AXIL
AXIL Brands, Inc.
Household & Personal Products
Market Cap$48M
5Y Perf.-45.3%
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Stock Comparison
AXIL vs SONO vs KOSS vs GPRO vs LOGI
Revenue, margins, valuation, and 5-year total return — side by side.
SONO
Sonos, Inc.
Consumer Electronics
Market Cap$1.80B
5Y Perf.-21.5%
KOSS
Koss Corporation
Consumer Electronics
Market Cap$40M
5Y Perf.+67.3%
GPRO
GoPro, Inc.
Consumer Electronics
Market Cap$213M
5Y Perf.-40.6%
LOGI
Logitech International S.A.
Computer Hardware
Market Cap$14.81B
5Y Perf.+17.5%
AXIL vs SONO vs KOSS vs GPRO vs LOGI — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | AXIL | SONO | KOSS | GPRO | LOGI |
|---|---|---|---|---|---|
| Industry | Household & Personal Products | Consumer Electronics | Consumer Electronics | Consumer Electronics | Computer Hardware |
| Market Cap | $48M | $1.80B | $40M | $213M | $14.81B |
| Revenue (TTM) | $28M | $1.46B | $13M | $652M | $4.84B |
| Net Income (TTM) | $1M | $-41M | $-871K | $-93M | $711M |
| Gross Margin | 69.3% | 44.8% | 36.4% | 33.6% | 43.2% |
| Operating Margin | 7.0% | 2.0% | -15.8% | -12.8% | 16.0% |
| Forward P/E | 70.5x | 47.3x | — | 27.8x | 18.6x |
| Total Debt | $757K | $60M | $3M | $83M | $0.00 |
| Cash & Equiv. | $5M | $175M | $3M | $50M | $1.75B |
AXIL vs SONO vs KOSS vs GPRO vs LOGI — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
AXIL
SONO
KOSS
GPRO
LOGI
| Stock | Feb 24 | May 26 | Return |
|---|---|---|---|
| AXIL Brands, Inc. (AXIL) | 100 | 54.7 | -45.3% |
| Sonos, Inc. (SONO) | 100 | 78.5 | -21.5% |
| Koss Corporation (KOSS) | 100 | 167.3 | +67.3% |
| GoPro, Inc. (GPRO) | 100 | 59.4 | -40.6% |
| Logitech Internatio… (LOGI) | 100 | 117.5 | +17.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: AXIL vs SONO vs KOSS vs GPRO vs LOGI
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Bottom line: LOGI leads in 5 of 7 categories (5-stock set), making it the strongest pick for growth and revenue expansion and valuation and capital efficiency. AXIL Brands, Inc. is the stronger pick specifically for capital preservation and lower volatility. GPRO also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
AXIL
AXIL Brands, Inc.
The Defensive Pick
AXIL is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.
- Lower volatility, beta 0.46, Low D/E 7.8%, current ratio 3.76x
- Beta 0.46, current ratio 3.76x
- Beta 0.46 vs GPRO's 3.08, lower leverage
Best for: sleep-well-at-night and defensive
SONO
Sonos, Inc.
The Technology Pick
SONO lags the leaders in this set but could rank higher in a more targeted comparison.
Best for: technology exposure
KOSS
Koss Corporation
The Technology Pick
Among these 5 stocks, KOSS doesn't own a clear edge in any measured category.
Best for: technology exposure
GPRO
GoPro, Inc.
The Momentum Pick
GPRO ranks third and is worth considering specifically for momentum.
- +134.6% vs KOSS's -10.6%
Best for: momentum
LOGI
Logitech International S.A.
The Income Pick
LOGI carries the broadest edge in this set and is the clearest fit for income & stability and growth exposure.
- Dividend streak 12 yrs, beta 1.36, yield 1.5%
- Rev growth 6.3%, EPS growth 16.2%, 3Y rev CAGR 2.2%
- 6.4% 10Y total return vs KOSS's 91.0%
- 6.3% revenue growth vs GPRO's -18.7%
Best for: income & stability and growth exposure
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | LOGI | 6.3% revenue growth vs GPRO's -18.7% |
| Value | LOGI | Lower P/E (18.6x vs 27.8x) |
| Quality / Margins | LOGI | 14.7% margin vs GPRO's -14.3% |
| Stability / Safety | AXIL | Beta 0.46 vs GPRO's 3.08, lower leverage |
| Dividends | LOGI | 1.5% yield; 12-year raise streak; the other 4 pay no meaningful dividend |
| Momentum (1Y) | GPRO | +134.6% vs KOSS's -10.6% |
| Efficiency (ROA) | LOGI | 18.5% ROA vs GPRO's -20.0%, ROIC 97.8% vs -44.4% |
AXIL vs SONO vs KOSS vs GPRO vs LOGI — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
FY 2025
FY 2025
Segment breakdown not available.
