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AZTA vs FROG vs HUBS vs GTLB vs MSFT

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
AZTA
Azenta, Inc.

Medical - Instruments & Supplies

HealthcareNASDAQ • US
Market Cap$855M
5Y Perf.-84.1%
FROG
JFrog Ltd.

Software - Application

TechnologyNASDAQ • US
Market Cap$6.91B
5Y Perf.+74.4%
HUBS
HubSpot, Inc.

Software - Application

TechnologyNYSE • US
Market Cap$12.58B
5Y Perf.-69.8%
GTLB
GitLab Inc.

Software - Application

TechnologyNASDAQ • US
Market Cap$4.30B
5Y Perf.-76.9%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+26.9%

AZTA vs FROG vs HUBS vs GTLB vs MSFT — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
AZTA logoAZTA
FROG logoFROG
HUBS logoHUBS
GTLB logoGTLB
MSFT logoMSFT
IndustryMedical - Instruments & SuppliesSoftware - ApplicationSoftware - ApplicationSoftware - ApplicationSoftware - Infrastructure
Market Cap$855M$6.91B$12.58B$4.30B$3.13T
Revenue (TTM)$597M$563M$3.30B$957M$318.27B
Net Income (TTM)$-178M$-62M$100M$-56M$125.22B
Gross Margin44.6%77.4%83.7%87.5%68.3%
Operating Margin-26.4%-14.9%1.9%-12.2%46.8%
Forward P/E23.7x63.4x19.6x32.2x25.3x
Total Debt$111M$19M$485M$0.00$112.18B
Cash & Equiv.$280M$77M$882M$230M$30.24B

AZTA vs FROG vs HUBS vs GTLB vs MSFTLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

AZTA
FROG
HUBS
GTLB
MSFT
StockOct 21May 26Return
Azenta, Inc. (AZTA)10015.9-84.1%
JFrog Ltd. (FROG)100174.4+74.4%
HubSpot, Inc. (HUBS)10030.2-69.8%
GitLab Inc. (GTLB)10023.1-76.9%
Microsoft Corporati… (MSFT)100126.9+26.9%

Price return only. Dividends and distributions are not included.

Quick Verdict: AZTA vs FROG vs HUBS vs GTLB vs MSFT

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: MSFT leads in 4 of 7 categories (5-stock set), making it the strongest pick for profitability and margin quality and capital preservation and lower volatility. JFrog Ltd. is the stronger pick specifically for recent price momentum and sentiment. HUBS and GTLB also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
AZTA
Azenta, Inc.
The Healthcare Pick

Among these 5 stocks, AZTA doesn't own a clear edge in any measured category.

Best for: healthcare exposure
FROG
JFrog Ltd.
The Momentum Pick

FROG is the #2 pick in this set and the best alternative if momentum is your priority.

  • +65.0% vs HUBS's -62.0%
Best for: momentum
HUBS
HubSpot, Inc.
The Defensive Pick

HUBS ranks third and is worth considering specifically for sleep-well-at-night.

  • Lower volatility, beta 1.18, Low D/E 23.5%, current ratio 1.52x
  • Lower P/E (19.6x vs 25.3x)
Best for: sleep-well-at-night
GTLB
GitLab Inc.
The Growth Play

GTLB is the clearest fit if your priority is growth exposure and defensive.

  • Rev growth 26.0%, EPS growth -7.8%, 3Y rev CAGR 31.1%
  • Beta 1.21, current ratio 2.54x
  • 26.0% revenue growth vs AZTA's 3.6%
Best for: growth exposure and defensive
MSFT
Microsoft Corporation
The Income Pick

MSFT carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 19 yrs, beta 0.89, yield 0.8%
  • 7.9% 10Y total return vs HUBS's 469.1%
  • 39.3% margin vs AZTA's -29.9%
  • Beta 0.89 vs AZTA's 2.17
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthGTLB logoGTLB26.0% revenue growth vs AZTA's 3.6%
ValueHUBS logoHUBSLower P/E (19.6x vs 25.3x)
Quality / MarginsMSFT logoMSFT39.3% margin vs AZTA's -29.9%
Stability / SafetyMSFT logoMSFTBeta 0.89 vs AZTA's 2.17
DividendsMSFT logoMSFT0.8% yield; 19-year raise streak; the other 4 pay no meaningful dividend
Momentum (1Y)FROG logoFROG+65.0% vs HUBS's -62.0%
Efficiency (ROA)MSFT logoMSFT19.2% ROA vs AZTA's -8.8%, ROIC 24.9% vs -0.5%

