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ATHM vs BIDU vs BABA vs IQ vs GOOGL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ATHM
Autohome Inc.

Internet Content & Information

Communication ServicesNYSE • CN
Market Cap$2.27B
5Y Perf.-74.9%
BIDU
Baidu, Inc.

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$48.92B
5Y Perf.+31.3%
BABA
Alibaba Group Holding Limited

Specialty Retail

Consumer CyclicalNYSE • CN
Market Cap$340.44B
5Y Perf.-36.4%
IQ
iQIYI, Inc.

Entertainment

Communication ServicesNASDAQ • CN
Market Cap$1.18B
5Y Perf.-92.7%
GOOGL
Alphabet Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$4.81T
5Y Perf.+455.2%

ATHM vs BIDU vs BABA vs IQ vs GOOGL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ATHM logoATHM
BIDU logoBIDU
BABA logoBABA
IQ logoIQ
GOOGL logoGOOGL
IndustryInternet Content & InformationInternet Content & InformationSpecialty RetailEntertainmentInternet Content & Information
Market Cap$2.27B$48.92B$340.44B$1.18B$4.81T
Revenue (TTM)$6.28B$130.46B$1.01T$27.11B$422.57B
Net Income (TTM)$835M$9.00B$123.35B$-390M$160.21B
Gross Margin74.4%44.7%41.2%21.9%60.4%
Operating Margin3.8%-2.6%10.9%1.7%32.7%
Forward P/E13.7x2.6x4.1x4.8x29.6x
Total Debt$0.00$79.32B$248.49B$14.19B$59.29B
Cash & Equiv.$2.25B$24.83B$181.73B$3.53B$30.71B

ATHM vs BIDU vs BABA vs IQ vs GOOGLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ATHM
BIDU
BABA
IQ
GOOGL
StockMay 20May 26Return
Autohome Inc. (ATHM)10025.1-74.9%
Baidu, Inc. (BIDU)100131.3+31.3%
Alibaba Group Holdi… (BABA)10063.6-36.4%
iQIYI, Inc. (IQ)1007.3-92.7%
Alphabet Inc. (GOOGL)100555.2+455.2%

Price return only. Dividends and distributions are not included.

Quick Verdict: ATHM vs BIDU vs BABA vs IQ vs GOOGL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: GOOGL leads in 4 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and profitability and margin quality. Autohome Inc. is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. BIDU also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
ATHM
Autohome Inc.
The Income Pick

ATHM is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.

  • Dividend streak 3 yrs, beta 0.81, yield 9.5%
  • Lower volatility, beta 0.81, current ratio 6.00x
  • Beta 0.81, yield 9.5%, current ratio 6.00x
  • Beta 0.81 vs IQ's 1.43
Best for: income & stability and sleep-well-at-night
BIDU
Baidu, Inc.
The Value Pick

BIDU ranks third and is worth considering specifically for valuation efficiency.

  • PEG 0.04 vs GOOGL's 0.99
  • Lower P/E (2.6x vs 29.6x), PEG 0.04 vs 0.99
Best for: valuation efficiency
BABA
Alibaba Group Holding Limited
The Value Angle

BABA lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
IQ
iQIYI, Inc.
The Value Angle

Among these 5 stocks, IQ doesn't own a clear edge in any measured category.

Best for: communication services exposure
GOOGL
Alphabet Inc.
The Growth Play

GOOGL carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
  • 10.0% 10Y total return vs BABA's 83.4%
  • 15.1% revenue growth vs ATHM's -10.8%
  • 37.9% margin vs IQ's -1.4%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthGOOGL logoGOOGL15.1% revenue growth vs ATHM's -10.8%
ValueBIDU logoBIDULower P/E (2.6x vs 29.6x), PEG 0.04 vs 0.99
Quality / MarginsGOOGL logoGOOGL37.9% margin vs IQ's -1.4%
Stability / SafetyATHM logoATHMBeta 0.81 vs IQ's 1.43
DividendsATHM logoATHM9.5% yield, 3-year raise streak, vs BABA's 1.3%, (2 stocks pay no dividend)
Momentum (1Y)GOOGL logoGOOGL+163.5% vs IQ's -36.0%
Efficiency (ROA)GOOGL logoGOOGL27.4% ROA vs IQ's -0.9%, ROIC 25.1% vs 5.8%

