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Stock Comparison

ATHM vs KAR vs CARS vs CARG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
ATHM
Autohome Inc.

Internet Content & Information

Communication ServicesNYSE • CN
Market Cap$2.27B
5Y Perf.-74.9%
KAR
OPENLANE, Inc.

Auto - Dealerships

Consumer CyclicalNYSE • US
Market Cap$2.91B
5Y Perf.+98.7%
CARS
Cars.com Inc.

Auto - Dealerships

Consumer CyclicalNYSE • US
Market Cap$704M
5Y Perf.+100.0%
CARG
CarGurus, Inc.

Auto - Dealerships

Consumer CyclicalNASDAQ • US
Market Cap$3.77B
5Y Perf.+46.9%

ATHM vs KAR vs CARS vs CARG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
ATHM logoATHM
KAR logoKAR
CARS logoCARS
CARG logoCARG
IndustryInternet Content & InformationAuto - DealershipsAuto - DealershipsAuto - Dealerships
Market Cap$2.27B$2.91B$704M$3.77B
Revenue (TTM)$6.28B$1.93B$724M$957M
Net Income (TTM)$835M$178M$27M$149M
Gross Margin74.4%46.2%82.9%89.9%
Operating Margin3.8%10.2%9.7%19.7%
Forward P/E13.7x19.3x5.8x15.1x
Total Debt$0.00$1.42B$468M$191M
Cash & Equiv.$2.25B$142M$56M$191M

ATHM vs KAR vs CARS vs CARGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

ATHM
KAR
CARS
CARG
StockMay 20May 26Return
Autohome Inc. (ATHM)10025.1-74.9%
OPENLANE, Inc. (KAR)100198.7+98.7%
Cars.com Inc. (CARS)100200.0+100.0%
CarGurus, Inc. (CARG)100146.9+46.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: ATHM vs KAR vs CARS vs CARG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: ATHM and KAR are tied at the top with 2 categories each — the right choice depends on your priorities. OPENLANE, Inc. is the stronger pick specifically for growth and revenue expansion and recent price momentum and sentiment. CARG and CARS also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
ATHM
Autohome Inc.
The Income Pick

ATHM has the current edge in this matchup, primarily because of its strength in income & stability and valuation efficiency.

  • Dividend streak 3 yrs, beta 0.81, yield 9.5%
  • PEG 0.27 vs CARG's 0.85
  • Beta 0.81, yield 9.5%, current ratio 6.00x
  • Beta 0.81 vs CARS's 1.27
Best for: income & stability and valuation efficiency
KAR
OPENLANE, Inc.
The Growth Play

KAR is the #2 pick in this set and the best alternative if growth exposure and long-term compounding is your priority.

  • Rev growth 8.2%, EPS growth 264.4%, 3Y rev CAGR 8.2%
  • 99.2% 10Y total return vs CARG's 38.4%
  • 8.2% revenue growth vs ATHM's -10.8%
  • +43.1% vs ATHM's -17.6%
Best for: growth exposure and long-term compounding
CARS
Cars.com Inc.
The Value Play

CARS is the clearest fit if your priority is value.

  • Lower P/E (5.8x vs 15.1x)
Best for: value
CARG
CarGurus, Inc.
The Defensive Pick

CARG is the clearest fit if your priority is sleep-well-at-night.

  • Lower volatility, beta 0.89, Low D/E 51.0%, current ratio 2.81x
  • 15.6% margin vs CARS's 3.7%
  • 23.2% ROA vs CARS's 2.5%, ROIC 36.2% vs 5.0%
Best for: sleep-well-at-night
See the full category breakdown
CategoryWinnerWhy
GrowthKAR logoKAR8.2% revenue growth vs ATHM's -10.8%
ValueCARS logoCARSLower P/E (5.8x vs 15.1x)
Quality / MarginsCARG logoCARG15.6% margin vs CARS's 3.7%
Stability / SafetyATHM logoATHMBeta 0.81 vs CARS's 1.27
DividendsATHM logoATHM9.5% yield, 3-year raise streak, vs KAR's 1.3%, (2 stocks pay no dividend)
Momentum (1Y)KAR logoKAR+43.1% vs ATHM's -17.6%
Efficiency (ROA)CARG logoCARG23.2% ROA vs CARS's 2.5%, ROIC 36.2% vs 5.0%

