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BBWI vs AMZN vs WMT vs MSFT vs AAPL

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BBWI
Bath & Body Works, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$3.96B
5Y Perf.+47.5%
AMZN
Amazon.com, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$2.92T
5Y Perf.+122.1%
WMT
Walmart Inc.

Specialty Retail

Consumer DefensiveNYSE • US
Market Cap$1.04T
5Y Perf.+214.9%
MSFT
Microsoft Corporation

Software - Infrastructure

TechnologyNASDAQ • US
Market Cap$3.13T
5Y Perf.+129.7%
AAPL
Apple Inc.

Consumer Electronics

TechnologyNASDAQ • US
Market Cap$4.22T
5Y Perf.+261.6%

BBWI vs AMZN vs WMT vs MSFT vs AAPL — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BBWI logoBBWI
AMZN logoAMZN
WMT logoWMT
MSFT logoMSFT
AAPL logoAAPL
IndustrySpecialty RetailSpecialty RetailSpecialty RetailSoftware - InfrastructureConsumer Electronics
Market Cap$3.96B$2.92T$1.04T$3.13T$4.22T
Revenue (TTM)$7.29B$742.78B$703.06B$318.27B$451.44B
Net Income (TTM)$649M$90.80B$22.91B$125.22B$122.58B
Gross Margin43.7%50.6%24.9%68.3%47.9%
Operating Margin15.4%11.5%4.1%46.8%32.6%
Forward P/E6.5x34.8x44.7x25.3x33.8x
Total Debt$4.95B$152.99B$67.09B$112.18B$112.38B
Cash & Equiv.$953M$86.81B$10.73B$30.24B$35.93B

BBWI vs AMZN vs WMT vs MSFT vs AAPLLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BBWI
AMZN
WMT
MSFT
AAPL
StockMay 20May 26Return
Bath & Body Works, … (BBWI)100147.5+47.5%
Amazon.com, Inc. (AMZN)100222.1+122.1%
Walmart Inc. (WMT)100314.9+214.9%
Microsoft Corporati… (MSFT)100229.7+129.7%
Apple Inc. (AAPL)100361.6+261.6%

Price return only. Dividends and distributions are not included.

Quick Verdict: BBWI vs AMZN vs WMT vs MSFT vs AAPL

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: BBWI and MSFT are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Microsoft Corporation is the stronger pick specifically for growth and revenue expansion and profitability and margin quality. AAPL and WMT also each lead in at least one category. This set spans 3 sectors — these stocks serve different portfolio roles, not just different price points.
BBWI
Bath & Body Works, Inc.
The Value Play

BBWI has the current edge in this matchup, primarily because of its strength in value and dividends.

  • Lower P/E (6.5x vs 33.8x)
  • 4.1% yield, vs WMT's 0.7%, (1 stock pays no dividend)
Best for: value and dividends
AMZN
Amazon.com, Inc.
The Value Pick

AMZN is the clearest fit if your priority is valuation efficiency.

  • PEG 1.24 vs BBWI's 14.00
Best for: valuation efficiency
WMT
Walmart Inc.
The Income Pick

WMT is the clearest fit if your priority is income & stability.

  • Dividend streak 37 yrs, beta 0.12, yield 0.7%
  • Beta 0.12 vs BBWI's 1.59
Best for: income & stability
MSFT
Microsoft Corporation
The Growth Play

MSFT is the #2 pick in this set and the best alternative if growth exposure and sleep-well-at-night is your priority.

  • Rev growth 14.9%, EPS growth 15.6%, 3Y rev CAGR 12.4%
  • Lower volatility, beta 0.89, Low D/E 32.7%, current ratio 1.35x
  • Beta 0.89, yield 0.8%, current ratio 1.35x
  • 14.9% revenue growth vs BBWI's -0.2%
Best for: growth exposure and sleep-well-at-night
AAPL
Apple Inc.
The Long-Run Compounder

AAPL ranks third and is worth considering specifically for long-term compounding.