AZTA vs FROG vs HUBS vs GTLB vs MSFT — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

AZTAAzenta, Inc.
FY 2025
Service
70.8%$421M
Product
29.2%$173M
FROGJFrog Ltd.
FY 2025
Selfmanaged Subscription
35.2%$289M
Subscription
31.6%$259M
SaaS
29.7%$243M
License
3.5%$29M
HUBSHubSpot, Inc.
FY 2025
Subscription and Circulation
97.8%$3.1B
Service
2.2%$67M
GTLBGitLab Inc.
FY 2025
Subscription and Circulation
60.4%$459M
Subscription, Software As A Service
28.5%$216M
License
9.0%$68M
Professional Services and Other
2.1%$16M
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B

AZTA vs FROG vs HUBS vs GTLB vs MSFT — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLMSFTLAGGINGGTLB

Income & Cash Flow (Last 12 Months)

Evenly matched — FROG and MSFT each lead in 2 of 6 comparable metrics.

MSFT is the larger business by revenue, generating $318.3B annually — 564.9x FROG's $563M. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to AZTA's -29.9%. On growth, FROG holds the edge at +25.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricAZTA logoAZTAAzenta, Inc.FROG logoFROGJFrog Ltd.HUBS logoHUBSHubSpot, Inc.GTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…
RevenueTrailing 12 months$597M$563M$3.3B$957M$318.3B
EBITDAEarnings before interest/tax-$115M-$66M$166M-$104M$192.6B
Net IncomeAfter-tax profit-$178M-$62M$100M-$56M$125.2B
Free Cash FlowCash after capex$29M$151M$712M$222M$72.9B
Gross MarginGross profit ÷ Revenue+44.6%+77.4%+83.7%+87.5%+68.3%
Operating MarginEBIT ÷ Revenue-26.4%-14.9%+1.9%-12.2%+46.8%
Net MarginNet income ÷ Revenue-29.9%-10.9%+3.0%-5.8%+39.3%
FCF MarginFCF ÷ Revenue+4.8%+26.9%+21.6%+23.2%+22.9%
Rev. Growth (YoY)Latest quarter vs prior year+1.0%+25.8%+23.4%+23.9%+18.3%
EPS Growth (YoY)Latest quarter vs prior year-3.0%+56.3%+2.5%-133.3%+23.4%
Evenly matched — FROG and MSFT each lead in 2 of 6 comparable metrics.

Valuation Metrics

AZTA leads this category, winning 3 of 6 comparable metrics.

At 30.9x trailing earnings, MSFT trades at a 89% valuation discount to HUBS's 284.1x P/E. On an enterprise value basis, AZTA's 13.8x EV/EBITDA is more attractive than HUBS's 69.2x.

MetricAZTA logoAZTAAzenta, Inc.FROG logoFROGJFrog Ltd.HUBS logoHUBSHubSpot, Inc.GTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…
Market CapShares × price$855M$6.9B$12.6B$4.3B$3.13T
Enterprise ValueMkt cap + debt − cash$687M$6.9B$12.2B$4.1B$3.21T
Trailing P/EPrice ÷ TTM EPS-15.22x-91.97x284.08x-74.06x30.86x
Forward P/EPrice ÷ next-FY EPS est.23.68x63.45x19.61x32.24x25.34x
PEG RatioP/E ÷ EPS growth rate1.64x
EV / EBITDAEnterprise value multiple13.75x69.24x19.72x
Price / SalesMarket cap ÷ Revenue1.44x12.99x4.02x4.49x11.10x
Price / BookPrice ÷ Book value/share0.49x7.47x6.29x4.15x9.15x
Price / FCFMarket cap ÷ FCF22.32x48.56x17.77x19.36x43.66x
AZTA leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

MSFT leads this category, winning 5 of 9 comparable metrics.

MSFT delivers a 33.1% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $-11 for AZTA. FROG carries lower financial leverage with a 0.02x debt-to-equity ratio, signaling a more conservative balance sheet compared to MSFT's 0.33x. On the Piotroski fundamental quality scale (0–9), AZTA scores 6/9 vs GTLB's 4/9, reflecting solid financial health.

