BR vs DSP vs FIS vs TTD

For growth investors, Viant Technology Inc.

(DSP) is the stronger pick with 19. 0% revenue growth year-over-year, versus 5. 4% for Fidelity National Information Services, Inc. (FIS). Broadridge Financial Solutions, Inc. (BR) offers the better valuation at 21. 5x trailing P/E (16. 1x forward), making it the more compelling value choice. Analysts rate Broadridge Financial Solutions, Inc. (BR) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

On trailing P/E, Broadridge Financial Solutions, Inc.

(BR) is the cheapest at 21. 5x versus Fidelity National Information Services, Inc. at 63. 0x. On forward P/E, Fidelity National Information Services, Inc. is actually cheaper at 7. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Fidelity National Information Services, Inc. wins at 0. 31x versus The Trade Desk, Inc. 's 1. 61x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

Over the past 5 years, Broadridge Financial Solutions, Inc.

(BR) delivered a total return of +2. 7%, compared to -64. 5% for The Trade Desk, Inc. (TTD). Over 10 years, the gap is even starker: TTD returned +680. 4% versus DSP's -75. 4%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

By beta (market sensitivity over 5 years), Broadridge Financial Solutions, Inc.

(BR) is the lower-risk stock at 0. 22β versus Viant Technology Inc. 's 1. 45β — meaning DSP is approximately 566% more volatile than BR relative to the S&P 500. On balance sheet safety, Viant Technology Inc. (DSP) carries a lower debt/equity ratio of 8% versus 130% for Broadridge Financial Solutions, Inc. — giving it more financial flexibility in a downturn.

By revenue growth (latest reported year), Viant Technology Inc.

(DSP) is pulling ahead at 19. 0% versus 5. 4% for Fidelity National Information Services, Inc. (FIS). On earnings-per-share growth, the picture is similar: Viant Technology Inc. grew EPS 200. 0% year-over-year, compared to -47. 2% for Fidelity National Information Services, Inc.. Over a 3-year CAGR, TTD leads at 22. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

The Trade Desk, Inc.

(TTD) is the more profitable company, earning 15. 3% net margin versus 3. 6% for Fidelity National Information Services, Inc. — meaning it keeps 15. 3% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: TTD leads at 20. 3% versus 3. 5% for DSP. At the gross margin level — before operating expenses — TTD leads at 78. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Fidelity National Information Services, Inc. (FIS) is the more undervalued stock at a PEG of 0. 31x versus The Trade Desk, Inc. 's 1. 61x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Fidelity National Information Services, Inc. (FIS) trades at 7. 5x forward P/E versus 32. 5x for Viant Technology Inc. — 24. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TTD: 58. 0% to $37. 12.

In this comparison, FIS (3.

5% yield), BR (2. 2% yield) pay a dividend. DSP, TTD do not pay a meaningful dividend and should not be held primarily for income.

For long-horizon retirement investors, Broadridge Financial Solutions, Inc.

(BR) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 22), 2. 2% yield, +194. 1% 10Y return). Both have compounded well over 10 years (BR: +194. 1%, DSP: -75. 4%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

Both stocks operate in the Technology sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: BR is a mid-cap quality compounder stock; DSP is a small-cap high-growth stock; FIS is a mid-cap income-oriented stock; TTD is a mid-cap high-growth stock. BR, FIS pay a dividend while DSP, TTD do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.