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BBWI vs IPAR vs ELF vs ULTA

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BBWI
Bath & Body Works, Inc.

Specialty Retail

Consumer CyclicalNYSE • US
Market Cap$3.96B
5Y Perf.+47.5%
IPAR
Inter Parfums, Inc.

Household & Personal Products

Consumer DefensiveNASDAQ • US
Market Cap$3.01B
5Y Perf.+102.5%
ELF
e.l.f. Beauty, Inc.

Household & Personal Products

Consumer DefensiveNYSE • US
Market Cap$3.44B
5Y Perf.+260.4%
ULTA
Ulta Beauty, Inc.

Specialty Retail

Consumer CyclicalNASDAQ • US
Market Cap$24.09B
5Y Perf.+115.8%

BBWI vs IPAR vs ELF vs ULTA — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BBWI logoBBWI
IPAR logoIPAR
ELF logoELF
ULTA logoULTA
IndustrySpecialty RetailHousehold & Personal ProductsHousehold & Personal ProductsSpecialty Retail
Market Cap$3.96B$3.01B$3.44B$24.09B
Revenue (TTM)$7.29B$1.49B$1.52B$12.39B
Net Income (TTM)$649M$201M$104M$1.15B
Gross Margin43.7%64.0%70.3%39.1%
Operating Margin15.4%18.0%11.1%39.1%
Forward P/E6.5x19.4x19.9x18.4x
Total Debt$4.95B$224M$313M$2.18B
Cash & Equiv.$953M$158M$149M$424M

BBWI vs IPAR vs ELF vs ULTALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BBWI
IPAR
ELF
ULTA
StockMay 20May 26Return
Bath & Body Works, … (BBWI)100147.5+47.5%
Inter Parfums, Inc. (IPAR)100202.5+102.5%
e.l.f. Beauty, Inc. (ELF)100360.4+260.4%
Ulta Beauty, Inc. (ULTA)100215.8+115.8%

Price return only. Dividends and distributions are not included.

Quick Verdict: BBWI vs IPAR vs ELF vs ULTA

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: BBWI and IPAR are tied at the top with 2 categories each — the right choice depends on your priorities. Inter Parfums, Inc. is the stronger pick specifically for profitability and margin quality and capital preservation and lower volatility. ULTA and ELF also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BBWI
Bath & Body Works, Inc.
The Value Play

BBWI has the current edge in this matchup, primarily because of its strength in value and dividends.

  • Lower P/E (6.5x vs 19.9x)
  • 4.1% yield, vs IPAR's 3.4%, (2 stocks pay no dividend)
Best for: value and dividends
IPAR
Inter Parfums, Inc.
The Income Pick

IPAR is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • Dividend streak 5 yrs, beta 0.54, yield 3.4%
  • 255.2% 10Y total return vs ULTA's 152.6%
  • Lower volatility, beta 0.54, Low D/E 20.3%, current ratio 2.99x
  • Beta 0.54, yield 3.4%, current ratio 2.99x
Best for: income & stability and long-term compounding
ELF
e.l.f. Beauty, Inc.
The Growth Play

ELF is the clearest fit if your priority is growth exposure.

  • Rev growth 28.3%, EPS growth -13.1%, 3Y rev CAGR 49.6%
  • 28.3% revenue growth vs BBWI's -0.2%
Best for: growth exposure
ULTA
Ulta Beauty, Inc.
The Value Pick

ULTA is the clearest fit if your priority is valuation efficiency.

  • PEG 0.35 vs BBWI's 14.00
  • +34.1% vs BBWI's -34.1%
  • 17.3% ROA vs ELF's 4.5%, ROIC 87.9% vs 13.5%
Best for: valuation efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthELF logoELF28.3% revenue growth vs BBWI's -0.2%
ValueBBWI logoBBWILower P/E (6.5x vs 19.9x)
Quality / MarginsIPAR logoIPAR13.5% margin vs ELF's 6.8%
Stability / SafetyIPAR logoIPARBeta 0.54 vs ELF's 2.36, lower leverage
DividendsBBWI logoBBWI4.1% yield, vs IPAR's 3.4%, (2 stocks pay no dividend)
Momentum (1Y)ULTA logoULTA+34.1% vs BBWI's -34.1%
Efficiency (ROA)ULTA logoULTA17.3% ROA vs ELF's 4.5%, ROIC 87.9% vs 13.5%

BBWI vs IPAR vs ELF vs ULTA — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BBWIBath & Body Works, Inc.
FY 2020
Bath & Body Works
54.3%$6.4B
Victoria's Secret
45.7%$5.4B
IPARInter Parfums, Inc.
FY 2020
FranceMember
100.0%$38M
ELFe.l.f. Beauty, Inc.