MetricAZTA logoAZTAAzenta, Inc.FROG logoFROGJFrog Ltd.HUBS logoHUBSHubSpot, Inc.GTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…
ROE (TTM)Return on equity-10.7%-7.0%+5.0%-5.9%+33.1%
ROA (TTM)Return on assets-8.8%-4.7%+2.7%-3.6%+19.2%
ROICReturn on invested capital-0.5%-8.0%+0.4%-12.5%+24.9%
ROCEReturn on capital employed-0.6%-9.6%+0.5%-12.1%+29.7%
Piotroski ScoreFundamental quality 0–966646
Debt / EquityFinancial leverage0.06x0.02x0.23x0.33x
Net DebtTotal debt minus cash-$169M-$57M-$397M-$230M$81.9B
Cash & Equiv.Liquid assets$280M$77M$882M$230M$30.2B
Total DebtShort + long-term debt$111M$19M$485M$0$112.2B
Interest CoverageEBIT ÷ Interest expense4753.07x55.65x
MSFT leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

FROG leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in MSFT five years ago would be worth $17,246 today (with dividends reinvested), compared to $1,903 for AZTA. Over the past 12 months, FROG leads with a +65.0% total return vs HUBS's -62.0%. The 3-year compound annual growth rate (CAGR) favors FROG at 38.5% vs AZTA's -25.8% — a key indicator of consistent wealth creation.

MetricAZTA logoAZTAAzenta, Inc.FROG logoFROGJFrog Ltd.HUBS logoHUBSHubSpot, Inc.GTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…
YTD ReturnYear-to-date-44.4%-4.3%-36.1%-28.4%-10.8%
1-Year ReturnPast 12 months-26.5%+65.0%-62.0%-44.9%-2.1%
3-Year ReturnCumulative with dividends-59.1%+165.6%-45.1%-14.2%+39.5%
5-Year ReturnCumulative with dividends-81.0%+58.8%-52.1%-75.1%+72.5%
10-Year ReturnCumulative with dividends+123.4%-12.0%+469.1%-75.1%+787.7%
CAGR (3Y)Annualised 3-year return-25.8%+38.5%-18.1%-5.0%+11.7%
FROG leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — FROG and MSFT each lead in 1 of 2 comparable metrics.

MSFT is the less volatile stock with a 0.89 beta — it tends to amplify market swings less than AZTA's 2.17 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. FROG currently trades 81.0% from its 52-week high vs HUBS's 35.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricAZTA logoAZTAAzenta, Inc.FROG logoFROGJFrog Ltd.HUBS logoHUBSHubSpot, Inc.GTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…
Beta (5Y)Sensitivity to S&P 5002.17x1.24x1.18x1.21x0.89x
52-Week HighHighest price in past year$41.73$70.43$682.57$54.08$555.45
52-Week LowLowest price in past year$17.11$33.74$187.45$18.74$356.28
% of 52W HighCurrent price vs 52-week peak+44.5%+81.0%+35.8%+47.9%+75.8%
RSI (14)Momentum oscillator 0–10031.167.351.159.354.0
Avg Volume (50D)Average daily shares traded1.0M2.7M1.5M6.4M32.5M
Evenly matched — FROG and MSFT each lead in 1 of 2 comparable metrics.

Analyst Outlook

MSFT leads this category, winning 1 of 1 comparable metric.

Analyst consensus: AZTA as "Buy", FROG as "Buy", HUBS as "Buy", GTLB as "Buy", MSFT as "Buy". Consensus price targets imply 140.5% upside for AZTA (target: $45) vs 20.5% for FROG (target: $69). MSFT is the only dividend payer here at 0.77% yield — a key consideration for income-focused portfolios.

MetricAZTA logoAZTAAzenta, Inc.FROG logoFROGJFrog Ltd.HUBS logoHUBSHubSpot, Inc.GTLB logoGTLBGitLab Inc.MSFT logoMSFTMicrosoft Corpora…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyBuy
Price TargetConsensus 12-month target$44.67$68.71$360.89$36.13$551.75
# AnalystsCovering analysts1222473081
Dividend YieldAnnual dividend ÷ price+0.8%
Dividend StreakConsecutive years of raises019
Dividend / ShareAnnual DPS$3.23
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%+4.0%+0.3%+0.6%
MSFT leads this category, winning 1 of 1 comparable metric.
Key Takeaway

MSFT leads in 2 of 6 categories (Profitability & Efficiency, Analyst Outlook). AZTA leads in 1 (Valuation Metrics). 2 tied.

