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BRCB vs MCD
Revenue, margins, valuation, and 5-year total return — side by side.
Restaurants
BRCB vs MCD — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||
|---|---|---|
| Industry | Food Confectioners | Restaurants |
| Market Cap | $262M | $202.32B |
| Revenue (TTM) | $200M | $26.26B |
| Net Income (TTM) | $869K | $8.41B |
| Gross Margin | 23.2% | 57.4% |
| Operating Margin | 2.6% | 46.1% |
| Forward P/E | 49.4x | 21.5x |
| Total Debt | $138M | $51.95B |
| Cash & Equiv. | $28M | $1.08B |
Quick Verdict: BRCB vs MCD
Each card shows where this stock fits in a portfolio — not just who wins on paper.
BRCB is the clearest fit if your priority is growth exposure.
- Rev growth 24.5%, EPS growth -288.0%
- 24.5% revenue growth vs MCD's 1.7%
MCD carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 26 yrs, beta 0.11, yield 2.4%
- 158.5% 10Y total return vs BRCB's -56.0%
- Lower volatility, beta 0.11, current ratio 1.19x
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 24.5% revenue growth vs MCD's 1.7% | |
| Value | Lower P/E (21.5x vs 49.4x) | |
| Quality / Margins | 32.0% margin vs BRCB's 0.4% | |
| Stability / Safety | Beta 0.11 vs BRCB's 2.32 | |
| Dividends | 2.4% yield; 26-year raise streak; the other pay no meaningful dividend | |
| Momentum (1Y) | -8.0% vs BRCB's -56.0% | |
| Efficiency (ROA) | 13.9% ROA vs BRCB's 0.3%, ROIC 19.3% vs 2.0% |
BRCB vs MCD — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
BRCB vs MCD — Financial Metrics
Side-by-side numbers across 2 stocks — who leads on profitability, valuation, growth, and risk.
Income & Cash Flow (Last 12 Months)
MCD leads this category, winning 4 of 4 comparable metrics.
Income & Cash Flow (Last 12 Months)
MCD is the larger business by revenue, generating $26.3B annually — 131.1x BRCB's $200M. MCD is the more profitable business, keeping 32.0% of every revenue dollar as net income compared to BRCB's 0.4%.
| Metric | ||
|---|---|---|
| RevenueTrailing 12 months | $200M | $26.3B |
| EBITDAEarnings before interest/tax | $17M | $14.3B |
| Net IncomeAfter-tax profit | $869,000 | $8.4B |
| Free Cash FlowCash after capex | -$33M | $7.4B |
| Gross MarginGross profit ÷ Revenue | +23.2% | +57.4% |
| Operating MarginEBIT ÷ Revenue | +2.6% | +46.1% |
| Net MarginNet income ÷ Revenue | +0.4% | +32.0% |
| FCF MarginFCF ÷ Revenue | -16.3% | +28.1% |
| Rev. Growth (YoY)Latest quarter vs prior year | — | +3.0% |
| EPS Growth (YoY)Latest quarter vs prior year | — | +1.6% |
Valuation Metrics
Evenly matched — BRCB and MCD each lead in 2 of 4 comparable metrics.
Valuation Metrics
On an enterprise value basis, MCD's 18.3x EV/EBITDA is more attractive than BRCB's 21.4x.
| Metric | ||
|---|---|---|
| Market CapShares × price | $262M | $202.3B |
| Enterprise ValueMkt cap + debt − cash | $372M | $253.2B |
| Trailing P/EPrice ÷ TTM EPS | -12.47x | 24.94x |
| Forward P/EPrice ÷ next-FY EPS est. | 49.39x | 21.54x |
| PEG RatioP/E ÷ EPS growth rate | — | 3.26x |
| EV / EBITDAEnterprise value multiple | 21.37x | 18.33x |
| Price / SalesMarket cap ÷ Revenue | 1.31x | 7.81x |
| Price / BookPrice ÷ Book value/share | 1.97x | — |
| Price / FCFMarket cap ÷ FCF | — | 30.32x |
Profitability & Efficiency
MCD leads this category, winning 5 of 7 comparable metrics.
Profitability & Efficiency
On the Piotroski fundamental quality scale (0–9), MCD scores 7/9 vs BRCB's 4/9, reflecting strong financial health.
| Metric | ||
|---|---|---|
| ROE (TTM)Return on equity | +1.4% | — |
| ROA (TTM)Return on assets | +0.3% | +13.9% |
| ROICReturn on invested capital | +2.0% | +19.3% |
| ROCEReturn on capital employed | +2.2% | +23.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 |
| Debt / EquityFinancial leverage | 1.32x | — |
| Net DebtTotal debt minus cash | $110M | $50.9B |
| Cash & Equiv.Liquid assets | $28M | $1.1B |
| Total DebtShort + long-term debt | $138M | $51.9B |
| Interest CoverageEBIT ÷ Interest expense | 1.63x | 7.88x |
Total Returns (Dividends Reinvested)
MCD leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in MCD five years ago would be worth $13,445 today (with dividends reinvested), compared to $4,395 for BRCB. Over the past 12 months, MCD leads with a -8.0% total return vs BRCB's -56.0%. The 3-year compound annual growth rate (CAGR) favors MCD at 0.9% vs BRCB's -24.0% — a key indicator of consistent wealth creation.
| Metric | ||
|---|---|---|
| YTD ReturnYear-to-date | -45.8% | -5.7% |
| 1-Year ReturnPast 12 months | -56.0% | -8.0% |
| 3-Year ReturnCumulative with dividends | -56.0% | +2.7% |
| 5-Year ReturnCumulative with dividends | -56.0% | +34.4% |
| 10-Year ReturnCumulative with dividends | -56.0% | +158.5% |
| CAGR (3Y)Annualised 3-year return | -24.0% | +0.9% |
Risk & Volatility
MCD leads this category, winning 2 of 2 comparable metrics.