Segment breakdown not available.

ULTAUlta Beauty, Inc.
FY 2024
Gift card breakage
100.0%$24M

BBWI vs IPAR vs ELF vs ULTA — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLULTALAGGINGIPAR

Income & Cash Flow (Last 12 Months)

ELF leads this category, winning 4 of 6 comparable metrics.

ULTA is the larger business by revenue, generating $12.4B annually — 8.3x IPAR's $1.5B. IPAR is the more profitable business, keeping 13.5% of every revenue dollar as net income compared to ELF's 6.8%. On growth, ELF holds the edge at +37.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBBWI logoBBWIBath & Body Works…IPAR logoIPARInter Parfums, In…ELF logoELFe.l.f. Beauty, In…ULTA logoULTAUlta Beauty, Inc.
RevenueTrailing 12 months$7.3B$1.5B$1.5B$12.4B
EBITDAEarnings before interest/tax$1.4B$291M$235M$4.8B
Net IncomeAfter-tax profit$649M$201M$104M$1.2B
Free Cash FlowCash after capex$865M$199M$215M$986M
Gross MarginGross profit ÷ Revenue+43.7%+64.0%+70.3%+39.1%
Operating MarginEBIT ÷ Revenue+15.4%+18.0%+11.1%+39.1%
Net MarginNet income ÷ Revenue+8.9%+13.5%+6.8%+9.3%
FCF MarginFCF ÷ Revenue+11.9%+13.3%+14.1%+8.0%
Rev. Growth (YoY)Latest quarter vs prior year-2.3%+1.8%+37.8%+11.8%
EPS Growth (YoY)Latest quarter vs prior year-9.1%+2.3%+116.7%-5.2%
ELF leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

BBWI leads this category, winning 4 of 7 comparable metrics.

At 6.3x trailing earnings, BBWI trades at a 80% valuation discount to ELF's 32.2x P/E. Adjusting for growth (PEG ratio), ULTA offers better value at 0.39x vs BBWI's 14.00x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBBWI logoBBWIBath & Body Works…IPAR logoIPARInter Parfums, In…ELF logoELFe.l.f. Beauty, In…ULTA logoULTAUlta Beauty, Inc.
Market CapShares × price$4.0B$3.0B$3.4B$24.1B
Enterprise ValueMkt cap + debt − cash$8.0B$3.1B$3.6B$25.8B
Trailing P/EPrice ÷ TTM EPS6.29x17.93x32.18x20.54x
Forward P/EPrice ÷ next-FY EPS est.6.48x19.38x19.89x18.40x
PEG RatioP/E ÷ EPS growth rate14.00x0.53x0.79x0.39x
EV / EBITDAEnterprise value multiple5.77x11.33x17.85x5.34x
Price / SalesMarket cap ÷ Revenue0.54x2.02x2.62x1.94x
Price / BookPrice ÷ Book value/share2.74x4.74x8.45x
Price / FCFMarket cap ÷ FCF4.57x15.80x29.86x22.56x
BBWI leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

ULTA leads this category, winning 5 of 9 comparable metrics.

ULTA delivers a 44.1% return on equity — every $100 of shareholder capital generates $44 in annual profit, vs $9 for ELF. IPAR carries lower financial leverage with a 0.20x debt-to-equity ratio, signaling a more conservative balance sheet compared to ULTA's 0.78x. On the Piotroski fundamental quality scale (0–9), ELF scores 7/9 vs IPAR's 4/9, reflecting strong financial health.

