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Stock Comparison

BAOS vs KXIN vs JMIA vs CANG

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BAOS
Baosheng Media Group Holdings Limited

Advertising Agencies

Communication ServicesNASDAQ • CN
Market Cap$4M
5Y Perf.-92.0%
KXIN
Kaixin Auto Holdings

Auto - Dealerships

Consumer CyclicalNASDAQ • CN
Market Cap$5M
5Y Perf.-100.0%
JMIA
Jumia Technologies AG

Specialty Retail

Consumer CyclicalNYSE • DE
Market Cap$539M
5Y Perf.-80.4%
CANG
Cango Inc.

Auto - Dealerships

Consumer CyclicalNYSE • CN
Market Cap$250M
5Y Perf.-87.7%

BAOS vs KXIN vs JMIA vs CANG — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BAOS logoBAOS
KXIN logoKXIN
JMIA logoJMIA
CANG logoCANG
IndustryAdvertising AgenciesAuto - DealershipsSpecialty RetailAuto - Dealerships
Market Cap$4M$5M$539M$250M
Revenue (TTM)$359K$95K$189M$3.46B
Net Income (TTM)$-33M$-66M$-62M$-178M
Gross Margin-89.3%-20.4%52.8%13.6%
Operating Margin-91.5%-303.1%-33.9%7.3%
Forward P/E5.7x
Total Debt$685K$1M$12M$170M
Cash & Equiv.$1M$2M$77M$1.29B

BAOS vs KXIN vs JMIA vs CANGLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BAOS
KXIN
JMIA
CANG
StockFeb 21May 26Return
Baosheng Media Grou… (BAOS)1008.0-92.0%
Kaixin Auto Holdings (KXIN)1000.0-100.0%
Jumia Technologies … (JMIA)10019.6-80.4%
Cango Inc. (CANG)10012.3-87.7%

Price return only. Dividends and distributions are not included.

Quick Verdict: BAOS vs KXIN vs JMIA vs CANG

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: JMIA and CANG are tied at the top with 2 categories each — the right choice depends on your priorities. Cango Inc. is the stronger pick specifically for profitability and margin quality and operational efficiency and capital deployment. BAOS also leads in specific categories worth noting. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BAOS
Baosheng Media Group Holdings Limited
The Income Pick

BAOS is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 0 yrs, beta 1.73
  • Lower volatility, beta 1.73, Low D/E 4.6%, current ratio 1.98x
  • Beta 1.73, current ratio 1.98x
  • Beta 1.73 vs JMIA's 2.89, lower leverage
Best for: income & stability and sleep-well-at-night
KXIN
Kaixin Auto Holdings
The Secondary Option

KXIN lags the leaders in this set but could rank higher in a more targeted comparison.

Best for: consumer cyclical exposure
JMIA
Jumia Technologies AG
The Growth Play

JMIA carries the broadest edge in this set and is the clearest fit for growth exposure.

  • Rev growth 12.8%, EPS growth 37.0%, 3Y rev CAGR -2.4%
  • 12.8% revenue growth vs KXIN's -100.0%
  • +262.5% vs KXIN's -98.8%
Best for: growth exposure
CANG
Cango Inc.
The Long-Run Compounder

CANG is the #2 pick in this set and the best alternative if long-term compounding is your priority.

  • -44.9% 10Y total return vs JMIA's -65.8%
  • -5.2% margin vs KXIN's -694.9%
  • -2.3% ROA vs KXIN's -317.8%, ROIC 4.6% vs -36.0%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthJMIA logoJMIA12.8% revenue growth vs KXIN's -100.0%
Quality / MarginsCANG logoCANG-5.2% margin vs KXIN's -694.9%
Stability / SafetyBAOS logoBAOSBeta 1.73 vs JMIA's 2.89, lower leverage
DividendsTieNone of these 4 stocks pay a meaningful dividend
Momentum (1Y)JMIA logoJMIA+262.5% vs KXIN's -98.8%
Efficiency (ROA)CANG logoCANG-2.3% ROA vs KXIN's -317.8%, ROIC 4.6% vs -36.0%