  • 11.7% 10Y total return vs MSFT's 7.9%
  • +47.0% vs BBWI's -34.1%
  • 34.0% ROA vs WMT's 7.9%, ROIC 67.4% vs 14.7%
Best for: long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMSFT logoMSFT14.9% revenue growth vs BBWI's -0.2%
ValueBBWI logoBBWILower P/E (6.5x vs 33.8x)
Quality / MarginsMSFT logoMSFT39.3% margin vs WMT's 3.3%
Stability / SafetyWMT logoWMTBeta 0.12 vs BBWI's 1.59
DividendsBBWI logoBBWI4.1% yield, vs WMT's 0.7%, (1 stock pays no dividend)
Momentum (1Y)AAPL logoAAPL+47.0% vs BBWI's -34.1%
Efficiency (ROA)AAPL logoAAPL34.0% ROA vs WMT's 7.9%, ROIC 67.4% vs 14.7%

BBWI vs AMZN vs WMT vs MSFT vs AAPL — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BBWIBath & Body Works, Inc.
FY 2020
Bath & Body Works
54.3%$6.4B
Victoria's Secret
45.7%$5.4B
AMZNAmazon.com, Inc.
FY 2025
Online Stores
37.6%$269.3B
Third-Party Seller Services
24.0%$172.2B
Amazon Web Services
18.0%$128.7B
Advertising Services
9.6%$68.6B
Subscription Services
6.9%$49.6B
Physical Stores
3.1%$22.6B
Other Services
0.8%$5.9B
WMTWalmart Inc.
FY 2025
Walmart U S
68.6%$462.4B
Walmart International
18.1%$121.9B
Sams Club
13.4%$90.2B
MSFTMicrosoft Corporation
FY 2025
Server Products And Cloud Services
34.9%$98.4B
Microsoft Three Six Five Commercial Products And Cloud Services
31.2%$87.8B
Gaming
8.3%$23.5B
Linked In Corporation
6.3%$17.8B
Windows
6.1%$17.3B
Search Advertising
4.9%$13.9B
Dynamics Products And Cloud Services
2.8%$7.8B
Other (3)
5.4%$15.2B
AAPLApple Inc.
FY 2025
iPhone
50.4%$209.6B
Service
26.2%$109.2B
Wearables, Home and Accessories
8.6%$35.7B
Mac
8.1%$33.7B
iPad
6.7%$28.0B

BBWI vs AMZN vs WMT vs MSFT vs AAPL — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLBBWILAGGINGAMZN

Income & Cash Flow (Last 12 Months)

MSFT leads this category, winning 4 of 6 comparable metrics.

AMZN is the larger business by revenue, generating $742.8B annually — 101.9x BBWI's $7.3B. MSFT is the more profitable business, keeping 39.3% of every revenue dollar as net income compared to WMT's 3.3%. On growth, MSFT holds the edge at +18.3% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBBWI logoBBWIBath & Body Works…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
RevenueTrailing 12 months$7.3B$742.8B$703.1B$318.3B$451.4B
EBITDAEarnings before interest/tax$1.4B$155.9B$42.8B$192.6B$160.0B
Net IncomeAfter-tax profit$649M$90.8B$22.9B$125.2B$122.6B
Free Cash FlowCash after capex$865M-$2.5B$15.3B$72.9B$129.2B
Gross MarginGross profit ÷ Revenue+43.7%+50.6%+24.9%+68.3%+47.9%
Operating MarginEBIT ÷ Revenue+15.4%+11.5%+4.1%+46.8%+32.6%
Net MarginNet income ÷ Revenue+8.9%+12.2%+3.3%+39.3%+27.2%
FCF MarginFCF ÷ Revenue+11.9%-0.3%+2.2%+22.9%+28.6%
Rev. Growth (YoY)Latest quarter vs prior year-2.3%+16.6%+5.8%+18.3%+16.6%
EPS Growth (YoY)Latest quarter vs prior year-9.1%+74.8%+35.1%+23.4%+21.8%
MSFT leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

BBWI leads this category, winning 5 of 7 comparable metrics.