MetricBBWI logoBBWIBath & Body Works…IPAR logoIPARInter Parfums, In…ELF logoELFe.l.f. Beauty, In…ULTA logoULTAUlta Beauty, Inc.
ROE (TTM)Return on equity+18.4%+8.9%+44.1%
ROA (TTM)Return on assets+13.1%+12.9%+4.5%+17.3%
ROICReturn on invested capital+30.0%+18.6%+13.5%+87.9%
ROCEReturn on capital employed+31.6%+23.3%+16.6%+107.7%
Piotroski ScoreFundamental quality 0–95476
Debt / EquityFinancial leverage0.20x0.41x0.78x
Net DebtTotal debt minus cash$4.0B$66M$164M$1.8B
Cash & Equiv.Liquid assets$953M$158M$149M$424M
Total DebtShort + long-term debt$5.0B$224M$313M$2.2B
Interest CoverageEBIT ÷ Interest expense4.17x50.40x6.48x2711.37x
ULTA leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

ULTA leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in ELF five years ago would be worth $20,505 today (with dividends reinvested), compared to $4,251 for BBWI. Over the past 12 months, ULTA leads with a +34.1% total return vs BBWI's -34.1%. The 3-year compound annual growth rate (CAGR) favors ULTA at 0.7% vs BBWI's -12.7% — a key indicator of consistent wealth creation.

MetricBBWI logoBBWIBath & Body Works…IPAR logoIPARInter Parfums, In…ELF logoELFe.l.f. Beauty, In…ULTA logoULTAUlta Beauty, Inc.
YTD ReturnYear-to-date-6.0%+10.9%-20.6%-15.1%
1-Year ReturnPast 12 months-34.1%-18.8%-7.2%+34.1%
3-Year ReturnCumulative with dividends-33.5%-32.7%-31.4%+2.1%
5-Year ReturnCumulative with dividends-57.5%+41.9%+105.0%+63.1%
10-Year ReturnCumulative with dividends-47.6%+255.2%+133.1%+152.6%
CAGR (3Y)Annualised 3-year return-12.7%-12.4%-11.8%+0.7%
ULTA leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — IPAR and ULTA each lead in 1 of 2 comparable metrics.

IPAR is the less volatile stock with a 0.54 beta — it tends to amplify market swings less than ELF's 2.36 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. ULTA currently trades 73.6% from its 52-week high vs ELF's 40.9% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBBWI logoBBWIBath & Body Works…IPAR logoIPARInter Parfums, In…ELF logoELFe.l.f. Beauty, In…ULTA logoULTAUlta Beauty, Inc.
Beta (5Y)Sensitivity to S&P 5001.59x0.54x2.36x0.74x
52-Week HighHighest price in past year$34.66$142.61$150.99$714.97
52-Week LowLowest price in past year$14.28$77.21$58.05$386.00
% of 52W HighCurrent price vs 52-week peak+55.7%+65.9%+40.9%+73.6%
RSI (14)Momentum oscillator 0–10049.855.942.345.1
Avg Volume (50D)Average daily shares traded5.7M259K2.3M718K
Evenly matched — IPAR and ULTA each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — BBWI and IPAR each lead in 1 of 2 comparable metrics.

Analyst consensus: BBWI as "Hold", IPAR as "Hold", ELF as "Buy", ULTA as "Buy". Consensus price targets imply 54.0% upside for ELF (target: $95) vs 8.8% for BBWI (target: $21). For income investors, BBWI offers the higher dividend yield at 4.09% vs IPAR's 3.40%.

MetricBBWI logoBBWIBath & Body Works…IPAR logoIPARInter Parfums, In…ELF logoELFe.l.f. Beauty, In…ULTA logoULTAUlta Beauty, Inc.
Analyst RatingConsensus buy/hold/sellHoldHoldBuyBuy
Price TargetConsensus 12-month target$21.00$107.50$95.17$727.36
# AnalystsCovering analysts22192747
Dividend YieldAnnual dividend ÷ price+4.1%+3.4%
Dividend StreakConsecutive years of raises0510
Dividend / ShareAnnual DPS$0.79$3.20
Buyback YieldShare repurchases ÷ mkt cap+10.1%+0.5%+1.9%+3.7%
Evenly matched — BBWI and IPAR each lead in 1 of 2 comparable metrics.
Key Takeaway

ULTA leads in 2 of 6 categories (Profitability & Efficiency, Total Returns). ELF leads in 1 (Income & Cash Flow). 2 tied.

Best OverallUlta Beauty, Inc. (ULTA)Leads 2 of 6 categories
Loading custom metrics...

BBWI vs IPAR vs ELF vs ULTA: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BBWI or IPAR or ELF or ULTA a better buy right now?

