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5 / 10Stock Comparison
BRCC vs CBRL vs KDP vs BROS vs SBUX
Revenue, margins, valuation, and 5-year total return — side by side.
Restaurants
Beverages - Non-Alcoholic
Restaurants
Restaurants
BRCC vs CBRL vs KDP vs BROS vs SBUX — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | |||||
|---|---|---|---|---|---|
| Industry | Packaged Foods | Restaurants | Beverages - Non-Alcoholic | Restaurants | Restaurants |
| Market Cap | $146M | $696M | $38.75B | $6.81B | $118.83B |
| Revenue (TTM) | $418M | $3.36B | $16.94B | $1.75B | $37.70B |
| Net Income (TTM) | $-9M | $-4M | $1.83B | $81M | $1.37B |
| Gross Margin | 33.9% | 25.4% | 53.8% | 25.3% | 20.6% |
| Operating Margin | -4.3% | -0.4% | 21.3% | 9.4% | 9.0% |
| Forward P/E | — | 15.1x | 12.5x | 60.3x | 44.0x |
| Total Debt | $30M | $1.13B | $16.14B | $1.09B | $26.61B |
| Cash & Equiv. | $4M | $40M | $1.03B | $269M | $3.22B |
BRCC vs CBRL vs KDP vs BROS vs SBUX — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | Sep 21 | May 26 | Return |
|---|---|---|---|
| BRC Inc. (BRCC) | 100 | 12.8 | -87.2% |
| Cracker Barrel Old … (CBRL) | 100 | 22.3 | -77.7% |
| Keurig Dr Pepper In… (KDP) | 100 | 83.5 | -16.5% |
| Dutch Bros Inc. (BROS) | 100 | 123.7 | +23.7% |
| Starbucks Corporati… (SBUX) | 100 | 94.5 | -5.5% |
Price return only. Dividends and distributions are not included.
Quick Verdict: BRCC vs CBRL vs KDP vs BROS vs SBUX
Each card shows where this stock fits in a portfolio — not just who wins on paper.
Among these 5 stocks, BRCC doesn't own a clear edge in any measured category.
CBRL ranks third and is worth considering specifically for dividends.
- 3.3% yield, vs SBUX's 2.3%, (2 stocks pay no dividend)
KDP carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.
- Dividend streak 7 yrs, beta 0.15, yield 3.2%
- 8.3% 10Y total return vs SBUX's 114.8%
- Lower volatility, beta 0.15, Low D/E 63.3%, current ratio 0.64x
- PEG 1.20 vs SBUX's 2.82
BROS is the clearest fit if your priority is growth exposure.
- Rev growth 27.9%, EPS growth 103.2%, 3Y rev CAGR 30.4%
- 27.9% revenue growth vs CBRL's 0.4%
SBUX is the #2 pick in this set and the best alternative if momentum and efficiency is your priority.
- +29.0% vs CBRL's -27.5%
- 4.2% ROA vs BRCC's -4.1%, ROIC 17.7% vs -15.8%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 27.9% revenue growth vs CBRL's 0.4% | |
| Value | Lower P/E (12.5x vs 44.0x), PEG 1.20 vs 2.82 | |
| Quality / Margins | 10.8% margin vs BRCC's -2.2% | |
| Stability / Safety | Beta 0.15 vs BROS's 1.83, lower leverage | |
| Dividends | 3.3% yield, vs SBUX's 2.3%, (2 stocks pay no dividend) | |
| Momentum (1Y) | +29.0% vs CBRL's -27.5% | |
| Efficiency (ROA) | 4.2% ROA vs BRCC's -4.1%, ROIC 17.7% vs -15.8% |
BRCC vs CBRL vs KDP vs BROS vs SBUX — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
BRCC vs CBRL vs KDP vs BROS vs SBUX — Financial Metrics
Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
KDP leads in 1 of 6 categories
CBRL leads 1 • BROS leads 1 • BRCC leads 0 • SBUX leads 0 • 3 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
KDP leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
SBUX is the larger business by revenue, generating $37.7B annually — 90.3x BRCC's $418M. KDP is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to BRCC's -2.2%. On growth, BROS holds the edge at +30.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | |||||
|---|---|---|---|---|---|
| RevenueTrailing 12 months | $418M | $3.4B | $16.9B | $1.7B | $37.7B |
