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CHR vs GOTU vs TAL vs EDU

Revenue, margins, valuation, and 5-year total return — side by side.

Live fundamentals10-year financials5-year price chart
CHR
Cheer Holding, Inc.

Advertising Agencies

Communication ServicesNASDAQ • CN
Market Cap$364K
5Y Perf.-100.0%
GOTU
Gaotu Techedu Inc.

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$760M
5Y Perf.-93.7%
TAL
TAL Education Group

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$771M
5Y Perf.-79.8%
EDU
New Oriental Education & Technology Group Inc.

Education & Training Services

Consumer DefensiveNYSE • CN
Market Cap$8.97B
5Y Perf.-53.0%

CHR vs GOTU vs TAL vs EDU — Key Financials

Market cap, revenue, margins, and valuation side-by-side.

Company Snapshot
CHR logoCHR
GOTU logoGOTU
TAL logoTAL
EDU logoEDU
IndustryAdvertising AgenciesEducation & Training ServicesEducation & Training ServicesEducation & Training Services
Market Cap$364K$760M$771M$8.97B
Revenue (TTM)$311M$5.85B$2.66B$4.99B
Net Income (TTM)$59M$-374M$171M$367M
Gross Margin72.8%67.5%54.4%55.1%
Operating Margin18.4%-9.1%2.7%9.0%
Forward P/E0.1x18.1x16.2x
Total Debt$9M$492M$333M$804M
Cash & Equiv.$242M$1.32B$1.77B$1.61B

CHR vs GOTU vs TAL vs EDULong-Term Stock Performance

Price return indexed to 100 at period start. Dividends excluded.

CHR
GOTU
TAL
EDU
StockMay 20May 26Return
Cheer Holding, Inc. (CHR)1000.0-100.0%
Gaotu Techedu Inc. (GOTU)1006.3-93.7%
TAL Education Group (TAL)10020.2-79.8%
New Oriental Educat… (EDU)10047.0-53.0%

Price return only. Dividends and distributions are not included.

Quick Verdict: CHR vs GOTU vs TAL vs EDU

Each card shows where this stock fits in a portfolio — not just who wins on paper.

Bottom line: CHR leads in 4 of 7 categories, making it the strongest pick for valuation and capital efficiency and profitability and margin quality. Gaotu Techedu Inc. is the stronger pick specifically for growth and revenue expansion. TAL and EDU also each lead in at least one category. This set spans 2 sectors — these stocks serve different portfolio roles, not just different price points.
CHR
Cheer Holding, Inc.
The Defensive Pick

CHR carries the broadest edge in this set and is the clearest fit for sleep-well-at-night and defensive.

  • Lower volatility, beta 0.62, Low D/E 2.6%, current ratio 11.53x
  • Beta 0.62, current ratio 11.53x
  • Lower P/E (0.1x vs 16.2x)
  • 19.0% margin vs GOTU's -6.4%
Best for: sleep-well-at-night and defensive
GOTU
Gaotu Techedu Inc.
The Growth Leader

GOTU is the #2 pick in this set and the best alternative if growth is your priority.

  • 56.0% revenue growth vs CHR's 1.1%
Best for: growth
TAL
TAL Education Group
The Growth Play

TAL is the clearest fit if your priority is growth exposure.

  • Rev growth 51.2%, EPS growth 24.7%, 3Y rev CAGR -20.0%
  • +23.9% vs CHR's -99.2%
Best for: growth exposure
EDU
New Oriental Education & Technology Group Inc.
The Income Pick

EDU is the clearest fit if your priority is income & stability and long-term compounding.

  • Dividend streak 5 yrs, beta 0.82, yield 1.1%
  • 47.3% 10Y total return vs TAL's 27.3%
  • 1.1% yield; 5-year raise streak; the other 3 pay no meaningful dividend
Best for: income & stability and long-term compounding
See the full category breakdown
CategoryWinnerWhy
GrowthGOTU logoGOTU56.0% revenue growth vs CHR's 1.1%
ValueCHR logoCHRLower P/E (0.1x vs 16.2x)
Quality / MarginsCHR logoCHR19.0% margin vs GOTU's -6.4%
Stability / SafetyCHR logoCHRBeta 0.62 vs GOTU's 0.99, lower leverage
DividendsEDU logoEDU1.1% yield; 5-year raise streak; the other 3 pay no meaningful dividend
Momentum (1Y)TAL logoTAL+23.9% vs CHR's -99.2%
Efficiency (ROA)CHR logoCHR20.8% ROA vs GOTU's -6.8%, ROIC 15.4% vs -47.8%

CHR vs GOTU vs TAL vs EDU — Revenue Breakdown by Segment

How each company's revenue is distributed across its business units

CHRCheer Holding, Inc.