FY 2024
FY 2025
AXIL vs SONO vs KOSS vs GPRO vs LOGI — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
BEST OVERALLLOGILAGGINGGPRO
Who Leads Where
LOGI leads in 5 of 6 categories
AXIL leads 0 • SONO leads 0 • KOSS leads 0 • GPRO leads 0 • 1 tied
Explore the data ↓GPROGoPro, Inc.
0leads
KOSSKoss Corporation
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SONOSonos, Inc.
0leads
AXILAXIL Brands, Inc.
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LOGILogitech Internationa…
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6 Total Categories
CATEGORYLEADERvs AXILvs SONOMETRICS WON
Income & Cash FlowRevenue, margins, and cash flow strength
LOGI3/6
Valuation MetricsMultiples, price ratios, and targets
LOGI3/6
Profitability & EfficiencyROE, ROIC, leverage, and quality scores
LOGI7/9
Total Returns1Y, 3Y, 5Y total returns with dividends
LOGI4/6
Risk & VolatilityBeta, volatility, and downside exposure
Tied
—
Analyst OutlookRatings, price targets, and dividends
LOGI1/1
Income & Cash Flow (Last 12 Months)
LOGI leads this category, winning 3 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
LOGI is the larger business by revenue, generating $4.8B annually — 378.3x KOSS's $13M. LOGI is the more profitable business, keeping 14.7% of every revenue dollar as net income compared to GPRO's -14.3%. On growth, SONO holds the edge at +8.4% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | AXILAXIL Brands, Inc. | SONOSonos, Inc. | KOSSKoss Corporation | GPROGoPro, Inc. | LOGILogitech Internat… |
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $28M | $1.5B | $13M | $652M | $4.8B |
| EBITDAEarnings before interest/tax | $2M | $61M | -$2M | -$78M | $855M |
| Net IncomeAfter-tax profit | $1M | -$41M | -$871,116 | -$93M | $711M |
| Free Cash FlowCash after capex | -$43,538 | $118M | -$546,651 | -$24M | $976M |
| Gross MarginGross profit ÷ Revenue | +69.3% | +44.8% | +36.4% | +33.6% | +43.2% |
| Operating MarginEBIT ÷ Revenue | +7.0% | +2.0% | -15.8% | -12.8% | +16.0% |
| Net MarginNet income ÷ Revenue | +5.0% | -2.8% | -6.8% | -14.3% | +14.7% |
| FCF MarginFCF ÷ Revenue | -0.2% | +8.1% | -4.3% | -3.7% | +20.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +5.2% | +8.4% | -19.6% | +0.4% | +7.4% |
| EPS Growth (YoY)Latest quarter vs prior year | +10.3% | -29.3% | — | +75.0% | +2.1% |
LOGI leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
LOGI leads this category, winning 3 of 6 comparable metrics.
Valuation Metrics
At 21.5x trailing earnings, LOGI trades at a 70% valuation discount to AXIL's 70.5x P/E. On an enterprise value basis, LOGI's 16.8x EV/EBITDA is more attractive than SONO's 142.1x.
| Metric | AXILAXIL Brands, Inc. | SONOSonos, Inc. | KOSSKoss Corporation | GPROGoPro, Inc. | LOGILogitech Internat… |
|---|---|---|---|---|---|
| Market CapShares × price | $48M | $1.8B | $40M | $213M | $14.8B |
| Enterprise ValueMkt cap + debt − cash | $44M | $1.7B | $39M | $246M | $13.1B |
| Trailing P/EPrice ÷ TTM EPS | 70.50x | -29.20x | -44.78x | -2.36x | 21.50x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 47.27x | — | 27.80x | 18.60x |
| PEG RatioP/E ÷ EPS growth rate | — | — | — | — | — |
| EV / EBITDAEnterprise value multiple | 33.55x | 142.14x | — | — | 16.85x |
| Price / SalesMarket cap ÷ Revenue | 1.83x | 1.25x | 3.14x | 0.33x | 3.06x |
| Price / BookPrice ÷ Book value/share | 6.00x | 5.06x | 1.28x | 2.88x | 6.88x |
| Price / FCFMarket cap ÷ FCF | 31.26x | 16.64x | — | — | 15.18x |
LOGI leads this category, winning 3 of 6 comparable metrics.
Profitability & Efficiency
LOGI leads this category, winning 7 of 9 comparable metrics.
