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BRCC vs CBRL vs KDP vs BROS vs SBUX

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
BRCC
BRC Inc.

Packaged Foods

Consumer DefensiveNYSE • US
Market Cap$146M
5Y Perf.-87.2%
CBRL
Cracker Barrel Old Country Store, Inc.

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$696M
5Y Perf.-77.7%
KDP
Keurig Dr Pepper Inc.

Beverages - Non-Alcoholic

Consumer DefensiveNASDAQ • US
Market Cap$38.75B
5Y Perf.-16.5%
BROS
Dutch Bros Inc.

Restaurants

Consumer CyclicalNYSE • US
Market Cap$6.81B
5Y Perf.+23.7%
SBUX
Starbucks Corporation

Restaurants

Consumer CyclicalNASDAQ • US
Market Cap$118.83B
5Y Perf.-5.5%

BRCC vs CBRL vs KDP vs BROS vs SBUX — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
BRCC logoBRCC
CBRL logoCBRL
KDP logoKDP
BROS logoBROS
SBUX logoSBUX
IndustryPackaged FoodsRestaurantsBeverages - Non-AlcoholicRestaurantsRestaurants
Market Cap$146M$696M$38.75B$6.81B$118.83B
Revenue (TTM)$418M$3.36B$16.94B$1.75B$37.70B
Net Income (TTM)$-9M$-4M$1.83B$81M$1.37B
Gross Margin33.9%25.4%53.8%25.3%20.6%
Operating Margin-4.3%-0.4%21.3%9.4%9.0%
Forward P/E15.1x12.5x60.3x44.0x
Total Debt$30M$1.13B$16.14B$1.09B$26.61B
Cash & Equiv.$4M$40M$1.03B$269M$3.22B

BRCC vs CBRL vs KDP vs BROS vs SBUXLong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

BRCC
CBRL
KDP
BROS
SBUX
StockSep 21May 26Return
BRC Inc. (BRCC)10012.8-87.2%
Cracker Barrel Old … (CBRL)10022.3-77.7%
Keurig Dr Pepper In… (KDP)10083.5-16.5%
Dutch Bros Inc. (BROS)100123.7+23.7%
Starbucks Corporati… (SBUX)10094.5-5.5%

Price return only. Dividends and distributions are not included.

Quick Verdict: BRCC vs CBRL vs KDP vs BROS vs SBUX

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: KDP leads in 3 of 7 categories (5-stock set), making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Starbucks Corporation is the stronger pick specifically for recent price momentum and sentiment and operational efficiency and capital deployment. CBRL and BROS also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
BRCC
BRC Inc.
The Consumer Defensive Pick

Among these 5 stocks, BRCC doesn't own a clear edge in any measured category.

Best for: consumer defensive exposure
CBRL
Cracker Barrel Old Country Store, Inc.
The Income Pick

CBRL ranks third and is worth considering specifically for dividends.

  • 3.3% yield, vs SBUX's 2.3%, (2 stocks pay no dividend)
Best for: dividends
KDP
Keurig Dr Pepper Inc.
The Income Pick

KDP carries the broadest edge in this set and is the clearest fit for income & stability and long-term compounding.

  • Dividend streak 7 yrs, beta 0.15, yield 3.2%
  • 8.3% 10Y total return vs SBUX's 114.8%
  • Lower volatility, beta 0.15, Low D/E 63.3%, current ratio 0.64x
  • PEG 1.20 vs SBUX's 2.82
Best for: income & stability and long-term compounding
BROS
Dutch Bros Inc.
The Growth Play

BROS is the clearest fit if your priority is growth exposure.

  • Rev growth 27.9%, EPS growth 103.2%, 3Y rev CAGR 30.4%
  • 27.9% revenue growth vs CBRL's 0.4%
Best for: growth exposure
SBUX
Starbucks Corporation
The Momentum Pick

SBUX is the #2 pick in this set and the best alternative if momentum and efficiency is your priority.