Segment breakdown not available.

GOTUGaotu Techedu Inc.
FY 2024
Learning Services
98.9%$4.4B
Other Revenue
1.1%$50M
TALTAL Education Group
FY 2022
Small class learning services, personalized premium services and others
69.6%$3.1B
Online education services through www.xueersi.com
30.4%$1.3B
EDUNew Oriental Education & Technology Group Inc.
FY 2025
Service
88.4%$4.3B
Product
11.6%$566M

CHR vs GOTU vs TAL vs EDU — Financial Metrics

Side-by-side numbers across 4 stocks — who leads on profitability, valuation, growth, and risk.

BEST OVERALLCHRLAGGINGGOTU

Income & Cash Flow (Last 12 Months)

CHR leads this category, winning 4 of 6 comparable metrics.

GOTU is the larger business by revenue, generating $5.8B annually — 18.8x CHR's $311M. CHR is the more profitable business, keeping 19.0% of every revenue dollar as net income compared to GOTU's -6.4%. On growth, TAL holds the edge at +38.7% YoY revenue growth, suggesting stronger near-term business momentum.

MetricCHR logoCHRCheer Holding, In…GOTU logoGOTUGaotu Techedu Inc.TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…
RevenueTrailing 12 months$311M$5.8B$2.7B$5.0B
EBITDAEarnings before interest/tax$63M-$378M$72M$563M
Net IncomeAfter-tax profit$59M-$374M$171M$367M
Free Cash FlowCash after capex$66M$0$441M$737M
Gross MarginGross profit ÷ Revenue+72.8%+67.5%+54.4%+55.1%
Operating MarginEBIT ÷ Revenue+18.4%-9.1%+2.7%+9.0%
Net MarginNet income ÷ Revenue+19.0%-6.4%+6.5%+7.4%
FCF MarginFCF ÷ Revenue+21.2%+1.7%+16.6%+14.8%
Rev. Growth (YoY)Latest quarter vs prior year+5.4%+32.9%+38.7%+6.1%
EPS Growth (YoY)Latest quarter vs prior year+5.1%+66.7%-21.4%0.0%
CHR leads this category, winning 4 of 6 comparable metrics.

Valuation Metrics

CHR leads this category, winning 3 of 6 comparable metrics.

At 0.1x trailing earnings, CHR trades at a 100% valuation discount to EDU's 24.5x P/E.

MetricCHR logoCHRCheer Holding, In…GOTU logoGOTUGaotu Techedu Inc.TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…
Market CapShares × price$364,130$760M$771M$9.0B
Enterprise ValueMkt cap + debt − cash-$232M$638M-$667M$8.2B
Trailing P/EPrice ÷ TTM EPS0.08x-4.86x9.05x24.50x
Forward P/EPrice ÷ next-FY EPS est.18.12x16.25x
PEG RatioP/E ÷ EPS growth rate
EV / EBITDAEnterprise value multiple-6.98x-16.38x15.25x
Price / SalesMarket cap ÷ Revenue0.00x1.12x0.34x1.83x
Price / BookPrice ÷ Book value/share0.01x2.67x0.20x2.31x
Price / FCFMarket cap ÷ FCF0.02x64.81x2.70x14.07x
CHR leads this category, winning 3 of 6 comparable metrics.

Profitability & Efficiency

CHR leads this category, winning 5 of 9 comparable metrics.

CHR delivers a 24.3% return on equity — every $100 of shareholder capital generates $24 in annual profit, vs $-22 for GOTU. CHR carries lower financial leverage with a 0.03x debt-to-equity ratio, signaling a more conservative balance sheet compared to GOTU's 0.25x. On the Piotroski fundamental quality scale (0–9), EDU scores 7/9 vs GOTU's 4/9, reflecting strong financial health.

MetricCHR logoCHRCheer Holding, In…GOTU logoGOTUGaotu Techedu Inc.TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…
ROE (TTM)Return on equity+24.3%-21.8%+4.7%+9.1%
ROA (TTM)Return on assets+20.8%-6.8%+3.1%+4.8%
ROICReturn on invested capital+15.4%-47.8%-0.3%+9.9%
ROCEReturn on capital employed+7.8%-39.9%-0.2%+9.5%
Piotroski ScoreFundamental quality 0–94457
Debt / EquityFinancial leverage0.03x0.25x0.09x0.20x
Net DebtTotal debt minus cash-$233M-$829M-$1.6B-$809M
Cash & Equiv.Liquid assets$242M$1.3B$1.8B$1.6B
Total DebtShort + long-term debt$9M$492M$333M$804M
Interest CoverageEBIT ÷ Interest expense942.39x1570.90x
CHR leads this category, winning 5 of 9 comparable metrics.

