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ATHM vs BIDU vs BABA vs IQ vs GOOGL
Revenue, margins, valuation, and 5-year total return — side by side.
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Internet Content & Information
ATHM vs BIDU vs BABA vs IQ vs GOOGL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Internet Content & Information | Internet Content & Information | Specialty Retail | Entertainment | Internet Content & Information |
| Market Cap | $2.27B | $48.92B | $340.44B | $1.18B | $4.81T |
| Revenue (TTM) | $6.28B | $130.46B | $1.01T | $27.11B | $422.57B |
| Net Income (TTM) | $835M | $9.00B | $123.35B | $-390M | $160.21B |
| Gross Margin | 74.4% | 44.7% | 41.2% | 21.9% | 60.4% |
| Operating Margin | 3.8% | -2.6% | 10.9% | 1.7% | 32.7% |
| Forward P/E | 13.7x | 2.6x | 4.1x | 4.8x | 29.6x |
| Total Debt | $0.00 | $79.32B | $248.49B | $14.19B | $59.29B |
| Cash & Equiv. | $2.25B | $24.83B | $181.73B | $3.53B | $30.71B |
ATHM vs BIDU vs BABA vs IQ vs GOOGL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Autohome Inc. (ATHM) | 100 | 25.1 | -74.9% |
| Baidu, Inc. (BIDU) | 100 | 131.3 | +31.3% |
| Alibaba Group Holdi… (BABA) | 100 | 63.6 | -36.4% |
| iQIYI, Inc. (IQ) | 100 | 7.3 | -92.7% |
| Alphabet Inc. (GOOGL) | 100 | 555.2 | +455.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: ATHM vs BIDU vs BABA vs IQ vs GOOGL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
ATHM is the #2 pick in this set and the best alternative if income & stability and sleep-well-at-night is your priority.
- Dividend streak 3 yrs, beta 0.81, yield 9.5%
- Lower volatility, beta 0.81, current ratio 6.00x
- Beta 0.81, yield 9.5%, current ratio 6.00x
- Beta 0.81 vs IQ's 1.43
BIDU ranks third and is worth considering specifically for valuation efficiency.
- PEG 0.04 vs GOOGL's 0.99
- Lower P/E (2.6x vs 29.6x), PEG 0.04 vs 0.99
BABA lags the leaders in this set but could rank higher in a more targeted comparison.
Among these 5 stocks, IQ doesn't own a clear edge in any measured category.
GOOGL carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
- 10.0% 10Y total return vs BABA's 83.4%
- 15.1% revenue growth vs ATHM's -10.8%
- 37.9% margin vs IQ's -1.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.1% revenue growth vs ATHM's -10.8% | |
| Value | Lower P/E (2.6x vs 29.6x), PEG 0.04 vs 0.99 | |
| Quality / Margins | 37.9% margin vs IQ's -1.4% | |
| Stability / Safety | Beta 0.81 vs IQ's 1.43 | |
| Dividends | 9.5% yield, 3-year raise streak, vs BABA's 1.3%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +163.5% vs IQ's -36.0% | |
| Efficiency (ROA) | 27.4% ROA vs IQ's -0.9%, ROIC 25.1% vs 5.8% |
ATHM vs BIDU vs BABA vs IQ vs GOOGL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
ATHM vs BIDU vs BABA vs IQ vs GOOGL — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
GOOGL leads in 2 of 6 categories
IQ leads 1 • ATHM leads 1 • BIDU leads 0 • BABA leads 0 • 2 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
Evenly matched — ATHM and GOOGL each lead in 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
BABA is the larger business by revenue, generating $1.01T annually — 161.3x ATHM's $6.3B. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to IQ's -1.4%. On growth, ATHM holds the edge at +152.2% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $6.3B | $130.5B | $1.01T | $27.1B | $422.6B |
| EBITDAEarnings before interest/tax | $322M | $4.9B | $114.6B | $6.3B | $161.3B |
| Net IncomeAfter-tax profit | $835M | $9.0B | $123.4B | -$390M | $160.2B |
| Free Cash FlowCash after capex | $771M | -$15.7B | $2.6B | $466M | $73.3B |
| Gross MarginGross profit ÷ Revenue | +74.4% | +44.7% | +41.2% | +21.9% | +60.4% |
| Operating MarginEBIT ÷ Revenue | +3.8% | -2.6% | +10.9% | +1.7% | +32.7% |
| Net MarginNet income ÷ Revenue | +13.3% | +6.9% | +12.2% | -1.4% | +37.9% |
| FCF MarginFCF ÷ Revenue | +12.3% | -12.0% | +0.3% | +1.7% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +152.2% | -7.1% | +4.8% | -7.8% | +21.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +2.1% | -2.6% | -52.0% | -2.1% | +81.9% |
Valuation Metrics
IQ leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 2.9x trailing earnings, ATHM trades at a 92% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), BIDU offers better value at 0.24x vs GOOGL's 1.23x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $2.3B | $48.9B | $340.4B | $1.2B | $4.81T |