  • +29.0% vs CBRL's -27.5%
  • 4.2% ROA vs BRCC's -4.1%, ROIC 17.7% vs -15.8%
Best for: momentum and efficiency
See the full category breakdown
CategoryWinnerWhy
GrowthBROS logoBROS27.9% revenue growth vs CBRL's 0.4%
ValueKDP logoKDPLower P/E (12.5x vs 44.0x), PEG 1.20 vs 2.82
Quality / MarginsKDP logoKDP10.8% margin vs BRCC's -2.2%
Stability / SafetyKDP logoKDPBeta 0.15 vs BROS's 1.83, lower leverage
DividendsCBRL logoCBRL3.3% yield, vs SBUX's 2.3%, (2 stocks pay no dividend)
Momentum (1Y)SBUX logoSBUX+29.0% vs CBRL's -27.5%
Efficiency (ROA)SBUX logoSBUX4.2% ROA vs BRCC's -4.1%, ROIC 17.7% vs -15.8%

BRCC vs CBRL vs KDP vs BROS vs SBUX — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

BRCCBRC Inc.
FY 2025
Advertising
100.0%$5M
CBRLCracker Barrel Old Country Store, Inc.
FY 2024
Restaurant
80.5%$2.8B
Retail
19.5%$677M
KDPKeurig Dr Pepper Inc.
FY 2025
LRB
69.9%$11.6B
K-Cup Pods
22.7%$3.8B
Appliances
3.9%$646M
Other Products
3.5%$578M
BROSDutch Bros Inc.
FY 2025
Franchise Fees
94.7%$122M
Product and Service, Other
5.3%$7M
SBUXStarbucks Corporation
FY 2025
Beverage Member
60.6%$22.5B
Other Products Member
20.4%$7.6B
Food Member
19.0%$7.0B

BRCC vs CBRL vs KDP vs BROS vs SBUX — Financial Metrics

Side-by-side numbers across 5 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCBRLLAGGINGSBUX

Income & Cash Flow (Last 12 Months)

KDP leads this category, winning 4 of 6 comparable metrics.

SBUX is the larger business by revenue, generating $37.7B annually — 90.3x BRCC's $418M. KDP is the more profitable business, keeping 10.8% of every revenue dollar as net income compared to BRCC's -2.2%. On growth, BROS holds the edge at +30.8% YoY revenue growth, suggesting stronger near-term business momentum.

MetricBRCC logoBRCCBRC Inc.CBRL logoCBRLCracker Barrel Ol…KDP logoKDPKeurig Dr Pepper …BROS logoBROSDutch Bros Inc.SBUX logoSBUXStarbucks Corpora…
RevenueTrailing 12 months$418M$3.4B$16.9B$1.7B$37.7B
EBITDAEarnings before interest/tax-$6M$120M$3.9B$244M$5.1B
Net IncomeAfter-tax profit-$9M-$4M$1.8B$81M$1.4B
Free Cash FlowCash after capex-$2M-$21M$1.6B$148M$2.3B
Gross MarginGross profit ÷ Revenue+33.9%+25.4%+53.8%+25.3%+20.6%
Operating MarginEBIT ÷ Revenue-4.3%-0.4%+21.3%+9.4%+9.0%
Net MarginNet income ÷ Revenue-2.2%-0.1%+10.8%+4.6%+3.6%
FCF MarginFCF ÷ Revenue-0.5%-0.6%+9.3%+8.5%+6.2%
Rev. Growth (YoY)Latest quarter vs prior year+21.4%-7.9%+9.4%+30.8%+5.4%
EPS Growth (YoY)Latest quarter vs prior year+101.1%-94.2%-47.4%0.0%-62.3%
KDP leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

CBRL leads this category, winning 4 of 7 comparable metrics.

At 15.1x trailing earnings, CBRL trades at a 82% valuation discount to BROS's 85.0x P/E. Adjusting for growth (PEG ratio), KDP offers better value at 1.78x vs SBUX's 4.10x — a lower PEG means you pay less per unit of expected earnings growth.