Total Returns (Dividends Reinvested)

TAL leads this category, winning 4 of 6 comparable metrics.

A $10,000 investment in EDU five years ago would be worth $3,854 today (with dividends reinvested), compared to $3 for CHR. Over the past 12 months, TAL leads with a +23.9% total return vs CHR's -99.2%. The 3-year compound annual growth rate (CAGR) favors TAL at 26.7% vs CHR's -87.8% — a key indicator of consistent wealth creation.

MetricCHR logoCHRCheer Holding, In…GOTU logoGOTUGaotu Techedu Inc.TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…
YTD ReturnYear-to-date-57.8%-19.3%-0.8%-2.5%
1-Year ReturnPast 12 months-99.2%-39.4%+23.9%+19.4%
3-Year ReturnCumulative with dividends-99.8%-32.3%+103.2%+37.2%
5-Year ReturnCumulative with dividends-100.0%-92.4%-79.7%-61.5%
10-Year ReturnCumulative with dividends-100.0%-81.2%+27.3%+47.3%
CAGR (3Y)Annualised 3-year return-87.8%-12.2%+26.7%+11.1%
TAL leads this category, winning 4 of 6 comparable metrics.

Risk & Volatility

Evenly matched — CHR and EDU each lead in 1 of 2 comparable metrics.

CHR is the less volatile stock with a 0.62 beta — it tends to amplify market swings less than GOTU's 0.99 beta. A beta below 1.0 means the stock typically moves less than the S&P 500. EDU currently trades 86.7% from its 52-week high vs CHR's 0.6% drawdown — a narrower gap to the peak suggests stronger recent price momentum.

MetricCHR logoCHRCheer Holding, In…GOTU logoGOTUGaotu Techedu Inc.TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…
Beta (5Y)Sensitivity to S&P 5000.62x0.99x0.96x0.82x
52-Week HighHighest price in past year$313.50$4.56$13.37$64.97
52-Week LowLowest price in past year$1.25$1.84$9.04$41.62
% of 52W HighCurrent price vs 52-week peak+0.6%+43.2%+85.3%+86.7%
RSI (14)Momentum oscillator 0–10041.852.752.354.8
Avg Volume (50D)Average daily shares traded40K395K3.3M689K
Evenly matched — CHR and EDU each lead in 1 of 2 comparable metrics.

Analyst Outlook

EDU leads this category, winning 1 of 1 comparable metric.

Analyst consensus: GOTU as "Hold", TAL as "Hold", EDU as "Buy". Consensus price targets imply 57.9% upside for TAL (target: $18) vs 20.7% for EDU (target: $68). EDU is the only dividend payer here at 1.08% yield — a key consideration for income-focused portfolios.

MetricCHR logoCHRCheer Holding, In…GOTU logoGOTUGaotu Techedu Inc.TAL logoTALTAL Education Gro…EDU logoEDUNew Oriental Educ…
Analyst RatingConsensus buy/hold/sellHoldHoldBuy
Price TargetConsensus 12-month target$2.94$18.00$68.00
# AnalystsCovering analysts102824
Dividend YieldAnnual dividend ÷ price+1.1%
Dividend StreakConsecutive years of raises05
Dividend / ShareAnnual DPS$0.61
Buyback YieldShare repurchases ÷ mkt cap0.0%+4.0%+1.7%+5.0%
EDU leads this category, winning 1 of 1 comparable metric.
Key Takeaway

CHR leads in 3 of 6 categories (Income & Cash Flow, Valuation Metrics). TAL leads in 1 (Total Returns). 1 tied.

Best OverallCheer Holding, Inc. (CHR)Leads 3 of 6 categories
Loading custom metrics...

CHR vs GOTU vs TAL vs EDU: Key Questions Answered

10 questions · data-driven answers · updated daily

01

Is CHR or GOTU or TAL or EDU a better buy right now?

For growth investors, Gaotu Techedu Inc.

(GOTU) is the stronger pick with 56. 0% revenue growth year-over-year, versus 1. 1% for Cheer Holding, Inc. (CHR). Cheer Holding, Inc. (CHR) offers the better valuation at 0. 1x trailing P/E, making it the more compelling value choice. Analysts rate New Oriental Education & Technology Group Inc. (EDU) a "Buy" — based on 24 analyst ratings — the highest consensus in this comparison. The "better buy" depends entirely on your goals: growth investors should weight revenue trajectory, value investors should weight P/E and PEG, and income investors should weight dividend yield and streak.

