ASUR vs HCKT vs NOW vs WDAY

For growth investors, ServiceNow, Inc.

(NOW) is the stronger pick with 20. 9% revenue growth year-over-year, versus -2. 6% for The Hackett Group, Inc. (HCKT). The Hackett Group, Inc. (HCKT) offers the better valuation at 24. 3x trailing P/E (6. 9x forward), making it the more compelling value choice. Analysts rate Asure Software, Inc. (ASUR) a "Buy" — based on 18 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, The Hackett Group, Inc.

(HCKT) is the cheapest at 24. 3x versus ServiceNow, Inc. at 56. 0x. On forward P/E, The Hackett Group, Inc. is actually cheaper at 6. 9x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Hackett Group, Inc. wins at 0. 31x versus ServiceNow, Inc. 's 0. 32x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Asure Software, Inc.

(ASUR) delivered a total return of +11. 0%, compared to -80. 6% for ServiceNow, Inc. (NOW). Over 10 years, the gap is even starker: WDAY returned +86. 4% versus HCKT's +0. 9%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Workday, Inc.

(WDAY) is the lower-risk stock at 0. 71β versus ServiceNow, Inc. 's 1. 46β — meaning NOW is approximately 107% more volatile than WDAY relative to the S&P 500. On balance sheet safety, Workday, Inc. (WDAY) carries a lower debt/equity ratio of 11% versus 117% for The Hackett Group, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), ServiceNow, Inc.

(NOW) is pulling ahead at 20. 9% versus -2. 6% for The Hackett Group, Inc. (HCKT). On earnings-per-share growth, the picture is similar: Workday, Inc. grew EPS 32. 3% year-over-year, compared to -55. 2% for The Hackett Group, Inc.. Over a 3-year CAGR, NOW leads at 22. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

ServiceNow, Inc.

(NOW) is the more profitable company, earning 13. 2% net margin versus -9. 3% for Asure Software, Inc. — meaning it keeps 13. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: NOW leads at 13. 7% versus -6. 0% for ASUR. At the gross margin level — before operating expenses — NOW leads at 77. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, The Hackett Group, Inc. (HCKT) is the more undervalued stock at a PEG of 0. 31x versus ServiceNow, Inc. 's 0. 32x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, The Hackett Group, Inc. (HCKT) trades at 6. 9x forward P/E versus 22. 5x for ServiceNow, Inc. — 15. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for HCKT: 79. 7% to $20. 50.

In this comparison, HCKT (4.

1% yield) pays a dividend. ASUR, NOW, WDAY do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, The Hackett Group, Inc.

(HCKT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 10), 4. 1% yield). Both have compounded well over 10 years (HCKT: +0. 9%, NOW: +38. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: ASUR is a small-cap high-growth stock; HCKT is a small-cap income-oriented stock; NOW is a mid-cap high-growth stock; WDAY is a mid-cap quality compounder stock. HCKT pays a dividend while ASUR, NOW, WDAY do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.