| EBITDAEarnings before interest/tax | -$6M | $120M | $3.9B | $244M | $5.1B |
| Net IncomeAfter-tax profit | -$9M | -$4M | $1.8B | $81M | $1.4B |
| Free Cash FlowCash after capex | -$2M | -$21M | $1.6B | $148M | $2.3B |
| Gross MarginGross profit ÷ Revenue | +33.9% | +25.4% | +53.8% | +25.3% | +20.6% |
| Operating MarginEBIT ÷ Revenue | -4.3% | -0.4% | +21.3% | +9.4% | +9.0% |
| Net MarginNet income ÷ Revenue | -2.2% | -0.1% | +10.8% | +4.6% | +3.6% |
| FCF MarginFCF ÷ Revenue | -0.5% | -0.6% | +9.3% | +8.5% | +6.2% |
| Rev. Growth (YoY)Latest quarter vs prior year | +21.4% | -7.9% | +9.4% | +30.8% | +5.4% |
| EPS Growth (YoY)Latest quarter vs prior year | +101.1% | -94.2% | -47.4% | 0.0% | -62.3% |
Valuation Metrics
CBRL leads this category, winning 4 of 7 comparable metrics.
Valuation Metrics
At 15.1x trailing earnings, CBRL trades at a 82% valuation discount to BROS's 85.0x P/E. Adjusting for growth (PEG ratio), KDP offers better value at 1.78x vs SBUX's 4.10x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | |||||
|---|---|---|---|---|---|
| Market CapShares × price | $146M | $696M | $38.7B | $6.8B | $118.8B |
| Enterprise ValueMkt cap + debt − cash | $171M | $1.8B | $53.9B | $7.6B | $142.2B |
| Trailing P/EPrice ÷ TTM EPS | -9.62x | 15.12x | 18.64x | 85.05x | 63.96x |
| Forward P/EPrice ÷ next-FY EPS est. | — | — | 12.53x | 60.32x | 44.00x |
| PEG RatioP/E ÷ EPS growth rate | — | — | 1.78x | — | 4.10x |
| EV / EBITDAEnterprise value multiple | — | 9.40x | 12.24x | 27.60x | 27.01x |
| Price / SalesMarket cap ÷ Revenue | 0.37x | 0.20x | 2.33x | 4.16x | 3.20x |
| Price / BookPrice ÷ Book value/share | 1.75x | 1.52x | 1.52x | 7.50x | — |
| Price / FCFMarket cap ÷ FCF | — | 11.56x | 25.75x | 125.12x | 48.66x |
Profitability & Efficiency
Evenly matched — BRCC and SBUX each lead in 3 of 9 comparable metrics.
Profitability & Efficiency
BROS delivers a 9.2% return on equity — every $100 of shareholder capital generates $9 in annual profit, vs $-15 for BRCC. BRCC carries lower financial leverage with a 0.44x debt-to-equity ratio, signaling a more conservative balance sheet compared to CBRL's 2.44x. On the Piotroski fundamental quality scale (0–9), CBRL scores 7/9 vs SBUX's 4/9, reflecting strong financial health.
| Metric | |||||
|---|---|---|---|---|---|
| ROE (TTM)Return on equity | -14.6% | -0.9% | +7.0% | +9.2% | — |
| ROA (TTM)Return on assets | -4.1% | -0.2% | +3.1% | +2.7% | +4.2% |
| ROICReturn on invested capital | -15.8% | +2.6% | +6.7% | +7.7% | +17.7% |
| ROCEReturn on capital employed | -17.2% | +3.4% | +7.9% | +6.4% | +16.2% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 7 | 7 | 6 | 4 |
| Debt / EquityFinancial leverage | 0.44x | 2.44x | 0.63x | 1.21x | — |
| Net DebtTotal debt minus cash | $25M | $1.1B | $15.1B | $820M | $23.4B |
| Cash & Equiv.Liquid assets | $4M | $40M | $1.0B | $269M | $3.2B |
| Total DebtShort + long-term debt | $30M | $1.1B | $16.1B | $1.1B | $26.6B |
| Interest CoverageEBIT ÷ Interest expense | -2.80x | -0.57x | 3.68x | 11.85x | 6.03x |
Total Returns (Dividends Reinvested)
BROS leads this category, winning 3 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in BROS five years ago would be worth $14,607 today (with dividends reinvested), compared to $1,270 for BRCC. Over the past 12 months, SBUX leads with a +29.0% total return vs CBRL's -27.5%. The 3-year compound annual growth rate (CAGR) favors BROS at 18.4% vs BRCC's -39.1% — a key indicator of consistent wealth creation.
