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BIDU vs META
Revenue, margins, valuation, and 5-year total return — side by side.
Internet Content & Information
BIDU vs META — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Internet Content & Information | Internet Content & Information |
| Market Cap | $49.17B | $1.55T |
| Revenue (TTM) | $130.46B | $214.96B |
| Net Income (TTM) | $9.00B | $70.59B |
| Gross Margin | 44.7% | 81.9% |
| Operating Margin | -2.6% | 41.2% |
| Forward P/E | 2.6x | 20.2x |
| Total Debt | $79.32B | $83.90B |
| Cash & Equiv. | $24.83B | $35.87B |
BIDU vs META — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Baidu, Inc. (BIDU) | 100 | 131.9 | +31.9% |
| Meta Platforms, Inc. (META) | 100 | 272.3 | +172.3% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BIDU vs META
Each card shows where this stock fits in a portfolio — not just who wins on paper.
BIDU is the clearest fit if your priority is income & stability and sleep-well-at-night.
- Dividend streak 3 yrs, beta 1.41
- Lower volatility, beta 1.41, Low D/E 28.0%, current ratio 2.09x
- PEG 0.04 vs META's 1.10
META carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
- 416.8% 10Y total return vs BIDU's -19.2%
- 22.2% revenue growth vs BIDU's -1.1%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 22.2% revenue growth vs BIDU's -1.1% | |
| Value | Lower P/E (2.6x vs 20.2x), PEG 0.04 vs 1.10 | |
| Quality / Margins | 32.8% margin vs BIDU's 6.9% | |
| Stability / Safety | Beta 1.41 vs META's 1.59, lower leverage | |
| Dividends | 0.3% yield; 2-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | +54.1% vs META's +4.7% | |
| Efficiency (ROA) | 20.8% ROA vs BIDU's 2.0%, ROIC 27.6% vs 4.8% |
BIDU vs META — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
BIDU vs META — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
META leads this category, winning 6 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
META is the larger business by revenue, generating $215.0B annually — 1.6x BIDU's $130.5B. META is the more profitable business, keeping 32.8% of every revenue dollar as net income compared to BIDU's 6.9%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $130.5B | $215.0B |
| EBITDAEarnings before interest/tax | $4.9B | $109.3B |
| Net IncomeAfter-tax profit | $9.0B | $70.6B |
| Free Cash FlowCash after capex | -$15.7B | $48.3B |
| Gross MarginGross profit ÷ Revenue | +44.7% | +81.9% |
| Operating MarginEBIT ÷ Revenue | -2.6% | +41.2% |
| Net MarginNet income ÷ Revenue | +6.9% | +32.8% |
| FCF MarginFCF ÷ Revenue | -12.0% | +22.4% |
| Rev. Growth (YoY)Latest quarter vs prior year | -7.1% | +33.1% |
| EPS Growth (YoY)Latest quarter vs prior year | -2.6% | +62.4% |
Valuation Metrics
BIDU leads this category, winning 7 of 7 comparable metrics.
Valuation Metrics
At 14.5x trailing earnings, BIDU trades at a 44% valuation discount to META's 26.1x P/E. Adjusting for growth (PEG ratio), BIDU offers better value at 0.24x vs META's 1.42x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||
|---|---|---|
| Market CapShares × price | $49.2B | $1.55T |
| Enterprise ValueMkt cap + debt − cash | $57.2B | $1.60T |
| Trailing P/EPrice ÷ TTM EPS | 14.54x | 26.09x |
| Forward P/EPrice ÷ next-FY EPS est. | 2.59x | 20.23x |
| PEG RatioP/E ÷ EPS growth rate | 0.24x | 1.42x |
| EV / EBITDAEnterprise value multiple | 10.86x | 15.71x |
| Price / SalesMarket cap ÷ Revenue | 2.52x | 7.73x |
| Price / BookPrice ÷ Book value/share | 1.18x | 7.26x |
| Price / FCFMarket cap ÷ FCF | 25.59x | 33.68x |
Profitability & Efficiency
META leads this category, winning 6 of 8 comparable metrics.