ATHM vs KAR vs CARS vs CARG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

ATHMAutohome Inc.
FY 2025
Leads Generation Services
42.0%$2.7B
Online Marketplace And Other Service
40.1%$2.6B
Media Services
17.9%$1.2B
KAROPENLANE, Inc.
FY 2024
Marketplace
75.9%$1.4B
Finance
24.1%$431M
CARSCars.com Inc.
FY 2022
Subscription Advertising And Digital Solutions
82.7%$541M
Display Advertising
13.5%$88M
Other Major Product And Services
2.3%$15M
Pay Per Lead
1.4%$9M
CARGCarGurus, Inc.
FY 2024
Marketplace
89.1%$797M
Wholesale
5.7%$51M
Product
5.2%$47M

ATHM vs KAR vs CARS vs CARG — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCARGLAGGINGCARS

Income & Cash Flow (Last 12 Months)

CARG leads this category, winning 4 of 6 comparable metrics.

ATHM is the larger business by revenue, generating $6.3B annually — 8.7x CARS's $724M. CARG is the more profitable business, keeping 15.6% of every revenue dollar as net income compared to CARS's 3.7%. On growth, ATHM holds the edge at +152.2% YoY revenue growth, suggesting stronger near-term business momentum.

MetricATHM logoATHMAutohome Inc.KAR logoKAROPENLANE, Inc.CARS logoCARSCars.com Inc.CARG logoCARGCarGurus, Inc.
RevenueTrailing 12 months$6.3B$1.9B$724M$957M
EBITDAEarnings before interest/tax$322M$288M$152M$218M
Net IncomeAfter-tax profit$835M$178M$27M$149M
Free Cash FlowCash after capex$771M$337M$158M$281M
Gross MarginGross profit ÷ Revenue+74.4%+46.2%+82.9%+89.9%
Operating MarginEBIT ÷ Revenue+3.8%+10.2%+9.7%+19.7%
Net MarginNet income ÷ Revenue+13.3%+9.2%+3.7%+15.6%
FCF MarginFCF ÷ Revenue+12.3%+17.4%+21.8%+29.3%
Rev. Growth (YoY)Latest quarter vs prior year+152.2%+0.5%+0.7%+8.2%
EPS Growth (YoY)Latest quarter vs prior year+2.1%+89.7%+3.6%-8.1%
CARG leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

CARS leads this category, winning 4 of 7 comparable metrics.

At 2.9x trailing earnings, ATHM trades at a 93% valuation discount to CARS's 38.6x P/E. Adjusting for growth (PEG ratio), ATHM offers better value at 0.27x vs CARG's 1.37x — a lower PEG means you pay less per unit of expected earnings growth.

MetricATHM logoATHMAutohome Inc.KAR logoKAROPENLANE, Inc.CARS logoCARSCars.com Inc.CARG logoCARGCarGurus, Inc.
Market CapShares × price$2.3B$2.9B$704M$3.8B
Enterprise ValueMkt cap + debt − cash$1.9B$4.2B$1.1B$3.8B
Trailing P/EPrice ÷ TTM EPS2.89x16.73x38.56x24.62x
Forward P/EPrice ÷ next-FY EPS est.13.74x19.31x5.84x15.14x
PEG RatioP/E ÷ EPS growth rate0.27x1.37x
EV / EBITDAEnterprise value multiple18.03x14.55x7.34x16.64x
Price / SalesMarket cap ÷ Revenue2.46x1.51x0.97x4.02x
Price / BookPrice ÷ Book value/share0.64x1.93x1.61x9.87x
Price / FCFMarket cap ÷ FCF20.03x8.66x4.78x13.06x
CARS leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

CARG leads this category, winning 5 of 9 comparable metrics.

CARG delivers a 41.9% return on equity — every $100 of shareholder capital generates $42 in annual profit, vs $3 for ATHM. CARG carries lower financial leverage with a 0.51x debt-to-equity ratio, signaling a more conservative balance sheet compared to CARS's 0.99x. On the Piotroski fundamental quality scale (0–9), KAR scores 8/9 vs ATHM's 4/9, reflecting strong financial health.