Risk & Volatility
MCD is the less volatile stock with a 0.11 beta — it tends to amplify market swings less than BRCB's 2.32 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. MCD currently trades 83.1% from its 52-week high vs BRCB's 39.8% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||
|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 2.32x | 0.11x |
| 52-Week HighHighest price in past year | $30.40 | $341.75 |
| 52-Week LowLowest price in past year | $11.30 | $282.40 |
| % of 52W HighCurrent price vs 52-week peak | +39.8% | +83.1% |
| RSI (14)Momentum oscillator 0–100 | 39.4 | 31.7 |
| Avg Volume (50D)Average daily shares traded | 478K | 2.9M |
Analyst Outlook
MCD leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Wall Street rates BRCB as "Buy" and MCD as "Buy". Consensus price targets imply 73.6% upside for BRCB (target: $21) vs 24.0% for MCD (target: $352). MCD is the only dividend payer here at 2.37% yield — a key consideration for income-focused portfolios.
| Metric | ||
|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Buy | Buy |
| Price TargetConsensus 12-month target | $21.00 | $352.25 |
| # AnalystsCovering analysts | 2 | 62 |
| Dividend YieldAnnual dividend ÷ price | — | +2.4% |
| Dividend StreakConsecutive years of raises | 0 | 26 |
| Dividend / ShareAnnual DPS | — | $6.75 |
| Buyback YieldShare repurchases ÷ mkt cap | +1.3% | +1.4% |
MCD leads in 5 of 6 categories — strongest in Income & Cash Flow and Profitability & Efficiency. 1 category is tied.
BRCB vs MCD: Frequently Asked Questions
10 questions · data-driven answers · updated daily
01Is BRCB or MCD a better buy right now?
For growth investors, Black Rock Coffee Bar, Inc.
Class A Common Stock (BRCB) is the stronger pick with 24. 5% revenue growth year-over-year, versus 1. 7% for McDonald's Corporation (MCD). McDonald's Corporation (MCD) offers the better valuation at 24. 9x trailing P/E (21. 5x forward), making it the more compelling value choice. Analysts rate Black Rock Coffee Bar, Inc. Class A Common Stock (BRCB) a "Buy" — based on 2 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — BRCB or MCD?
On forward P/E, McDonald's Corporation is actually cheaper at 21.
5x.
03Which is the better long-term investment — BRCB or MCD?
Over the past 5 years, McDonald's Corporation (MCD) delivered a total return of +34.
4%, compared to -56. 0% for Black Rock Coffee Bar, Inc. Class A Common Stock (BRCB). Over 10 years, the gap is even starker: MCD returned +158. 5% versus BRCB's -56. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — BRCB or MCD?
By beta (market sensitivity over 5 years), McDonald's Corporation (MCD) is the lower-risk stock at 0.
11β versus Black Rock Coffee Bar, Inc. Class A Common Stock's 2. 32β — meaning BRCB is approximately 1985% more volatile than MCD relative to the S&P 500.
05Which is growing faster — BRCB or MCD?
By revenue growth (latest reported year), Black Rock Coffee Bar, Inc.
Class A Common Stock (BRCB) is pulling ahead at 24. 5% versus 1. 7% for McDonald's Corporation (MCD). On earnings-per-share growth, the picture is similar: McDonald's Corporation grew EPS -1. 5% year-over-year, compared to -288. 0% for Black Rock Coffee Bar, Inc. Class A Common Stock. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — BRCB or MCD?
McDonald's Corporation (MCD) is the more profitable company, earning 31.
7% net margin versus -8. 2% for Black Rock Coffee Bar, Inc. Class A Common Stock — meaning it keeps 31. 7% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: MCD leads at 45. 2% versus 2. 6% for BRCB. At the gross margin level — before operating expenses — MCD leads at 56. 8%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is BRCB or MCD more undervalued right now?
On forward earnings alone, McDonald's Corporation (MCD) trades at 21.
5x forward P/E versus 49. 4x for Black Rock Coffee Bar, Inc. Class A Common Stock — 27. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRCB: 73. 6% to $21. 00.
08Which pays a better dividend — BRCB or MCD?
In this comparison, MCD (2.
4% yield) pays a dividend. BRCB does not pay a meaningful dividend and should not be held primarily for income.
09Is BRCB or MCD better for a retirement portfolio?
For long-horizon retirement investors, McDonald's Corporation (MCD) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0.
11), 2. 4% yield, +158. 5% 10Y return). Black Rock Coffee Bar, Inc. Class A Common Stock (BRCB) carries a higher beta of 2. 32 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (MCD: +158. 5%, BRCB: -56. 0%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between BRCB and MCD?
These companies operate in different sectors (BRCB (Consumer Defensive) and MCD (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: BRCB is a small-cap high-growth stock; MCD is a large-cap quality compounder stock. MCD pays a dividend while BRCB does not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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