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CHR vs BIDU vs IQ vs GOOGL
Revenue, margins, valuation, and 5-year total return — side by side.
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CHR vs BIDU vs IQ vs GOOGL — Key Financials
Market cap, revenue, margins, and valuation side-by-side.
| Company Snapshot | ||||
|---|---|---|---|---|
| Industry | Advertising Agencies | Internet Content & Information | Entertainment | Internet Content & Information |
| Market Cap | $364K | $48.92B | $1.18B | $4.81T |
| Revenue (TTM) | $311M | $130.46B | $27.11B | $422.57B |
| Net Income (TTM) | $59M | $9.00B | $-390M | $160.21B |
| Gross Margin | 72.8% | 44.7% | 21.9% | 60.4% |
| Operating Margin | 18.4% | -2.6% | 1.7% | 32.7% |
| Forward P/E | 0.1x | 2.6x | 4.8x | 29.6x |
| Total Debt | $9M | $79.32B | $14.19B | $59.29B |
| Cash & Equiv. | $242M | $24.83B | $3.53B | $30.71B |
CHR vs BIDU vs IQ vs GOOGL — Long-Term Stock Performance
Price return indexed to 100 at period start. Dividends excluded.
| Stock | May 20 | May 26 | Return |
|---|---|---|---|
| Cheer Holding, Inc. (CHR) | 100 | 0.0 | -100.0% |
| Baidu, Inc. (BIDU) | 100 | 131.3 | +31.3% |
| iQIYI, Inc. (IQ) | 100 | 7.3 | -92.7% |
| Alphabet Inc. (GOOGL) | 100 | 555.2 | +455.2% |
Price return only. Dividends and distributions are not included.
Quick Verdict: CHR vs BIDU vs IQ vs GOOGL
Each card shows where this stock fits in a portfolio — not just who wins on paper.
CHR is the #2 pick in this set and the best alternative if sleep-well-at-night and defensive is your priority.
- Lower volatility, beta 0.62, Low D/E 2.6%, current ratio 11.53x
- Beta 0.62, current ratio 11.53x
- Lower P/E (0.1x vs 29.6x)
- Beta 0.62 vs IQ's 1.43, lower leverage
BIDU is the clearest fit if your priority is income & stability and valuation efficiency.
- Dividend streak 3 yrs, beta 1.41
- PEG 0.04 vs GOOGL's 0.99
IQ lags the leaders in this set but could rank higher in a more targeted comparison.
GOOGL carries the broadest edge in this set and is the clearest fit for growth exposure and long-term compounding.
- Rev growth 15.1%, EPS growth 34.5%, 3Y rev CAGR 12.5%
- 10.0% 10Y total return vs BIDU's -17.5%
- 15.1% revenue growth vs IQ's -8.3%
- 37.9% margin vs IQ's -1.4%
See the full category breakdown
| Category | Winner | Why |
|---|---|---|
| Growth | 15.1% revenue growth vs IQ's -8.3% | |
| Value | Lower P/E (0.1x vs 29.6x) | |
| Quality / Margins | 37.9% margin vs IQ's -1.4% | |
| Stability / Safety | Beta 0.62 vs IQ's 1.43, lower leverage | |
| Dividends | 0.2% yield; 2-year raise streak; the other 3 pay no meaningful dividend | |
| Momentum (1Y) | +163.5% vs CHR's -99.2% | |
| Efficiency (ROA) | 27.4% ROA vs IQ's -0.9%, ROIC 25.1% vs 5.8% |
CHR vs BIDU vs IQ vs GOOGL — Revenue Breakdown by Segment
How each company's revenue is distributed across its business units
Segment breakdown not available.
CHR vs BIDU vs IQ vs GOOGL — Financial Metrics
Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.
Who Leads Where
GOOGL leads in 3 of 6 categories
CHR leads 1 • BIDU leads 1 • IQ leads 0 • 1 tied
Explore the data ↓Income & Cash Flow (Last 12 Months)
GOOGL leads this category, winning 4 of 6 comparable metrics.