BAOS vs KXIN vs JMIA vs CANG — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BAOSBaosheng Media Group Holdings Limited
FY 2024
Rebates and incentives offered by publishers
64.5%$402,462
Net fees from advertisers
35.5%$221,625
KXINKaixin Auto Holdings
FY 2023
New-car wholesales
95.3%$30M
Used-car sales
4.5%$1M
Technology Service
0.2%$67,000
JMIAJumia Technologies AG
FY 2025
Sales of goods
87.5%$95M
Marketing And Advertising
7.0%$8M
Value added services
3.9%$4M
Other revenue
1.6%$2M
CANGCango Inc.
FY 2024
After-market Service Facilitation Service Income
62.9%$41M
Loan Facilitation Income And Other Related Income
24.1%$16M
Automobile trading income
9.6%$6M
Service, Other
3.4%$2M

BAOS vs KXIN vs JMIA vs CANG — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCANGLAGGINGKXIN

Income & Cash Flow (Last 12 Months)

CANG leads this category, winning 4 of 6 comparable metrics.

CANG is the larger business by revenue, generating $3.5B annually — 36417.5x KXIN's $95,000. CANG is the more profitable business, keeping -5.2% of every revenue dollar as net income compared to KXIN's -694.9%. On growth, CANG holds the edge at +58.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBAOS logoBAOSBaosheng Media Gr…KXIN logoKXINKaixin Auto Holdi…JMIA logoJMIAJumia Technologie…CANG logoCANGCango Inc.
RevenueTrailing 12 months$358,520$95,000$189M$3.5B
EBITDAEarnings before interest/tax-$32M-$24M-$56M$333M
Net IncomeAfter-tax profit-$33M-$66M-$62M-$178M
Free Cash FlowCash after capex-$3M-$3M-$53M$0
Gross MarginGross profit ÷ Revenue-89.3%-20.4%+52.8%+13.6%
Operating MarginEBIT ÷ Revenue-91.5%-303.1%-33.9%+7.3%
Net MarginNet income ÷ Revenue-91.7%-694.9%-32.6%-5.2%
FCF MarginFCF ÷ Revenue-8.2%-32.4%-27.8%-154.0%
Rev. Growth (YoY)Latest quarter vs prior year+5.1%+34.3%+58.3%
EPS Growth (YoY)Latest quarter vs prior year-140.7%+88.7%+46.9%+3.6%
CANG leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

Evenly matched — BAOS and JMIA and CANG each lead in 1 of 3 comparable metrics.
MetricBAOS logoBAOSBaosheng Media Gr…KXIN logoKXINKaixin Auto Holdi…JMIA logoJMIAJumia Technologie…CANG logoCANGCango Inc.
Market CapShares × price$4M$5M$539M$250M
Enterprise ValueMkt cap + debt − cash$3M$4M$474M$85M
Trailing P/EPrice ÷ TTM EPS-0.16x-0.10x-8.53x5.66x
Forward P/EPrice ÷ next-FY EPS est.
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple3.13x
Price / SalesMarket cap ÷ Revenue6.81x2.85x2.12x
Price / BookPrice ÷ Book value/share0.29x0.30x20.70x0.42x
Price / FCFMarket cap ÷ FCF
Evenly matched — BAOS and JMIA and CANG each lead in 1 of 3 comparable metrics.

Profitability & Efficiency

CANG leads this category, winning 8 of 9 comparable metrics.

CANG delivers a -4.1% return on equity — every $100 of shareholder capital generates $-4 in annual profit, vs $-6 for KXIN. CANG carries lower financial leverage with a 0.04x debt-to-equity ratio, signaling a more conservative balance sheet compared to JMIA's 0.46x. On the Piotroski fundamental quality scale (0–9), BAOS scores 4/9 vs KXIN's 3/9, reflecting mixed financial health.