Profitability & Efficiency
LOGI delivers a 32.2% return on equity — every $100 of shareholder capital generates $32 in annual profit, vs $-102 for GPRO. AXIL carries lower financial leverage with a 0.08x debt-to-equity ratio, signaling a more conservative balance sheet compared to GPRO's 1.09x. On the Piotroski fundamental quality scale (0–9), AXIL scores 5/9 vs GPRO's 4/9, reflecting solid financial health.
| Metric | AXILAXIL Brands, Inc. | SONOSonos, Inc. | KOSSKoss Corporation | GPROGoPro, Inc. | LOGILogitech Internat… |
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | +12.4% | -10.4% | -2.8% | -102.5% | +32.2% |
| ROA (TTM)Return on assets | +8.4% | -4.8% | -2.3% | -20.0% | +18.5% |
| ROICReturn on invested capital | +17.0% | -13.4% | -4.2% | -44.4% | +97.8% |
| ROCEReturn on capital employed | +12.5% | -9.9% | -4.9% | -49.3% | +31.1% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 4 | 5 | 4 | 5 |
| Debt / EquityFinancial leverage | 0.08x | 0.17x | 0.08x | 1.09x | — |
| Net DebtTotal debt minus cash | -$4M | -$115M | -$266,063 | $34M | -$1.8B |
| Cash & Equiv.Liquid assets | $5M | $175M | $3M | $50M | $1.8B |
| Total DebtShort + long-term debt | $757,441 | $60M | $3M | $83M | $0 |
| Interest CoverageEBIT ÷ Interest expense | 406.67x | 2587.88x | -1972.72x | -52.43x | — |
LOGI leads this category, winning 7 of 9 comparable metrics.
Total Returns (Dividends Reinvested)
LOGI leads this category, winning 4 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in LOGI five years ago would be worth $9,536 today (with dividends reinvested), compared to $1,287 for GPRO. Over the past 12 months, GPRO leads with a +134.6% total return vs KOSS's -10.6%. The 3-year compound annual growth rate (CAGR) favors LOGI at 18.5% vs GPRO's -31.3% — a key indicator of consistent wealth creation.
| Metric | AXILAXIL Brands, Inc. | SONOSonos, Inc. | KOSSKoss Corporation | GPROGoPro, Inc. | LOGILogitech Internat… |
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +6.0% | -14.9% | -3.6% | -4.8% | +2.9% |
| 1-Year ReturnPast 12 months | +6.7% | +66.0% | -10.6% | +134.6% | +35.0% |
| 3-Year ReturnCumulative with dividends | -45.8% | -31.6% | +5.3% | -67.6% | +66.3% |
| 5-Year ReturnCumulative with dividends | -45.8% | -60.4% | -75.7% | -87.1% | -4.6% |
| 10-Year ReturnCumulative with dividends | -45.8% | -25.2% | +91.0% | -85.8% | +640.3% |
| CAGR (3Y)Annualised 3-year return | -18.5% | -11.9% | +1.7% | -31.3% | +18.5% |
LOGI leads this category, winning 4 of 6 comparable metrics.
Risk & Volatility
Evenly matched — AXIL and LOGI each lead in 1 of 2 comparable metrics.
Risk & Volatility
AXIL is the less volatile stock with a 0.46 beta — it tends to amplify market swings less than GPRO's 3.08 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. LOGI currently trades 83.9% from its 52-week high vs GPRO's 45.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | AXILAXIL Brands, Inc. | SONOSonos, Inc. | KOSSKoss Corporation | GPROGoPro, Inc. | LOGILogitech Internat… |
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.46x | 1.75x | 1.62x | 3.08x | 1.36x |
| 52-Week HighHighest price in past year | $10.25 | $19.82 | $8.59 | $3.05 | $123.01 |
| 52-Week LowLowest price in past year | $4.28 | $8.73 | $3.50 | $0.54 | $76.81 |
| % of 52W HighCurrent price vs 52-week peak | +68.8% | +75.1% | +48.7% | +45.6% | +83.9% |
| RSI (14)Momentum oscillator 0–100 | 53.8 | 56.1 | 55.2 | 58.1 | 65.0 |
| Avg Volume (50D)Average daily shares traded | 154K | 1.3M | 23K | 7.3M | 1.0M |
Evenly matched — AXIL and LOGI each lead in 1 of 2 comparable metrics.