| Enterprise ValueMkt cap + debt − cash | $1.9B | $56.9B | $350.3B | $2.7B | $4.84T |
| Trailing P/EPrice ÷ TTM EPS | 2.89x | 14.44x | 17.90x | 10.69x | 36.82x |
| Forward P/EPrice ÷ next-FY EPS est. | 13.74x | 2.58x | 4.13x | 4.83x | 29.61x |
| PEG RatioP/E ÷ EPS growth rate | 0.27x | 0.24x | — | — | 1.23x |
| EV / EBITDAEnterprise value multiple | 18.03x | 10.79x | 13.55x | 10.27x | 32.22x |
| Price / SalesMarket cap ÷ Revenue | 2.46x | 2.50x | 2.33x | 0.27x | 11.95x |
| Price / BookPrice ÷ Book value/share | 0.64x | 1.17x | 2.12x | 0.60x | 11.72x |
| Price / FCFMarket cap ÷ FCF | 20.03x | 25.41x | 29.64x | 4.13x | 65.72x |
Profitability & Efficiency
GOOGL leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-3 for IQ. GOOGL carries lower financial leverage with a 0.14x debt-to-equity ratio, signaling a more conservative balance sheet compared to IQ's 1.06x. On the Piotroski fundamental quality scale (0–9), BABA scores 7/9 vs ATHM's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +3.3% | +3.1% | +11.2% | -2.9% | +39.0% |
| ROA (TTM)Return on assets | +2.9% | +2.0% | +6.7% | -0.9% | +27.4% |
| ROICReturn on invested capital | +1.8% | +4.8% | +9.6% | +5.8% | +25.1% |
| ROCEReturn on capital employed | +2.2% | +6.3% | +10.4% | +7.8% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 5 | 7 | 5 | 7 |
| Debt / EquityFinancial leverage | — | 0.28x | 0.23x | 1.06x | 0.14x |
| Net DebtTotal debt minus cash | -$2.3B | $54.5B | $66.8B | $10.7B | $28.6B |
| Cash & Equiv.Liquid assets | $2.3B | $24.8B | $181.7B | $3.5B | $30.7B |
| Total DebtShort + long-term debt | $0 | $79.3B | $248.5B | $14.2B | $59.3B |
| Interest CoverageEBIT ÷ Interest expense | — | 9.71x | 15.74x | 0.77x | 392.15x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $881 for IQ. Over the past 12 months, GOOGL leads with a +163.5% total return vs IQ's -36.0%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs IQ's -41.1% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | -14.7% | -6.9% | -9.5% | -40.4% | +26.4% |
| 1-Year ReturnPast 12 months | -17.6% | +61.3% | +16.0% | -36.0% | +163.5% |
| 3-Year ReturnCumulative with dividends | -19.0% | +14.2% | +74.8% | -79.6% | +270.8% |
| 5-Year ReturnCumulative with dividends | -73.0% | -27.0% | -35.4% | -91.2% | +239.8% |
| 10-Year ReturnCumulative with dividends | +0.1% | -17.5% | +83.4% | -92.2% | +996.1% |
| CAGR (3Y)Annualised 3-year return | -6.8% | +4.5% | +20.5% | -41.1% | +54.8% |
Risk & Volatility
Evenly matched — ATHM and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
ATHM is the less volatile stock with a 0.81 beta — it tends to amplify market swings less than IQ's 1.43 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs IQ's 42.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.81x | 1.41x | 1.21x | 1.43x | 1.26x |
| 52-Week HighHighest price in past year | $29.92 | $165.30 | $192.67 | $2.84 | $400.10 |
| 52-Week LowLowest price in past year | $16.74 | $81.17 | $103.71 | $1.07 | $147.84 |
| % of 52W HighCurrent price vs 52-week peak | +64.6% | +84.6% | +73.2% | +42.6% | +99.5% |
| RSI (14)Momentum oscillator 0–100 | 63.7 | 69.1 | 61.8 | 45.6 | 83.4 |
| Avg Volume (50D)Average daily shares traded | 764K | 2.0M | 10.4M | 11.1M | 28.3M |
Analyst Outlook
ATHM leads this category, winning 2 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: ATHM as "Buy", BIDU as "Buy", BABA as "Buy", IQ as "Buy", GOOGL as "Buy". Consensus price targets imply 125.8% upside for ATHM (target: $44) vs 2.1% for GOOGL (target: $406). For income investors, ATHM offers the higher dividend yield at 9.54% vs GOOGL's 0.21%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | $43.67 | $154.70 | $194.23 | $2.16 | $406.28 |
| # AnalystsCovering analysts | 22 | 53 | 59 | 22 | 82 |
| Dividend YieldAnnual dividend ÷ price | +9.5% | — | +1.3% | — | +0.2% |
| Dividend StreakConsecutive years of raises | 3 | 3 | 2 | 1 | 2 |
| Dividend / ShareAnnual DPS | $12.55 | — | $12.14 | — | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | +6.8% | +1.9% | +3.8% | 0.0% | +0.9% |
GOOGL leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). IQ leads in 1 (Valuation Metrics). 2 tied.