ATHM vs BIDU vs BABA vs IQ vs GOOGL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ATHMAutohome Inc.
FY 2025
Leads Generation Services
42.0%$2.7B
Online Marketplace And Other Service
40.1%$2.6B
Media Services
17.9%$1.2B
BIDUBaidu, Inc.
FY 2023
Online Marketing Services
60.3%$81.2B
Product and Service, Other
39.7%$53.4B
BABAAlibaba Group Holding Limited
FY 2025
Customer Management Services
42.6%$424.9B
Sales Of Goods
27.5%$274.3B
Logistics Services
12.4%$123.4B
Cloud Services
8.5%$84.5B
Membership Fees and Value Added Services
4.7%$46.6B
Product and Service, Other
4.3%$42.7B
IQiQIYI, Inc.
FY 2024
Membership
60.8%$17.8B
Advertising
19.6%$5.7B
Service, Other
9.9%$2.9B
Content Distribution
9.7%$2.8B
GOOGLAlphabet Inc.
FY 2025
Google Search & Other
55.7%$224.5B
Google Cloud
14.6%$58.7B
Google Inc.
11.9%$48.0B
YouTube Advertising Revenue
10.0%$40.4B
Google Network
7.4%$29.8B
Other Bets
0.4%$1.5B
Other Segments
-0.0%$-127,000,000

ATHM vs BIDU vs BABA vs IQ vs GOOGL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLGOOGLLAGGINGBABA

Income & Cash Flow (Last 12 Months)

Evenly matched — ATHM and GOOGL each lead in 3 of 6 comparable metrics.

BABA is the larger business by revenue, generating $1.01T annually — 161.3x ATHM's $6.3B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to IQ's -1.4%. On growth, ATHM holds the edge at +152.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricATHM logoATHMAutohome Inc.BIDU logoBIDUBaidu, Inc.BABA logoBABAAlibaba Group Hol…IQ logoIQiQIYI, Inc.GOOGL logoGOOGLAlphabet Inc.
RevenueTrailing 12 months$6.3B$130.5B$1.01T$27.1B$422.6B
EBITDAEarnings before interest/tax$322M$4.9B$114.6B$6.3B$161.3B
Net IncomeAfter-tax profit$835M$9.0B$123.4B-$390M$160.2B
Free Cash FlowCash after capex$771M-$15.7B$2.6B$466M$73.3B
Gross MarginGross profit ÷ Revenue+74.4%+44.7%+41.2%+21.9%+60.4%
Operating MarginEBIT ÷ Revenue+3.8%-2.6%+10.9%+1.7%+32.7%
Net MarginNet income ÷ Revenue+13.3%+6.9%+12.2%-1.4%+37.9%
FCF MarginFCF ÷ Revenue+12.3%-12.0%+0.3%+1.7%+17.3%
Rev. Growth (YoY)Latest quarter vs prior year+152.2%-7.1%+4.8%-7.8%+21.8%
EPS Growth (YoY)Latest quarter vs prior year+2.1%-2.6%-52.0%-2.1%+81.9%
Evenly matched — ATHM and GOOGL each lead in 3 of 6 comparable metrics.

Valuation Metrics

IQ leads this category, winning 4 of 7 comparable metrics.

At 2.9x trailing earnings, ATHM trades at a 92% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), BIDU offers better value at 0.24x vs GOOGL's 1.23x — a lower PEG means you pay less per unit of expected earnings growth.

MetricATHM logoATHMAutohome Inc.BIDU logoBIDUBaidu, Inc.BABA logoBABAAlibaba Group Hol…IQ logoIQiQIYI, Inc.GOOGL logoGOOGLAlphabet Inc.
Market CapShares × price$2.3B$48.9B$340.4B$1.2B$4.81T
Enterprise ValueMkt cap + debt − cash$1.9B$56.9B$350.3B$2.7B$4.84T
Trailing P/EPrice ÷ TTM EPS2.89x14.44x17.90x10.69x36.82x
Forward P/EPrice ÷ next-FY EPS est.13.74x2.58x4.13x4.83x29.61x
PEG RatioP/E ÷ EPS growth rate0.27x0.24x1.23x
EV / EBITDAEnterprise value multiple18.03x10.79x13.55x10.27x32.22x
Price / SalesMarket cap ÷ Revenue2.46x2.50x2.33x0.27x11.95x
Price / BookPrice ÷ Book value/share0.64x1.17x2.12x0.60x11.72x
Price / FCFMarket cap ÷ FCF20.03x25.41x29.64x4.13x65.72x
IQ leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

GOOGL leads this category, winning 7 of 9 comparable metrics.

GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-3 for IQ. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to IQ's 1.06x. On the Piotroski fundamental quality scale (0–9), BABA scores 7/9 vs ATHM's 4/9, reflecting strong financial health.