| Metric | |||||
|---|---|---|---|---|---|
| YTD ReturnYear-to-date | +11.6% | +17.9% | +4.5% | -13.8% | +24.9% |
| 1-Year ReturnPast 12 months | -18.3% | -27.5% | -13.5% | -9.5% | +29.0% |
| 3-Year ReturnCumulative with dividends | -77.4% | -62.1% | -5.1% | +66.0% | +3.8% |
| 5-Year ReturnCumulative with dividends | -87.3% | -70.5% | -10.6% | +46.1% | +0.8% |
| 10-Year ReturnCumulative with dividends | -87.3% | -45.8% | +833.4% | +46.1% | +114.8% |
| CAGR (3Y)Annualised 3-year return | -39.1% | -27.6% | -1.7% | +18.4% | +1.3% |
Risk & Volatility
Evenly matched — KDP and SBUX each lead in 1 of 2 comparable metrics.
Risk & Volatility
KDP is the less volatile stock with a 0.15 beta — it tends to amplify market swings less than BROS's 1.83 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SBUX currently trades 96.9% from its 52-week high vs CBRL's 43.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | |||||
|---|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 1.73x | 1.38x | 0.15x | 1.83x | 0.99x |
| 52-Week HighHighest price in past year | $2.10 | $71.93 | $35.94 | $77.88 | $107.55 |
| 52-Week LowLowest price in past year | $0.60 | $24.85 | $24.88 | $44.58 | $77.99 |
| % of 52W HighCurrent price vs 52-week peak | +59.5% | +43.3% | +79.4% | +68.8% | +96.9% |
| RSI (14)Momentum oscillator 0–100 | 68.4 | 54.4 | 57.9 | 62.8 | 69.1 |
| Avg Volume (50D)Average daily shares traded | 774K | 1.1M | 10.9M | 4.1M | 7.7M |
Analyst Outlook
Evenly matched — CBRL and SBUX each lead in 1 of 2 comparable metrics.
Analyst Outlook
Analyst consensus: BRCC as "Hold", CBRL as "Hold", KDP as "Buy", BROS as "Buy", SBUX as "Hold". Consensus price targets imply 100.0% upside for BRCC (target: $3) vs -1.8% for CBRL (target: $31). For income investors, CBRL offers the higher dividend yield at 3.30% vs SBUX's 2.33%.
| Metric | |||||
|---|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | Hold | Hold | Buy | Buy | Hold |
| Price TargetConsensus 12-month target | $2.50 | $30.60 | $32.33 | $74.45 | $108.38 |
| # AnalystsCovering analysts | 11 | 31 | 28 | 21 | 59 |
| Dividend YieldAnnual dividend ÷ price | — | +3.3% | +3.2% | — | +2.3% |
| Dividend StreakConsecutive years of raises | 2 | 0 | 7 | 3 | 16 |
| Dividend / ShareAnnual DPS | — | $1.03 | $0.92 | — | $2.43 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +0.2% | +0.0% | 0.0% | 0.0% |
KDP leads in 1 of 6 categories (Income & Cash Flow). CBRL leads in 1 (Valuation Metrics). 3 tied.
BRCC vs CBRL vs KDP vs BROS vs SBUX: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is BRCC or CBRL or KDP or BROS or SBUX a better buy right now?
For growth investors, Dutch Bros Inc.