Income & Cash Flow (Last 12 Months)
GOOGL is the larger business by revenue, generating $422.6B annually — 1360.8x CHR's $311M. GOOGL is the more profitable business, keeping 37.9% of every revenue dollar as net income compared to IQ's -1.4%. On growth, GOOGL holds the edge at +21.8% YoY revenue growth, suggesting stronger near-term business momentum.
| Metric | ||||
|---|---|---|---|---|
| RevenueTrailing 12 months | $311M | $130.5B | $27.1B | $422.6B |
| EBITDAEarnings before interest/tax | $63M | $4.9B | $6.3B | $161.3B |
| Net IncomeAfter-tax profit | $59M | $9.0B | -$390M | $160.2B |
| Free Cash FlowCash after capex | $66M | -$15.7B | $466M | $73.3B |
| Gross MarginGross profit ÷ Revenue | +72.8% | +44.7% | +21.9% | +60.4% |
| Operating MarginEBIT ÷ Revenue | +18.4% | -2.6% | +1.7% | +32.7% |
| Net MarginNet income ÷ Revenue | +19.0% | +6.9% | -1.4% | +37.9% |
| FCF MarginFCF ÷ Revenue | +21.2% | -12.0% | +1.7% | +17.3% |
| Rev. Growth (YoY)Latest quarter vs prior year | +5.4% | -7.1% | -7.8% | +21.8% |
| EPS Growth (YoY)Latest quarter vs prior year | +5.1% | -2.6% | -2.1% | +81.9% |
Valuation Metrics
CHR leads this category, winning 5 of 7 comparable metrics.
Valuation Metrics
At 0.1x trailing earnings, CHR trades at a 100% valuation discount to GOOGL's 36.8x P/E. Adjusting for growth (PEG ratio), BIDU offers better value at 0.24x vs GOOGL's 1.23x — a lower PEG means you pay less per unit of expected earnings growth.
| Metric | ||||
|---|---|---|---|---|
| Market CapShares × price | $364,130 | $48.9B | $1.2B | $4.81T |
| Enterprise ValueMkt cap + debt − cash | -$232M | $56.9B | $2.7B | $4.84T |
| Trailing P/EPrice ÷ TTM EPS | 0.08x | 14.44x | 10.69x | 36.82x |
| Forward P/EPrice ÷ next-FY EPS est. | — | 2.58x | 4.83x | 29.61x |
| PEG RatioP/E ÷ EPS growth rate | — | 0.24x | — | 1.23x |
| EV / EBITDAEnterprise value multiple | -6.98x | 10.79x | 10.27x | 32.22x |
| Price / SalesMarket cap ÷ Revenue | 0.00x | 2.50x | 0.27x | 11.95x |
| Price / BookPrice ÷ Book value/share | 0.01x | 1.17x | 0.60x | 11.72x |
| Price / FCFMarket cap ÷ FCF | 0.02x | 25.41x | 4.13x | 65.72x |
Profitability & Efficiency
GOOGL leads this category, winning 5 of 9 comparable metrics.
Profitability & Efficiency
GOOGL delivers a 39.0% return on equity — every $100 of shareholder capital generates $39 in annual profit, vs $-3 for IQ. CHR carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to IQ's 1.06x. On the Piotroski fundamental quality scale (0–9), GOOGL scores 7/9 vs CHR's 4/9, reflecting strong financial health.
| Metric | ||||
|---|---|---|---|---|
| ROE (TTM)Return on equity | +24.3% | +3.1% | -2.9% | +39.0% |
| ROA (TTM)Return on assets | +20.8% | +2.0% | -0.9% | +27.4% |
| ROICReturn on invested capital | +15.4% | +4.8% | +5.8% | +25.1% |
| ROCEReturn on capital employed | +7.8% | +6.3% | +7.8% | +30.3% |
| Piotroski ScoreFundamental quality 0–9 | 4 | 5 | 5 | 7 |
| Debt / EquityFinancial leverage | 0.03x | 0.28x | 1.06x | 0.14x |
| Net DebtTotal debt minus cash | -$233M | $54.5B | $10.7B | $28.6B |
| Cash & Equiv.Liquid assets | $242M | $24.8B | $3.5B | $30.7B |
| Total DebtShort + long-term debt | $9M | $79.3B | $14.2B | $59.3B |
| Interest CoverageEBIT ÷ Interest expense | 942.39x | 9.71x | 0.77x | 392.15x |
Total Returns (Dividends Reinvested)
GOOGL leads this category, winning 6 of 6 comparable metrics.