02

Which has the better valuation — CHR or GOTU or TAL or EDU?

On trailing P/E, Cheer Holding, Inc.

(CHR) is the cheapest at 0. 1x versus New Oriental Education & Technology Group Inc. at 24. 5x. On forward P/E, New Oriental Education & Technology Group Inc. is actually cheaper at 16. 2x — notably different from the trailing picture, reflecting expected earnings growth.

03

Which is the better long-term investment — CHR or GOTU or TAL or EDU?

Over the past 5 years, New Oriental Education & Technology Group Inc.

(EDU) delivered a total return of -61. 5%, compared to -100. 0% for Cheer Holding, Inc. (CHR). Over 10 years, the gap is even starker: EDU returned +47. 3% versus CHR's -100. 0%. Past returns do not guarantee future results, and the stock with the higher historical return may already have its best growth priced in.

04

Which is safer — CHR or GOTU or TAL or EDU?

By beta (market sensitivity over 5 years), Cheer Holding, Inc.

(CHR) is the lower-risk stock at 0. 62β versus Gaotu Techedu Inc. 's 0. 99β — meaning GOTU is approximately 58% more volatile than CHR relative to the S&P 500. On balance sheet safety, Cheer Holding, Inc. (CHR) carries a lower debt/equity ratio of 3% versus 25% for Gaotu Techedu Inc. — giving it more financial flexibility in a downturn.

05

Which is growing faster — CHR or GOTU or TAL or EDU?

By revenue growth (latest reported year), Gaotu Techedu Inc.

(GOTU) is pulling ahead at 56. 0% versus 1. 1% for Cheer Holding, Inc. (CHR). On earnings-per-share growth, the picture is similar: TAL Education Group grew EPS 24. 7% year-over-year, compared to -145. 0% for Gaotu Techedu Inc.. Over a 3-year CAGR, EDU leads at 16. 4% annualised revenue growth. Higher growth typically commands a higher valuation multiple — check whether the premium P/E or P/S is justified by the growth rate using the PEG ratio.

06

Which has better profit margins — CHR or GOTU or TAL or EDU?

Cheer Holding, Inc.

(CHR) is the more profitable company, earning 17. 2% net margin versus -23. 0% for Gaotu Techedu Inc. — meaning it keeps 17. 2% of every revenue dollar as bottom-line profit. Operating margin tells a similar story: CHR leads at 17. 7% versus -26. 0% for GOTU. At the gross margin level — before operating expenses — CHR leads at 71. 0%, reflecting greater pricing power or product mix advantage. Stronger margins indicate durable pricing power, lower cost of revenue, or higher mix of software/services. They are one of the clearest signs of business quality.

07

Is CHR or GOTU or TAL or EDU more undervalued right now?

On forward earnings alone, New Oriental Education & Technology Group Inc.

(EDU) trades at 16. 2x forward P/E versus 18. 1x for TAL Education Group — 1. 9x cheaper on a one-year earnings basis. Analyst consensus price targets imply the most upside for TAL: 57. 9% to $18. 00.

08

Which pays a better dividend — CHR or GOTU or TAL or EDU?

In this comparison, EDU (1.

1% yield) pays a dividend. CHR, GOTU, TAL do not pay a meaningful dividend and should not be held primarily for income.

09

Is CHR or GOTU or TAL or EDU better for a retirement portfolio?

For long-horizon retirement investors, New Oriental Education & Technology Group Inc.

(EDU) is the stronger choice — it scores higher on the combination of lower volatility, dividend reliability, and long-term compounding (low volatility (β 0. 82), 1. 1% yield). Both have compounded well over 10 years (EDU: +47. 3%, GOTU: -81. 2%), confirming both are viable long-term holds — but the lower-volatility option typically results in less emotional selling during corrections. Retirement portfolios generally favour predictability over maximum returns. Consult a financial advisor before making allocation decisions.

10

What are the main differences between CHR and GOTU and TAL and EDU?

These companies operate in different sectors (CHR (Communication Services) and GOTU (Consumer Defensive) and TAL (Consumer Defensive) and EDU (Consumer Defensive)), which means they face different economic cycles, regulatory environments, and macro sensitivities — making direct comparison nuanced.

In terms of investment character: CHR is a small-cap deep-value stock; GOTU is a small-cap high-growth stock; TAL is a small-cap high-growth stock; EDU is a small-cap quality compounder stock. EDU pays a dividend while CHR, GOTU, TAL do not, making them suitable for different income and tax situations. These fundamental differences mean investors should not choose between them on a single metric — the "better stock" depends entirely on which of these characteristics aligns with your investment strategy.

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(CHR: 5.4% · GOTU: 32.9%)

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