Best OverallMicrosoft Corporation (MSFT)Leads 2 of 6 categories
Loading custom metrics...

AZTA vs FROG vs HUBS vs GTLB vs MSFT: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is AZTA or FROG or HUBS or GTLB or MSFT a better buy right now?

For growth investors, GitLab Inc.

(GTLB) is the stronger pick with 26. 0% revenue growth year-over-year, versus 3. 6% for Azenta, Inc. (AZTA). Microsoft Corporation (MSFT) offers the better valuation at 30. 9x trailing P/E (25. 3x forward), making it the more compelling value choice. Analysts rate Azenta, Inc. (AZTA) a "Buy" — based on 12 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — AZTA or FROG or HUBS or GTLB or MSFT?

On trailing P/E, Microsoft Corporation (MSFT) is the cheapest at 30.

9x versus HubSpot, Inc. at 284. 1x. On forward P/E, HubSpot, Inc. is actually cheaper at 19. 6x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — AZTA or FROG or HUBS or GTLB or MSFT?

Over the past 5 years, Microsoft Corporation (MSFT) delivered a total return of +72.

5%, compared to -81. 0% for Azenta, Inc. (AZTA). Over 10 years, the gap is even starker: MSFT returned +787. 7% versus GTLB's -75. 1%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — AZTA or FROG or HUBS or GTLB or MSFT?

By beta (market sensitivity over 5 years), Microsoft Corporation (MSFT) is the lower-risk stock at 0.

89β versus Azenta, Inc. 's 2. 17β — meaning AZTA is approximately 145% more volatile than MSFT relative to the S&P 500. On balance sheet safety, JFrog Ltd. (FROG) carries a lower debt/equity ratio of 2% versus 33% for Microsoft Corporation — giving it more financial flexibility in a downturn.

05

Which is growing faster — AZTA or FROG or HUBS or GTLB or MSFT?

By revenue growth (latest reported year), GitLab Inc.

(GTLB) is pulling ahead at 26. 0% versus 3. 6% for Azenta, Inc. (AZTA). On earnings-per-share growth, the picture is similar: HubSpot, Inc. grew EPS 863. 0% year-over-year, compared to -775. 0% for GitLab Inc.. Over a 3-year CAGR, GTLB leads at 31. 1% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — AZTA or FROG or HUBS or GTLB or MSFT?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus -13. 5% for JFrog Ltd. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus -15. 7% for FROG. At the gross margin level — before operating expenses — GTLB leads at 87. 5%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is AZTA or FROG or HUBS or GTLB or MSFT more undervalued right now?

On forward earnings alone, HubSpot, Inc.

(HUBS) trades at 19. 6x forward P/E versus 63. 4x for JFrog Ltd. — 43. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for AZTA: 140. 5% to $44. 67.

08

Which pays a better dividend — AZTA or FROG or HUBS or GTLB or MSFT?

In this comparison, MSFT (0.

8% yield) pays a dividend. AZTA, FROG, HUBS, GTLB do not pay a meaningful dividend and should not be held primarily for income.

09

Is AZTA or FROG or HUBS or GTLB or MSFT better for a retirement portfolio?

For long-horizon retirement investors, Microsoft Corporation (MSFT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.

89), 0. 8% yield, +787. 7% 10Y return). Azenta, Inc. (AZTA) carries a higher beta of 2. 17 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MSFT: +787. 7%, AZTA: +123. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between AZTA and FROG and HUBS and GTLB and MSFT?

These companies operate in different sectors (AZTA (Healthcare) and FROG (Technology) and HUBS (Technology) and GTLB (Technology) and MSFT (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: AZTA is a small-cap quality compounder stock; FROG is a small-cap high-growth stock; HUBS is a mid-cap high-growth stock; GTLB is a small-cap high-growth stock; MSFT is a mega-cap quality compounder stock. MSFT pays a dividend while AZTA, FROG, HUBS, GTLB do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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AZTA

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  • Sector: Healthcare
  • Market Cap > $100B
  • Gross Margin > 26%
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  • Market Cap > $100B
  • Revenue Growth > 12%
  • Gross Margin > 46%
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HUBS

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  • Market Cap > $100B
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GTLB

High-Growth Disruptor

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 11%
  • Gross Margin > 52%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
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Beat Both

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Revenue Growth>
%
(AZTA: 1.0% · FROG: 25.8%)

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