MetricBRCC logoBRCCBRC Inc.CBRL logoCBRLCracker Barrel Ol…KDP logoKDPKeurig Dr Pepper …BROS logoBROSDutch Bros Inc.SBUX logoSBUXStarbucks Corpora…
Market CapShares × price$146M$696M$38.7B$6.8B$118.8B
Enterprise ValueMkt cap + debt − cash$171M$1.8B$53.9B$7.6B$142.2B
Trailing P/EPrice ÷ TTM EPS-9.62x15.12x18.64x85.05x63.96x
Forward P/EPrice ÷ next-FY EPS est.12.53x60.32x44.00x
PEG RatioP/E ÷ EPS growth rate1.78x4.10x
EV / EBITDAEnterprise value multiple9.40x12.24x27.60x27.01x
Price / SalesMarket cap ÷ Revenue0.37x0.20x2.33x4.16x3.20x
Price / BookPrice ÷ Book value/share1.75x1.52x1.52x7.50x
Price / FCFMarket cap ÷ FCF11.56x25.75x125.12x48.66x
CBRL leads this category, winning 4 of 7 comparable metrics.

Profitability & Efficiency

Evenly matched — BRCC and SBUX each lead in 3 of 9 comparable metrics.

BROS delivers a 9.2% return on equity — every $100 of shareholder capital generates $9 in annual profit, vs $-15 for BRCC. BRCC carries lower financial leverage with a 0.44x debt-to-equity ratio, signaling a more conservative balance sheet compared to CBRL's 2.44x. On the Piotroski fundamental quality scale (0–9), CBRL scores 7/9 vs SBUX's 4/9, reflecting strong financial health.

MetricBRCC logoBRCCBRC Inc.CBRL logoCBRLCracker Barrel Ol…KDP logoKDPKeurig Dr Pepper …BROS logoBROSDutch Bros Inc.SBUX logoSBUXStarbucks Corpora…
ROE (TTM)Return on equity-14.6%-0.9%+7.0%+9.2%
ROA (TTM)Return on assets-4.1%-0.2%+3.1%+2.7%+4.2%
ROICReturn on invested capital-15.8%+2.6%+6.7%+7.7%+17.7%
ROCEReturn on capital employed-17.2%+3.4%+7.9%+6.4%+16.2%
Piotroski ScoreFundamental quality 0–947764
Debt / EquityFinancial leverage0.44x2.44x0.63x1.21x
Net DebtTotal debt minus cash$25M$1.1B$15.1B$820M$23.4B
Cash & Equiv.Liquid assets$4M$40M$1.0B$269M$3.2B
Total DebtShort + long-term debt$30M$1.1B$16.1B$1.1B$26.6B
Interest CoverageEBIT ÷ Interest expense-2.80x-0.57x3.68x11.85x6.03x
Evenly matched — BRCC and SBUX each lead in 3 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

BROS leads this category, winning 3 of 6 comparable metrics.

A $10,000 investment in BROS five years ago would be worth $14,607 today (with dividends reinvested), compared to $1,270 for BRCC. Over the past 12 months, SBUX leads with a +29.0% total return vs CBRL's -27.5%. The 3-year compound annual growth rate (CAGR) favors BROS at 18.4% vs BRCC's -39.1% — a key indicator of consistent wealth creation.

MetricBRCC logoBRCCBRC Inc.CBRL logoCBRLCracker Barrel Ol…KDP logoKDPKeurig Dr Pepper …BROS logoBROSDutch Bros Inc.SBUX logoSBUXStarbucks Corpora…
YTD ReturnYear-to-date+11.6%+17.9%+4.5%-13.8%+24.9%
1-Year ReturnPast 12 months-18.3%-27.5%-13.5%-9.5%+29.0%
3-Year ReturnCumulative with dividends-77.4%-62.1%-5.1%+66.0%+3.8%
5-Year ReturnCumulative with dividends-87.3%-70.5%-10.6%+46.1%+0.8%
10-Year ReturnCumulative with dividends-87.3%-45.8%+833.4%+46.1%+114.8%
CAGR (3Y)Annualised 3-year return-39.1%-27.6%-1.7%+18.4%+1.3%
BROS leads this category, winning 3 of 6 comparable metrics.