At 6.3x trailing earnings, BBWI trades at a 87% valuation discount to WMT's 47.7x P/E. Adjusting for growth (PEG ratio), AMZN offers better value at 1.35x vs BBWI's 14.00x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBBWI logoBBWIBath & Body Works…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
Market CapShares × price$4.0B$2.92T$1.04T$3.13T$4.22T
Enterprise ValueMkt cap + debt − cash$8.0B$2.98T$1.09T$3.21T$4.30T
Trailing P/EPrice ÷ TTM EPS6.29x37.82x47.69x30.86x38.53x
Forward P/EPrice ÷ next-FY EPS est.6.48x34.77x44.71x25.34x33.78x
PEG RatioP/E ÷ EPS growth rate14.00x1.35x4.33x1.64x2.16x
EV / EBITDAEnterprise value multiple5.77x20.47x24.85x19.72x29.68x
Price / SalesMarket cap ÷ Revenue0.54x4.07x1.46x11.10x10.14x
Price / BookPrice ÷ Book value/share7.14x10.45x9.15x58.49x
Price / FCFMarket cap ÷ FCF4.57x378.98x24.97x43.66x42.72x
BBWI leads this category, winning 5 of 7 comparable metrics.

Profitability & Efficiency

AAPL leads this category, winning 5 of 9 comparable metrics.

AAPL delivers a 146.7% return on equity — every $100 of shareholder capital generates $147 in annual profit, vs $22 for WMT. MSFT carries lower financial leverage with a 0.33x debt-to-equity ratio, signaling a more conservative balance sheet compared to AAPL's 1.52x. On the Piotroski fundamental quality scale (0–9), AAPL scores 8/9 vs BBWI's 5/9, reflecting strong financial health.

MetricBBWI logoBBWIBath & Body Works…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
ROE (TTM)Return on equity+23.3%+22.3%+33.1%+146.7%
ROA (TTM)Return on assets+13.1%+11.5%+7.9%+19.2%+34.0%
ROICReturn on invested capital+30.0%+14.7%+14.7%+24.9%+67.4%
ROCEReturn on capital employed+31.6%+15.3%+17.5%+29.7%+69.6%
Piotroski ScoreFundamental quality 0–956668
Debt / EquityFinancial leverage0.37x0.67x0.33x1.52x
Net DebtTotal debt minus cash$4.0B$66.2B$56.4B$81.9B$76.4B
Cash & Equiv.Liquid assets$953M$86.8B$10.7B$30.2B$35.9B
Total DebtShort + long-term debt$5.0B$153.0B$67.1B$112.2B$112.4B
Interest CoverageEBIT ÷ Interest expense4.17x39.96x11.85x55.65x
AAPL leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

WMT leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in WMT five years ago would be worth $28,695 today (with dividends reinvested), compared to $4,251 for BBWI. Over the past 12 months, AAPL leads with a +47.0% total return vs BBWI's -34.1%. The 3-year compound annual growth rate (CAGR) favors WMT at 37.6% vs BBWI's -12.7% — a key indicator of consistent wealth creation.

MetricBBWI logoBBWIBath & Body Works…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
YTD ReturnYear-to-date-6.0%+19.7%+15.7%-10.8%+6.2%
1-Year ReturnPast 12 months-34.1%+43.7%+32.7%-2.1%+47.0%
3-Year ReturnCumulative with dividends-33.5%+156.2%+160.5%+39.5%+67.4%
5-Year ReturnCumulative with dividends-57.5%+64.8%+186.9%+72.5%+124.4%
10-Year ReturnCumulative with dividends-47.6%+697.8%+499.5%+787.7%+1174.1%
CAGR (3Y)Annualised 3-year return-12.7%+36.8%+37.6%+11.7%+18.7%
WMT leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — WMT and AAPL each lead in 1 of 2 comparable metrics.

