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BRBR vs SMPL vs NOMD vs FRPT vs GIS

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BRBR
BellRing Brands, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$1.22B
5Y Perf.-48.0%
SMPL
The Simply Good Foods Company

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$1.24B
5Y Perf.-27.0%
NOMD
Nomad Foods Limited

Packaged Foods

Consumer DefensiveNYSE • GB
Market Cap$1.44B
5Y Perf.-52.2%
FRPT
Freshpet, Inc.

Packaged Foods

Consumer DefensiveNASDAQ • US
Market Cap$2.74B
5Y Perf.-27.6%
GIS
General Mills, Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$19.05B
5Y Perf.-43.4%

BRBR vs SMPL vs NOMD vs FRPT vs GIS — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BRBR logoBRBR
SMPL logoSMPL
NOMD logoNOMD
FRPT logoFRPT
GIS logoGIS
IndustryPackaged FoodsPackaged FoodsPackaged FoodsPackaged FoodsPackaged Foods
Market Cap$1.22B$1.24B$1.44B$2.74B$19.05B
Revenue (TTM)$2.33B$1.45B$3.03B$1.14B$18.37B
Net Income (TTM)$81M$91M$137M$200M$2.21B
Gross Margin30.2%34.0%27.1%38.9%33.0%
Operating Margin12.6%14.4%10.7%8.8%19.1%
Forward P/E5.5x7.5x6.9x41.1x10.4x
Total Debt$1.11B$304M$2.29B$560M$15.30B
Cash & Equiv.$89M$98M$325M$278M$364M

BRBR vs SMPL vs NOMD vs FRPT vs GISLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BRBR
SMPL
NOMD
FRPT
GIS
StockMay 20May 26Return
BellRing Brands, In… (BRBR)10052.0-48.0%
The Simply Good Foo… (SMPL)10073.0-27.0%
Nomad Foods Limited (NOMD)10047.8-52.2%
Freshpet, Inc. (FRPT)10072.4-27.6%
General Mills, Inc. (GIS)10056.6-43.4%

Price return only. Dividends and distributions are not included.

Quick Verdict: BRBR vs SMPL vs NOMD vs FRPT vs GIS

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: BRBR and NOMD are tied at the top with 2 categories each (5-stock set) — the right choice depends on your priorities. Nomad Foods Limited is the stronger pick specifically for capital preservation and lower volatility and dividend income and shareholder returns. FRPT and GIS also each lead in at least one category. As sector peers, any of these can serve as alternatives in the same allocation.
BRBR
BellRing Brands, Inc.
The Growth Leader

BRBR has the current edge in this matchup, primarily because of its strength in growth and value.

  • 16.1% revenue growth vs NOMD's -2.2%
  • Lower P/E (5.5x vs 10.4x)
Best for: growth and value
SMPL
The Simply Good Foods Company
The Defensive Pick

SMPL is the clearest fit if your priority is sleep-well-at-night and valuation efficiency.

  • Lower volatility, beta 0.38, Low D/E 16.8%, current ratio 3.64x
  • PEG 0.31 vs GIS's 3.64
Best for: sleep-well-at-night and valuation efficiency
NOMD
Nomad Foods Limited
The Income Pick

NOMD is the #2 pick in this set and the best alternative if income & stability and long-term compounding is your priority.

  • Dividend streak 2 yrs, beta 0.07, yield 7.1%
  • 40.1% 10Y total return vs FRPT's 5.2%
  • Beta 0.07, yield 7.1%, current ratio 1.07x
  • Beta 0.07 vs BRBR's 0.97
Best for: income & stability and long-term compounding
FRPT
Freshpet, Inc.
The Growth Play

FRPT ranks third and is worth considering specifically for growth exposure.

  • Rev growth 13.0%, EPS growth 183.9%, 3Y rev CAGR 22.8%
  • 17.6% margin vs BRBR's 3.5%
  • 11.4% ROA vs NOMD's 2.2%, ROIC 5.3% vs 5.5%
Best for: growth exposure
GIS
General Mills, Inc.
The Momentum Pick

GIS is the clearest fit if your priority is momentum.

  • -29.9% vs BRBR's -83.3%
Best for: momentum
See the full category breakdown
CategoryWinnerWhy
GrowthBRBR logoBRBR16.1% revenue growth vs NOMD's -2.2%
ValueBRBR logoBRBRLower P/E (5.5x vs 10.4x)
Quality / MarginsFRPT logoFRPT17.6% margin vs BRBR's 3.5%
Stability / SafetyNOMD logoNOMDBeta 0.07 vs BRBR's 0.97
DividendsNOMD logoNOMD7.1% yield, 2-year raise streak, vs GIS's 6.7%, (3 stocks pay no dividend)
Momentum (1Y)GIS logoGIS-29.9% vs BRBR's -83.3%
Efficiency (ROA)FRPT logoFRPT11.4% ROA vs NOMD's 2.2%, ROIC 5.3% vs 5.5%

BRBR vs SMPL vs NOMD vs FRPT vs GIS — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BRBRBellRing Brands, Inc.
FY 2025
Shakes and other beverages
81.7%$1.9B
Powders
15.8%$367M
Other Products
2.5%$57M
SMPLThe Simply Good Foods Company
FY 2025
Shipping and Handling
100.0%$103M
NOMDNomad Foods Limited

Segment breakdown not available.