Risk & Volatility

Evenly matched — KDP and SBUX each lead in 1 of 2 comparable metrics.

KDP is the less volatile stock with a 0.15 beta — it tends to amplify market swings less than BROS's 1.83 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. SBUX currently trades 96.9% from its 52-week high vs CBRL's 43.3% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricBRCC logoBRCCBRC Inc.CBRL logoCBRLCracker Barrel Ol…KDP logoKDPKeurig Dr Pepper …BROS logoBROSDutch Bros Inc.SBUX logoSBUXStarbucks Corpora…
Beta (5Y)Sensitivity to S&P 5001.73x1.38x0.15x1.83x0.99x
52-Week HighHighest price in past year$2.10$71.93$35.94$77.88$107.55
52-Week LowLowest price in past year$0.60$24.85$24.88$44.58$77.99
% of 52W HighCurrent price vs 52-week peak+59.5%+43.3%+79.4%+68.8%+96.9%
RSI (14)Momentum oscillator 0–10068.454.457.962.869.1
Avg Volume (50D)Average daily shares traded774K1.1M10.9M4.1M7.7M
Evenly matched — KDP and SBUX each lead in 1 of 2 comparable metrics.

Analyst Outlook

Evenly matched — CBRL and SBUX each lead in 1 of 2 comparable metrics.

Analyst consensus: BRCC as "Hold", CBRL as "Hold", KDP as "Buy", BROS as "Buy", SBUX as "Hold". Consensus price targets imply 100.0% upside for BRCC (target: $3) vs -1.8% for CBRL (target: $31). For income investors, CBRL offers the higher dividend yield at 3.30% vs SBUX's 2.33%.

MetricBRCC logoBRCCBRC Inc.CBRL logoCBRLCracker Barrel Ol…KDP logoKDPKeurig Dr Pepper …BROS logoBROSDutch Bros Inc.SBUX logoSBUXStarbucks Corpora…
Analyst RatingConsensus buy/hold/sellHoldHoldBuyBuyHold
Price TargetConsensus 12-month target$2.50$30.60$32.33$74.45$108.38
# AnalystsCovering analysts1131282159
Dividend YieldAnnual dividend ÷ price+3.3%+3.2%+2.3%
Dividend StreakConsecutive years of raises207316
Dividend / ShareAnnual DPS$1.03$0.92$2.43
Buyback YieldShare repurchases ÷ mkt cap0.0%+0.2%+0.0%0.0%0.0%
Evenly matched — CBRL and SBUX each lead in 1 of 2 comparable metrics.
Key Takeaway

KDP leads in 1 of 6 categories (Income & Cash Flow). CBRL leads in 1 (Valuation Metrics). 3 tied.

Best OverallCracker Barrel Old Country … (CBRL)Leads 1 of 6 categories
Loading custom metrics...

BRCC vs CBRL vs KDP vs BROS vs SBUX: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is BRCC or CBRL or KDP or BROS or SBUX a better buy right now?

For growth investors, Dutch Bros Inc.

(BROS) is the stronger pick with 27. 9% revenue growth year-over-year, versus 0. 4% for Cracker Barrel Old Country Store, Inc. (CBRL). Cracker Barrel Old Country Store, Inc. (CBRL) offers the better valuation at 15. 1x trailing P/E, making it the more compelling value choice. Analysts rate Keurig Dr Pepper Inc. (KDP) a "Buy" — based on 28 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — BRCC or CBRL or KDP or BROS or SBUX?

On trailing P/E, Cracker Barrel Old Country Store, Inc.

(CBRL) is the cheapest at 15. 1x versus Dutch Bros Inc. at 85. 0x. On forward P/E, Keurig Dr Pepper Inc. is actually cheaper at 12. 5x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Keurig Dr Pepper Inc. wins at 1. 20x versus Starbucks Corporation's 2. 82x — a reasonable growth-adjusted valuation.

