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Stock Comparison

BIDU vs META

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BIDU
Baidu, Inc.

Internet Content & Information

Communication ServicesNASDAQ • CN
Market Cap$49.17B
5Y Perf.+31.9%
META
Meta Platforms, Inc.

Internet Content & Information

Communication ServicesNASDAQ • US
Market Cap$1.55T
5Y Perf.+172.3%

BIDU vs META — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BIDU logoBIDU
META logoMETA
IndustryInternet Content & InformationInternet Content & Information
Market Cap$49.17B$1.55T
Revenue (TTM)$130.46B$214.96B
Net Income (TTM)$9.00B$70.59B
Gross Margin44.7%81.9%
Operating Margin-2.6%41.2%
Forward P/E2.6x20.2x
Total Debt$79.32B$83.90B
Cash & Equiv.$24.83B$35.87B

BIDU vs METALong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BIDU
META
StockMay 20May 26Return
Baidu, Inc. (BIDU)100131.9+31.9%
Meta Platforms, Inc. (META)100272.3+172.3%

Price return only. Dividends and distributions are not included.

Quick Verdict: BIDU vs META

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: META leads in 4 of 7 categories, making it the strongest pick for growth and revenue expansion and profitability and margin quality. Baidu, Inc. is the stronger pick specifically for valuation and capital efficiency and capital preservation and lower volatility. As sector peers, any of these can serve as alternatives in the same allocation.
BIDU
Baidu, Inc.
The Income Pick

BIDU is the clearest fit if your priority is income & stability and sleep-well-at-night.

  • Dividend streak 3 yrs, beta 1.41
  • Lower volatility, beta 1.41, Low D/E 28.0%, current ratio 2.09x
  • PEG 0.04 vs META's 1.10
Best for: income & stability and sleep-well-at-night
META
Meta Platforms, Inc.
The Growth Play

META carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.

  • Rev growth 22.2%, EPS growth -1.6%, 3Y rev CAGR 19.9%
  • 416.8% 10Y total return vs BIDU's -19.2%
  • 22.2% revenue growth vs BIDU's -1.1%
Best for: growth exposure and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthMETA logoMETA22.2% revenue growth vs BIDU's -1.1%
ValueBIDU logoBIDULower P/E (2.6x vs 20.2x), PEG 0.04 vs 1.10
Quality / MarginsMETA logoMETA32.8% margin vs BIDU's 6.9%
Stability / SafetyBIDU logoBIDUBeta 1.41 vs META's 1.59, lower leverage
DividendsMETA logoMETA0.3% yield; 2-year raise streak; the other pay no meaningful dividend
Momentum (1Y)BIDU logoBIDU+54.1% vs META's +4.7%
Efficiency (ROA)META logoMETA20.8% ROA vs BIDU's 2.0%, ROIC 27.6% vs 4.8%

BIDU vs META — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BIDUBaidu, Inc.
FY 2023
Online Marketing Services
60.3%$81.2B
Product and Service, Other
39.7%$53.4B
METAMeta Platforms, Inc.
FY 2025
Family of Apps
98.9%$198.8B
Reality Labs
1.1%$2.2B

BIDU vs META — Financial Metrics

Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLBIDULAGGINGMETA

Income & Cash Flow (Last 12 Months)

META leads this category, winning 6 of 6 comparable metrics.

META is the larger business by revenue, generating $215.0B annually — 1.6x BIDU's $130.5B. META is the more profitable business, keeping 32.8% of every revenue dollar as net income compared to BIDU's 6.9%. On growth, META holds the edge at +33.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBIDU logoBIDUBaidu, Inc.META logoMETAMeta Platforms, I…
RevenueTrailing 12 months$130.5B$215.0B
EBITDAEarnings before interest/tax$4.9B$109.3B
Net IncomeAfter-tax profit$9.0B$70.6B
Free Cash FlowCash after capex-$15.7B$48.3B
Gross MarginGross profit ÷ Revenue+44.7%+81.9%
Operating MarginEBIT ÷ Revenue-2.6%+41.2%
Net MarginNet income ÷ Revenue+6.9%+32.8%
FCF MarginFCF ÷ Revenue-12.0%+22.4%
Rev. Growth (YoY)Latest quarter vs prior year-7.1%+33.1%
EPS Growth (YoY)Latest quarter vs prior year-2.6%+62.4%
META leads this category, winning 6 of 6 comparable metrics.

Valuation Metrics

BIDU leads this category, winning 7 of 7 comparable metrics.