FRPTFreshpet, Inc.
FY 2025
Reportable Segment
100.0%$1.1B
GISGeneral Mills, Inc.
FY 2025
Snacks
21.5%$4.2B
Cereal
15.8%$3.1B
Convenient meals
14.5%$2.8B
Pet Segment
13.3%$2.6B
Dough
12.2%$2.4B
Baking mixes and ingredients
10.0%$1.9B
Yogurt
7.1%$1.4B
Other (2)
5.7%$1.1B

BRBR vs SMPL vs NOMD vs FRPT vs GIS — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLFRPTLAGGINGNOMD

Income & Cash Flow (Last 12 Months)

FRPT leads this category, winning 5 of 6 comparable metrics.

GIS is the larger business by revenue, generating $18.4B annually — 16.2x FRPT's $1.1B. FRPT is the more profitable business, keeping 17.6% of every revenue dollar as net income compared to BRBR's 3.5%. On growth, FRPT holds the edge at +13.1% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBRBR logoBRBRBellRing Brands, …SMPL logoSMPLThe Simply Good F…NOMD logoNOMDNomad Foods Limit…FRPT logoFRPTFreshpet, Inc.GIS logoGISGeneral Mills, In…
RevenueTrailing 12 months$2.3B$1.4B$3.0B$1.1B$18.4B
EBITDAEarnings before interest/tax$289M$231M$435M$165M$3.9B
Net IncomeAfter-tax profit$81M$91M$137M$200M$2.2B
Free Cash FlowCash after capex$192M$174M$252M$223M$1.7B
Gross MarginGross profit ÷ Revenue+30.2%+34.0%+27.1%+38.9%+33.0%
Operating MarginEBIT ÷ Revenue+12.6%+14.4%+10.7%+8.8%+19.1%
Net MarginNet income ÷ Revenue+3.5%+6.3%+4.5%+17.6%+12.1%
FCF MarginFCF ÷ Revenue+8.2%+12.0%+8.3%+19.6%+9.0%
Rev. Growth (YoY)Latest quarter vs prior year+1.8%-0.3%-2.6%+13.1%-8.4%
EPS Growth (YoY)Latest quarter vs prior year-35.6%-31.6%-123.1%+4.5%-50.0%
FRPT leads this category, winning 5 of 6 comparable metrics.

Valuation Metrics

BRBR leads this category, winning 4 of 7 comparable metrics.

At 6.2x trailing earnings, BRBR trades at a 71% valuation discount to FRPT's 21.2x P/E. Adjusting for growth (PEG ratio), SMPL offers better value at 0.51x vs GIS's 3.04x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBRBR logoBRBRBellRing Brands, …SMPL logoSMPLThe Simply Good F…NOMD logoNOMDNomad Foods Limit…FRPT logoFRPTFreshpet, Inc.GIS logoGISGeneral Mills, In…
Market CapShares × price$1.2B$1.2B$1.4B$2.7B$19.1B
Enterprise ValueMkt cap + debt − cash$2.2B$1.4B$3.7B$3.0B$34.0B
Trailing P/EPrice ÷ TTM EPS6.22x12.20x9.46x21.16x8.71x
Forward P/EPrice ÷ next-FY EPS est.5.49x7.45x6.86x41.11x10.43x
PEG RatioP/E ÷ EPS growth rate0.51x3.04x
EV / EBITDAEnterprise value multiple5.96x5.97x7.34x16.62x8.84x
Price / SalesMarket cap ÷ Revenue0.52x0.86x0.40x2.49x0.98x
Price / BookPrice ÷ Book value/share0.70x0.52x2.59x2.16x
Price / FCFMarket cap ÷ FCF4.75x7.86x4.85x221.45x8.31x
BRBR leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — SMPL and FRPT each lead in 3 of 9 comparable metrics.

GIS delivers a 23.7% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $5 for SMPL. SMPL carries lower financial leverage with a 0.17x debt-to-equity ratio, signaling a more conservative balance sheet compared to GIS's 1.66x. On the Piotroski fundamental quality scale (0–9), FRPT scores 6/9 vs NOMD's 4/9, reflecting solid financial health.