ATHM vs BIDU vs BABA vs IQ vs GOOGL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is ATHM or BIDU or BABA or IQ or GOOGL a better buy right now?
For growth investors, Alphabet Inc.
(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus -10. 8% for Autohome Inc. (ATHM). Autohome Inc. (ATHM) offers the better valuation at 2. 9x trailing P/E (13. 7x forward), making it the more compelling value choice. Analysts rate Autohome Inc. (ATHM) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — ATHM or BIDU or BABA or IQ or GOOGL?
On trailing P/E, Autohome Inc.
(ATHM) is the cheapest at 2. 9x versus Alphabet Inc. at 36. 8x. On forward P/E, Baidu, Inc. is actually cheaper at 2. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Baidu, Inc. wins at 0. 04x versus Alphabet Inc. 's 0. 99x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — ATHM or BIDU or BABA or IQ or GOOGL?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +239. 8%, compared to -91. 2% for iQIYI, Inc. (IQ). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus IQ's -92. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — ATHM or BIDU or BABA or IQ or GOOGL?
By beta (market sensitivity over 5 years), Autohome Inc.
(ATHM) is the lower-risk stock at 0. 81β versus iQIYI, Inc. 's 1. 43β — meaning IQ is approximately 76% more volatile than ATHM relative to the S&P 500. On balance sheet safety, Alphabet Inc. (GOOGL) carries a lower debt/equity ratio of 14% versus 106% for iQIYI, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — ATHM or BIDU or BABA or IQ or GOOGL?
By revenue growth (latest reported year), Alphabet Inc.
(GOOGL) is pulling ahead at 15. 1% versus -10. 8% for Autohome Inc. (ATHM). On earnings-per-share growth, the picture is similar: Autohome Inc. grew EPS 242. 6% year-over-year, compared to -60. 7% for iQIYI, Inc.. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — ATHM or BIDU or BABA or IQ or GOOGL?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus 2. 6% for iQIYI, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 6. 2% for IQ. At the gross margin level — before operating expenses — ATHM leads at 72. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is ATHM or BIDU or BABA or IQ or GOOGL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Baidu, Inc. (BIDU) is the more undervalued stock at a PEG of 0. 04x versus Alphabet Inc. 's 0. 99x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Baidu, Inc. (BIDU) trades at 2. 6x forward P/E versus 29. 6x for Alphabet Inc. — 27. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ATHM: 125. 8% to $43. 67.
08Which pays a better dividend — ATHM or BIDU or BABA or IQ or GOOGL?
In this comparison, ATHM (9.
5% yield), BABA (1. 3% yield), GOOGL (0. 2% yield) pay a dividend. BIDU, IQ do not pay a meaningful dividend and should not be held primarily for income.
09Is ATHM or BIDU or BABA or IQ or GOOGL better for a retirement portfolio?
For long-horizon retirement investors, Autohome Inc.
(ATHM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 81), 9. 5% yield). Both have compounded well over 10 years (ATHM: +0. 1%, IQ: -92. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between ATHM and BIDU and BABA and IQ and GOOGL?
These companies operate in different sectors (ATHM (Communication Services) and BIDU (Communication Services) and BABA (Consumer Cyclical) and IQ (Communication Services) and GOOGL (Communication Services)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: ATHM is a small-cap deep-value stock; BIDU is a mid-cap deep-value stock; BABA is a large-cap deep-value stock; IQ is a small-cap deep-value stock; GOOGL is a mega-cap high-growth stock. ATHM, BABA pay a dividend while BIDU, IQ, GOOGL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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