Total Returns (Dividends Reinvested)
A $10,000 investment in GOOGL five years ago would be worth $33,982 today (with dividends reinvested), compared to $3 for CHR. Over the past 12 months, GOOGL leads with a +163.5% total return vs CHR's -99.2%. The 3-year compound annual growth rate (CAGR) favors GOOGL at 54.8% vs CHR's -87.8% — a key indicator of consistent wealth creation.
| Metric | ||||
|---|---|---|---|---|
| YTD ReturnYear-to-date | -57.8% | -6.9% | -40.4% | +26.4% |
| 1-Year ReturnPast 12 months | -99.2% | +61.3% | -36.0% | +163.5% |
| 3-Year ReturnCumulative with dividends | -99.8% | +14.2% | -79.6% | +270.8% |
| 5-Year ReturnCumulative with dividends | -100.0% | -27.0% | -91.2% | +239.8% |
| 10-Year ReturnCumulative with dividends | -100.0% | -17.5% | -92.2% | +996.1% |
| CAGR (3Y)Annualised 3-year return | -87.8% | +4.5% | -41.1% | +54.8% |
Risk & Volatility
Evenly matched — CHR and GOOGL each lead in 1 of 2 comparable metrics.
Risk & Volatility
CHR is the less volatile stock with a 0.62 beta — it tends to amplify market swings less than IQ's 1.43 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. GOOGL currently trades 99.5% from its 52-week high vs CHR's 0.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.
| Metric | ||||
|---|---|---|---|---|
| Beta (5Y)Sensitivity to S&P 500 | 0.62x | 1.41x | 1.43x | 1.26x |
| 52-Week HighHighest price in past year | $313.50 | $165.30 | $2.84 | $400.10 |
| 52-Week LowLowest price in past year | $1.25 | $81.17 | $1.07 | $147.84 |
| % of 52W HighCurrent price vs 52-week peak | +0.6% | +84.6% | +42.6% | +99.5% |
| RSI (14)Momentum oscillator 0–100 | 41.8 | 69.1 | 45.6 | 83.4 |
| Avg Volume (50D)Average daily shares traded | 40K | 2.0M | 11.1M | 28.3M |
Analyst Outlook
BIDU leads this category, winning 1 of 1 comparable metric.
Analyst Outlook
Analyst consensus: BIDU as "Buy", IQ as "Buy", GOOGL as "Buy". Consensus price targets imply 78.5% upside for IQ (target: $2) vs 2.1% for GOOGL (target: $406). GOOGL is the only dividend payer here at 0.21% yield — a key consideration for income-focused portfolios.
| Metric | ||||
|---|---|---|---|---|
| Analyst RatingConsensus buy/hold/sell | — | Buy | Buy | Buy |
| Price TargetConsensus 12-month target | — | $154.70 | $2.16 | $406.28 |
| # AnalystsCovering analysts | — | 53 | 22 | 82 |
| Dividend YieldAnnual dividend ÷ price | — | — | — | +0.2% |
| Dividend StreakConsecutive years of raises | — | 3 | 1 | 2 |
| Dividend / ShareAnnual DPS | — | — | — | $0.82 |
| Buyback YieldShare repurchases ÷ mkt cap | 0.0% | +1.9% | 0.0% | +0.9% |
GOOGL leads in 3 of 6 categories (Income & Cash Flow, Profitability & Efficiency). CHR leads in 1 (Valuation Metrics). 1 tied.
CHR vs BIDU vs IQ vs GOOGL: Key Questions Answered
10 questions · data-driven answers · updated daily
01Is CHR or BIDU or IQ or GOOGL a better buy right now?
For growth investors, Alphabet Inc.