MetricATHM logoATHMAutohome Inc.BIDU logoBIDUBaidu, Inc.BABA logoBABAAlibaba Group Hol…IQ logoIQiQIYI, Inc.GOOGL logoGOOGLAlphabet Inc.
ROE (TTM)Return on equity+3.3%+3.1%+11.2%-2.9%+39.0%
ROA (TTM)Return on assets+2.9%+2.0%+6.7%-0.9%+27.4%
ROICReturn on invested capital+1.8%+4.8%+9.6%+5.8%+25.1%
ROCEReturn on capital employed+2.2%+6.3%+10.4%+7.8%+30.3%
Piotroski ScoreFundamental quality 0–945757
Debt / EquityFinancial leverage0.28x0.23x1.06x0.14x
Net DebtTotal debt minus cash-$2.3B$54.5B$66.8B$10.7B$28.6B
Cash & Equiv.Liquid assets$2.3B$24.8B$181.7B$3.5B$30.7B
Total DebtShort + long-term debt$0$79.3B$248.5B$14.2B$59.3B
Interest CoverageEBIT ÷ Interest expense9.71x15.74x0.77x392.15x
GOOGL leads this category, winning 7 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

GOOGL leads this category, winning 6 of 6 comparable metrics.

A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $881 for IQ. Over the past 12 months, GOOGL leads with a +163.5% total return vs IQ's -36.0%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs IQ's -41.1% — a key indicator of consistent wealth creation.

MetricATHM logoATHMAutohome Inc.BIDU logoBIDUBaidu, Inc.BABA logoBABAAlibaba Group Hol…IQ logoIQiQIYI, Inc.GOOGL logoGOOGLAlphabet Inc.
YTD ReturnYear-to-date-14.7%-6.9%-9.5%-40.4%+26.4%
1-Year ReturnPast 12 months-17.6%+61.3%+16.0%-36.0%+163.5%
3-Year ReturnCumulative with dividends-19.0%+14.2%+74.8%-79.6%+270.8%
5-Year ReturnCumulative with dividends-73.0%-27.0%-35.4%-91.2%+239.8%
10-Year ReturnCumulative with dividends+0.1%-17.5%+83.4%-92.2%+996.1%
CAGR (3Y)Annualised 3-year return-6.8%+4.5%+20.5%-41.1%+54.8%
GOOGL leads this category, winning 6 of 6 comparable metrics.

Risk & Volatility

Evenly matched — ATHM and GOOGL each lead in 1 of 2 comparable metrics.

ATHM is the less volatile stock with a 0.81 beta — it tends to amplify market swings less than IQ's 1.43 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs IQ's 42.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricATHM logoATHMAutohome Inc.BIDU logoBIDUBaidu, Inc.BABA logoBABAAlibaba Group Hol…IQ logoIQiQIYI, Inc.GOOGL logoGOOGLAlphabet Inc.
Beta (5Y)Sensitivity to S&P 5000.81x1.41x1.21x1.43x1.26x
52-Week HighHighest price in past year$29.92$165.30$192.67$2.84$400.10
52-Week LowLowest price in past year$16.74$81.17$103.71$1.07$147.84
% of 52W HighCurrent price vs 52-week peak+64.6%+84.6%+73.2%+42.6%+99.5%
RSI (14)Momentum oscillator 0–10063.769.161.845.683.4
Avg Volume (50D)Average daily shares traded764K2.0M10.4M11.1M28.3M
Evenly matched — ATHM and GOOGL each lead in 1 of 2 comparable metrics.

Analyst Outlook

ATHM leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: ATHM as "Buy", BIDU as "Buy", BABA as "Buy", IQ as "Buy", GOOGL as "Buy". Consensus price targets imply 125.8% upside for ATHM (target: $44) vs 2.1% for GOOGL (target: $406). For income investors, ATHM offers the higher dividend yield at 9.54% vs GOOGL's 0.21%.

MetricATHM logoATHMAutohome Inc.BIDU logoBIDUBaidu, Inc.BABA logoBABAAlibaba Group Hol…IQ logoIQiQIYI, Inc.GOOGL logoGOOGLAlphabet Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$43.67$154.70$194.23$2.16$406.28
# AnalystsCovering analysts2253592282
Dividend YieldAnnual dividend ÷ price+9.5%+1.3%+0.2%
Dividend StreakConsecutive years of raises33212
Dividend / ShareAnnual DPS$12.55$12.14$0.82
Buyback YieldShare repurchases ÷ mkt cap+6.8%+1.9%+3.8%0.0%+0.9%
ATHM leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). IQ leads in 1 (Valuation Metrics). 2 tied.