MetricBAOS logoBAOSBaosheng Media Gr…KXIN logoKXINKaixin Auto Holdi…JMIA logoJMIAJumia Technologie…CANG logoCANGCango Inc.
ROE (TTM)Return on equity-3.0%-5.9%-135.2%-4.1%
ROA (TTM)Return on assets-163.4%-3.2%-40.1%-2.3%
ROICReturn on invested capital-72.5%-36.0%-33.0%+4.6%
ROCEReturn on capital employed-93.5%-44.5%-97.8%+4.5%
Piotroski ScoreFundamental quality 0–94344
Debt / EquityFinancial leverage0.05x0.08x0.46x0.04x
Net DebtTotal debt minus cash-$795,531-$1M-$65M-$1.1B
Cash & Equiv.Liquid assets$1M$2M$77M$1.3B
Total DebtShort + long-term debt$684,997$1M$12M$170M
Interest CoverageEBIT ÷ Interest expense-180.82x-88.45x-8.73x-1.87x
CANG leads this category, winning 8 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

JMIA leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in CANG five years ago would be worth $8,579 today (with dividends reinvested), compared to $0 for KXIN. Over the past 12 months, JMIA leads with a +262.5% total return vs KXIN's -98.8%. The 3-year compound annual growth rate (CAGR) favors JMIA at 44.1% vs KXIN's -96.7% — a key indicator of consistent wealth creation.

MetricBAOS logoBAOSBaosheng Media Gr…KXIN logoKXINKaixin Auto Holdi…JMIA logoJMIAJumia Technologie…CANG logoCANGCango Inc.
YTD ReturnYear-to-date+4.9%-95.0%-32.2%-62.0%
1-Year ReturnPast 12 months+45.0%-98.8%+262.5%-73.7%
3-Year ReturnCumulative with dividends-65.0%-100.0%+199.0%+1.2%
5-Year ReturnCumulative with dividends-87.1%-100.0%-67.4%-14.2%
10-Year ReturnCumulative with dividends-94.8%-100.0%-65.8%-44.9%
CAGR (3Y)Annualised 3-year return-29.5%-96.7%+44.1%+0.4%
JMIA leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — BAOS and JMIA each lead in 1 of 2 comparable metrics.

BAOS is the less volatile stock with a 1.73 beta — it tends to amplify market swings less than JMIA's 2.89 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. JMIA currently trades 59.1% from its 52-week high vs KXIN's 0.5% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBAOS logoBAOSBaosheng Media Gr…KXIN logoKXINKaixin Auto Holdi…JMIA logoJMIAJumia Technologie…CANG logoCANGCango Inc.
Beta (5Y)Sensitivity to S&P 5001.73x2.11x2.89x2.25x
52-Week HighHighest price in past year$8.30$832.50$14.72$2.88
52-Week LowLowest price in past year$1.91$4.10$2.13$0.33
% of 52W HighCurrent price vs 52-week peak+33.4%+0.5%+59.1%+18.6%
RSI (14)Momentum oscillator 0–10062.033.054.058.6
Avg Volume (50D)Average daily shares traded16K38K2.0M1.3M
Evenly matched — BAOS and JMIA each lead in 1 of 2 comparable metrics.

Analyst Outlook

CANG leads this category, winning 1 of 1 comparable metric.

Analyst consensus: JMIA as "Buy", CANG as "Buy". Consensus price targets imply 459.2% upside for CANG (target: $3) vs 99.2% for JMIA (target: $17).