03

Which is the better long-term investment — BRCC or CBRL or KDP or BROS or SBUX?

Over the past 5 years, Dutch Bros Inc.

(BROS) delivered a total return of +46. 1%, compared to -87. 3% for BRC Inc. (BRCC). Over 10 years, the gap is even starker: KDP returned +833. 4% versus BRCC's -87. 3%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — BRCC or CBRL or KDP or BROS or SBUX?

By beta (market sensitivity over 5 years), Keurig Dr Pepper Inc.

(KDP) is the lower-risk stock at 0. 15β versus Dutch Bros Inc. 's 1. 83β — meaning BROS is approximately 1083% more volatile than KDP relative to the S&P 500. On balance sheet safety, BRC Inc. (BRCC) carries a lower debt/equity ratio of 44% versus 2% for Cracker Barrel Old Country Store, Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — BRCC or CBRL or KDP or BROS or SBUX?

By revenue growth (latest reported year), Dutch Bros Inc.

(BROS) is pulling ahead at 27. 9% versus 0. 4% for Cracker Barrel Old Country Store, Inc. (CBRL). On earnings-per-share growth, the picture is similar: Dutch Bros Inc. grew EPS 103. 2% year-over-year, compared to -213. 3% for BRC Inc.. Over a 3-year CAGR, BROS leads at 30. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — BRCC or CBRL or KDP or BROS or SBUX?

Keurig Dr Pepper Inc.

(KDP) is the more profitable company, earning 12. 5% net margin versus -3. 0% for BRC Inc. — meaning it keeps 12. 5% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: KDP leads at 22. 0% versus -6. 2% for BRCC. At the gross margin level — before operating expenses — KDP leads at 52. 4%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is BRCC or CBRL or KDP or BROS or SBUX more undervalued right now?

The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.

By this metric, Keurig Dr Pepper Inc. (KDP) is the more undervalued stock at a PEG of 1. 20x versus Starbucks Corporation's 2. 82x. A PEG below 1. 5 suggests fair-to-attractive pricing relative to expected growth. On forward earnings alone, Keurig Dr Pepper Inc. (KDP) trades at 12. 5x forward P/E versus 60. 3x for Dutch Bros Inc. — 47. 8x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for BRCC: 100. 0% to $2. 50.

08

Which pays a better dividend — BRCC or CBRL or KDP or BROS or SBUX?

In this comparison, CBRL (3.

3% yield), KDP (3. 2% yield), SBUX (2. 3% yield) pay a dividend. BRCC, BROS do not pay a meaningful dividend and should not be held primarily for income.

09

Is BRCC or CBRL or KDP or BROS or SBUX better for a retirement portfolio?

For long-horizon retirement investors, Keurig Dr Pepper Inc.

(KDP) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 15), 3. 2% yield, +833. 4% 10Y return). BRC Inc. (BRCC) carries a higher beta of 1. 73 — meaning larger drawdowns in market downturns, which matters significantly when you cannot wait years for a recovery. Both have compounded well over 10 years (KDP: +833. 4%, BRCC: -87. 3%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between BRCC and CBRL and KDP and BROS and SBUX?

These companies operate in different sectors (BRCC (Consumer Defensive) and CBRL (Consumer Cyclical) and KDP (Consumer Defensive) and BROS (Consumer Cyclical) and SBUX (Consumer Cyclical)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: BRCC is a small-cap quality compounder stock; CBRL is a small-cap deep-value stock; KDP is a mid-cap income-oriented stock; BROS is a small-cap high-growth stock; SBUX is a mid-cap quality compounder stock. CBRL, KDP, SBUX pay a dividend while BRCC, BROS do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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  • Sector: Consumer Cyclical
  • Market Cap > $100B
  • Revenue Growth > 5%
  • Gross Margin > 12%
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Revenue Growth>
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(BRCC: 21.4% · CBRL: -7.9%)

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