Profitability & Efficiency
META delivers a 33.2% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $3 for BIDU. BIDU carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +3.1% | +33.2% |
| ROA (TTM)Return on assets | +2.0% | +20.8% |
| ROICReturn on invested capital | +4.8% | +27.6% |
| ROCEReturn on capital employed | +6.3% | +29.4% |
| Piotroski ScoreFundamental quality 0–9 | 5 | 5 |
| Debt / EquityFinancial leverage | 0.28x | 0.39x |
| Net DebtTotal debt minus cash | $54.5B | $48.0B |
| Cash & Equiv.Liquid assets | $24.8B | $35.9B |
| Total DebtShort + long-term debt | $79.3B | $83.9B |
| Interest CoverageEBIT ÷ Interest expense | 9.71x | 78.84x |
Total Returns (Dividends Reinvested)
META leads this category, winning 5 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in META five years ago would be worth $19,296 today (with dividends reinvested), compared to $7,310 for BIDU. Over the past 12 months, BIDU leads with a +54.1% total return vs META's +4.7%. The 3-year compound annual growth rate (CAGR) favors META at 38.3% vs BIDU's 4.7% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -6.5% | -5.7% |
| 1-Year ReturnPast 12 months | +54.1% | +4.7% |
| 3-Year ReturnCumulative with dividends | +14.8% | +164.7% |
| 5-Year ReturnCumulative with dividends | -26.9% | +93.0% |
| 10-Year ReturnCumulative with dividends | -19.2% | +416.8% |
| CAGR (3Y)Annualised 3-year return | +4.7% | +38.3% |
Risk & Volatility
BIDU leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
BIDU is the less volatile stock with a 1.41 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BIDU currently trades 85.1% from its 52-week high vs META's 77.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.41x | 1.59x |
| 52-Week HighHighest price in past year | $165.30 | $796.25 |
| 52-Week LowLowest price in past year | $81.17 | $520.26 |
| % of 52W HighCurrent price vs 52-week peak | +85.1% | +77.0% |
| RSI (14)Momentum oscillator 0–100 | 55.8 | 39.9 |
| Avg Volume (50D)Average daily shares traded | 2.0M | 15.6M |
Analyst Outlook
BIDU leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates BIDU as "Buy" and META as "Buy". Consensus price targets imply 34.1% upside for META (target: $822) vs 10.0% for BIDU (target: $155). META is the only dividend payer here at 0.34% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $154.70 | $821.80 |
| # AnalystsCovering analysts | 53 | 60 |
| Dividend YieldAnnual dividend ÷ price | — | +0.3% |
| Dividend StreakConsecutive years of raises | 3 | 2 |
| Dividend / ShareAnnual DPS | — | $2.07 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.9% | +1.7% |
META leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). BIDU leads in 3 (Valuation Metrics, Risk & Volatility).
BIDU vs META: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is BIDU or META a better buy right now?
For growth investors, Meta Platforms, Inc.
(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus -1. 1% for Baidu, Inc. (BIDU). Baidu, Inc. (BIDU) offers the better valuation at 14. 5x trailing P/E (2. 6x forward), making it the more compelling value choice. Analysts rate Baidu, Inc. (BIDU) a "Buy" — based on 53 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — BIDU or META?
On trailing P/E, Baidu, Inc.
(BIDU) is the cheapest at 14. 5x versus Meta Platforms, Inc. at 26. 1x. On forward P/E, Baidu, Inc. is actually cheaper at 2. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Baidu, Inc. wins at 0. 04x versus Meta Platforms, Inc. 's 1. 10x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — BIDU or META?
Over the past 5 years, Meta Platforms, Inc.
(META) delivered a total return of +93. 0%, compared to -26. 9% for Baidu, Inc. (BIDU). Over 10 years, the gap is even starker: META returned +416. 8% versus BIDU's -19. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — BIDU or META?
By beta (market sensitivity over 5 years), Baidu, Inc.
(BIDU) is the lower-risk stock at 1. 41β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 13% more volatile than BIDU relative to the S&P 500. On balance sheet safety, Baidu, Inc. (BIDU) carries a lower debt/equity ratio of 28% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — BIDU or META?
By revenue growth (latest reported year), Meta Platforms, Inc.
(META) is pulling ahead at 22. 2% versus -1. 1% for Baidu, Inc. (BIDU). On earnings-per-share growth, the picture is similar: Baidu, Inc. grew EPS 19. 6% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — BIDU or META?
Meta Platforms, Inc.
(META) is the more profitable company, earning 30. 1% net margin versus 17. 8% for Baidu, Inc. — meaning it keeps 30. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus 16. 0% for BIDU. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is BIDU or META more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Baidu, Inc. (BIDU) is the more undervalued stock at a PEG of 0. 04x versus Meta Platforms, Inc. 's 1. 10x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Baidu, Inc. (BIDU) trades at 2. 6x forward P/E versus 20. 2x for Meta Platforms, Inc. — 17. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 34. 1% to $821. 80.
08Which pays a better dividend — BIDU or META?
In this comparison, META (0.
3% yield) pays a dividend. BIDU does not pay a meaningful dividend and should not be held primarily for income.
09Is BIDU or META better for a retirement portfolio?
For long-horizon retirement investors, Meta Platforms, Inc.
(META) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+416. 8% 10Y return). Both have compounded well over 10 years (META: +416. 8%, BIDU: -19. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between BIDU and META?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: BIDU is a mid-cap deep-value stock; META is a mega-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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