For growth investors, e.

l. f. Beauty, Inc. (ELF) is the stronger pick with 28. 3% revenue growth year-over-year, versus -0. 2% for Bath & Body Works, Inc. (BBWI). Bath & Body Works, Inc. (BBWI) offers the better valuation at 6. 3x trailing P/E (6. 5x forward), making it the more compelling value choice. Analysts rate e. l. f. Beauty, Inc. (ELF) a "Buy" — based on 27 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BBWI or IPAR or ELF or ULTA?

On trailing P/E, Bath & Body Works, Inc.

(BBWI) is the cheapest at 6. 3x versus e. l. f. Beauty, Inc. at 32. 2x. On forward P/E, Bath & Body Works, Inc. is actually cheaper at 6. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Ulta Beauty, Inc. wins at 0. 35x versus Bath & Body Works, Inc. 's 14. 00x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — BBWI or IPAR or ELF or ULTA?

Over the past 5 years, e.

l. f. Beauty, Inc. (ELF) delivered a total return of +105. 0%, compared to -57. 5% for Bath & Body Works, Inc. (BBWI). Over 10 years, the gap is even starker: IPAR returned +255. 2% versus BBWI's -47. 6%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BBWI or IPAR or ELF or ULTA?

By beta (market sensitivity over 5 years), Inter Parfums, Inc.

(IPAR) is the lower-risk stock at 0. 54β versus e. l. f. Beauty, Inc. 's 2. 36β — meaning ELF is approximately 334% more volatile than IPAR relative to the S&P 500. On balance sheet safety, Inter Parfums, Inc. (IPAR) carries a lower debt/equity ratio of 20% versus 78% for Ulta Beauty, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BBWI or IPAR or ELF or ULTA?

By revenue growth (latest reported year), e.

l. f. Beauty, Inc. (ELF) is pulling ahead at 28. 3% versus -0. 2% for Bath & Body Works, Inc. (BBWI). On earnings-per-share growth, the picture is similar: Inter Parfums, Inc. grew EPS 2. 3% year-over-year, compared to -15. 0% for Bath & Body Works, Inc.. Over a 3-year CAGR, ELF leads at 49. 6% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BBWI or IPAR or ELF or ULTA?

Inter Parfums, Inc.

(IPAR) is the more profitable company, earning 11. 3% net margin versus 8. 5% for e. l. f. Beauty, Inc. — meaning it keeps 11. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: ULTA leads at 39. 1% versus 12. 0% for ELF. At the gross margin level — before operating expenses — ELF leads at 71. 2%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BBWI or IPAR or ELF or ULTA more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Ulta Beauty, Inc. (ULTA) is the more undervalued stock at a PEG of 0. 35x versus Bath & Body Works, Inc. 's 14. 00x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Bath & Body Works, Inc. (BBWI) trades at 6. 5x forward P/E versus 19. 9x for e. l. f. Beauty, Inc. — 13. 4x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for ELF: 54. 0% to $95. 17.

08

Which pays a better dividend — BBWI or IPAR or ELF or ULTA?

In this comparison, BBWI (4.

1% yield), IPAR (3. 4% yield) pay a dividend. ELF, ULTA do not pay a meaningful dividend and should not be held primarily for income.

09

Is BBWI or IPAR or ELF or ULTA better for a retirement portfolio?

For long-horizon retirement investors, Inter Parfums, Inc.

(IPAR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 54), 3. 4% yield, +255. 2% 10Y return). e. l. f. Beauty, Inc. (ELF) carries a higher beta of 2. 36 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (IPAR: +255. 2%, ELF: +133. 1%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BBWI and IPAR and ELF and ULTA?

These companies operate in different sectors (BBWI (Consumer Cyclical) and IPAR (Consumer Defensive) and ELF (Consumer Defensive) and ULTA (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BBWI is a small-cap deep-value stock; IPAR is a small-cap deep-value stock; ELF is a small-cap high-growth stock; ULTA is a mid-cap quality compounder stock. BBWI, IPAR pay a dividend while ELF, ULTA do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Consumer Defensive
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ELF

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ULTA

Quality Business

  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
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Beat Both

Find stocks that outperform BBWI and IPAR and ELF and ULTA on the metrics below

Revenue Growth>
%
(BBWI: -2.3% · IPAR: 1.8%)
Net Margin>
%
(BBWI: 8.9% · IPAR: 13.5%)
P/E Ratio<
x
(BBWI: 6.3x · IPAR: 17.9x)

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