Analyst Outlook
LOGI leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: SONO as "Buy", GPRO as "Hold", LOGI as "Hold". Consensus price targets imply 259.7% upside for GPRO (target: $5) vs 5.6% for LOGI (target: $109). LOGI is the only dividend payer here at 1.52% yield — a key consideration for income-focused portfolios.
| Metric | AXILAXIL Brands, Inc. | SONOSonos, Inc. | KOSSKoss Corporation | GPROGoPro, Inc. | LOGILogitech Internat… |
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | — | Hold | Hold |
| Price TargetConsensus 12-month target | — | $19.50 | — | $5.00 | $109.00 |
| # AnalystsCovering analysts | — | 9 | — | 28 | 19 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | — | +1.5% |
| Dividend StreakConsecutive years of raises | — | — | 0 | 1 | 12 |
| Dividend / ShareAnnual DPS | — | — | — | — | $1.57 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +4.5% | 0.0% | 0.0% | 0.0% |
LOGI leads this category, winning 1 of 1 comparable metric.
Key Takeaway
LOGI leads in 5 of 6 categories — strongest in Income & Cash Flow and Valuation Metrics. 1 category is tied.
Best OverallLogitech International S.A. (LOGI)Leads 5 of 6 categories
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AXIL vs SONO vs KOSS vs GPRO vs LOGI: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is AXIL or SONO or KOSS or GPRO or LOGI a better buy right now?
For growth investors, Logitech International S.
A. (LOGI) is the stronger pick with 6. 3% revenue growth year-over-year, versus -18. 7% for GoPro, Inc. (GPRO). Logitech International S. A. (LOGI) offers the better valuation at 21. 5x trailing P/E (18. 6x forward), making it the more compelling value choice. Analysts rate Sonos, Inc. (SONO) a "Buy" — based on 9 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — AXIL or SONO or KOSS or GPRO or LOGI?
On trailing P/E, Logitech International S.
A. (LOGI) is the cheapest at 21. 5x versus AXIL Brands, Inc. at 70. 5x. On forward P/E, Logitech International S. A. is actually cheaper at 18. 6x.
03Which is the better long-term investment — AXIL or SONO or KOSS or GPRO or LOGI?
Over the past 5 years, Logitech International S.
A. (LOGI) delivered a total return of -4. 6%, compared to -87. 1% for GoPro, Inc. (GPRO). Over 10 years, the gap is even starker: LOGI returned +640. 3% versus GPRO's -85. 8%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — AXIL or SONO or KOSS or GPRO or LOGI?
By beta (market sensitivity over 5 years), AXIL Brands, Inc.
(AXIL) is the lower-risk stock at 0. 46β versus GoPro, Inc. 's 3. 08β — meaning GPRO is approximately 572% more volatile than AXIL relative to the S&P 500. On balance sheet safety, AXIL Brands, Inc. (AXIL) carries a lower debt/equity ratio of 8% versus 109% for GoPro, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — AXIL or SONO or KOSS or GPRO or LOGI?
By revenue growth (latest reported year), Logitech International S.
A. (LOGI) is pulling ahead at 6. 3% versus -18. 7% for GoPro, Inc. (GPRO). On earnings-per-share growth, the picture is similar: GoPro, Inc. grew EPS 79. 1% year-over-year, compared to -64. 5% for Sonos, Inc.. Over a 3-year CAGR, AXIL leads at 124. 0% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — AXIL or SONO or KOSS or GPRO or LOGI?
Logitech International S.
A. (LOGI) is the more profitable company, earning 14. 7% net margin versus -14. 3% for GoPro, Inc. — meaning it keeps 14. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: LOGI leads at 16. 0% versus -13. 8% for KOSS. At the gross margin level — before operating expenses — AXIL leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is AXIL or SONO or KOSS or GPRO or LOGI more undervalued right now?
On forward earnings alone, Logitech International S.
A. (LOGI) trades at 18. 6x forward P/E versus 47. 3x for Sonos, Inc. — 28. 7x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for GPRO: 259. 7% to $5. 00.
08Which pays a better dividend — AXIL or SONO or KOSS or GPRO or LOGI?
In this comparison, LOGI (1.
5% yield) pays a dividend. AXIL, SONO, KOSS, GPRO do not pay a meaningful dividend and should not be held primarily for income.
09Is AXIL or SONO or KOSS or GPRO or LOGI better for a retirement portfolio?
For long-horizon retirement investors, Logitech International S.
A. (LOGI) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (1. 5% yield, +640. 3% 10Y return). GoPro, Inc. (GPRO) carries a higher beta of 3. 08 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (LOGI: +640. 3%, GPRO: -85. 8%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between AXIL and SONO and KOSS and GPRO and LOGI?
These companies operate in different sectors (AXIL (Consumer Defensive) and SONO (Technology) and KOSS (Technology) and GPRO (Technology) and LOGI (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
LOGI pays a dividend while AXIL, SONO, KOSS, GPRO do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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