MetricBRBR logoBRBRBellRing Brands, …SMPL logoSMPLThe Simply Good F…NOMD logoNOMDNomad Foods Limit…FRPT logoFRPTFreshpet, Inc.GIS logoGISGeneral Mills, In…
ROE (TTM)Return on equity+5.2%+5.3%+17.0%+23.7%
ROA (TTM)Return on assets+8.0%+3.7%+2.2%+11.4%+6.8%
ROICReturn on invested capital+47.3%+8.1%+5.5%+5.3%+10.6%
ROCEReturn on capital employed+55.3%+9.4%+6.2%+6.0%+13.3%
Piotroski ScoreFundamental quality 0–955465
Debt / EquityFinancial leverage0.17x0.92x0.46x1.66x
Net DebtTotal debt minus cash$1.0B$206M$2.0B$282M$14.9B
Cash & Equiv.Liquid assets$89M$98M$325M$278M$364M
Total DebtShort + long-term debt$1.1B$304M$2.3B$560M$15.3B
Interest CoverageEBIT ÷ Interest expense2.91x6.77x2.52x13.29x5.01x
Evenly matched — SMPL and FRPT each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

FRPT leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in GIS five years ago would be worth $7,472 today (with dividends reinvested), compared to $3,165 for FRPT. Over the past 12 months, GIS leads with a -29.9% total return vs BRBR's -83.3%. The 3-year compound annual growth rate (CAGR) favors FRPT at -6.2% vs BRBR's -34.5% — a key indicator of consistent wealth creation.

MetricBRBR logoBRBRBellRing Brands, …SMPL logoSMPLThe Simply Good F…NOMD logoNOMDNomad Foods Limit…FRPT logoFRPTFreshpet, Inc.GIS logoGISGeneral Mills, In…
YTD ReturnYear-to-date-59.9%-36.4%-15.4%-7.1%-19.2%
1-Year ReturnPast 12 months-83.3%-64.8%-43.5%-31.1%-29.9%
3-Year ReturnCumulative with dividends-71.9%-67.8%-40.3%-17.4%-52.3%
5-Year ReturnCumulative with dividends-59.8%-64.3%-59.7%-68.4%-25.3%
10-Year ReturnCumulative with dividends-36.7%+3.7%+40.1%+517.3%-9.2%
CAGR (3Y)Annualised 3-year return-34.5%-31.5%-15.8%-6.2%-21.8%
FRPT leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

GIS leads this category, winning 2 of 2 comparable metrics.

GIS is the less volatile stock with a -0.04 beta — it tends to amplify market swings less than BRBR's 0.97 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GIS currently trades 64.5% from its 52-week high vs BRBR's 15.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBRBR logoBRBRBellRing Brands, …SMPL logoSMPLThe Simply Good F…NOMD logoNOMDNomad Foods Limit…FRPT logoFRPTFreshpet, Inc.GIS logoGISGeneral Mills, In…
Beta (5Y)Sensitivity to S&P 5000.97x0.38x0.07x0.91x-0.04x
52-Week HighHighest price in past year$67.00$36.92$19.71$89.80$55.35
52-Week LowLowest price in past year$9.21$10.21$9.17$46.76$33.58
% of 52W HighCurrent price vs 52-week peak+15.6%+33.7%+51.3%+62.2%+64.5%
RSI (14)Momentum oscillator 0–10026.342.958.629.142.2
Avg Volume (50D)Average daily shares traded3.6M2.8M1.6M1.5M8.7M
GIS leads this category, winning 2 of 2 comparable metrics.

Analyst Outlook

Evenly matched — NOMD and GIS each lead in 1 of 2 comparable metrics.

Analyst consensus: BRBR as "Buy", SMPL as "Buy", NOMD as "Buy", FRPT as "Buy", GIS as "Hold". Consensus price targets imply 207.2% upside for BRBR (target: $32) vs 30.4% for GIS (target: $47). For income investors, NOMD offers the higher dividend yield at 7.06% vs GIS's 6.72%.

MetricBRBR logoBRBRBellRing Brands, …SMPL logoSMPLThe Simply Good F…NOMD logoNOMDNomad Foods Limit…FRPT logoFRPTFreshpet, Inc.GIS logoGISGeneral Mills, In…
Analyst RatingConsensus buy/hold/sellBuyBuyBuyBuyHold
Price TargetConsensus 12-month target$32.10$20.17$13.50$73.42$46.58
# AnalystsCovering analysts2024132934
Dividend YieldAnnual dividend ÷ price+7.1%+6.7%
Dividend StreakConsecutive years of raises025
Dividend / ShareAnnual DPS$0.61$2.40
Buyback YieldShare repurchases ÷ mkt cap+39.1%+4.1%+16.5%0.0%+6.3%
Evenly matched — NOMD and GIS each lead in 1 of 2 comparable metrics.
Key Takeaway

FRPT leads in 2 of 6 categories (Income & Cash Flow, Total Returns). BRBR leads in 1 (Valuation Metrics). 2 tied.