WMT is the less volatile stock with a 0.12 beta — it tends to amplify market swings less than BBWI's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. AAPL currently trades 98.4% from its 52-week high vs BBWI's 55.7% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBBWI logoBBWIBath & Body Works…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
Beta (5Y)Sensitivity to S&P 5001.59x1.51x0.12x0.89x0.99x
52-Week HighHighest price in past year$34.66$278.56$134.69$555.45$292.13
52-Week LowLowest price in past year$14.28$185.01$91.89$356.28$193.25
% of 52W HighCurrent price vs 52-week peak+55.7%+97.3%+96.7%+75.8%+98.4%
RSI (14)Momentum oscillator 0–10049.881.155.954.069.4
Avg Volume (50D)Average daily shares traded5.7M45.5M17.2M32.5M39.8M
Evenly matched — WMT and AAPL each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — BBWI and WMT each lead in 1 of 2 comparable metrics.

Analyst consensus: BBWI as "Hold", AMZN as "Buy", WMT as "Buy", MSFT as "Buy", AAPL as "Buy". Consensus price targets imply 31.1% upside for MSFT (target: $552) vs 5.3% for WMT (target: $137). For income investors, BBWI offers the higher dividend yield at 4.09% vs AAPL's 0.36%.

MetricBBWI logoBBWIBath & Body Works…AMZN logoAMZNAmazon.com, Inc.WMT logoWMTWalmart Inc.MSFT logoMSFTMicrosoft Corpora…AAPL logoAAPLApple Inc.
Analyst RatingConsensus buy/hold/sellHoldBuyBuyBuyBuy
Price TargetConsensus 12-month target$21.00$306.77$137.04$551.75$317.11
# AnalystsCovering analysts22946481110
Dividend YieldAnnual dividend ÷ price+4.1%+0.7%+0.8%+0.4%
Dividend StreakConsecutive years of raises0371914
Dividend / ShareAnnual DPS$0.79$0.94$3.23$1.03
Buyback YieldShare repurchases ÷ mkt cap+10.1%0.0%+0.8%+0.6%+2.1%
Evenly matched — BBWI and WMT each lead in 1 of 2 comparable metrics.
Key Takeaway

MSFT leads in 1 of 6 categories (Income & Cash Flow). BBWI leads in 1 (Valuation Metrics). 2 tied.

Best OverallBath & Body Works, Inc. (BBWI)Leads 1 of 6 categories
Loading custom metrics...

BBWI vs AMZN vs WMT vs MSFT vs AAPL: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BBWI or AMZN or WMT or MSFT or AAPL a better buy right now?

For growth investors, Microsoft Corporation (MSFT) is the stronger pick with 14.

9% revenue growth year-over-year, versus -0. 2% for Bath & Body Works, Inc. (BBWI). Bath & Body Works, Inc. (BBWI) offers the better valuation at 6. 3x trailing P/E (6. 5x forward), making it the more compelling value choice. Analysts rate Amazon. com, Inc. (AMZN) a "Buy" — based on 94 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BBWI or AMZN or WMT or MSFT or AAPL?

On trailing P/E, Bath & Body Works, Inc.

(BBWI) is the cheapest at 6. 3x versus Walmart Inc. at 47. 7x. On forward P/E, Bath & Body Works, Inc. is actually cheaper at 6. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Amazon. com, Inc. wins at 1. 24x versus Bath & Body Works, Inc. 's 14. 00x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — BBWI or AMZN or WMT or MSFT or AAPL?

Over the past 5 years, Walmart Inc.

(WMT) delivered a total return of +186. 9%, compared to -57. 5% for Bath & Body Works, Inc. (BBWI). Over 10 years, the gap is even starker: AAPL returned +1174% versus BBWI's -47. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BBWI or AMZN or WMT or MSFT or AAPL?