(GOOGL) is the stronger pick with 15. 1% revenue growth year-over-year, versus -8. 3% for iQIYI, Inc. (IQ). Cheer Holding, Inc. (CHR) offers the better valuation at 0. 1x trailing P/E, making it the more compelling value choice. Analysts rate Baidu, Inc. (BIDU) a "Buy" — based on 53 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.
02Which has the better valuation — CHR or BIDU or IQ or GOOGL?
On trailing P/E, Cheer Holding, Inc.
(CHR) is the cheapest at 0. 1x versus Alphabet Inc. at 36. 8x. On forward P/E, Baidu, Inc. is actually cheaper at 2. 6x — notably different from the trailing picture, reflecting expected earnings growth. The PEG ratio (P/E divided by earnings growth rate) is the most growth-adjusted single valuation metric: Baidu, Inc. wins at 0. 04x versus Alphabet Inc. 's 0. 99x — a PEG below 1. 0 traditionally signals the market is underpricing earnings growth.
03Which is the better long-term investment — CHR or BIDU or IQ or GOOGL?
Over the past 5 years, Alphabet Inc.
(GOOGL) delivered a total return of +239. 8%, compared to -100. 0% for Cheer Holding, Inc. (CHR). Over 10 years, the gap is even starker: GOOGL returned +996. 1% versus CHR's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.
04Which is safer — CHR or BIDU or IQ or GOOGL?
By beta (market sensitivity over 5 years), Cheer Holding, Inc.
(CHR) is the lower-risk stock at 0. 62β versus iQIYI, Inc. 's 1. 43β — meaning IQ is approximately 128% more volatile than CHR relative to the S&P 500. On balance sheet safety, Cheer Holding, Inc. (CHR) carries a lower debt/equity ratio of 3% versus 106% for iQIYI, Inc. — giving it more financial flexibility in a downturn.
05Which is growing faster — CHR or BIDU or IQ or GOOGL?
By revenue growth (latest reported year), Alphabet Inc.
(GOOGL) is pulling ahead at 15. 1% versus -8. 3% for iQIYI, Inc. (IQ). On earnings-per-share growth, the picture is similar: Alphabet Inc. grew EPS 34. 5% year-over-year, compared to -80. 8% for Cheer Holding, Inc.. Over a 3-year CAGR, GOOGL leads at 12. 5% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.
06Which has better profit margins — CHR or BIDU or IQ or GOOGL?
Alphabet Inc.
(GOOGL) is the more profitable company, earning 32. 8% net margin versus 2. 6% for iQIYI, Inc. — meaning it keeps 32. 8% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: GOOGL leads at 32. 1% versus 6. 2% for IQ. At the gross margin level — before operating expenses — CHR leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.
07Is CHR or BIDU or IQ or GOOGL more undervalued right now?
The PEG ratio (forward P/E divided by expected earnings growth rate) is the most precise measure of undervaluation relative to growth potential.
By this metric, Baidu, Inc. (BIDU) is the more undervalued stock at a PEG of 0. 04x versus Alphabet Inc. 's 0. 99x. A PEG below 1. 0 is traditionally considered the threshold for growth-adjusted undervaluation. On forward earnings alone, Baidu, Inc. (BIDU) trades at 2. 6x forward P/E versus 29. 6x for Alphabet Inc. — 27. 0x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for IQ: 78. 5% to $2. 16.
08Which pays a better dividend — CHR or BIDU or IQ or GOOGL?
In this comparison, GOOGL (0.
2% yield) pays a dividend. CHR, BIDU, IQ do not pay a meaningful dividend and should not be held primarily for income.
09Is CHR or BIDU or IQ or GOOGL better for a retirement portfolio?
For long-horizon retirement investors, Alphabet Inc.
(GOOGL) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 1. 26), +996. 1% 10Y return). Both have compounded well over 10 years (GOOGL: +996. 1%, IQ: -92. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.
10What are the main differences between CHR and BIDU and IQ and GOOGL?
Both stocks operate in the Communication Services sector, making this a peer-level intra-sector comparison — the same macro tailwinds and headwinds will affect both.
In terms of investment character: CHR is a small-cap deep-value stock; BIDU is a mid-cap deep-value stock; IQ is a small-cap deep-value stock; GOOGL is a mega-cap high-growth stock. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.
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