MetricATHM logoATHMAutohome Inc.KAR logoKAROPENLANE, Inc.CARS logoCARSCars.com Inc.CARG logoCARGCarGurus, Inc.
ROE (TTM)Return on equity+3.3%+11.6%+5.7%+41.9%
ROA (TTM)Return on assets+2.9%+3.8%+2.5%+23.2%
ROICReturn on invested capital+1.8%+6.9%+5.0%+36.2%
ROCEReturn on capital employed+2.2%+9.4%+6.2%+30.1%
Piotroski ScoreFundamental quality 0–94877
Debt / EquityFinancial leverage0.93x0.99x0.51x
Net DebtTotal debt minus cash-$2.3B$1.3B$412M$315,000
Cash & Equiv.Liquid assets$2.3B$142M$56M$191M
Total DebtShort + long-term debt$0$1.4B$468M$191M
Interest CoverageEBIT ÷ Interest expense3.09x3.76x
CARG leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

KAR leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in KAR five years ago would be worth $16,160 today (with dividends reinvested), compared to $2,697 for ATHM. Over the past 12 months, KAR leads with a +43.1% total return vs ATHM's -17.6%. The 3-year compound annual growth rate (CAGR) favors CARG at 32.9% vs CARS's -11.8% — a key indicator of consistent wealth creation.

MetricATHM logoATHMAutohome Inc.KAR logoKAROPENLANE, Inc.CARS logoCARSCars.com Inc.CARG logoCARGCarGurus, Inc.
YTD ReturnYear-to-date-14.7%-6.1%+2.5%+1.4%
1-Year ReturnPast 12 months-17.6%+43.1%+9.0%+34.6%
3-Year ReturnCumulative with dividends-19.0%+82.3%-31.3%+134.8%
5-Year ReturnCumulative with dividends-73.0%+61.6%-11.8%+39.5%
10-Year ReturnCumulative with dividends+0.1%+99.2%-54.8%+38.4%
CAGR (3Y)Annualised 3-year return-6.8%+22.2%-11.8%+32.9%
KAR leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — ATHM and CARG each lead in 1 of 2 comparable metrics.

ATHM is the less volatile stock with a 0.81 beta — it tends to amplify market swings less than CARS's 1.27 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. CARG currently trades 96.8% from its 52-week high vs ATHM's 64.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricATHM logoATHMAutohome Inc.KAR logoKAROPENLANE, Inc.CARS logoCARSCars.com Inc.CARG logoCARGCarGurus, Inc.
Beta (5Y)Sensitivity to S&P 5000.81x0.98x1.27x0.89x
52-Week HighHighest price in past year$29.92$31.78$13.97$39.42
52-Week LowLowest price in past year$16.74$19.02$7.40$26.39
% of 52W HighCurrent price vs 52-week peak+64.6%+86.3%+88.3%+96.8%
RSI (14)Momentum oscillator 0–10063.740.968.960.4
Avg Volume (50D)Average daily shares traded764K976K1.5M1.1M
Evenly matched — ATHM and CARG each lead in 1 of 2 comparable metrics.

Analyst Outlook

ATHM leads this category, winning 2 of 2 comparable metrics.

Analyst consensus: ATHM as "Buy", KAR as "Buy", CARS as "Buy", CARG as "Buy". Consensus price targets imply 125.8% upside for ATHM (target: $44) vs -1.9% for CARG (target: $37). For income investors, ATHM offers the higher dividend yield at 9.54% vs KAR's 1.30%.

MetricATHM logoATHMAutohome Inc.KAR logoKAROPENLANE, Inc.CARS logoCARSCars.com Inc.CARG logoCARGCarGurus, Inc.
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuy
Price TargetConsensus 12-month target$43.67$32.00$13.00$37.42
# AnalystsCovering analysts22181623
Dividend YieldAnnual dividend ÷ price+9.5%+1.3%
Dividend StreakConsecutive years of raises302
Dividend / ShareAnnual DPS$12.55$0.36
Buyback YieldShare repurchases ÷ mkt cap+6.8%+1.6%+12.4%+9.3%
ATHM leads this category, winning 2 of 2 comparable metrics.
Key Takeaway

CARG leads in 2 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CARS leads in 1 (Valuation Metrics). 1 tied.

