-Corp (ASB) is the cheapest at 10.

3x versus BOK Financial Corporation at 16. 4x. On forward P/E, Associated Banc-Corp is actually cheaper at 9. 7x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Wintrust Financial Corporation wins at 0. 59x versus BOK Financial Corporation's 4. 38x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Wintrust Financial Corporation (WTFC) delivered a total return of +102.

9%, compared to +41. 7% for Associated Banc-Corp (ASB). Over 10 years, the gap is even starker: WTFC returned +224. 8% versus ASB's +103. 5%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), BOK Financial Corporation (BOKF) is the lower-risk stock at 1.

03β versus Associated Banc-Corp's 1. 26β — meaning ASB is approximately 22% more volatile than BOKF relative to the S&P 500. On balance sheet safety, First Horizon Corporation (FHN) carries a lower debt/equity ratio of 50% versus 84% for Associated Banc-Corp — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Associated Banc-Corp (ASB) is pulling ahead at 16.

8% versus 1. 0% for First Horizon Corporation (FHN). On earnings-per-share growth, the picture is similar: Associated Banc-Corp grew EPS 284. 7% year-over-year, compared to 1. 5% for BOK Financial Corporation. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

First Horizon Corporation (FHN) is the more profitable company, earning 19.

7% net margin versus 15. 6% for BOK Financial Corporation — meaning it keeps 19. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: WTFC leads at 26. 4% versus 19. 8% for BOKF. At the gross margin level — before operating expenses — FHN leads at 67. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Wintrust Financial Corporation (WTFC) is the more undervalued stock at a PEG of 0. 59x versus BOK Financial Corporation's 4. 38x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Associated Banc-Corp (ASB) trades at 9. 7x forward P/E versus 13. 0x for BOK Financial Corporation — 3. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for WTFC: 15. 5% to $174. 57.

In this comparison, ASB (3.

3% yield), FHN (2. 6% yield), BOKF (1. 7% yield) pay a dividend. WTFC does not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, BOK Financial Corporation (BOKF) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1.

03), 1. 7% yield, +168. 5% 10Y return). Both have compounded well over 10 years (BOKF: +168. 5%, WTFC: +224. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Financial Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: ASB is a small-cap high-growth stock; BOKF is a mid-cap deep-value stock; WTFC is a mid-cap deep-value stock; FHN is a mid-cap deep-value stock. ASB, BOKF, FHN pay a dividend while WTFC does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.