Best OverallFreshpet, Inc. (FRPT)Leads 2 of 6 categories
Loading custom metrics...

BRBR vs SMPL vs NOMD vs FRPT vs GIS: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BRBR or SMPL or NOMD or FRPT or GIS a better buy right now?

For growth investors, BellRing Brands, Inc.

(BRBR) is the stronger pick with 16. 1% revenue growth year-over-year, versus -2. 2% for Nomad Foods Limited (NOMD). BellRing Brands, Inc. (BRBR) offers the better valuation at 6. 2x trailing P/E (5. 5x forward), making it the more compelling value choice. Analysts rate BellRing Brands, Inc. (BRBR) a "Buy" — based on 20 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BRBR or SMPL or NOMD or FRPT or GIS?

On trailing P/E, BellRing Brands, Inc.

(BRBR) is the cheapest at 6. 2x versus Freshpet, Inc. at 21. 2x. On forward P/E, BellRing Brands, Inc. is actually cheaper at 5. 5x. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: The Simply Good Foods Company wins at 0. 31x versus General Mills, Inc. 's 3. 64x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.

03

Which is the better long-term investment — BRBR or SMPL or NOMD or FRPT or GIS?

Over the past 5 years, General Mills, Inc.

(GIS) delivered a total return of -25. 3%, compared to -68. 4% for Freshpet, Inc. (FRPT). Over 10 years, the gap is even starker: FRPT returned +517. 3% versus BRBR's -36. 7%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BRBR or SMPL or NOMD or FRPT or GIS?

By beta (market sensitivity over 5 years), General Mills, Inc.

(GIS) is the lower-risk stock at -0. 04β versus BellRing Brands, Inc. 's 0. 97β — meaning BRBR is approximately -2853% more volatile than GIS relative to the S&P 500. On balance sheet safety, The Simply Good Foods Company (SMPL) carries a lower debt/equity ratio of 17% versus 166% for General Mills, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BRBR or SMPL or NOMD or FRPT or GIS?

By revenue growth (latest reported year), BellRing Brands, Inc.

(BRBR) is pulling ahead at 16. 1% versus -2. 2% for Nomad Foods Limited (NOMD). On earnings-per-share growth, the picture is similar: Freshpet, Inc. grew EPS 183. 9% year-over-year, compared to -35. 0% for Nomad Foods Limited. Over a 3-year CAGR, FRPT leads at 22. 8% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BRBR or SMPL or NOMD or FRPT or GIS?

Freshpet, Inc.

(FRPT) is the more profitable company, earning 12. 6% net margin versus 4. 5% for Nomad Foods Limited — meaning it keeps 12. 6% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GIS leads at 17. 0% versus 8. 6% for FRPT. At the gross margin level — before operating expenses — FRPT leads at 38. 6%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BRBR or SMPL or NOMD or FRPT or GIS more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, The Simply Good Foods Company (SMPL) is the more undervalued stock at a PEG of 0. 31x versus General Mills, Inc. 's 3. 64x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, BellRing Brands, Inc. (BRBR) trades at 5. 5x forward P/E versus 41. 1x for Freshpet, Inc. — 35. 6x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRBR: 207. 2% to $32. 10.

08

Which pays a better dividend — BRBR or SMPL or NOMD or FRPT or GIS?

In this comparison, NOMD (7.

1% yield), GIS (6. 7% yield) pay a dividend. BRBR, SMPL, FRPT do not pay a meaningful dividend and should not be held primarily for income.

09

Is BRBR or SMPL or NOMD or FRPT or GIS better for a retirement portfolio?

For long-horizon retirement investors, General Mills, Inc.

(GIS) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β -0. 04), 6. 7% yield). Both have compounded well over 10 years (GIS: -9. 2%, BRBR: -36. 7%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BRBR and SMPL and NOMD and FRPT and GIS?

Both stocks operate in the Consumer Defensive sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.

In terms of investment character: BRBR is a small-cap high-growth stock; SMPL is a small-cap deep-value stock; NOMD is a small-cap deep-value stock; FRPT is a small-cap quality compounder stock; GIS is a mid-cap deep-value stock. NOMD, GIS pay a dividend while BRBR, SMPL, FRPT do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Consumer Defensive
  • Market Cap > $100B
  • Net Margin > 7%
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Beat Both

Find stocks that outperform BRBR and SMPL and NOMD and FRPT and GIS on the metrics below

Revenue Growth>
%
(BRBR: 1.8% · SMPL: -0.3%)
Net Margin>
%
(BRBR: 3.5% · SMPL: 6.3%)
P/E Ratio<
x
(BRBR: 6.2x · SMPL: 12.2x)

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