Best OverallCarGurus, Inc. (CARG)Leads 2 of 6 categories
Loading custom metrics...

ATHM vs KAR vs CARS vs CARG: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is ATHM or KAR or CARS or CARG a better buy right now?

For growth investors, OPENLANE, Inc.

(KAR) is the stronger pick with 8. 2% revenue growth year-over-year, versus -10. 8% for Autohome Inc. (ATHM). Autohome Inc. (ATHM) offers the better valuation at 2. 9x trailing P/E (13. 7x forward), making it the more compelling value choice. Analysts rate Autohome Inc. (ATHM) a "Buy" — based on 22 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — ATHM or KAR or CARS or CARG?

On trailing P/E, Autohome Inc.

(ATHM) is the cheapest at 2. 9x versus Cars. com Inc. at 38. 6x. On forward P/E, Cars. com Inc. is actually cheaper at 5. 8x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — ATHM or KAR or CARS or CARG?

Over the past 5 years, OPENLANE, Inc.

(KAR) delivered a total return of +61. 6%, compared to -73. 0% for Autohome Inc. (ATHM). Over 10 years, the gap is even starker: KAR returned +99. 2% versus CARS's -54. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — ATHM or KAR or CARS or CARG?

By beta (market sensitivity over 5 years), Autohome Inc.

(ATHM) is the lower-risk stock at 0. 81β versus Cars. com Inc. 's 1. 27β — meaning CARS is approximately 57% more volatile than ATHM relative to the S&P 500. On balance sheet safety, CarGurus, Inc. (CARG) carries a lower debt/equity ratio of 51% versus 99% for Cars. com Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — ATHM or KAR or CARS or CARG?

By revenue growth (latest reported year), OPENLANE, Inc.

(KAR) is pulling ahead at 8. 2% versus -10. 8% for Autohome Inc. (ATHM). On earnings-per-share growth, the picture is similar: CarGurus, Inc. grew EPS 675. 0% year-over-year, compared to -55. 6% for Cars. com Inc.. Over a 3-year CAGR, KAR leads at 8. 2% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — ATHM or KAR or CARS or CARG?

Autohome Inc.

(ATHM) is the more profitable company, earning 22. 4% net margin versus 2. 8% for Cars. com Inc. — meaning it keeps 22. 4% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CARG leads at 20. 7% versus 8. 3% for CARS. At the gross margin level — before operating expenses — CARG leads at 89. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is ATHM or KAR or CARS or CARG more undervalued right now?

On forward earnings alone, Cars.

com Inc. (CARS) trades at 5. 8x forward P/E versus 19. 3x for OPENLANE, Inc. — 13. 5x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ATHM: 125. 8% to $43. 67.

08

Which pays a better dividend — ATHM or KAR or CARS or CARG?

In this comparison, ATHM (9.

5% yield), KAR (1. 3% yield) pay a dividend. CARS, CARG do not pay a meaningful dividend and should not be held primarily for income.

09

Is ATHM or KAR or CARS or CARG better for a retirement portfolio?

For long-horizon retirement investors, Autohome Inc.

(ATHM) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 81), 9. 5% yield). Both have compounded well over 10 years (ATHM: +0. 1%, CARS: -54. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between ATHM and KAR and CARS and CARG?

These companies operate in different sectors (ATHM (Communication Services) and KAR (Consumer Cyclical) and CARS (Consumer Cyclical) and CARG (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: ATHM is a small-cap deep-value stock; KAR is a small-cap deep-value stock; CARS is a small-cap quality compounder stock; CARG is a small-cap quality compounder stock. ATHM, KAR pay a dividend while CARS, CARG do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

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Stocks Like

ATHM

High-Growth Compounder

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 76%
  • Net Margin > 7%
Run This Screen
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KAR

Stable Dividend Mega-Cap

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 0.5%
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CARS

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Gross Margin > 49%
Run This Screen
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CARG

Steady Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Net Margin > 9%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform ATHM and KAR and CARS and CARG on the metrics below

Revenue Growth>
%
(ATHM: 152.2% · KAR: 0.5%)
Net Margin>
%
(ATHM: 13.3% · KAR: 9.2%)
P/E Ratio<
x
(ATHM: 2.9x · KAR: 16.7x)

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