Best OverallAlphabet Inc. (GOOGL)Leads 2 of 6 categories
Loading custom metrics...

ATHM vs BIDU vs BABA vs IQ vs GOOGL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ATHM or BIDU or BABA or IQ or GOOGL a better buy right now?

For growth investors, Alphabet Inc.

(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus -10. 8% for Autohome Inc. (ATHM). Autohome Inc. (ATHM) offers the better valuation at 2. 9x trailing P/E (13. 7x forward), making it the more compelling value choice. Analysts rate Autohome Inc. (ATHM) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ATHM or BIDU or BABA or IQ or GOOGL?

On trailing P/E, Autohome Inc.

(ATHM) is the cheapest at 2. 9x versus Alphabet Inc. at 36. 8x. On forward P/E, Baidu, Inc. is actually cheaper at 2. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Baidu, Inc. wins at 0. 04x versus Alphabet Inc. 's 0. 99x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — ATHM or BIDU or BABA or IQ or GOOGL?

Over the past 5 years, Alphabet Inc.

(GOOGL) delivered a total return of +239. 8%, compared to -91. 2% for iQIYI, Inc. (IQ). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus IQ's -92. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ATHM or BIDU or BABA or IQ or GOOGL?

By beta (market sensitivity over 5 years), Autohome Inc.

(ATHM) is the lower-risk stock at 0. 81β versus iQIYI, Inc. 's 1. 43β — meaning IQ is approximately 76% more volatile than ATHM relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 106% for iQIYI, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ATHM or BIDU or BABA or IQ or GOOGL?

By revenue growth (latest reported year), Alphabet Inc.

(GOOGL) is pulling ahead at 15. 1% versus -10. 8% for Autohome Inc. (ATHM). On earnings-per-share growth, the picture is similar: Autohome Inc. grew EPS 242. 6% year-over-year, compared to -60. 7% for iQIYI, Inc.. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ATHM or BIDU or BABA or IQ or GOOGL?

Alphabet Inc.

(GOOGL) is the more profitable company, earning 32. 8% net margin versus 2. 6% for iQIYI, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 6. 2% for IQ. At the gross margin level — before operating expenses — ATHM leads at 72. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ATHM or BIDU or BABA or IQ or GOOGL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Baidu, Inc. (BIDU) is the more undervalued stock at a PEG of 0. 04x versus Alphabet Inc. 's 0. 99x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Baidu, Inc. (BIDU) trades at 2. 6x forward P/E versus 29. 6x for Alphabet Inc. — 27. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ATHM: 125. 8% to $43. 67.

08

Which pays a better dividend — ATHM or BIDU or BABA or IQ or GOOGL?

In this comparison, ATHM (9.

5% yield), BABA (1. 3% yield), GOOGL (0. 2% yield) pay a dividend. BIDU, IQ do not pay a meaningful dividend and should not be held primarily for income.

09

Is ATHM or BIDU or BABA or IQ or GOOGL better for a retirement portfolio?

For long-horizon retirement investors, Autohome Inc.

(ATHM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 81), 9. 5% yield). Both have compounded well over 10 years (ATHM: +0. 1%, IQ: -92. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ATHM and BIDU and BABA and IQ and GOOGL?

These companies operate in different sectors (ATHM (Communication Services) and BIDU (Communication Services) and BABA (Consumer Cyclical) and IQ (Communication Services) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: ATHM is a small-cap deep-value stock; BIDU is a mid-cap deep-value stock; BABA is a large-cap deep-value stock; IQ is a small-cap deep-value stock; GOOGL is a mega-cap high-growth stock. ATHM, BABA pay a dividend while BIDU, IQ, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

Stocks Like

ATHM

High-Growth Compounder

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 76%
  • Net Margin > 7%
Run This Screen
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BIDU

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 5%
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BABA

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 7%
  • Dividend Yield > 0.5%
Run This Screen
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IQ

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Gross Margin > 13%
Run This Screen
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GOOGL

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 10%
  • Net Margin > 22%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform ATHM and BIDU and BABA and IQ and GOOGL on the metrics below

Revenue Growth>
%
(ATHM: 152.2% · BIDU: -7.1%)
Net Margin>
%
(ATHM: 13.3% · BIDU: 6.9%)
P/E Ratio<
x
(ATHM: 2.9x · BIDU: 14.4x)

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