At 14.5x trailing earnings, BIDU trades at a 44% valuation discount to META's 26.1x P/E. Adjusting for growth (PEG ratio), BIDU offers better value at 0.24x vs META's 1.42x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBIDU logoBIDUBaidu, Inc.META logoMETAMeta Platforms, I…
Market CapShares × price$49.2B$1.55T
Enterprise ValueMkt cap + debt − cash$57.2B$1.60T
Trailing P/EPrice ÷ TTM EPS14.54x26.09x
Forward P/EPrice ÷ next-FY EPS est.2.59x20.23x
PEG RatioP/E ÷ EPS growth rate0.24x1.42x
EV / EBITDAEnterprise value multiple10.86x15.71x
Price / SalesMarket cap ÷ Revenue2.52x7.73x
Price / BookPrice ÷ Book value/share1.18x7.26x
Price / FCFMarket cap ÷ FCF25.59x33.68x
BIDU leads this category, winning 7 of 7 comparable metrics.

Profitability & Efficiency

META leads this category, winning 6 of 8 comparable metrics.

META delivers a 33.2% return on equity — every $100 of shareholder capital generates $33 in annual profit, vs $3 for BIDU. BIDU carries lower financial leverage with a 0.28x debt-to-equity ratio, signaling a more conservative balance sheet compared to META's 0.39x.

MetricBIDU logoBIDUBaidu, Inc.META logoMETAMeta Platforms, I…
ROE (TTM)Return on equity+3.1%+33.2%
ROA (TTM)Return on assets+2.0%+20.8%
ROICReturn on invested capital+4.8%+27.6%
ROCEReturn on capital employed+6.3%+29.4%
Piotroski ScoreFundamental quality 0–955
Debt / EquityFinancial leverage0.28x0.39x
Net DebtTotal debt minus cash$54.5B$48.0B
Cash & Equiv.Liquid assets$24.8B$35.9B
Total DebtShort + long-term debt$79.3B$83.9B
Interest CoverageEBIT ÷ Interest expense9.71x78.84x
META leads this category, winning 6 of 8 comparable metrics.

Total Returns (Dividends Reinvested)

META leads this category, winning 5 of 6 comparable metrics.

A $10,000 investment in META five years ago would be worth $19,296 today (with dividends reinvested), compared to $7,310 for BIDU. Over the past 12 months, BIDU leads with a +54.1% total return vs META's +4.7%. The 3-year compound annual growth rate (CAGR) favors META at 38.3% vs BIDU's 4.7% — a key indicator of consistent wealth creation.

MetricBIDU logoBIDUBaidu, Inc.META logoMETAMeta Platforms, I…
YTD ReturnYear-to-date-6.5%-5.7%
1-Year ReturnPast 12 months+54.1%+4.7%
3-Year ReturnCumulative with dividends+14.8%+164.7%
5-Year ReturnCumulative with dividends-26.9%+93.0%
10-Year ReturnCumulative with dividends-19.2%+416.8%
CAGR (3Y)Annualised 3-year return+4.7%+38.3%
META leads this category, winning 5 of 6 comparable metrics.

Risk & Volatility

BIDU leads this category, winning 2 of 2 comparable metrics.

BIDU is the less volatile stock with a 1.41 beta — it tends to amplify market swings less than META's 1.59 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. BIDU currently trades 85.1% from its 52-week high vs META's 77.0% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBIDU logoBIDUBaidu, Inc.META logoMETAMeta Platforms, I…
Beta (5Y)Sensitivity to S&P 5001.41x1.59x
52-Week HighHighest price in past year$165.30$796.25
52-Week LowLowest price in past year$81.17$520.26
% of 52W HighCurrent price vs 52-week peak+85.1%+77.0%
RSI (14)Momentum oscillator 0–10055.839.9
Avg Volume (50D)Average daily shares traded2.0M15.6M
BIDU leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

BIDU leads this category, winning 1 of 1 comparable metric.

Wall Street rates BIDU as "Buy" and META as "Buy". Consensus price targets imply 34.1% upside for META (target: $822) vs 10.0% for BIDU (target: $155). META is the only dividend payer here at 0.34% yield — a key consideration for income-focused portfolios.