MetricBAOS logoBAOSBaosheng Media Gr…KXIN logoKXINKaixin Auto Holdi…JMIA logoJMIAJumia Technologie…CANG logoCANGCango Inc.
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$17.33$3.00
# AnalystsCovering analysts72
Dividend YieldAnnual dividend ÷ price
Dividend StreakConsecutive years of raises05
Dividend / ShareAnnual DPS
Buyback YieldShare repurchases ÷ mkt cap0.0%0.0%0.0%+5.3%
CANG leads this category, winning 1 of 1 comparable metric.
Key Takeaway

CANG leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). JMIA leads in 1 (Total Returns). 2 tied.

Best OverallCango Inc. (CANG)Leads 3 of 6 categories
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BAOS vs KXIN vs JMIA vs CANG: Key Questions Answered

8 questions · data-driven answers · updated daily

01

Is BAOS or KXIN or JMIA or CANG a better buy right now?

For growth investors, Jumia Technologies AG (JMIA) is the stronger pick with 12.

8% revenue growth year-over-year, versus -100. 0% for Kaixin Auto Holdings (KXIN). Cango Inc. (CANG) offers the better valuation at 5. 7x trailing P/E, making it the more compelling value choice. Analysts rate Jumia Technologies AG (JMIA) a "Buy" — based on 7 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which is the better long-term investment — BAOS or KXIN or JMIA or CANG?

Over the past 5 years, Cango Inc.

(CANG) delivered a total return of -14. 2%, compared to -100. 0% for Kaixin Auto Holdings (KXIN). Over 10 years, the gap is even starker: CANG returned -44. 9% versus KXIN's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

03

Which is safer — BAOS or KXIN or JMIA or CANG?

By beta (market sensitivity over 5 years), Baosheng Media Group Holdings Limited (BAOS) is the lower-risk stock at 1.

73β versus Jumia Technologies AG's 2. 89β — meaning JMIA is approximately 67% more volatile than BAOS relative to the S&P 500. On balance sheet safety, Cango Inc. (CANG) carries a lower debt/equity ratio of 4% versus 46% for Jumia Technologies AG — giving it more financial flexibility in a downturn.

04

Which is growing faster — BAOS or KXIN or JMIA or CANG?

By revenue growth (latest reported year), Jumia Technologies AG (JMIA) is pulling ahead at 12.

8% versus -100. 0% for Kaixin Auto Holdings (KXIN). On earnings-per-share growth, the picture is similar: Cango Inc. grew EPS 960. 0% year-over-year, compared to -1359. 2% for Baosheng Media Group Holdings Limited. Over a 3-year CAGR, JMIA leads at -2. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

05

Which has better profit margins — BAOS or KXIN or JMIA or CANG?

Cango Inc.

(CANG) is the more profitable company, earning 37. 3% net margin versus -694. 9% for Kaixin Auto Holdings — meaning it keeps 37. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CANG leads at 22. 2% versus -303. 1% for KXIN. At the gross margin level — before operating expenses — CANG leads at 55. 3%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

06

Which pays a better dividend — BAOS or KXIN or JMIA or CANG?

None of the stocks in this comparison currently pay a material dividend.

All are effectively zero-yield and should be held for capital appreciation rather than income.

07

Is BAOS or KXIN or JMIA or CANG better for a retirement portfolio?

For long-horizon retirement investors, Baosheng Media Group Holdings Limited (BAOS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding.

Kaixin Auto Holdings (KXIN) carries a higher beta of 2. 11 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (BAOS: -94. 8%, KXIN: -100. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

08

What are the main differences between BAOS and KXIN and JMIA and CANG?

These companies operate in different sectors (BAOS (Communication Services) and KXIN (Consumer Cyclical) and JMIA (Consumer Cyclical) and CANG (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BAOS is a small-cap quality compounder stock; KXIN is a small-cap quality compounder stock; JMIA is a small-cap quality compounder stock; CANG is a small-cap deep-value stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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BAOS

High-Growth Disruptor

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 256%
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KXIN

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
Run This Screen
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JMIA

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 17%
  • Gross Margin > 31%
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CANG

High-Growth Disruptor

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 2916%
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