(BROS) is the stronger pick with 27. 9% revenue growth year-over-year, versus 0. 4% for Cracker Barrel Old Country Store, Inc. (CBRL). Cracker Barrel Old Country Store, Inc. (CBRL) offers the better valuation at 15. 1x trailing P/E, making it the more compelling value choice. Analysts rate Keurig Dr Pepper Inc. (KDP) a "Buy" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — BRCC or CBRL or KDP or BROS or SBUX?
On trailing P/E, Cracker Barrel Old Country Store, Inc.
(CBRL) is the cheapest at 15. 1x versus Dutch Bros Inc. at 85. 0x. On forward P/E, Keurig Dr Pepper Inc. is actually cheaper at 12. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Keurig Dr Pepper Inc. wins at 1. 20x versus Starbucks Corporation's 2. 82x — a reasonable growth-adjusted valuation.
03Which is the better long-term investment — BRCC or CBRL or KDP or BROS or SBUX?
Over the past 5 years, Dutch Bros Inc.
(BROS) delivered a total return of +46. 1%, compared to -87. 3% for BRC Inc. (BRCC). Over 10 years, the gap is even starker: KDP returned +833. 4% versus BRCC's -87. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — BRCC or CBRL or KDP or BROS or SBUX?
By beta (market sensitivity over 5 years), Keurig Dr Pepper Inc.
(KDP) is the lower-risk stock at 0. 15β versus Dutch Bros Inc. 's 1. 83β — meaning BROS is approximately 1083% more volatile than KDP relative to the S&P 500. On balance sheet safety, BRC Inc. (BRCC) carries a lower debt/equity ratio of 44% versus 2% for Cracker Barrel Old Country Store, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — BRCC or CBRL or KDP or BROS or SBUX?
By revenue growth (latest reported year), Dutch Bros Inc.
(BROS) is pulling ahead at 27. 9% versus 0. 4% for Cracker Barrel Old Country Store, Inc. (CBRL). On earnings-per-share growth, the picture is similar: Dutch Bros Inc. grew EPS 103. 2% year-over-year, compared to -213. 3% for BRC Inc.. Over a 3-year CAGR, BROS leads at 30. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — BRCC or CBRL or KDP or BROS or SBUX?
Keurig Dr Pepper Inc.
(KDP) is the more profitable company, earning 12. 5% net margin versus -3. 0% for BRC Inc. — meaning it keeps 12. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KDP leads at 22. 0% versus -6. 2% for BRCC. At the gross margin level — before operating expenses — KDP leads at 52. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is BRCC or CBRL or KDP or BROS or SBUX more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Keurig Dr Pepper Inc. (KDP) is the more undervalued stock at a PEG of 1. 20x versus Starbucks Corporation's 2. 82x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Keurig Dr Pepper Inc. (KDP) trades at 12. 5x forward P/E versus 60. 3x for Dutch Bros Inc. — 47. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRCC: 100. 0% to $2. 50.
08Which pays a better dividend — BRCC or CBRL or KDP or BROS or SBUX?
In this comparison, CBRL (3.
3% yield), KDP (3. 2% yield), SBUX (2. 3% yield) pay a dividend. BRCC, BROS do not pay a meaningful dividend and should not be held primarily for income.
09Is BRCC or CBRL or KDP or BROS or SBUX better for a retirement portfolio?
For long-horizon retirement investors, Keurig Dr Pepper Inc.
(KDP) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 15), 3. 2% yield, +833. 4% 10Y return). BRC Inc. (BRCC) carries a higher beta of 1. 73 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KDP: +833. 4%, BRCC: -87. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between BRCC and CBRL and KDP and BROS and SBUX?
These companies operate in different sectors (BRCC (Consumer Defensive) and CBRL (Consumer Cyclical) and KDP (Consumer Defensive) and BROS (Consumer Cyclical) and SBUX (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.
In terms of investment character: BRCC is a small-cap quality compounder stock; CBRL is a small-cap deep-value stock; KDP is a mid-cap income-oriented stock; BROS is a small-cap high-growth stock; SBUX is a mid-cap quality compounder stock. CBRL, KDP, SBUX pay a dividend while BRCC, BROS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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