MetricBIDU logoBIDUBaidu, Inc.META logoMETAMeta Platforms, I…
Analyst RatingConsensus buy/hold/sellBuyBuy
Price TargetConsensus 12-month target$154.70$821.80
# AnalystsCovering analysts5360
Dividend YieldAnnual dividend ÷ price+0.3%
Dividend StreakConsecutive years of raises32
Dividend / ShareAnnual DPS$2.07
Buyback YieldShare repurchases ÷ mkt cap+1.9%+1.7%
BIDU leads this category, winning 1 of 1 comparable metric.
Key Takeaway

META leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). BIDU leads in 3 (Valuation Metrics, Risk & Volatility).

Best OverallBaidu, Inc. (BIDU)Leads 3 of 6 categories
Loading custom metrics...

BIDU vs META: Frequently Asked Questions

10 questions · data-driven answers · updated daily

01

Is BIDU or META a better buy right now?

For growth investors, Meta Platforms, Inc.

(META) is the stronger pick with 22. 2% revenue growth year-over-year, versus -1. 1% for Baidu, Inc. (BIDU). Baidu, Inc. (BIDU) offers the better valuation at 14. 5x trailing P/E (2. 6x forward), making it the more compelling value choice. Analysts rate Baidu, Inc. (BIDU) a "Buy" — based on 53 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BIDU or META?

On trailing P/E, Baidu, Inc.

(BIDU) is the cheapest at 14. 5x versus Meta Platforms, Inc. at 26. 1x. On forward P/E, Baidu, Inc. is actually cheaper at 2. 6x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Baidu, Inc. wins at 0. 04x versus Meta Platforms, Inc. 's 1. 10x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — BIDU or META?

Over the past 5 years, Meta Platforms, Inc.

(META) delivered a total return of +93. 0%, compared to -26. 9% for Baidu, Inc. (BIDU). Over 10 years, the gap is even starker: META returned +416. 8% versus BIDU's -19. 2%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BIDU or META?

By beta (market sensitivity over 5 years), Baidu, Inc.

(BIDU) is the lower-risk stock at 1. 41β versus Meta Platforms, Inc. 's 1. 59β — meaning META is approximately 13% more volatile than BIDU relative to the S&P 500. On balance sheet safety, Baidu, Inc. (BIDU) carries a lower debt/equity ratio of 28% versus 39% for Meta Platforms, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BIDU or META?

By revenue growth (latest reported year), Meta Platforms, Inc.

(META) is pulling ahead at 22. 2% versus -1. 1% for Baidu, Inc. (BIDU). On earnings-per-share growth, the picture is similar: Baidu, Inc. grew EPS 19. 6% year-over-year, compared to -1. 6% for Meta Platforms, Inc.. Over a 3-year CAGR, META leads at 19. 9% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BIDU or META?

Meta Platforms, Inc.

(META) is the more profitable company, earning 30. 1% net margin versus 17. 8% for Baidu, Inc. — meaning it keeps 30. 1% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: META leads at 41. 4% versus 16. 0% for BIDU. At the gross margin level — before operating expenses — META leads at 82. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BIDU or META more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Baidu, Inc. (BIDU) is the more undervalued stock at a PEG of 0. 04x versus Meta Platforms, Inc. 's 1. 10x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Baidu, Inc. (BIDU) trades at 2. 6x forward P/E versus 20. 2x for Meta Platforms, Inc. — 17. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for META: 34. 1% to $821. 80.

08

Which pays a better dividend — BIDU or META?

In this comparison, META (0.

3% yield) pays a dividend. BIDU does not pay a meaningful dividend and should not be held primarily for income.

09

Is BIDU or META better for a retirement portfolio?

For long-horizon retirement investors, Meta Platforms, Inc.

(META) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (+416. 8% 10Y return). Both have compounded well over 10 years (META: +416. 8%, BIDU: -19. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BIDU and META?

Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: BIDU is a mid-cap deep-value stock; META is a mega-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

Find Stocks Like These

Explore pre-built screens for each stock's profile, or build a custom screen to find stocks that outperform both.

Stocks Like

BIDU

Quality Business

  • Sector: Communication Services
  • Market Cap > $100B
  • Net Margin > 5%
Run This Screen
Stocks Like

META

High-Growth Quality Leader

  • Sector: Communication Services
  • Market Cap > $100B
  • Revenue Growth > 16%
  • Net Margin > 19%
Run This Screen
Custom Screen

Beat Both

Find stocks that outperform BIDU and META on the metrics below

Revenue Growth>
%
(BIDU: -7.1% · META: 33.1%)
Net Margin>
%
(BIDU: 6.9% · META: 32.8%)
P/E Ratio<
x
(BIDU: 14.5x · META: 26.1x)

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