By beta (market sensitivity over 5 years), Walmart Inc.

(WMT) is the lower-risk stock at 0. 12β versus Bath & Body Works, Inc. 's 1. 59β — meaning BBWI is approximately 1264% more volatile than WMT relative to the S&P 500. On balance sheet safety, Microsoft Corporation (MSFT) carries a lower debt/equity ratio of 33% versus 152% for Apple Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BBWI or AMZN or WMT or MSFT or AAPL?

By revenue growth (latest reported year), Microsoft Corporation (MSFT) is pulling ahead at 14.

9% versus -0. 2% for Bath & Body Works, Inc. (BBWI). On earnings-per-share growth, the picture is similar: Amazon. com, Inc. grew EPS 29. 7% year-over-year, compared to -15. 0% for Bath & Body Works, Inc.. Over a 3-year CAGR, MSFT leads at 12. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BBWI or AMZN or WMT or MSFT or AAPL?

Microsoft Corporation (MSFT) is the more profitable company, earning 36.

1% net margin versus 3. 1% for Walmart Inc. — meaning it keeps 36. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MSFT leads at 45. 6% versus 4. 2% for WMT. At the gross margin level — before operating expenses — MSFT leads at 68. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BBWI or AMZN or WMT or MSFT or AAPL more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Amazon. com, Inc. (AMZN) is the more undervalued stock at a PEG of 1. 24x versus Bath & Body Works, Inc. 's 14. 00x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Bath & Body Works, Inc. (BBWI) trades at 6. 5x forward P/E versus 44. 7x for Walmart Inc. — 38. 2x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for MSFT: 31. 1% to $551. 75.

08

Which pays a better dividend — BBWI or AMZN or WMT or MSFT or AAPL?

In this comparison, BBWI (4.

1% yield), MSFT (0. 8% yield), WMT (0. 7% yield), AAPL (0. 4% yield) pay a dividend. AMZN does not pay a meaningful dividend and should not be held primarily for income.

09

Is BBWI or AMZN or WMT or MSFT or AAPL better for a retirement portfolio?

For long-horizon retirement investors, Walmart Inc.

(WMT) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 12), 0. 7% yield, +499. 5% 10Y return). Bath & Body Works, Inc. (BBWI) carries a higher beta of 1. 59 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (WMT: +499. 5%, BBWI: -47. 6%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BBWI and AMZN and WMT and MSFT and AAPL?

These companies operate in different sectors (BBWI (Consumer Cyclical) and AMZN (Consumer Cyclical) and WMT (Consumer Defensive) and MSFT (Technology) and AAPL (Technology)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BBWI is a small-cap deep-value stock; AMZN is a mega-cap quality compounder stock; WMT is a mega-cap quality compounder stock; MSFT is a mega-cap quality compounder stock; AAPL is a mega-cap quality compounder stock. BBWI, WMT, MSFT pay a dividend while AMZN, AAPL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform all of them.

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BBWI

Income & Dividend Stock

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Net Margin > 5%
  • Dividend Yield > 1.6%
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AMZN

High-Growth Compounder

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 7%
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WMT

Stable Dividend Mega-Cap

  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 14%
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MSFT

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 9%
  • Net Margin > 23%
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AAPL

High-Growth Quality Leader

  • Sector: Technology
  • Market Cap > $100B
  • Revenue Growth > 8%
  • Net Margin > 16%
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Custom Screen

Beat Both

Find stocks that outperform BBWI and AMZN and WMT and MSFT and AAPL on the metrics below

Revenue Growth>
%
(BBWI: -2.3% · AMZN: 16.6%)
Net Margin>
%
(BBWI: 8.9% · AMZN: 12.2%)
P/E Ratio<
x
(BBWI: 6.3x · AMZN: 37.8x)

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